Meru
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Transcript of Meru
MERU CAB SERVICES
Presented By : Hima Nair 26
Uthara Nair 27
Parvati Radhakrishnan 28
Abhinav Unnithan 47
Vishnu Ramanathan 49
Jyoti Waidande 50
INTRODUCTION TO CABS SERVICES
Meaning
Benefits of Cab Service– Better than Local Transport– Safe and Convenient Travelling– Easy and Attractive
MERU CABS SERVICES
Introduction
Growth
Benefits to society
MERU TRAINING ACADEMY
MERU MODEL
Contract
Fuel cost and maintenance
Booking through call centers
Earnings
Opportunity for self-business
Contd….
Successful role of technology
Services like communication system, emergency security service, ’lost and found’ tracking system etc…
FEATURES OF MERU CABS
Modern, brand-new, air-conditioned comfortable cabs
Usage of clean green fuel - resulting in a cleaner environment and reduced pollution
GPS technology and 24*7 customer service center
Printed fare receipt and well trained chauffeurs
Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and Bangalore
7 P’s OF SERVICE MARKETING MIX
ProductPricePlacePromotionPeopleProcessPhysical Evidence
PRODUCT Computerized communication& dispatch systems with
GPS (Global Positioning System)
Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc.
Usage of clean green fuel resulting in a cleaner environment and reduced pollution
Emergency security features such as a panic button, first aid kits, ‘Lost and found’ tracking system
PRICE Radio taxis fare according to government has been fixed
to Rs 15 to Rs 20
No hidden costs or overcharging.
Charged only from your pick up point to your drop point
A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.
PEOPLE
Experienced driver and well trained and skilled
chauffeurs
Recruiting the right staff and training them appropriately
Consumer’s perception based on employees they
interact with.
PLACE Headquartered in Mumbai, Meru Cab Company provides
a radio taxi service in the four key metros of India - Mumbai, Delhi, Hyderabad and Bangalore.
PROMOTIONTag-Line: “RELY ON US.”
Promotional strategies for brand building
like radio ad campaign, tent cards etc…
PROCESSThe systems used to assist the
organization in delivering the service:
Customer calling at care number and cab reaching in time at desired customer’s place.
Reaching at customer’s destination point in respect to customer’s desired time safely.
PHYSICAL EVIDENCE
Where is the service being delivered?
Consumers will make perceptions based on theirsight of the service
Condition of the Taxi :- Modern, brand-new, air-conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc…
CONCLUSION