Mentos Event Summary – 2014

2014 EVENT SUMMARY2K CLASSIC benefiting Wounded Warrior Project November 20-21, 2014Syracuse • Texas • California • Iowa

PROGRESSIVE LEGENDS CLASSICNovember 24-25, 2014Villanova • Michigan • VCU • Oregon

Prepared For

MENTOS GUMThe 2K Classic benefiting Wounded Warrior Project,

& Progressive Legends Classic are produced by: The Gazelle Group • 475 Wall Street • Princeton, N.J. 08540

GAZELLEGROUP.COM

SYRACUSE • 2K CLASSIC VILLANOVA • LEGENDS TEXAS • 2K CLASSIC MICHIGAN • LEGENDS

www.GazelleGroup.com | 1 www.GazelleGroup.com

2K CLASSIC- November 20: Texas vs. Iowa - ESPN2- November 20: Syracuse vs. California - ESPN2- November 21: Consolation Game - ESPN2- November 21: Championship Game - ESPN2

PROGRESSIVE LEGENDS CLASSIC- November 24: Villanova vs. VCU - ESPN2- November 24: Michigan vs. Oregon - ESPN3- November 25: Consolation Game - ESPNU- November 25: Championship Game - ESPN2

• Mentos Gum received three (3) minutes per game of television exposure on the courtside digital signage and two (2) court decals in front of the team benches in the following Gazelle Group Events:

• Mentos Gum received three (3) :30 commercial units during each of the following televised Gazelle Group Events.

2K CLASSIC- November 20: Texas vs. Iowa - ESPN2- November 20: Syracuse vs. California - ESPN2- November 21: Consolation Game - ESPN2- November 21: Championship Game - ESPN2

PROGRESSIVE LEGENDS CLASSIC- November 24: Villanova vs. VCU - ESPN2- November 25: Championship Game - ESPN2

2KClassic.com | 1 @2KClassic

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2 | 2KClassic.com @2KClassic

DID YOU KNOW???

Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.

- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN2. Additionally, two Regional Round games aired on ESPNU and three more were shown on ESPN3. The Pac-12 Network televised two games nationally and The Longhorn Network televised one game nationally, meaning all 12 games were available on a national basis.

- Since 2010, the average rating on ESPN2 of the 2K Classic is .41, well above the average of .30 for colle basketball on ESPN2.

- John Saunders, Dick Vitale, Len Elmore, and Jeff Goodman served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.

- The 2K Classic was the most highly attended early-season college basketball event in the country, attracting over 130,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 11,500 fans.

- The 2014 2K Classic was the third in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.

- The Event has featured four eventual national champions – Connecticut (2014), Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 60 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.

- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Iowa, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.


EVENT HISTORY

Championship Rounds

Regional Rounds

November 21Championship GameTexas 71, Cal 55Consolation GameSyracuse 66, Iowa 63

November 21SemifinalsTexas 71, Iowa 57Cal 73, Syracuse 59

2014 All-Tournament Team Jonathan Holmes (Texas) - MVPJavan Felix (Texas)David Kravish (Cal)Aaron White (Iowa)Chris McCullough (Syracuse)

Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.

Syracuse Regional November 14Syracuse 89, Kennesaw State 42November 16Syracuse 65, Hampton 47

Austin RegionalNovember 14Texas 85, North Dakota State 50November 16Texas 85, Alcorn State 53

Berkeley Regional November 14Cal 91, Alcorn State 57November 16Cal 93, Kennesaw State 59

Iowa City Regional November 14Iowa 90, Hampton 56November 17Iowa 87, North Dakota State 56

Fargo SubregionalNovember 21Hampton 82, Alcorn State 69North Dakota State 68, Kennesaw State 55November 22Kennesaw State 83, Alcorn State 80North Dakota State 74, Hampton 66

2014 2K CLASSIC Benefiting WOUNDED WARRIOR PROJECT

SubRegional Round


EVENT HISTORY

Championship Rounds

Regional Rounds

November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78

November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84

2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)

UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden.

Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74

Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60

Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79

Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80

Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54

Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)

2013 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT


EVENT HISTORY

Championship Rounds

2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)

Championship RoundsNovember 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58

November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)

2012 All-Tournament Team Trevor Releford (Alabama)MVP presented by American Airlines

Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)Devon Collier (Oregon State)A.J. Hammons (Purdue)

Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves.

