Methodology - Home | National Public Media...week 21% Once per month or less 8% Never 11% Base: Own...
Transcript of Methodology - Home | National Public Media...week 21% Once per month or less 8% Never 11% Base: Own...
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MethodologyThe Smart Audio Report Survey:
• 1002 person telephone survey
• Adults age 18 and older
• National study conducted 12/31/2019 – 1/05/2020
• Tracking from studies conducted 12/26/2017 – 12/30/2018 and 12/26/2018 – 12/30/2018
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24% of U.S. adults
18+ own a smart speaker,
or around 60 million people
is a trademark of Google Inc.
The Smart Audio Report Winter 2019
Conducted post-Christmas
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84
7775
62
December 2019December 2018December 2017January 2017
% aware of any smart speaker device
Source: January 2017 data from Infinite Dial from Edison Research and Triton Digital; December 2017, 2018 and 2019 data from The Smart Audio Report from NPR and Edison Research
The Smart Audio Report Winter 2019
Conducted post-Christmas
Awareness of smart speakers
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2421
18
7
December 2019December 2018December 2017January 2017
One in four U.S. adults owns a smart speaker
Percentage of U.S. adults owning a smart speaker
The Smart Audio Report Winter 2019
Conducted post-Christmas
Source: January 2017 data from Infinite Dial from Edison Research and Triton Digital; December 2017, 2018 and 2019 data from The Smart Audio Report from NPR and Edison Research
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1.7smart speakers in December 2017
The Smart Audio Report Winter 2019
Conducted post-Christmas
U.S. households with smart speakers own an average of:
2.3smart speakers in December 2018
2.6smart speakers in December 2019
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December 2019December 2018December 2017
67 Million
157 Million
Number of smart speakers in U.S. households
119 Million
The Smart Audio Report Winter 2019
Conducted post-Christmas
Number of smart speakers in U.S. households grows by 135% in two years
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How often do you use your smart speaker?
Several times a day33%
Nearly every day27%
At least once per week21%
Once per month or less8%
Never11%
Base: Own a smart speaker and expressing an opinion
The Smart Audio Report Winter 2019
Conducted post-Christmas
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54% of U.S. adults 18+ have ever used voice commands
Of those who use voice commands,
24% use voice commands nearly every day
The Smart Audio Report Winter 2019
Conducted post-Christmas
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MethodologyShare of Ear®:
• 4,000+ person study conducted online and offline
• National sample ages 13 and older
• Tracked since 2014
• Offered in English and Spanish
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Share of Time Spent Listening to Audio Content Type Daily % Change 2014-2019
-5%
+20%
Music Spoken Word
Music share has
decreased by 5%
over the last five years
Spoken Word share
has increased by 20%
over the last five years
The Spoken Word Audio Report 2019
Source: Edison Research Share of Ear ® 2019; U.S Population 13+
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Source: Edison Research Share of Ear ® 2019
Smart Speaker Owners’
Audio Listening by
Device at HomeU.S. Smart Speaker Owners Age 13+
Computer
17%
CD Player 2%
Other 3%
Internet Connected
TV/ Device 5%
Smart Speaker
17%Mobile Device
31%
TV Audio Channels
6%
AM/FM Radio Receiver
19%
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Source: Edison Research Share of Ear ® 2019
Share of Time Spent
Listening to Audio Sources
on a Smart SpeakerTotal U.S. Population Age 13+
Streaming Audio includes pure plays such as Pandora, Spotify, and others
Podcasts 5% Other 7%
SiriusXM
8%
AM/FM Radio
24%
Owned Music
10%
Streaming Audio
46%
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Source: Edison Research Share of Ear ® 2019
Share of Time Spent
Listening to Audio Sources
on a Smart SpeakerTotal U.S. Population Age 13+
Podcasts 5% Other 7%
SiriusXM
8%
AM/FM Radio
24%
Owned Music
10%
Streaming Audio
46%
Pandora
12%Other
10%
Spotify
9%Amazon
15%
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Share of Time Spent Listening to AM/FM Radio on a Smart Speaker
Source: Edison Research Share of Ear ® 2019
Total U.S. Population Age 13+
2418
20192018
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Spoken Word
AudioMusic
Listening on all devices
76% 24%Spoken Word
AudioMusic
Listening on a smart speaker
77% 23%
Source: Edison Research Share of Ear ® 2019
Share of Time Spent Listening to Music and Spoken Word Audio
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Learn more at
npr.org/smartaudio