Metaphors in creativity
23
Anusha Iyer ux designer anushaiyer dovetailed_ux dovetailed.co |
-
Upload
dovetailed -
Category
Design
-
view
134 -
download
1
description
The slides are from a lightning talk given at Cambridge Usability Group's UX Lightning Talks event on 30th April 2014 held at Microsoft Research, Cambridge. The talk was about metaphors being a design tool and how they aid creativity in various aspects of UX design. Also included are some examples from past work where using a metaphor had helped in the design process.
Transcript of Metaphors in creativity
light BULBSover yourHEADS
METAPHORS
anushaiyer
Cambridge Usability GroupUX Lightning Talks ‘14
Metaphorscompare two seemingly different things to drive the point * home
* especially if it’s drunk and lost
anushaiyer
Creativityis the ability to connect different dots to make something entirely new
Metaphorscompare two seemingly different things to drive the point home
anushaiyer
creative writing
design
architecture
Creativity
Metaphorsaid
anushaiyer
Metaphors help you look for different dots to connect
Communication Design problem solving Visual design Interface design Content strategy Interaction design
have a role in UX
Metaphors
anushaiyer
anushaiyer
Folded paper
INTERFACE + INTERACTION
Tablet app
anushaiyer
anushaiyer
Adventurous trip
CONCEPT + INTERACTION + CONTENT
Web app for students
anushaiyer
anushaiyer
Startup
INNOVATION FACILITATION
Design workshop
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
anushaiyer
Superhero power
INTERACTION + INNOVATION FACILITATION
3D object manipulation ideas
anushaiyer
Me ta phors be with you
anushaiyer
THANK YOU
