Jack Glennon –Metallica - Kerrang! Double page spread analysis

Comparison- The two double page spreads are similar in many ways and one of their only major differences is the music that they both play. Both pages are split so that the main image takes up the right hand side and the article itself is on the left. Also in terms of contents, both are very informal interviews as if you were reading a conversation between two people.

Target audience – From my knowledge, Metallica are a metal band, it is clear that the main target audience of this double page spread article is intended for fans of the metal genre of music and especially those who are a fan of Metallica.

Design balance – Overall the design of the magazine is well balanced. The size of the article is not huge and the image is the more dominant item on the page. But the combination of the article and pull quote cancel this out and bring more balance to the double page spread.

Colour – The colours used on this double page spread article are black, white and grey. These colours has connotations with actual metal, which is a strong powerful thing, this can be related back to the genre of metal. The colours do not clash and complement each other well and seem attractive to the audience.

Main image – The main image cover the right hand page of the double page article, it is of the four members of Metallica, it is a medium close up with the lead singer at the front so it is obvious to the reader that he is the lead singer because he is sat in the middle surrounded by the rest of the band. The image uses high key lighting which incites a brighter mood about the article. All members have a serious look on their faces, which could represent that they are serious about their music.

Type face/ Text content – The type face used in the double page spread article is sans serif and serif font. The pull quote is a serif font and the article itself is written in a sans serif font. This gives the article both a formal and informal feel. The content of the article has a very friendly, informal feel to it. The introduction to the article is also very descriptive so that he readers can get an idea of where the interview is taking place.

Rule of thirds/ Gutenberg design principle – In this article, the use of the Gutenberg design principle can be seen. The first part that the reader will see/read is the pull quote in the tope left known as the primary optical area. This would hopefully convince the reader to carry on reading the article. The main image and article carry this principle on. Also the rule of thirds can be seen. No part of the double page is blank and the main parts of the article are the main focal points (I.e. Main image and pull quote)

House style – This double page spread and its design are very consistent, the colour scheme works well with helping to represent the genre of music that Metallica play.