Mergers and Acquisitions (Global scenario)10 Chapter 1

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Business Combinations are a critical part of the fabric of doing business in a free market economy and are deeply ingrained in the business strategy the world over. Such combinations include mergers, acquisitions and other forms of corporate restructuring undertaken both within a country and across international boundaries.

Transcript of Mergers and Acquisitions (Global scenario)10 Chapter 1

  • CHAPTER 1

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    1. Introduction

    1.1 Mergers and Acquisitions (Global scenario)

    Business Combinations are a critical part of the fabric of doing business

    in a free market economy and are deeply ingrained in the business

    strategy the world over. Such combinations include mergers, acquisitions

    and other forms of corporate restructuring undertaken both within a

    country and across international boundaries. The intensity of M&A

    activity, in US in 1990s was unlike any other year in US history.

    Following a drop in both the number of transactions and the total dollar

    volume during the 1990 recession, M&A activity rebounded sharply in

    1992. Deals during the nineties were prompted more by strategic

    considerations and used less debt as compared to 1980s. The financial

    environment which was quite favorable in terms of vibrant stock markets

    and relatively low interest rates facilitated the resurgence of M&A activity

    in US.According to the data furnished by Thomson Financials, the global

    M&A activity jumped by 30% in the year 2006 to hit an all time record of

    $3.7 trillion surpassing the year 2000 high of $3.4 trillion. The USA

    which accounted for over 40% global M&A activity was the most targeted

    country for acquisitions. The UK was the most targeted European

    country for acquisitions, accounting for cross border and domestic

    transactions valued at $339 billion.

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    In the meantime according to the data released by Dealogic, a deal

    tracking firm, Europe had overtaken the United States of America (USA)

    as the most targetd region, accounting for $1.34 trillion or about 40% of

    the total deal value compared with the USA share of 36%, or $1.22

    trillion. This increase in M&A activity in Europe was caused by

    demographics and economic changes which were the major factors

    driving M&A activity as an integral part of the overall corporate

    restructuring activity in Europe according to experts. The cash surplus

    held by private equity firms (PEs) and public companies, the interest

    rates which touched their historic lows and the willingness of banks to

    provide financing were found to be the key factors for the global surge in

    M&A activity in 2006. The year 2007 was again a record year for global

    M&A volumes which were estimated at a record figure of around $4.4

    billion according to Thomson Financials and $ 4.7 billion according to

    Dealogic. Volumes in Europe were higher than in the US for the first time

    in five years and only the second time ever: $1.78 trillion vs. $1.57

    trillion according to Thomson Financials. This has been partially

    attributed to the lag in Europe being affected by the credit markets.

    1.2 Global Financial Crisis and global M&A outlook for the

    future

    The global financial crisis has pushed many countries around the

    globe into deep recession and has dramatically affected their business

    plans and outlook the world over. The global economy plunged into

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    recession in the latter half of the year 2008. This deepened in the early

    months of 2009, as global trade contracted sharply, investment was

    slashed and consumer demand faded. This nine month period coincided

    with the steepest decline in global economy in the post war era. This

    period witnessed a combination of severe banking crises in many mature

    economies like US, the credit squeeze, massive house price corrections

    and dramatic collapse in fixed investments. While the recession may be

    easing, as a sequel to the massive fiscal stimulus measures taken by the

    governments of the countries concerned and world bodies, the recovery is

    going to be slow and patchy. [The Great Thornton International Business

    Report (IBR) 2009].

    Mike Hughes, global leader-mergers and acquisitions for Grant

    Thornton International while attributing the large scale reduction in

    transaction volumes to the tight lending policies exuded optimism that

    these turbulent times could also provide attractive opportunities to cash

    rich/well capitalized businesses to register substantial improvement in

    their growth by acquiring ailing but fundamentally sound rivals. The

    next 12 months are likely to be a buyers market offering opportunities to

    make strategic acquisitions at attractive valuations (Mergers and

    acquisitions release, 2009-Thornton). M&A activities gained traction

    globally in the fourth quarter of 2009,witnessing a rise in value by 46%

    to $739.6 billion which was $150 billion higher than any other quarter

    in 2009(Business Standard,20th March,2010). This has clearly thrown a

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    hint at a resurgence of M&A activity in the Year 2010 according to

    Dealogic.