Regional Rounds

Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58

West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65

Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67

Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83

Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63

Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71

Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37

2012 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT


EVENT HISTORY

Championship Rounds

Regional Rounds

November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57

November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72

Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden.

Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59

Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64

College Station Regional November 9#19 Texas A&M 81, Liberty 59

Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66

Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65

Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59

Akron SubregionalNovember 12Akron 95, Hiram 65

2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER

2011 All-Tournament Team Presented by ToyotaArnett Moultrie (Mississippi St.) MVP presented by American Airlines

Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)Jesse Perry (Arizona)Dee Bost (Mississippi St.)


EVENT HISTORY

2010 - 2K Spots Classic benefiing Coaches vs. CancerMadison Square GardenNovember 18-19, 2010Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76Semifinals#4 Pittsburgh 79, Maryland 70#22 Texas , #16 Illinois 84 (OT)

2009 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 19-20, 2009Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70 Semifinals#24 Syracuse 95, #12 California 73#4 North Carolina 77, #15 Ohio State 73

2008 -2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 20-21, 2008Championship Game#5 Duke 71, Michigan State 56Consolation Game#4 UCLA, Southern Illinois 60Semifinals#5 Duke 83, Southern Illinois 58Michigan 55, #4 UCLA 52

2007 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 15-16, 2007Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55Semifinals#3 Memphis 63, Oklahoma 53Connecticut 78, Gardner-Webb 66

All-Tournament TeamAshton Gibbs (Pittsburgh) - MVP

Jordan Williams (Maryland)Demetri McCamey (Illinois)

Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

All-Tournament TeamWes Johnson (Syracuse) - MVP

Jerome Randle (California)Evan Turner (Ohio State)

Marcus Ginyard (North Carolina)Andy Rautins (Syracuse)

All-Tournament TeamKyle Singler (Duke) - MVP

Kevin Dilliard (Southern Illinois)Darren Collison (UCLA)

Manny Harris (Michigan)Gerald Henderson (Duke)

All-Tournament TeamChris Douglas-Roberts (Memphs)) - MVP

A.J. Price (Connecticut)Blake Griffin (Oklahoma)

Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

All-Tournament TeamDJ Strawberry (Maryland) - MVP

Kevin Durant (Texas)Drew Neitzel (Michigan State)

Avery Patterson (St. Johns)James Gist (Maryland)

2006 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 17-17, 2006Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. Johns 76SemifinalsMaryland 92, St. Johns 60Michigan State 63, #18 Texas 61


EVENT HISTORY

2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46

Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T

Al Horford (Florida)Gerry McNamara (Syracuse)

Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58

2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66

2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

All-Tournament TeamHakim Warrick (Syracuse) - MVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Joseph’s)

Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

All-Tournament TeamJason Gardner (Arizona) - MVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)


EVENT HISTORY

2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

All-Tournament TeamKenny Gregory (Kansas) - MVP

Omar Cook (St. John’s)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)

All-Tournament TeamJaron Collins (Stanford) - MVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

All-Tournament TeamBrian Earl (Princeton) - MVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1995 - Atlantic City ShootoutAtlantic City Convention Center

December 9, 1995Penn State 88, Penn 61

LaSalle 68, Marquette 65


COLLEGE BASKETBALL DEMOGRAPHICS

MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN

THE AVERAGE U.S. ADULT.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.


EVENT DEMOGRAPHICS

MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old

EDUCATION 25% completed graduate school 34% completed college 41% completed high school

TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+

*Information collected from Turnkey Intelligence and on-site survey.


MADISON SQUARE GARDEN

“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.

“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLD’S MOST FAMOUS ARENA.”

“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than any place else!”

“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”

“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”

- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane


TELEVISION EXPOSURE

Date Game Network Time

11/20/14 Texas vs. Iowa 2:55

11/20/14 Syracuse vs. California 3:33

11/21/14 Syracuse vs. Iowa 3:16

11/21/14 Texas vs. California 5:17

Minutes of unobstructed exposure on the courtside signage

15:01TOTAL TIME

3:01EXCESS TIME


Mentos Gum appeared on the courtside signage during all four Championship Round games at Madison Square Garden.

