Meshed 3 conference presentation
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Transcript of Meshed 3 conference presentation
Linz Salzburg Vienna Places
Linz Salzburg Vienna Places
Culture
Linz Salzburg Vienna Places
History Culture
Linz Salzburg Vienna
Cuisine Places
History Culture
# verb form of MESH
version 3.0
# verb form of MESH
Network
version 3.0
# verb form of MESH
Network
version 3.0
of learning
# verb form of MESH
Network
An interwoven or intertwined
structure
version 3.0
of learning
# verb form of MESH
Network
An interwoven or intertwined
structure
version 3.0
of learning
Social media itself
To match, coordinate, or interlock # verb form of MESH
Network
An interwoven or intertwined
structure
version 3.0
of learning
Social media itself
To match, coordinate, or interlock # verb form of MESH
Network
An interwoven or intertwined
structure
version 3.0 concepts
of learning
Social media itself
Visual Thinking Suma Mandagiri
Visual thinking on Culture, Brands & social Media
brandpilgrim.com
Visual Thinking Organic thought process
Visual Thinking Organic thought process
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Free - flowing
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Free - flowing
Unstructured
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Free - flowing
Unstructured
Creative
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Random associations Free - flowing
Unstructured
Creative
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Random associations
concepts ideas experiences
Free - flowing
Unstructured
Creative
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Random associations
concepts ideas experiences
Personal & unique mode of thinking & expression
Free - flowing
Unstructured
Creative
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Random associations
Explores alternate concepts seemingly unrelated to the subject
concepts ideas experiences
Personal & unique mode of thinking & expression
Free - flowing
Unstructured
Creative
Non-linear : keeps moving & changing
Visual Thinking Organic thought process
Random associations
Explores alternate concepts seemingly unrelated to the subject
concepts ideas experiences
Personal & unique mode of thinking & expression
Free - flowing
Unstructured
Creative
Holistic decision-making
Non-linear : keeps moving & changing
Humans need to envision information
To reason
Humans need to envision information
To reason
To build understanding
Humans need to envision information
To reason
To solve problems
To build understanding
Humans need to envision information
To reason
To solve problems
To build understanding
Humans need to envision information
To spark creativity
To reason
To solve problems
To build understanding
Humans need to envision information
To propagate diversity in thinking To spark creativity
To reason
To solve problems
To build understanding
Humans need to envision information
To propagate diversity in thinking To spark creativity
To promote discussion
To reason
To solve problems
To build understanding
Humans need to envision information
VISUALS ARE MORE UNIVERSAL THAN WORDS
To propagate diversity in thinking To spark creativity
To promote discussion
Visual Thinking in the age of social media
Visual Thinking in the age of social media
Borderless communities
Visual Thinking in the age of social media
Content explosion
Borderless communities
Visual Thinking in the age of social media
Content explosion
Borderless communities
Networked 24X7
Visual Thinking in the age of social media
Content explosion
Borderless communities
Seamless online lives
Networked 24X7
Visual Thinking in the age of social media
Content explosion
Borderless communities
Seamless online lives
Networked 24X7
Individual expression
Visual Thinking in the age of social media
Content explosion
Borderless communities
Seamless online lives
Networked 24X7
Individual expression
AN OVERLOAD OF INFORMATION
The internet delivers millions of words per second to brains that can process only 10 words per second
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters
Google Relevance Popularity Visits
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Google Relevance Popularity Visits
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Google Relevance Popularity Visits
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Google Relevance Popularity Visits
Facebook Peer opinion Social bond
Conversations
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Crowd sourcing filters
Google Relevance Popularity Visits
Facebook Peer opinion Social bond
Conversations
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Crowd sourcing filters
Google Relevance Popularity Visits
Facebook Peer opinion Social bond
Conversations
Digg
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Crowd sourcing filters
Google Relevance Popularity Visits
Facebook Peer opinion Social bond
Conversations
Digg Buzz Vote of confidence
The internet delivers millions of words per second to brains that can process only 10 words per second
Digital content doubling every 18 months
Need to filter information
Algorithmic filters Social affinity filters
Crowd sourcing filters
Google Relevance Popularity Visits
CURATION TOOLS - Seeking interesting, engaging info that can be retained
Facebook Peer opinion Social bond
Conversations
Digg Buzz Vote of confidence
Significance of Visual Thinking Retention
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY?