    Some key factors for the heightened M&A activity were:

    the surplus of cash held by private equity(PE) firms and public

    companies

    interest rates that touched their historic lows and

    the keenness of banks to finance M&A deals.

    1.3 M&As in the Indian context

    The Indian economy has experienced a major structural

    transformation following the introduction of economic reforms by the

    Government of India in 1991. The forces of Liberalization, Privatization

    and Globalization unleashed by these reforms have brought about a sea

    change in the traditional Indian business mindset. Indian business

    leaders started thinking in terms of inorganic growth both within and

    beyond the borders of the country. In this backdrop, M&A presented a

    viable alternative for the businesses aspiring to grow quickly and gain

    the benefits of sustainable competitive advantage by realizing the

    benefits of scale and scope economies, fast changing technologies for

    effectively facing rapidly intensifying domestic and international

    competition. Many corporates embarked upon several corporate

    restructuring activities like M&As, Joint Ventures, Spin-offs and

    Divestitures. The major industry sectors influenced by the forces of

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    consolidation in India, though varied from time to time, were mostly in

    the realm of infrastructure sectors like cement, power and steel, drugs,

    telecommunications, media & entertainment and banking. A major

    change evident after 2002 in the corporate restructuring activity in India

    is that of Indian companies making forays into developed foreign markets

    through acquisitions and joint ventures (JVs). During this period India

    also became an attractive destination for foreign direct investment (FDI)

    as the inbound acquisitions also gained considerable momentum. Merger

    and Acquisition activity in India comes under the purview of the various

    provisions of the Companies Act, Securities Exchange Board of India

    (SEBI) and Competition Commission Act of India, 2002.

    In the year 2009,M&A and PE investments in India almost halved

    both in volume and value terms due to the economic slowdown

    precipitated by the global financial crisis. According to Grant Thorntons

    Deal Tracker report, the total value of M&A and PE deals announced in

    2009 stood at $21.20 billion as against $41.54 billion in 2008. PE and

    qualified institutional placement in the same year was at $11.17 billion

    ($10.59 billion). The M&A and PE investments in 2007 were of the order

    of $70.14 billion. There were 488 deals in the year 2009 against over 766

    in 2008.Domestic M&A volumes dipped to 142 from 172 in 2008.

    Outbound M&A was down at 64(196) while inbound M&A to 61(86).

    Coming to the value of deals, the value of inbound deals dipped by about

    75% to $ 3.11 billion from $12.55 billion in 2008, the Russian

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    Governments acquisition of a strategic stake in Sistema Shyam Telecom

    for $676 million was the largest inbound deal in 2009 while Daichis

    acquisition of Ranbaxy Technologies for $4.5 billion was the largest

    inbound deal in 2008. The value of outbound deals declined to $1.12

    billion ($13.19 billion) in 2009. However, the top two outbound deals in

    2008-Tata-Jaguar Land Rover and ONGC-Imperial accounted for almost

    40% of the outbound deals. Top deals occurred in the oil and gas sector

    followed by telecom, pharmaceuticals, healthcare and biotech while in

    the year 2008 the top deals were spread across various sectors. It may

    also be noted that in 2008, cash-rich Indian companies like Infosys

    Technologies made new acquisitions both in India and abroad following a

    steep drop in the valuations of target companies.

    According to global M&A(Mergers and Acquisitions) intelligence service,

    Mergermarket, the overall improvement in economic and business

    environment of India has resulted in an impressive (166.5%) jump in the

    M&A deals (both inbound and outbound being nearly equal in volume

    terms at around $25 billion) in the year 2010 as against 2009.Telecom

    sector got the lions share with 16 transactions amounting to $19.6

    billion while Bharti's acquisition of Zain Africa for $10.7 billion

    contributed signifcantly to the M&A pie in the year 2010.

