MEN’S MONTH -lululemon london+KR

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MEN’S MONTH // LULULEMON ATHLETICA KING’S ROAD !

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MEN’S MONTH - MEN’S HEALTH AWARENESS

NOVEMBER 2015

LONI MAI ROSE LINCOLN

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WHY///

MEN’S HEALTH IS STILL A REALLY TABOO SUBJECT AND A LOT

OF MEN FIND IT HARD TO TALK ABOUT IT

WE WANT TO ENCOURAGE OUR MEN TO MOVE, GET FIT AND

EAT HEALTHILY SO THAT THEY ARE…

#initforthelongrun !

WHO/// !!

YOUR HUSBANDS…

YOUR BROTHERS…

YOUR FATHERS…

WE WANT OUR WOMEN TO REACH OUT TO THEIR MEN AND HELP THEM GET

EDUCATED IN HEALTH AND FITNESS, WITH THE HELP OF OUR AMBASSADORS AND

COMMUNITY !

THEME/// !!!!!!!!!!!!!!!!!!!!!!!!!!!

THE THEME FOR THE MONTH IS:

#initforthelongrun

IN RELATION TO LIFE EXPECTANCY AND DISTANCE RUNNING

!

MAX – 12 HOUR RUN/// 28-NOV

IN ADDITION TO OUR THEME AND TO BREAK DOWN BARRIERS IN MEN’S HEALTH AWARENESS, MAX WILLCOCKS WILL BE RUNNING ON A NORDIC TRACK TREADMILL IN

THE WINDOW FOR 12 HOURS

Max wants to challenge the British record, create awareness of Men’s health and break down the barriers that stop men from being open to talking about their health. GO MAX!

PRO-MMUNITY///

PRODUCT + COMMUNITY = PRO-MMUNITY (thanks Brandon)

WE KNOW OUR WOMEN LOVE LULULEMON

SO LET’S USE MEN’S MONTH TO EDUCATE OUR MEN

MEET THE MEN //

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ALEX MARKS LULULEMON AMBASSADOR PERSONAL TRAINER SPECIALISING IN PRE AND POST NATAL

PETER PALLAI LULULEMON AMBASSADOR OLYMPIC BOBSLEDGER PILATES INSTRUCTOR

MO EL KADEY LULULEMON AMBASSADOR FOUNDER OF iHUMANFITNESS

VINCE CIOLINO LULULEMON AMBASSADOR BMF COACH DIVING INSTRUCTOR

MARC HATVANI LULULEMON AMBASSADOR YOGA TEACHER BOYS OF YOGA

MARC LAWS II YOGA TEACHER BOYS OF YOGA EDUCATOR AT LULUEMON

REX HAWTIN PERSONAL TRAINER EDUCATOR AT LULULEMON

CHEVY RAY ROUGH PERSONAL TRAINER RUN COACH RUN CLUB CONSULTANT

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

JOHNNY BOON MUAY THAI INSTRUCTOR PERSONAL TRAINER

BARIS YAZAR CAPOEIRA INSTRUCTOR SPOKEN WORD ARTIST

MAX WILLCOCKS ULTRA-MARATHON RUNNER SPORTS BRAND CONSULTANT

ANDY BLACK YOGA TEACHER

TYE SETS CALISTHENICS SPECIALIST STRENGTH COACH

DR HALFPENNY SPECIALIST IN MEN’S HEALTH

TOM ROBINSON PERSONAL TRAINER FOUNDER OF ROBINSON FITNESS

ADAM HUSLER YOGA TEACHER BOYS OF YOGA

!!!!!!!!!!!

MEN’S MONTH MARKETING// !!

INTERNAL COMMUNICATION///

TEAM MEETING OCTOBER 29th

We can use this time to enrol the team about Men’s Month

Why? When? How? What? Where?

ASSET FOR FACEBOOK

1 asset with Dates of all of Men’s Month’s Events

By When: 23rd

October

STORE INVITE:

Printed asset with dates and times

Order by when: 11th

October for distribution 18th

sunday 1st - 10:30am - on the mat yoga - flow with Marc and Marc

saturday 7th - in-store SQUAT-A-THON - squat challenge with

Alex Marks

sunday 8th - 10:30am - discipline your pants - power yoga

with Andy Black

saturday 14th - in-store pilates with Peter Pallai sunday 15th - 10:30am - sunday 15th - 10:30am - kung fu pants -budokon inspired yoga

with Adam Husler

saturday 21st - boxing in the window with Tommy and Johnny

- calisthenics in the window with Tye Sets

- 12:00pm - in-Vince-able run with vince

sunday 22nd - 10:30am - ABC as easy as 123 - workout

with our educators Rex and Chevy

11:15am - 11:15am - Ask the Doctor - men’s health talk

with Dr Halfpenny

saturday 28th - 8am-8pm - 12 HR RUN - Max Willcocks will attempt to run for 12 hours on a treadmill in the

store to raise awareness of men’s health

9am - Mo Runnin’ run club with Mo

sunday 29th - 10:30am - anti-gravity capoeira with Baris

we want our men to be #initforthelongrun

IN-STORE INVITATIONS/// !

