Type Division of Daimler AG

Industry Manufacturing

Predecessor Benz & Cie.Daimler Motoren Gesellschaft

Founded 1886 (1886)

Founder(s) Karl BenzGottlieb Daimler

Headquarters Stuttgart, Germany

Area served Worldwide

Key people Dieter Zetsche , Chairman

ProductsAutomobilesTrucksBusesInternal combustion engines

Parent Daimler AG

Website www.mercedes-benz.com

Karl Benz Gottlieb Daimler

History • Benz and Daimler Companies merged and

established Mercedes Benz.• One of the first cars introduced in the 1900 s ′

as a sport car was the Mercedes.• The reputation of the company was globally

increased with Silver Arrow racing car in 1934• put emphasis on providing the most advanced

safety technology.

Subsidiaries and Alliances

Mercedes-Benz AMG

Mercedes-Benz McLaren

Studebaker-Packard

Production FactoriesBesides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:

Argentina Austria (G-Class)Bosnia and HerzegovinaBrazil

CanadaEgypt via Egyptian German Automotive CompanyHungary (construction of a new plant in the country announced on 18 June 2008, for the next generation A- and B-Class)India

MexicoNigeriaPhilippinesRussia (E-Class)SpainSouth AfricaSouth KoreaThailand TurkeyUnited KingdomUnited States Vietnam

Indonesia Iran Malaysia

Models Cars

Trucks

Buses

Vans

Car nomenclature

"C" indicates a coupe or cabriolet body style.

"D" means the vehicle is equipped with a diesel engine.

"E" (for "Einspritzen") means the vehicle's engine is equipped with petrol fuel injection.

"G" denotes the Gelandewagen off-road vehicle.

"K" was used in the 1930s, indicating a supercharger (“kompressor") equipped engine.

"L" means "Leicht" (lightweight) for sporting models, and "Lang" (long-wheelbase) for sedan models.

"R" stands for "Rennen" (racing), used for racing cars (for example, the 300SLR).

"S" means "Sport" for high-performance models or "Special" for flagship models.

"T" stands for "Touring" and indicates an estate (or station wagon) body style.

•1928: SSK racing car •1930: 770 "Grover Mercedes" state and ceremonial car •1934: 500 K •1936: 260 D World's first diesel production car •1936: 170 •1938: W195 Speed Record-breaker •1951: Mercedes-Benz 300, known as "Adenauer Mercedes" •1953: "Ponton" models •1954: 300SL "Gullwing" •1959: "Fintail" models •1960: 220SE Cabriolet•1963: 600 "Grand Mercedes" •1963: 230SL "Pagoda" •1965: Mercedes-Benz S-Class •1966: 300SEL 6.3 •1968: W114 "new generation" compact cars •1969: C111 experimental vehicle

Significant models produced

•1974: 240D •1975: Mercedes-Benz W123 Wagon - Mercedes' first station wagon •1976: 300D •1978: 300SD - Mercedes' first turbo diesel •1979: 500SEL and G-Class •1983: 190E 2.3–16 •1991: 600SEL •1993: First 'E-Class' •1995: First 'Joint Mercedes-Benz & AMG' (C43 AMG) •1995: Mercedes-Benz SL73 AMG, 7.3 V12 (biggest engine ever put in a Mercedes-Benz) •1996: Mercedes-Benz Renntech E7.4RS •1997: Mercedes-Benz SLK •1997: Mercedes-Benz M-Class •2004: Mercedes-Benz SLR McLaren •2004: Mercedes-Benz CLS •2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec •2010: Mercedes-Benz SLS AMG

•1972: Mercedes-Benz W107 350SL •1974: 450SEL 6.9

Motorsport

Formula 1

•Mercedes-Benz took part in the world championship in 1954 and 1955

•the company left the sport after just two seasons

•returned as an engine supplier in the 1990s and part-owned Team McLaren for some years

•collaboration with McLaren Extended.

• sold back its 40% stake in McLaren to the McLaren Group

• Bought 70% of the Brawn GP team

• Brawn GP renamed Mercedes GP for 2010 season

Noted employees

Bela Barenyi—car safety pioneer (rigid passenger safety shell), joined Daimler-Benz in 1937

Wilhelm Maybach—automotive pioneer, first met Gottlieb Daimler in 1865

Ferdinand Porsche—founder of Porsche, joined Mercedes in 1923 and developed the Kompressor

Bruno Sacco—joined Daimler-Benz as a designer in 1958. Head of Design in 1975, retired in 1999

Rudolf Uhlenhaut—joined Daimler-Benz in 1931, his designs included the Silver Arrows, the 300 SL and 300SLR

Adolf Eichmann—Former Nazi criminal. Worked in Argentina's factory after WWII

Sales •Mercedes-Benz continues upswing in August with sales increase of 7.9 percent

•delivered a total of 87,384 vehicles (August 2010: 81,010) to customers worldwide.

•In Germany Sales increased by a total of 23.2 percent to 19,412 units (August 2010: 15,754).

•managed to sell 4,890 units of its cars in India as compared to 3,495 units sold in the same period last year.

•boosted sales in China (incl. Hong Kong) by 35.8 percent Deliveries rose to the record level of 120,234 units (January–August 2010: 88,509).

Rankings where listedYearPosition100 Best Companies to Work ForBy Fortune 201115

Best Car Brand Perception surveyBy Consumer Reports20116

Best Global BrandsBy Interbrand201112

ADAC- AutomarxX Brand RankingBy ADAC20111

Automotive Performance, Execution and Layout studyBy J.D. Power and Associates20116

Rankings

Innovations

•The first passenger road car to have brakes on all four wheels (1924)

•Daimler invented the honeycomb radiator of the type still used on all water-cooled vehicles today

•The "safety cage" or "safety cell" construction with front and rear crumple zones was first developed by Mercedes-Benz in 1951.

•Mercedes-Benz was the first to introduce pre- tensioners to seat belts on the 1981 S-Class.

•In September 2003, Mercedes-Benz introduced the world's first seven-speed automatic transmission called '7G-Tronic'

Robot Cars

•In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr.

Thank You