    1.4 Motives for Mergers and Acquisitions

    Infrastructure-related industries dominated M&As in 2008

    (accounting for over 45% of the deals in value terms). According to

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    Bundeep Singh Rangar, Chairman, Indus View Advisors Ltd, Europes

    fastest-growing Indian M&A firm advising multinational companies on

    business opportunities emanating from Indias rapidly growing economy,

    the dominance of this sector in M&As symbolizes the growing need for

    world class facilities, adoption of globally acceptable best practices,

    experienced global management expertise & technology applications to

    accelerate growth in the Indian economy. Grant Thornton (2006)

    conducted a survey of Indian corporate managers across various sectors.

    Their findings revealed that M&As continued to be a significant form of

    business strategy for Indian corporate. The results of the survey are

    furnished below:

    Table 1.1

    Objectives of Indian Corporate For M&As

    ( In percentage)

    Objective behind the M&A Transaction Responses

    To improve revenues and profitability 33

    Faster growth in scale and quicker time to market 28

    Acquisition of new technology or competence 22

    To eliminate competition and increase market share 11

    Tax shields and investment savings 3

    Any other reason 3

    Source: Grant Thornton (India), The M&A and Private Equity

    Scenario, 2006.

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    1.5 Scope of the research study

    In recent times, the world economy has developed serious difficulties in

    terms of failure of major banks & financial institutions and declining

    demand. Future growth prospects became very uncertain exposing major

    economies to deep recession. However, in the midst of all this gloom and

    chaos engulfing the world economy, Indias banking sector has been

    amongst the few to maintain resilience.

    A progressively growing balance sheet, faster credit expansion, increasing

    profitability and productivity similar to banks in developed markets,

    lower incidence of nonperforming assets(NPAs)(around 2% on an average)

    and increased emphasis on financial inclusion by the Government of

    India and RBI have contributed to making Indian banking sector viable,

    vibrant, and strong. In this backdrop, Indian banks have started to

    revise their growth strategies and re-evaluate the prospects to keep the

    economy rolling. The way forward for the Indian banks is to innovate to

    take advantage of the emerging business opportunities besides ensuring

    continuous assessment and effective management of risks in the light of

    Basel norms on Banking Supervision.

    Against this backdrop, Indian banking sector has been selected as the

    theme of the research study on Mergers and Acquisitions (M&As) in the

    Indian context.

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    1.6 M&As in the Indian Banking Sector

    During the last two decades, the Indian banking sector has undergone a

    metamorphic change following the economic reform process initiated by

    the Government of India. The forces of globalization, deregulation and

    liberalization unleashed by the economic reforms, set in motion in

    1991, have transformed the face of the Indian financial services sector

    landscape , including that of the Indian banking sector in a big way.

    There has been a paradigm shift from a regulated to a deregulated

    environment. Earlier, the banking industry was largely a nationalized

    industry (since 1969). The larger developments in the economies across

    the globe, the economic crisis in 1991 & more recently the sub-prime

    crisis and the changing outlook of the policy makers in India have forced

    the pace of change of the Indian banking industry. The economic

    liberalization and deregulation measures intiated in the 1990s have

    opened up the doors to foreign competition and made the markets more

    efficient and competitive. Continuous innovation and keeping pace with

    technological change have become a must for survival of the firms in

    the financial services industry including the banking sector. The

    developments in the Indian banking sector have witnessed quite a few

    mergers and acquisitions (M&As).

    The banking sector in India has made remarkable progress since

    the economic reforms in 1991.The entire financial sector - the banking

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    sector in particular is of fundamental importance to a developing

    economy. The Narasimham Committee report in August 1991 highlighted

    the need for financial sector reforms and fostering competitive spirit in

    the Indian banking sector. The report also suggested a roadmap to

    achieve this objective. The central theme of the reforms was straight

    forward: providing the much needed platform to the Indian banks to

    operate from a vantage point on the basis of operational flexibility and

    functional autonomy, thereby improving efficiency, productivity and

    profitability. The Government did not accept all the recommendations

    due to political compulsions and the practical difficulties in

    implementation.