TELEVISION EXPOSURE



11/20/14 Texas vs. Iowa 41:56

11/20/14 Syracuse vs. California 43:38

11/21/14 Syracuse vs. Iowa 40:24

11/21/14 Texas vs. California 45:59

Minutes of exposure for the court decals

2:51:57TOTAL TIME

TELEVISION EXPOSURE


COMMERCIAL UNITS

Date Game Network Commercial Unit Airtime (EST)

11/21/14 Texas

vs. Iowa

QVAN8243H7:33 pm

8:21 pm

8:43 pm

11/21/14Syracuse

vs. California

QVAN8243H10:01 pm

10:47 pm

11:08 pm

Championship Rounds - Semifinals, Madison Square Garden


11/20/14Syracuse

vs. Iowa

QVAN8243H5:29 pm

6:19 pm

6:33 pm

11/20/14Texas

vs. California

QVAN8243H7:58 pm

8:57 pm

9:16 pm

Championship Rounds - Consolation and Championship, Madison Square Garden

Commercial Spots: 12


ON-SITE EXPOSURE

Mentos Gum also appeared on the LED upper ribbon signage during the Championship Round games at Madison Square Garden.

LegendsClassic.com | 19@LegendsBBall

TOURNAMENT BRACKET

20 | LegendsClassic.com @LegendsBBall

DID YOU KNOW???

- All four games of the Championship Rounds at Barclays Center were nationally televised on ESPN’s Networks. Two games aired on ESPN2, one was shown on ESPNU, and one was broadcast on ESPN3. Additionally, two Regional Round games aired on ESPNU. Fox Sports 1 and CBS Sports Network each televised one game nationally, the Big Ten Network televised two games nationally, and the Pac-12 Network broadcast one game nationally. CBS affiliate WTVR-TV in Richmond, Va. aired the VCU-UMES game locally. In all, 11 of the 12 games were available on a national basis.

- Since 2012, the average rating on ESPN2 of the Progressive Legends Classic is .32, above the average of .30 for college basketball on ESPN2.

- The Classic was the one of the most highly attended early-season college basketball events in the country, attracting over 88,000 fans over the course of the tournament in 2014. In three years at Barclays Center, the Championship Round games have drawn an average of over 15,000 fans per year.

- In the first six years of its existence, the tournament has featured eight teams that went on to advance to at least the Sweet 16 of the NCAA Tournament, most recently Indiana in 2013. Additionally, Texas (2008) and Pittsburgh (2009) advanced to the Elite Eight and Michigan State (2010) played in the Final Four.

- In addition to Barclays Center, the Classic has been held at some of the finest home courts in the country, including Florida, Georgetown, Georgia, Georgia Tech, Houston, Indiana, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, N.C. State,Oregon, Oregon State, Pittsburgh, Rutgers, Stanford, Syracuse, Tennessee, Texas, Texas Tech, UTEP, UCLA, Vanderbilt, Villanova, VCU, Washington State, and West Virginia.

- One of the highlights of the Legends Classic is the yearly honoring of legends that have made their mark college basketball. Among those who have been honored as part of the Classic are:

-Jerry West, West Virginia

- Bill Bradley, Princeton

- Calvin Murphy, Niagara

- David Thompson, N.C. State

- Dominique Wilkins, Georgia

- Elvin Hayes, Houston

- Nate Thurmond, Bowling Green

- Bernard King, Tennessee

- Don Haskins, UTEP

- A.C. Green, Oregon State

- Jamaal Wilkes, UCLA

- Lou Henson, New Mexico State

- Greg Kelser, Michigan State

- Brandin Knight, Pittsburgh

- Jalen Rose, Michigan

- John Duren, Georgetown

- 1953 Indiana National

Championship Team


EVENT HISTORY

2014 Progressive Legends Classic

Championship RoundsNovember 25Championship GameVillanova 60, Michigan 55Consolation GameVCU 77, Oregon 63

November 25SemifinalsVillanova 77, VCU 53Mivhigan 70, Oregon 63

All-Tournament TeamDylan Ennis (Villanova) - MVPJayVaughn Pinkston (Villanova)Caris Levert (Michigan)Melvin Johnson (VCU) Dillon Brooks (Oregon)

