Merchandise Mart Social Media Presentation

SOCIAL MEDIA BRANDING

Lakeshore Branding

September 29, 2009

Who is this guy?

Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears

I’m Certified Started digital marketing agency 2 years

ago 3 things you (hopefully) don’t know

about me

I require 3 pillows to fall asleep…

(head, knees, 1 to cuddle with)

My nickname is

Porkchop

I am a Blue

Demon(ie DePaul University)

Social Media History

Linkedin launched in 2003, Cinco de Linkedin

Facebook came about a year later Twitter new comer in the Game Understand where your clients are

The Stats

40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on

Twitter More than 1 billion pieces of content

(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook

Average age of LinkedIn user is 41 and income is $109K

Social Media Revolution Video In 2010, Gen Y will outnumber Baby Boomers

96% of them are on Social Media 1 in 8 Got Married From People Met Online 1 Billion ipod app downloads in first 9 months Women 55-65 is the Fastest Growing Segment

on Facebook. 78% Trust Online Reviews

Social Media Video

http://www.youtube.com/watch_popup?v=sIFYPQjYhv8%23t=250

Naked Pizza

“69 percent of sales generated during a one-day Twitter advertising blitz”

Dominos

000000000000000000000000000000000000

Build Your Brand: Facebook

Fill out your profile Import Your Contacts & Grow Your

Network Update Status Start a Group or Page Join or Start an Event(s)

Building Your Brand: Twitter

1. Claim your Twitter handle


2. Decide how you want to brand yourself


3. Become known as an expert or resource


4. Establish a Twitter marketing plan

• Email signature • Personal/corporate website • Blog homepage + posts • Email newsletter • Presentations • Business Card • Article writing / guest blog posting • Networking on Twitter: • Promotional products


5. Utilize third-party applications

HootSuite TweetDeck TweetMeMe

Build Your Brand: Linkedin

1. Brand your profile


2. Develop your network


3. Position yourself as a leader

Feed your social networks Check out services like http://ping.fm or

http://posterous.com/

http://ping.fm/

http://posterous.com/

Staying Fresh

<tip> Get a good writer </tip>

Dive in the Water is nice….

1Thanks for your time.

How can you learn more?

Office: 312-229-0038

www.lakeshorebranding.comTwitter @lsbranding

Social Media Resources

Mashable SlideShare FeedBurner Google Reader Hootsuite

Thanks to Mashable & Expresso Marketing for images.

Merchandise Mart Social Media Presentation

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