    In 1997, a second committee was set up (under M. Narasimham) to

    specifically suggest further measures for banking sector reforms. The

    second Narasimham committee, in its report submitted in April, 1998

    had suggested, inter alia mergers among strong banks, both in the public

    and private sectors. Since the onset of reforms in 1990, according to the

    RBI report, 22 bank amalgamations, have taken place in India (up to

    2007). While, the amalgamations of Indian banks were mostly driven by

    weak financials as reflected in the continuously deteriorating balance

    sheets of the merging entities prior to the year 1999, in the post-1999

    period there have been mergers between healthy banks prompted by

    business and commercial considerations. The mergers of the largest

    commercial bank of India, SBI with State Bank of Saurashtra and State

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    Bank of Indore (in progress) are the latest among such mergers. A table

    depicting the size and net profits of major public sector banks of India as

    at the end of March, 2009 is furnished below.

    Table1.2 Size of Public sector Banks in India: March 2009

    Name of the Bank Total Business (Rs. in crores)

    Net Profit (Rs. in crores)

    State Bank of India 642288 9121

    Punjab National Bank 364463 3091

    Canara Bank 336383 2072

    Bank of India 334440 3007

    Bank of Baroda 325112 2227

    Union Bank 236968 1727

    Central Bank 218012 571

    Syndicate Bank 198380 913

    Indian Overseas Bank 175925 1326

    UCO Bank 169880 558

    Oriental Bank of Commerce 167434 905

    Allahabad bank 144415 769

    Indian Bank 124413 1245

    Corporation Bank 122496 893

    Andhra Bank 103818 656

    United Bank of India 90563 185

    Vijaya Bank 90410 262

    Bank Of Maharashtra 87072 375

    Dena Bank 72235 422

    Punjab and Sind Bank 59590 437

    Source: Statistical Tables Relating to Banks in India: March, 2009, RBI

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    1.7 Need for the study

    The main motivation for the study is the sustained effort made by the

    Government of India and the Reserve Bank of India towards

    consolidating the Indian Baking sector, especially in the post-

    liberalization period of the Indian economy. In this context, while the

    Government of India and the RBI argue that (in the words of Mr.

    Chidambaram, former finance minister) consolidation of the banking

    sector would result in economies of scale and help the Indian banks

    acquire the much needed critical mass to compete effectively in the

    global arena, the present level of research does not clearly bring out the

    benefits of consolidation, particularly in the banking sector. The study

    makes an attempt to examine the effectiveness of this consolidation

    exercise of the RBI to enhance the competitiveness of the Indian Banking

    industry employing a ratio based approach in the first phase.It also makes

    a few suggestions which might enable the policy makers to sharpen their

    thinking in the area and help them in adopting a more rigorous and

    critical approach to bank consolidation, which is necessarily a time-

    consuming and complex process.

    The vital importance of an efficient banking system in the long term

    growth strategy of a fast developing economy like India can hardly be

    overemphasized. Research studies of this nature are crucial for the policy

    makers, business and industry leaders and even the ever growing

    investing public who are keen to know the strengths and weaknesses of

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    the banking system of the country. The analysis of bank efficiency is

    significant from both the microeconomic and macroeconomic

    perspectives (Berger and Humphrey, 1997).The issue is crucial from

    microeconomic perspective because of the emerging competitive business

    scenario and the steps taken by the government and the Reserve Bank of

    India (RBI) to liberalize the banking system. From the macroeconomic

    perspective the issue gains crucial importance in the context of the

    overarching influence that efficiency exercises on the cost structure of

    the banking system and the overall growth, vibrancy and stability of the

    financial markets.

    The motivation for the study stems from the crucial role of M&As in

    shaping the restructuring process of the Indian banking sector in future.