Villanova RegionalNovember 17Villanova 81, UMES 44November 20Villanova 72, Bucknell 65

Regional RoundsAnn Arbor RegionalNovember 17Michigan 77, Bucknell 53Novemner 20Michigan 71, Detroit 62

Richmond RegionalNovember 18VCU 87, Toledo 78November 20VCU 106, UMES 66

Eugene RegionalNovember 17Oregon 83, Detroit 66November 21Oregon 78, Toledo 68

Toledo SubregionalNovember 24Detroit 69, UMES 55Toledo 92, Bucknell 65November 25Bucknell 58, UMES 55Detroit 82, Toledo 79

The Villanova Wildcats celebrate with the Championship trophy after defeating the Michigan Wolveriencs in the 2014 Championship game.


EVENT HISTORY

2013 Progressive Legends Classic

Championship RoundsNovember 26Championship GamePittsburgh 88, Stanford 67Consolation GameTexas Tech 76, Houston 64

November 25SemifinalsPittsburgh 76, Texas Tech 53Stanford 86, Houston 76

All-Tournament TeamLamar Patterson (Pittsburgh) - MVPCameron Wright (Pittsburgh)Dwight Powell (Stanford)Jaye Crockett (Texas Tech) TaShawn Thomas (Houston)

Pittsburgh RegionalNovember 17Pittsburgh 84, Howard 52November 20Pittsburgh 77, Lehigh 58

Regional RoundsStanford RegionalNovember 21Stanford 91, Texas Southern 77December 1Stanford 92 South Dakota State 60

Lubbock RegionalNovember 18Texas Tech 80, Texas Southern 71November 21Texas Tech 68, South Dakota State 54

Houston RegionalNovember 17Houston 80, Lehigh 66November 21Houston 75, Howard 62

Brookings SubregionalNovember 25Lehigh 67, Texas Southern 63South Dakota State 77, Howard 65November 26Texas Southern 63, Howard 54South Dakota State 74, Lehigh 61

The University of Pittsburgh celebrates as they hoist the Championship trophy and banner.


November 26Championship GamePittsburgh 88, Stanford 67Consolation GameTexas Tech 76, Houston 64

November 25SemifinalsPittsburgh 76, Texas Tech 53Stanford 86, Houston 76

All-Tournament TeamLamar Patterson (Pittsburgh) - MVPCameron Wright (Pittsburgh)Dwight Powell (Stanford)Jaye Crockett (Texas Tech) TaShawn Thomas (Houston)

Lubbock RegionalNovember 18Texas Tech 80, Texas Southern 71November 21Texas Tech 68, South Dakota State 54

EVENT HISTORY

Championship RoundsNovember 20Championship Game#1 Indiana 82, Georgetown 72 (OT)Consolation Game#13 UCLA 60, Georgia 56

November 19Semifinals#1 Indiana 66, Georgia 53Georgetown 78, #13 UCLA 70

All-Tournament TeamJordan Hulls (Indiana) - MVPCody Zeller (Indiana)Markel Starks (Georgetown)Shabazz Muhammad (UCLA)Kentavious Caldwell-Pope(Georgia)

Bloomington RegionalNovember 15#1 Indiana 99, Sam Hosuton State 45November 12#1 Indiana 87, North Dakota State 61

Regional Rounds

Los Angeles RegionalNovember 15#13 UCLA 100, James Madison 70November 13#13 UCLA 80, UC Irvine 79 (OT)

Washington D.C. RegionalNovember 14Georgetown 68, Liberty 59November 11Georgetown 61, Duquesne 55

Athens RegionalNovember 15Southern Mississippi 62, Georgia 60 (OT)November 12Youngstown State 68, Georgia 56Pittsburgh SubregionalNovember 21North Dakota State 66, James Madison 44Duquesne 90, James Madison 88 (OT)November 20James Madison 69, Youngstown State 68North Dakota State 57, Duquesne 43November 19North Dakota State 83, Youngstown State 80 (OT)Duquesne 90, James Madison 88 (OT)

Huntsville SubregionalNovember 21Southern Mississippi 74, Liberty 56Sam Houston State 65, UC Irvine 63 (OT)November 20Southern Mississippi 69, UC Irvine 65Sam Houston State 64, Liberty 50November 19UC Irvine 60, Liberty 46Sourthern Mississippi 61, Sam Houston State 46

Tournament MVP Jordan Hulls drives to the basket during Championship Round action.

