Mentor Presentation: How to Think Mobile First
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Proprietary & Confidential. © 2013 R/GA All rights reserved. David Womack Executive Creative Director Mobile and Emerging Platforms TM The Agency For The Digital Age
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19-Sep-2014 -
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Business
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In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.
Transcript of Mentor Presentation: How to Think Mobile First
Slide 1
David WomackExecutive Creative DirectorMobile and Emerging PlatformsTM
The Agency For The Digital AgeProprietary & Confidential. 2013 R/GA All rights reserved.Proprietary & Confidential. 2013 R/GA All rights reserved.#1WHO WE AREWe are the Mobile & Emerging Platforms group. 60+ person internal practice group designed to support and expand the delivery of visionary, innovative mobile and social platform products for R/GAs clients.
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THE ANDY AWARDS
OVER 40 AWARDS IN 2013 (AND COUNTING)
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Proprietary & Confidential. 2013 R/GA All rights reserved.#In less than two generations, the U.S. has experienced a 32% drop in physical activity. (China has seen 45% decline in less than one generation.) By the end of this decade, most Americans will exert only slightly more energy than if they had slept 24 hours a day. 5
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Proprietary & Confidential. 2013 R/GA All rights reserved.#1302Mobile as Bridge/Proprietary & Confidential. 2013 R/GA All rights reserved.#Proprietary & Confidential. 2013 R/GA All rights reserved.#14
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Proprietary & Confidential. 2013 R/GA All rights reserved.#25Thank You.Proprietary & Confidential. 2013 R/GA All rights reserved.#26
