PRESENTED BY:- AAMIR PATEL (20)

INTRODUCTION HISTORY COMING IN INDIA VISION AND MISSION STATEMENT CUSTOMER GROUP CUSTOMER FUNCTION ALTERNATIVE TECHNOLOGY SWOT ANALYSIS MODEL RANGE PRODUCT PORTFOLIO COMPETETION TECHNOLOGY CASE STUDY CONCLUSION

Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany.

Mercedes benz traces its origin to 1886 with Karl Benz's creation of the first petrol-powered car.

Mercedes Benz was formed in the year 1926 by merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.

The first mercedes - benz car was launched in 1926- MERCEDES BENZ 8/38 PS.

Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was popular during Germany's Nazi period.

Mercedes-Benz 8/38 PS

Daimler entered the Indian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler.

The passenger cars manufacturing plant is located in Pune, same as the headquarters and the comercial vehicle manufacturing plant is located outside chennai.

Mercedes-Benz India currently has 31 dealerships and 41 service stations across 31 cities in India.

VisionVision“A pioneering spirit and power of innovation for sustainable mobility. As the inventors of the automobile, we are equally committed to protection of the climate and the environment and to the safety of our vehicles and accident prevention. Our customers - and all other road users - throughout the world can put their trust in this commitment.”

MissionRejecting compromiseConsidering every detail.Basing their work in competitionBeing environmentally sustainableBeing a global company.

Mercedes effectively targets the upper middle class and upper class individuals who desire a luxury automobile.

Through its advertising Mercedes Benz has clearly staked its position as a leading innovator in the industry and its cars are a status symbol.

Status symbol.Luxury and comfort.High technologically advanced features.Smooth ride.

Innovative, differentiated sales formats.

Personal preferences of customers.

Brand expansion and integrated marketing.

Personalised sales experience for individual customer contact at the retail level.

StrengthHigh brand equity as one of the finest and strongest brands.Drive-train technologies, interior features, and safety systems.Exceptional service quality, an industry landmark.Mercedes Benz is one of the most popular brand names in the world.

WeaknessesMercedes Benz is an expensive car, thus has a limited target group.High maintenance cost and less mileage.Very expensive spare parts.

OpportunitiesDeveloping hybrid cars and fuel efficient cars for the future.Tapping emerging market across the world and building a global brand.Fast growing luxury automobile market and increased income.

ThreatsIntense competition.Increasing fuel prices.Improvement in public transport

Models:A-ClassB-Class C-Class CL-ClassCLA-ClassCLS-ClassE-Class G-Class GL-Class GLA-Class GLK-Class M-ClassR-Class S-Class SL-Class SLK-Class SLS AMGViano Citan

BMW Audi Honda Skoda Volkswagen

Mercedes benz is the latest car manufacturing company to use cloud technology.

According to their recent ad, the company has come with apps that allow drivers to check all the latest happenings.

Mercedes Benz is the oldest luxury car manufacturing company in the world. Although the strong competition has created some problems for them, they continue to maintain the strategic advantage over their rivals.