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WORDS, WORDS, WORDS I MUST KNOW AND USE TO COMPOSE AND RESPOND TO TEXTS IN ENGLISH IN STAGE 4, YRS 7 & 8Meta-language

AudiencePurpose

Context

Text

Composer

Responder

+What is a Composer & Responder?

A Composer is a person who composes or makes a TEXT.

Composer Responder

A Responder is a person who reads, listens to or views a TEXT

Composer + Responder = Meaning making process

+What is a Text? A TEXT is something that communicates information and ideas using language or sound, print, film and digital to other people.

+How many kinds of TEXTS are there?

There are many kinds of Texts: Written Spoken Visual Multi-media

+Written Texts

Newspaper texts Book Magazines Novels Poems Printed ads Jokes

+Spoken texts

Conversations Plays Radio Ads Interviews Podcasts

+Visual Texts

Images Photographs Paintings Symbols Icons Illustrations

+Multi-media Texts

Websites Film TV Gaming Consoles Interactive media Music Media Clips/ Videos Digital texts

+What is the Context of the text?The Context of the text is the

Personal or Social or Political or Historical or Cultural circumstances, conditions or information that surround a particular situation. A text is deeply influenced by the contexts within

which it is composed.

+UNDERSTANDING CONTEXT

Closely study the two texts:Text 1: An advertisement by fast food

giant, Burger King

Text 2: An excerpt from the TV program, Buy Me

That Too: Kids' Survival Guide to TV

Advertising (1992)

+Ad 1 by McDonald’s 2011

http://www.youtube.com/watch?v=BatkE87ftb0&feature=related

+Buy me that: Truth about Food AdsFood Ad Tricks: Helping Kids Understand Food Ads

on TV http://www.youtube.com/watch?v=fUjz_eiIX8k

+Who is the Composer of the two advertisements? WHO DO YOU THINK IS THE COMPOSER OF AD 1? WHO DO YOU THINK IS THE COMPOSER OF AD 2?

REFLECTIVE QUESTIONS: Do you think the fast food company made Ad 2? Who do you think is benefitting from Ad 2?

+ Who is the target Audience of the TWO texts?

Who is the targeted audience? Who will listen, read or view the texts?

Ad 1 :

Ad 2:

+What is the Purpose of the text? The Purpose of a text is the reason a text is

composed in the first place. PURPOSE:

+What is the Purpose of the TWO texts?

In pairs, review the two texts and decide What is the purpose of the two texts? Are Ad 1 and TV Series 2, trying to inform,

entertain or persuade their audiences to think or act in a certain way?

What do they hope to achieve? Is the purpose of both ads the same?

Who will profit/benefit from this ad in the short and long term?

+WHAT HAVE I LEARNT?Questions Level 1 Level 2 Level 3

TextHow many different kinds of texts are there? Name them.

Compare and contrast a multi-media & a written text. Give 2 examples each.

What kind of texts dominate our life today and what is their impact?

Purpose What are the 3 main purposes of texts?

Explain what makes a multi-media ad more effective than a print ad.

What kind of text would you choose to create if you had to persuade a 5 year old to eat vegies. Explain

Context Identify the different kind of contexts which shape a text.

Explain how context has influenced the food that you and your grandparents ate as children?

Predict the kind of texts that will be produced in 2050?

Audience List the 3 demographic & 3 psychographic features that are important in identifying the audience of a text.

From 3pm to 6pm who is the target audience of TV channels. Give examples.

As a user of Apple’s MAC, what tool or feature would you like to add or remove from your laptop. Why?