1

Meshi: ‘a traditional Japanese method of exchanging

business cards.’

Seeing how respectful the tradition is I realised a company could have a larger impact on the recipient of the product by offering it with the same care and respect.

A meshi exchange includes holding the card from the corners, the thumb holes used to access the cards are shaped to guide the users thumbs to this position.

Meshi Business Card Holder

Nathan Hulman – Nottingham Trent University

3. Included

information is

discarded when

no longer

needed.

1. Promotional

gift is given out

to students,

tourists,

professionals

2. User receives

gift in thoughtful

manner,

remembers how

it was offered

5. Card holder is

used daily, user

is reminded of

the company

each time it’s

used

4. Company is

promoted

when others

see card holder

being used.

The colour, branding and finish can

be changed to the company’s

preference.

The product is designed to package

any promotional material the company

desires, once used, the contents can

be discarded and the product used as

a card holder.

The logo is positioned so that

it get’s exposed to the both

the recipient and anyone else

nearby when used.

Product Lifecycle

Nathan Hulman – Nottingham Trent University2

Technical Specification

13mm

5mm

60mm

63mm

85mm

100mm

60

mm

28mm

Logo 2

Logo 1

• Material - Opaque matte finish Cellulose Acetate• Manufacture - Injection Moulded• Logo Application – Moulded

3Nathan Hulman – Nottingham Trent University

The card holder is designed to be slim to make it more pocket friendly,

with a 3-4 credit card capacity with room for more business cards.

Company logo is moulded into the material in 1mm recess.

A durable Polymer is used to ensure this product has a long lifespan and

survives everyday use in a variety of environments.