High-stakes public strategy.

A high-stakes public strategy firm

National Reach

Major offices located in:

• Washington, D.C. • New York City• Los Angeles• Chicago• Tampa• Sacramento• New Jersey• Pennsylvania

+ a network of grassroots, political and government relations operatives in all 50 states.

Mercury is a high-stakes public strategy firm.

We use our expertise and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences.

We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies.

Capabilities

5

Government Relations StrategiesPublic Affairs StrategiesPublic Opinion Research Grassroots Coalition Building + ManagementDigital Communications +Online AdvocacyStrategic Media RelationsAdvocacy Advertising

A strategic, modern approach to government relations

1. Identification: Market research. Competitive intelligence gathering. Rapid response planning.

2. Engagement: Strategic planning that aligns corporate objectives with political and governmental realities.

a) Activating core supporters.

b) Winning over accessible undecideds.

3. Persuasion: Direct Advocacy. Earned media. Paid media. Social media.

4. Mobilization: Identify and mobilize allies at the grassroots level to drive public policy-market outcomes.

Government Relations “Surround Strategy”

Non-Stakeholders

Political FamilyVolume

ConstituentContact

Public Pressure

Public OpinionPublic Relations

Advertising

KeyStakeholders

AssociationsBusinesses

Coalition

PoliticalInsiders

LobbyistLeadershipColleague

Targeted Officials

Government Relations strategies

must take into account the interests

of all target audiences.

Public Opinion Research

At Mercury, we take a behavioral approach to polling.

This approach gives Mercury a unique way of assessing a client’s business environment and developing the strategy and message(s) that will yield the best results.

We have conducted extensive polling in the telecommunications, healthcare, energy, financial services and transportation industries, among others.

The hallmarks of an effective campaign are organization, discipline and a relentless focus on strategic objectives.

Complementing our suite of services, we can also serve as the campaign manager for your effort – harnessing the skills of the entire campaign team, including client-side resources and other consultants.

Our management model has proven successful in a number of campaigns across multiple jurisdictions involving a myriad of industries.

Public Affairs Campaign Management

Mercury offers traditional grassroots lobbying services as well as other unique related services, such as:

Virtual War Rooms In-State Coalition Building Targeted Media Relations Opinion Leader Education Online Advocacy “Grasstops” Personalized CommunicationsLocal Political Intelligence Gathering + Analysis

Grassroots Coalition Building & Management

Mercury specializes in designing and building issue campaign websites that drive messages about the client’s issue while providing a platform for citizen mobilization. The sites typically include components such as:

Digital Communications & Online Advocacy

Factual information and other background materials that journalists and key third parties can access and use to develop story ideas.

Letter-to-the-Editor tool that automates letter writing and submission to local papers;

News releases pertaining to the issue and links to recent news coverage;

A compelling sign-up page to capture emails/contact information for future activation efforts;

A testimonial function where users can share their personal experiences(often via YouTube-style video) as a result of the issue at hand;

A “Take Action” section allowing users to contact their elected officials;

Social Media

Utilize social media platforms such as Facebook and Twitter to engage users, build advocacy, and drive action through the online landscape. Blogs and message boards/forums to create personal communication, invite participation, and reflect the best practices of today’s online environment

Strategic Media Relations

Media TrainingEditorial Board ToursPublic EventsNews Releases and InterviewsWriting/Placing Op-Eds/Letters to the

EditorBlog Posts and CommentsTalk Radio Call-ins

Our team has developed and executed media relations strategies for a broad spectrum of clients. Our approach is designed to effectively deliver key messages to targeted audiences, build and maintainquality reputations, and motivate and shape public opinion.

Our principals create key messages that are translated into the most effective and comprehensive medium to motivate desired public opinions.

Advocacy Advertising

Mercury has created thousands of television, print and radio advertisements, many of which have received Pollie and Telly awards.

Our Team Leadership

Kirill Goncharenko, PartnerKieran Mahoney, PartnerHon. Max Sandlin, PartnerHon. Jim Talent, PartnerHon. Fabian Nunez, PartnerHon. Fernando Ferrer, PartnerHon. Emil Jones Jr., PartnerMike McKeon, PartnerTom Doherty, Partner