Case Study _ Mercedes Benz

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BUSINESS CASE

Mercedes Benz wanted to leverage a mobile platform at the Auto Expo 2010

With an assured footfall of over 2,00,000 visitors, the expo was the perfect platform for

brand promotion

The brand was looking at an engaging experience for auto enthusiasts visiting the expo

SOLUTION

Converting Mercedes-Benz stall at the Auto Expo into a Buzz hotspot

Providing a rich product experience to the users in an innovative way, to trigger a

reason for them to visit Mercedes-Benz stall

Customizing the content based on different mobile phone models

Making the user avail the details of the car models, as easily as pressing the thumb on

the phone

Having ambient media such as standees, visual displays & promoters to educate users to

turn on their mobile Bluetooth

Case Study _ Mercedes Benz

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RESULTS

Over 60,000 engagements were achieved

18,000+ unique users availed the application

HIGHLIGHTS

Provided great visibility for Mercedes-Benz and an innovative edge to the brand

communication

Both Brand building and Response generation at the same time delivering superior ROI

LEARNINGS

Ensured that essential product information were delivered to visitors in an interactive way

Enabled visitors to carry a great brand experience from the event

The engagement created a buzz among other automobile giants, who wanted to use this

technology for enhancing their promotional activities