Merchem Company Review - Fashion
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Transcript of Merchem Company Review - Fashion
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FASHION
Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses.
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Clothing fashions
Changes in costume often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without major changes.
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Fashion Industry
In this era of global trade, however, the high-fashion runways are just one part of the broader textile and apparel industry that ranges from high-end luxury brands to fast-fashion retailers - and the thousands of companies in between that produce and sell clothing, shoes, and other textile products.
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Media
The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites
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Public Relations and Social Media Fashion public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.[31] Social media plays an important role in modern day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.
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Anthropological Perspective Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not. A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion
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Intellectual property
Within the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert mentioned in a fashion seminar held in LA that "Copyright law regarding clothing is a current hot-button issue in the industry.
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