    Quite a few studies conducted to evaluate the impact of bank mergers

    have adopted either accounting based or market based approaches, with

    each one having its own strengths and shortcomings. The results of

    event studies seem to depend substantially on technical details such as

    the length of the event window selected. Further meaningful price data

    exist only for those banks whose shares are actively,publicly traded

    (Amihud et al, 1998). The bottom line of accounting studies is that there

    is no clear relation, on average, between acquisitions and subsequent

    accounting performance. One plausible explanation is that the

    accounting data are too noisy to isolate the effects of acquisition. This is

    because of the transformation the accounts of the merging entities

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    undergo during the merger (like restatements, special amortization and

    depreciation, merger related costs etc) (Kaplan, 2006). While the period of

    study in many research studies conducted to evaluate banking

    efficiency, especially in the context of bank mergers is relatively short,

    the present study covers a fairly long period over which a sizeable

    number of bank mergers (in India ) have taken place. The present

    study therefore addresses a critical gap in the literature by providing

    recent evidence on the bank merger efficiency in the Indian context.

    Secondly, in order to evaluate the effectiveness of the commercial bank

    mergers in India, it is necessary to undertake a formal analysis. This

    study thus makes an attempt to provide empirical evidence on the

    efficiency changes of select Indian commercial banks over a period from

    1995 to 2009 using the non-parametric Data Envelopment Analysis

    (DEA) methodology, as the second phase of this research effort.

    Employing this methodology, the overall, pure technical and scale

    efficiencies & cost and profit efficiencies of the twenty seven sample

    banks (both public and private sector) have been measured. The impact

    of mergers on efficiency changes has been investigated by comparing

    average relative efficiency scores three years before and three years after

    the merger. Further, the study employs the Tobit regression technique,

    which is a generally accepted methodology in the literature, to identify

    the determinants of efficiency of the Indian commercial banks. This

    technique also captures the long term trends. Tobit regression technique

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    to identify the determinants of efficiency of the commercial banking

    sector in India for a panel data covering a fairly long period has been

    scarcely employed in the Indian context.

    The Indian banking sector has undergone massive upheaval in terms of

    the sophistication and innovation in the product and service mix,

    technological up gradation, customer reach and sectoral coverage fully

    exploiting the opportunities which help increasing revenues while

    optimizing on costs. At the same time, the expectations of the consumers

    of banking services have increased many fold. The entry of private and

    foreign banks has changed the competitive landscape and ushered in an

    era of intense competition. As a result, the customer has become the

    focal point in the decision making process of a bank and factoring his

    views/expectations in designing or developing various banking products

    or services is a must for achieving sustainable competitive advantage.

    Businesses feel the need to merge when they exhaust possibilities of

    organic growth, or when they want to achieve increased market share in

    good time. In the era of globalization, banks will have to be financially

    strong and competitive to face the challenges and leverage the

    opportunities. Many well publicized mergers have transformed regional

    banks into national banking power houses. (Urban et al,2000).

    The Indian banking sector has embarked upon consolidation &

    restructuring that is expected to continue. Shri Purwar, the then

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    Chairman of State Bank of India, in a round table conference arranged

    by Business Standard said : Seven to ten years down the line, there

    could be six to seven public sector banks and a couple of private sector

    banks and certainly some foreign banks. According to Mr.

    Chidambaram, former finance minister of the Government of India, the

    three Cs, i.e. Competition, Convergence and Consolidation will be the key

    drivers of banking sector in the future. Addressing the bankers

    conference, R. Gopalan, Secretary, Financial Services, GOI said merger

    should take place at banks own initiative based on pure business sense.

    In mergers and acquisitions, banks should look at synergistic gains,

    technology, scale economies and operational benefits (Business Line,

    13th January, 2010). In this complex and gigantic effort of bank

    consolidation, where does the customer stand? What are his views and

    expectations? Does he stand to gain or lose? How does he perceive the

    whole exercise? Does he feel that his voice is being heard or he feels let

    down and helpless. These questions, though seemingly simple, are the

    most difficult ones to answer.