2012Progressive Legends Classic


EVENT HISTORY2011 - TicketCity Legends ClassicIzod CenterNovember 19 & 21, 2011Championship GameVanderbilt 64, Oregon Sate 62Consolation GameNC State 77, Texas 74Semifinals#20 Vanderbilt 86, NC State 79Oregon State 100, Texas 95

2010 - Legends ClassicBoardwalk HallNovember 26-27, 2010Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56 SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50

2009 - Legends ClassicBoardwalk HallNovember 27-28, 2009Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75

2008 - Legends ClassicPrudential CenterNovember 28-29, 2008Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi 52

All-Tournament TeamJohn Jenkins (Vanderbilt) - MVP

Jared Cunningham (Oregon State)C.J. Leslie (NC State)

Sheldon McClellan (Texas)Jeffrey Taylor (Vanderbilt)

All-Tournament TeamRick Jackson (Syracuse) - MVP

Darius Morris (Michigan)Randy Culpepper (UTEP)

Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)

All-Tournament TeamErving Walker (Florida) - MVP

Anthony Gurley (UMass)Kalin Lucas (Michigan State)

Vernon Macklin (Florida)Mike Rosario (Rutgers)

All-Tournament TeamSam Young (Pittsburgh) - MVPKodi Augustus (Mississippi State)

DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)

Klay Thompson (Washington State)

All-Tournament TeamD.J. Augustin (Texas) - MVP

A.J. Abrams (Texas)Connor Atchley (Texas)

Da’Sean Butler (West Virginia)Chris Lofton (Tennessee)

2007 - StubHub Legends ClassicPrudential CenterNovember 23-24, 2007Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87


barclays center

Located in the heart of downtown Brooklyn and just five miles from midtown Manhattan, the 675,000-square-foot, state-of-the-art sports and entertainment venue is home to the NBA’s Brooklyn Nets. The Barclays Center is a community centerpiece for the borough. Integrated into one of the busiest urban intersections in the New York metro area, Barclays Center is continuing to set a new standard as the showcase venue for the world’s most thrilling entertainment and sports events.

Barclays Center Facts:Opening Date: September 21, 2012 Square Footage: 650,000 sq. ft.Seating Capacity: Approximately 18,000 for basketball and up to 19,000 for concertsLuxury Suites: 101Bars/Lounges: 4Clubs: 4 and 40/40 CLUB & RestaurantWebsite: www.barclayscenter.com


television exposure

Minutes of unobstructed exposure on the courtside signage


11/24/14 Villanova vs. VCU 3:45

11/24/14 Michigan vs. Oregon 5:32

11/25/14 VCU vs. Oregon 5:47

11/25/14 Villanova vs. Michigan 3:56

TOTAL TIME 19:00EXCESS TIME 7:00


television exposure

Mentos Gum appeared on both the courtside and baseline signage during all four Championship Round games at Barclays Center.


television exposure


television exposure

Minutes of exposure for court decals


11/24/14 Villanova vs. VCU 40:48

11/24/14 Michigan vs. Oregon 45:43

11/25/14 VCU vs. Oregon 46:05

11/25/14 Villanova vs. Michigan 43:51TOTAL TIME 2:55:37


TELEVISION EXPOSURE

Mentos Gum court decals were utilized in front of both team benches during all four Championship Round games at Barclays Center.


commercial units


11/24/14Villanova

vs. VCU

QVAN8243H

8:23 pm

8:35 pm

8:44 pm

11/25/14Villanova

vs. Michigan

QVAN8243H

10:37 pm

11:17 pm

11:25 pm

Commercial Spots: 6

Championship Rounds - Brooklyn


on-site exposure

Mentos Gum also appeared on the LED upper ribbons and videoboard during all four Championship Round games at Barclays Center.

Mentos Event Summary – 2014

Documents

Transcript of Mentos Event Summary – 2014