Mercury Athletic Questions
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Case Study Guidelines Students are required to read closely the assessment criteria for both case study presentation and written report as listed on the course outline (page 6 to 7). Case Study Questions Presenting groups need to address the following questions in their presentations. Mercury Athletic: Valuing the Opportunity 1. Is Mercury an appropriate target for AGI? Why or why not? 2. Review the projections formulated by Liedtke. Are they appropriate? How would you recommend modifying them? 3. Estimate the value of Mercury using a discounted cash flow approach and Liedtke’s base case projections. Be prepared to defend additional assumptions you make. 4. Do you regard the value you obtained as conservative or aggressive? Why? 5. How would you analyse possible synergies or other sources of value not reflected in Liedtke’s base case assumptions?
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Questions for the valuation of mercury athletics. Vedry useful guide to understanding the case study
Transcript of Mercury Athletic Questions
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Case Study Guidelines
Students are required to read closely the assessment criteria for both case study presentation
and written report as listed on the course outline (page 6 to 7).
Case Study Questions
Presenting groups need to address the following questions in their presentations.
Mercury Athletic: Valuing the Opportunity
1. Is Mercury an appropriate target for AGI? Why or why not?
2. Review the projections formulated by Liedtke. Are they appropriate? How would
you recommend modifying them?
3. Estimate the value of Mercury using a discounted cash flow approach and Liedtkes
base case projections. Be prepared to defend additional assumptions you make.
4. Do you regard the value you obtained as conservative or aggressive? Why?
5. How would you analyse possible synergies or other sources of value not reflected in
Liedtkes base case assumptions?