    Service Quality Level and Customer Perception

    Many consumers are concerned that the level of service quality has been

    declining over the last two decades. From the customer service

    perspective, a decline in service quality can be attributed to the rise in

    two-income households, and the busier lifestyles of the cosumers of such

    services. Having higher incomes, better education, and less time has

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    made consumers more demanding with regard to convenience and

    service quality. Just as in the United States, the service sector is a

    critical component of the economy of other countries, like India. (Clow et

    al, 2008).Over the last decade and a half, lot of research has been

    undertaken to evaluate the various dimensions of service quality, which

    is being increasingly viewed as one of the key strategic values of service

    sector organizations.(Lewis,1991). It is important to explain the word

    perception in some detail. Perception is the act of discerning, realizing,

    and becoming aware of through the senses. The customers perception

    is what matters, not what we think it is (Tom Albrecht President aQsi,

    October 10, 2003).To customers who are evaluating the quality of a

    service, it is their perception that counts, not what the service provider

    thinks. Service firms must understand the concept of service quality

    from the viewpoint of the customer, not from the viewpoint of the service

    firm or service provider. (Clow et al, 2008).

    Importance of Customer Service Quality in Banks

    State Bank of India, the largest commercial bank of the country, has over

    150 million customers. In the words of O. P.Bhat, the Chairman of the

    bank, One can not serve without a cause, nor become better without

    one. And our cause has been the customer. We have been addressing

    customer service in a million different ways. While responding to a query

    from the media why the SBI has, of late, become aggressive, the

    Chairman has replied: We have not become more aggressive, but more

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    focused, agile, customer-centric. We have come closer to our

    constituents. We anticipate their needs, we respond to them to the best

    of our abilities, using technology. We have centralized every thing that

    could be centralized and made the branches available for sales and

    service.

    The above statements are a clear reflection of the thinking of top

    management of the banks about the importance the customer has in

    their scheme of things. Banknet India, a banking research companys

    Financial Sector Survey 2007 identified that Customer Service, Security,

    Know Your Customer(KYC) were regarded as the top priority issues to be

    addressed by the financial sector in 2007. The impact of bank mergers

    on various stake holders including the communities involved and on

    customers is significant and it is therefore important to study their

    effects.

    A plethora of information is available about the financial and human

    resource implications of mergers in general and bank mergers in

    particular from various sources. Many studies talk about the scale and

    scope economies, diversification benefits, and growth in market share,

    impact on valuation and other financial performance parameter

    improvements. A good number of studies have also investigated into the

    HR and cultural conflict related issues in the context of bank mergers.

    However, there is very little quantitative information available about the

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    impact of these mergers on consumers of banking services and on their

    perceptions of banking services in India. The present study therefore

    examines, in its third and final phase, the impact of commercial bank

    mergers in India on the service quality perceptions of bank customers. It

    also attempts to identify the factors which the customers consider critical

    in this regard.

    1.8 Objectives of the Study

    The present study has the following objectives:

    1.8.1 Ratio Analysis approach for evaluating the post-merger

    performance of select commercial bank mergers:

    To evaluate the financial performance of the commercial banks before

    and after merger, during the period 1994-2009 (post-reform period)

    To summarize the findings and offer appropriate recommendations for

    the future banking merger policy of the Government of India/Reserve

    Bank of India.

    1.8.2 Data Envelopment Analysis (DEA) approach to evaluate the

    post-merger performance of select commercial banks in India

    To understand the role of Data Envelopment Analysis (DEA) in evaluating

    the relative efficiencies (Technical, Scale, Cost and Profit) of Decision

    Making Units (DMUs) in a given sample.

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    To investigate the empirical evidence on the efficiency/productivity gains

    of the Indian commercial banks during the post-reform (deregulated)

    period.

    To examine the role of commercial bank mergers in efficiency gains, if

    any, in the post-reform period.

    To identify the factors which critically influence the efficiency and

    productivity of commercial banks in India.

    To suggest measures to the policy makers (Government of India and the

    RBI) for effective implementation of merger policy of commercial banks in

    India.

