MERCHANDISE FOR SPORTS EVENTSANSWERING THE WHY, WHAT, HOW AND WHEN

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Why do you need merchandise for an event?

A good way to attract people to your event Helps sell who you are and how you identify with the

product People always look for a souvenir or a merchandise

which they can proudly flaunt and take back home from an event

A win-win situation where the event and the product is promoted.

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What kind of merchandise should you sell?

The “kind” depends on the event Usual options are printed sports t-shirts, printed

jerseys, caps, team badges and flags, for a sports event

These articles can be clubbed with the tickets as a package, which will ensure that the attendees appreciate and enjoy them

Important note: The merchandise should not be overly priced.

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How do you get the products for merchandising?

It is of prime importance that the merchandise products are beautifully customized to the likes of the public

In all the hustle of event managing, there are certain questions which bugs the human mind – the perfect material, with the perfect color and a perfectly customized design for the merchandise Printed sports t-shirts Caps Badges

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Choosing the Vendor

Dependability: Are you sure your vendor will remain faithful to you till the end of the deal? There

should be no last-minute hiccups and changes from the requested designs or customizations.

Delivery: It is crucial that the merchandise is shipped to you in perfect condition and on the

requested date. You can experiment with smaller orders and then go in for the larger packages. This way you can build the trust and put your mind to rest for the big day.

Cost factor: The vendor should be able to supply the details of the description of the product and

the cost of each product. For example: Printed sports t-shirts come in various models – There is the collared, V-neck, round neck and then the material which is 100% cotton, poly cotton and the type of print- digital or embroidery. For each of these customizations, the correct estimates should be provided to the buyer.

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When should you advertise the event? Once the merchandise is ready, the next step is to get some attention before the

event Social media can be used to promote the event. Online competitions can be held

prior to the event to get the viewers excited about the event Merchandise should be advertised and displayed in a prominent place during the

event, preferably near the ticket counter. That way the public has a chance to choose and pick up the products while they check-in to the event

It is also a good idea for the organizers to wear the printed sports t-shirts during the event. Nothing sends a clearer message than sporting the merchandise ourselves

It is important to have a track of all the merchandise that has been sold. This helps in forecasting the kind of products that the customers are interested in and conduct subsequent events with those kinds of merchandise.

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Check out Inkmonk.com or talk to our customer care executive

for merchandising ideas

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