Messenger Platform Wars - Chatbots as new era of the internet
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Transcript of Messenger Platform Wars - Chatbots as new era of the internet
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Messenger Platform Wars
How chatbots transform the way we interact with services
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Chatbot: interacting with a service through a conversational interface (e.g.
messengers)
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Chatbots have existed since the 90’s.Why now?
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* Big 4 Messaging Apps: WhatsApp, Facebook Messenger, WeChat, Viber* Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram
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Existing platforms are becoming more important -
and chatbots are the way to go
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“Messaging is one of the few things that people do more than social
networking.”Mark Zuckerberg, Founder of Facebook
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“Chat apps will come to be thought of as the new browsers; bots will be
the new websites. This is the beginning of a new Internet.”
Ted Livingston, Founder of Kik
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> >Websites Apps Chatbots
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WeChat> 700 Mio MAU
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Pioneering model of “apps within an app”
A truly mobile platform
Payments as a portal
~ $7 ARPA
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The race to become the “WeChat of the West”
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Facebook Messenger950 Mio MAU
Q2 2016
Line220 Mio MAU
Q1 2016
Telegram100 Mio MAU
Q1 2016
Slack3 Mio DAU
Q2 2016
HipChat?
Kik200 Mio RU
Q1 2016
MAU: monthly active usersDAU: daily active usersRU: registered users
Skype300 Mio MAU
Q2 2016
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Facebook Messenger950 Mio MAU
Q2 2016
Line220 Mio MAU
Q1 2016
Telegram100 Mio MAU
Q1 2016
Slack3 Mio DAU
Q2 2016
HipChat?
Kik200 Mio RU
Q1 2016
MAU: monthly active usersDAU: daily active usersRU: registered users
Skype300 Mio MAU
Q2 2016
PRIVATE
BUSINESS
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WhatsApp> 1 Bn MAU
Business Features to come late 2016
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@3x14159265estimated distribution of (private) messengers according to statista.com
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~13 Mio Users2008 - Release of
iOS App Store
~ 2.5 Bn Users2016 - Release of
Bot platforms
Opportunity
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Receive Messages
Text GIF/Video Location Other Media
Messenger ✅ ✅ ✅ ✅
Telegram ✅ ✅ ✅ ✅
Kik ✅ ✅ ❌ ❌
Line ✅ ✅ ✅ ✅
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Text GIF/Video Location Other Media
Slack ✅ ✅ ❌ ✅
Hipchat ✅ ✅ ❌ ✅
Skype ✅ ✅ ❌ ❌
Receive Messages
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Text GIF/Video Location Other Media Structured Messages
Messenger ✅ ✅ ❌ ❌ ✅
Telegram ✅ ✅ ✅ ✅ ✅
Kik ✅ ✅ ❌ ❌ ~Line ✅ ✅ ❌ ✅ ~
Send Messages
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Text GIF/Video Location Other Media Structured Messages
Slack ✅ ✅ ❌ ✅ ✅
Hipchat ✅ ✅ ❌ ✅ ✅
Skype ✅ ✅ ❌ ❌ ❌
Send Messages
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Conversationalvs
Transactional
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Understand and process natural language (NLU, NLP)
Interact in a “human” way
E.g. Luka.ai
assistant.ai
Conversational Chatbots
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Landscape Conversational Enabler
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Command oriented
“Form” like interaction
E.g. “/” commands in Slack
Uber Bot for Messenger
Transactional Chatbots
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“Messaging has the potential to be the command line for normal
humans.” Sarah Guo, Greylock Ventures
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UI Elements
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Horizontal Slider
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“Hardcoded” commands Keyboard buttons Horizontal inline results
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Vertical inline results Inline buttons Inline paging
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Vertical inline results Inline buttons Inline paging
“HorizontalSlider”
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botfather.me
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Resources
● https://orat.io/blog
● http://www.businessinsider.de/the-messaging-app-report-2015-11?
r=US&IR=T
● https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.
pkaqk2r7h
● http://www.statista.com/statistics/263795/number-of-available-apps-
in-the-apple-app-store/
● http://blog.appannie.com/understanding-global-messaging-app-user/
● http://a16z.com/2015/08/06/wechat-china-mobile-first/