    1.8.3 Marketing implications of commercial bank mergers /

    Customer perceptions of service quality in the face of commercial

    bank mergers in India.

    To understand the marketing implications of commercial bank mergers

    in general and in the Indian context.

    To identify the key factors influencing the service quality perception of

    customers in the face of commercial bank mergers in India.

    To explore whether different demographic/behavioral groups have

    unique service needs and deserve distinct promotional appeals in the

    marketing strategy formulation of commercial banks in the face of

    mergers.

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    To suggest measures aimed at improving the service quality of the

    commercial banks in India in the face of mergers.

    1.9 Hypotheses of the Study

    1.9.1 The following hypotheses have been set up for testing for statistical

    significance of each financial ratio separately (Ratio approach).

    H0: There is no significant change in the financial ratio due to the M&A

    event.

    H1: There is significant change in the financial ratio due to the M&A

    event.

    1.9.2 Keeping the objectives in perspective, and having regard to the

    results of past research in the area of measuring post-merger efficiencies

    (DEA approach) in the global and Indian banking sectors which were at

    best mixed, the following four hypotheses have been framed to seek

    empirical evidence on the impact of mergers on the efficiency of Indian

    banking sector in the post-reform period.

    Hypothesis: 1 (Technical Efficiency)

    H0: Technical efficiency of acquiring bank will not improve in the post-

    merger scenario.

    H1: Technical efficiency of acquiring bank will improve in the post-merger

    scenario.

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    Hypothesis: 2 (Scale Efficiency)

    H0: Scale efficiency of acquiring bank will not improve in the post-

    merger scenario.

    H1: Scale efficiency of acquiring bank will improve in the post-merger

    scenario.

    Hypothesis: 3 (Cost or X- Efficiency)

    H0: Cost or X- Efficiency of acquiring bank will not improve in the post-

    merger scenario.

    H1: Cost or X- Efficiency of acquiring bank will improve in the post-

    merger scenario.

    Hypothesis: 4 (Profit Efficiency)

    H0: Profit Efficiency of acquiring bank will not improve in the post-

    merger scenario.

    H1: Profit Efficiency of acquiring bank will improve in the post-merger

    scenario.

    1.9.3 To evaluate the marketing implications of commercial bank

    mergers in India, having regard to the review of literature in this regard,

    the following hypotheses are proposed:

    Ho: There is no significant association between respondents

    demographic/behavioral characteristics and perception of the effect of

    commercial bank mergers and acquisitions on banking services.

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    H1: There is significant association between respondents

    demographic/behavioral characteristics and perception of the effect of

    commercial bank mergers and acquisitions on banking services.

    1.10 Limitations:

    Non-availability of data for certain parameters for the period under

    study.

    Efficiency calculations (under DEA) cannot be performed in case of

    inputs or outputs with negative values.

    The present studys (marketing implications) sample of customers

    is drawn from Hyderabad city only. To get better insights, a

    broader sample comprising other regions/cities of the country may

    be taken.

    1.11 Fruitful avenues for future research:

    The future banking M&A will be cross-border with substantial

    potential synergies but can create large systemic risk and hence

    future research should explore these perspectives more fully before

    we can draw conclusions there from as to the effectiveness of

    mergers and acquisitions.

    Future research may also look at the cross-industry M&As within

    the financial services sector in India and abroad as this an area

    which has not been investigated much.

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    In future research should lay more emphasis on dynamic analysis

    methods rather than static ones, which do not use data on M&As

    directly but instead relate the potential consequences of

    consolidation, like the market power, service availability etc.

    DEA analysis may be attempted using slacks based models.

    Market efficiency measures may also be employed to evaluate the

    efficiency effects of mergers.

    If the sample size is large, parametric techniques like the

    stochastic frontier analysis (SFA) can be employed.

    BASEL-III norms which require more stringent risk management

    standards to be put in place by commercial banks call for more

    rigorous research into the M&A implications in the banking sector

    in the light of these requirements.