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication
Images
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication
Images Colors
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication
Images Shapes Colors
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication Words
Images Shapes Colors
Significance of Visual Thinking
People remember: 10% of what they hear 20% of what they read 80% of what they see & do
Retention
83% of human learning occurs visually
WHY? Visuals have a direct route to long-term memory, each image storing its own information as a coherent concept
Our dual-sided brains are wired to integrate all the elements of communication Words
Numbers Images Shapes Colors
Visual thinking can help us make sense of massive amounts of information
Visual thinking can help us make sense of massive amounts of information
Visual thinking can help us make sense of massive amounts of information
Understand complex concepts
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Understand complex concepts
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Understand complex concepts
Increase visual appeal
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Understand complex concepts
Increase visual appeal
Quick comprehension
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Understand complex concepts
Increase visual appeal
Quick comprehension
Scan multiple perspectives
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Understand complex concepts
Increase visual appeal
Quick comprehension Easier to see connections
Scan multiple perspectives
Visual thinking can help us make sense of massive amounts of information
Highlight important facts
Organize detailed information
Understand complex concepts
Increase visual appeal
Quick comprehension Easier to see connections
Scan multiple perspectives
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Multiple strategic teams defined by purpose Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Multiple strategic teams defined by purpose
Not by language
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Multiple strategic teams defined by purpose
Not by language
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Multiple strategic teams defined by purpose
Not by language
Multiple modes of interaction
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Governed by universal values
Multiple strategic teams defined by purpose
Not by language
Multiple modes of interaction
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Governed by universal values
Multiple strategic teams defined by purpose
Not by language
Multiple modes of interaction
Plus a universal vocabulary
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Governed by universal values
Multiple strategic teams defined by purpose
Seeks deep connections with customers
Not by language
Multiple modes of interaction
Plus a universal vocabulary
Complexity
VISUAL THINKING ORGANISATION HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Global in outlook & operations
Committed to internal team building
Governed by universal values
Multiple strategic teams defined by purpose
Seeks deep connections with customers
Not by language
Transparent communication
Multiple modes of interaction
Plus a universal vocabulary
Complexity
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Build an organisational lexicon
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Faster decision-making
Build an organisational lexicon
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Reach out to multiple departments via a universal visual language
Faster decision-making
Build an organisational lexicon
HOW CAN VISUAL THINKING HELP MY ORGANISATION?
Dissemination of Organisational philosophy
Communicate big picture
Reach out to multiple departments via a universal visual language
Faster decision-making
Build an organisational lexicon
End results: EFFICIENCY LOYALTY TEAM BUILDING
HOW CAN VISUAL THINKING HELP MY BRAND?
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Seeks to simplify product information
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Seeks to simplify product information
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Not talk down
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Active in social media Not talk down
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Active in social media Not talk down
Congregation of consumers
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Active in social media
Co-creation with consumer
Not talk down
Congregation of consumers
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
Aspires to be an opinion leader
Constant communication
Talks TO consumers
Seeks to simplify product information
Active in social media
Co-creation with consumer
Not talk down
Seeking inputs at every brand decision
Congregation of consumers
Not make it intimidating
HOW CAN VISUAL THINKING HELP MY BRAND?
HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed into easy to comprehend visual posters
HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed into easy to comprehend visual posters
STRATEGIC DECISION MAKING
HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed into easy to comprehend visual posters
Brand differentiation
STRATEGIC DECISION MAKING
HOW CAN VISUAL THINKING HELP MY BRAND?
Holistic view of consumer-brand interactions
Voluminous consumer research reports condensed into easy to comprehend visual posters
Brand differentiation
STRATEGIC DECISION MAKING STRATEGIC COMMUNICATION
HOW CAN VISUAL THINKING HELP ME?
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning
VISUALISATION
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning To form and manipulate a mental image
VISUALISATION
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning To form and manipulate a mental image
VISUALISATION
Essential to problem solving & reasoning
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning To form and manipulate a mental image
VISUALISATION
Essential to problem solving & reasoning
Critical thinking skill like math or logic
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning To form and manipulate a mental image
VISUALISATION
Essential to problem solving & reasoning
Critical thinking skill like math or logic
Visual thinkers think more clearly & imagine more possibilities
HOW CAN VISUAL THINKING HELP ME?
Marginalised and undervalued in education
Purely language based approach to learning To form and manipulate a mental image
VISUALISATION
Essential to problem solving & reasoning
Critical thinking skill like math or logic
Visual thinkers think more clearly & imagine more possibilities
A SIGNIFICANT ADVANTAGE IN THE AGE OF INFORMATION
TOOLS OF VISUAL THINKING
TOOLS OF VISUAL THINKING
Basic doodling skills
TOOLS OF VISUAL THINKING
Pencil
Caffeine? Basic doodling skills
TOOLS OF VISUAL THINKING
Pencil
Caffeine? Basic doodling skills
Focus
TOOLS OF VISUAL THINKING
Pencil
Caffeine? Basic doodling skills
Linkages
Focus
TOOLS OF VISUAL THINKING
Pencil
Caffeine? Basic doodling skills
Linkages
Metaphors for deeper meaning
Focus
TOOLS OF VISUAL THINKING
Pencil
Caffeine? Basic doodling skills
Linkages
Recycle bin
Metaphors for deeper meaning
Focus
Thank you
