MERIAL ANIMAL HEALTHCONNECTS WITH VETS, PET OWNERS

REACHING VETS

• Veterinarians and technicians purchase vaccines for their clinics and the have plenty of choices.

• So a key strategy was to create individual detail sheets on each vaccine that highlights the threat of a particular disease, how the Merial vaccine works and the point-of-difference among competitors.

• Additionally, comprehensive pieces share important information about the entire line of Merial vaccines for cats and dogs.

TEACHING PET OWNERS

• It’s essential that the technical information provided to the veterinary professionals is translated into consumer-friendly pieces as well. That inspired a Pet-folio folder and individual brochures explaining potential health threats to pets and the role of the corresponding vaccine.

• By providing these tools to veterinarians, it allows a partnership, in which we can together help educate pet owners about the risk of disease for their cat or dog and prevention options.