www.meramedicare.com

Rachit Agarwal1st Year PGP

IIM Raipur

Creating Need

• It is necessary to educate people about generic medicines before they could be turned into customers

• Therefore, Mera Medicare should focus on creating ‘Need ‘for generic medicines

• Campaign can be designed to create ‘Need’, as well put forward our value proposition simultaneously. Example – Kellogg’s ‘Bade Sapno ki Sahi Shuruat’ campaign

Creating Need

• Write articles in leading newspapers; quote examples of Novartis case and Bayer v NATCO.

• Publish study proving that generic medicines cost much less but have identical impacts as branded drugs

Post Need Acquisition Strategy

• Persuade pharmacies to distribute pamphlets educating people about generic medicines. Mention about Mera Medicare there.

• Put kiosks in hospitals, outside clinics, blood donation camps and seminars/conferences related to healthcare

• Depute sales people at hospitals, popular clinics to communicate directly to patients

Post Need Acquisition Strategy

• Target social media as the target group of tech savvy people spends considerable time there

• Grab attention through Out of Home Advertising – BEST, Metro, Billboards, etc.

• Promote Mera Medicare by providing sugar tests and BP tests

Overall a Smart Choice

THANK YOU

InnovativePassionate

Team

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