My Ancillary Mock Ups

The repeated image of the artist in the mock up was used as a main factor in the design of the final album cover.

The black and white colour scheme seemed to suit the artist’s image the most and the dark colours can also be seen in both the mock ups and the final album cover. This colour scheme also helps maintain a consistent branding of Quinn Harper as an alternative pop act.

From the mock up the white text was used in the final draft as this contrasted the most with the dark greys featuring in the image.

The background in the mock up added a depth to the image and the background in the final draft also uses this.

Unlike the album package, this advertisement sees the main artist in colour whereas the background is in black and white this has been done to emphasise the importance of the artist which could appeal to the audience.

The inlays further add to the overall branding of this media product by maintaining the consistent colour scheme with black and white and greyscale being prominent. The repeated image in the bottom inlay is also similar to the repeated image on the album cover, thus creating a link between the two. One way that these inlays appeal to the target audience is that there are lyrics in the bottom inlay so the target audience can follow the song when they listen to it. Today, not all album packages have these includedTherefore this is a way to reach the target audience as it could bean additional reasonto purchase the album.

Final Drafts of Ancillary

The main product, the music video, and the ancillary texts, being the album cover, inlays and album advertisement combine in a way that creates a general image of the artist that is instantly recognisable. The image on the album cover and the images in the inlays ties in with the main performer’s image in the music video allowing the audience to recognise the artist and see her as having an overall image as a musician. This branding is a way to sell the artist to the audience as she has a distinct image and style that they would become familiar with and want to know more about.There is a consistency within the colour schemes and fonts, with the dark colours and the black and whites and similar styles with sophisticated fonts. This can also be seen in the music video as there is a ‘dark’ element to the music video and the artist’s hair and makeup in the music video has also been styled to suit this ‘dark’ element. As the artist is Indie/Pop, not too many bright colours have been used to try and present this genre more clearly. There is an interesting concept on the album cover with the image of the main performer being repeated multiple times which is a feature that could be considered eye catching therefore making it appealing to music consumers possibly making them want to know what the album entails.One of the unique selling points of this media product is the USB offered, as the emergence of the digital age has led to the decrease in sales of albums in hard copies therefore the USB is an option that can appeal to a wider audience and can also take a space in the market that has not been filled it could be a special offer with a limited amount of them being on sale and they could contain extra tracks that are not on the album.

How effective is the combination of your main product and ancillary texts?