sunday 1st - 10:30am - on the mat yoga - flow with Marc and Marc

saturday 7th - in-store SQUAT-A-THON - squat challenge with

Alex Marks

sunday 8th - 10:30am - discipline your pants - power yoga

with Andy Black

saturday 14th - in-store pilates with Peter Pallai sunday 15th - 10:30am - sunday 15th - 10:30am - kung fu pants -budokon inspired yoga

with Adam Husler


- calisthenics in the window with Tye Sets

- 12:00pm - in-Vince-able run with vince

sunday 22nd - 10:30am - ABC as easy as 123 - workout

with our educators Rex and Chevy

11:15am - 11:15am - Ask the Doctor - men’s health talk

with Dr Halfpenny

saturday 28th - 8am-8pm - 12 HR RUN - Max Willcocks will attempt to run for 12 hours on a treadmill in the

store to raise awareness of men’s health

9am - Mo Runnin’ run club with Mo

sunday 29th - 10:30am - anti-gravity capoeira with Baris


SOCIAL MEDIA /// FACEBOOK INVITE// LULULEMON LONDON !

SOCIAL MEDIA /// WEEK 1 // SUNDAY 1ST NOVEMBER


at lululemon athletica king’s road

sunday 1st - 10:30am - on the mat yoga flow with

Marc Laws II and Marc Hatvani

SOCIAL MEDIA /// WEEK 2 // 2ND – 8TH NOVEMBER



sunday 8th - 10:30am - discipline your pants

power yoga with Andy Black

saturday 7th - in-store SQUAT-A-THONsquat challenge with ambassador Alex Marks

SOCIAL MEDIA /// WEEK 3 // 9TH -15TH NOVEMBER

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sunday 15th - 10:30am - kung fu pantsbudokon inspired yoga with Adam Hustler

saturday 14th - in-store pilateswith ambassador Peter Pallai

SOCIAL MEDIA /// WEEK 4 // 16TH -22ND NOVEMBER !!!!!!!!!!!!!!!!!!!!!!!!!!!



11:15am - Ask the Doctor men’s health talk with Dr Halfpenny

sunday 22nd - 10:30am - ABC as easy as 123workout with our educators Rex and Chevy

12:00pm - run club with ambassador Vince

calisthenics in the window with Tye Sets


SOCIAL MEDIA /// WEEK 5 // 23RD-29TH NOVEMBER !!!!!!!!!!!!!!!!!!!!!!!!!!



sunday 29th - 10:30am - anti-gravity

capoeira with Baris

9am - Mo runnin’ - Run Club with Mo

saturday 28th - 8am - 8pm - 12 HR RUN

Max Willcocks will be attempting a 12 hour run on a treadmill in the window

to raise awareness of men’s health

INDIVIDUAL CREATIVES/// FOR THE MEN !

SOCIAL MEDIA /// TEXT AND LINKS TO PAGES WEEK EVENT FACEBOOK INSTAGRAM WEBSITE

WEEK 1 ON THE MAT WITH M&M @marcklawsII @marc_hatvani_yoga

WEEK 2 ALEX MARKS –SQUAT-A-THON

@AlexMarksPersonalTraining @alexmarkspt zincfitness.co.uk

WEEK 2 ANDY BLACK @slimdotandy @slimdotandy yogatrail.com/teacher/andy-black-877601

WEEK 3 PETER PALLAI @MyPilates @myPilates london

WEEK 3 KUNG-FU ADAM HUSLER @AdamHuslerYoga @adhusyoga adamhusleryoga.com

WEEK 4 VINCE, TOMMY, JOHNNY AND TYE

@VCFIT @RobinsonFitness @jackapong @TyeSets

@TyeSets www.vcfit.co.uk TyeSets.com

WEEK 4 ABC REX AND CHEVY @ChasingLightsPT

WEEK 4 DR HALFPENNY - - -

WEEK 5

12 HOUR RUN MAX WILLCOCKS

@MaxWillcocks @NordicTrack

@MaxWilko @NordicTrack

nordictrack.co.uk

WEEK 5 MO EL KADEY @iHumanFitness @iHumanFitness ihumanfitness.co.uk/

WEEK 5 ANTI-GRAVITY BARIS @BarisYazar @Baris_Yazar

SOCIAL MEDIA /// SCHEDULE

EVENT EVENT TYPE DATE TO CHRISTIE DATE PUBLISHED

MEN’S MONTH INVITE - 15/10/15 23/10/15

ON THE MAT WITH M&M SMY 22/10/15 30/10/15

ALEX MARKS –SQUAT-A-THON IN-STORE - SAT 29/10/15 6/11/15

ANDY BLACK SMY 29/10/15 6/11/15

PETER PALLAI IN-STORE - SAT 5/11/15 13/11/15

KING-FU PANTS – ADAM HUSLER SMY 5/11/15 13/11/15

VINCE, TOMMY, JOHNNY AND TYE IN-STORE - SAT 12/11/15 20/11/15

ABC AS EASY AS 123 REX AND CHEVY SMY 12/11/15 20/11/15

DR HALFPENNY SMY - TALK 12/11/15 20/11/15

12 HOUR RUN – MAX, MO RUNNIN’ IN-STORE - SAT 19/11/15 27/11/15

ANTI-GRAVITY SMY 19/11/15 27/11/15

MEET TEAM LULULEMON //

TEAM LULULEMON ///MAN BUDDY

MEN EVENT TYPE DATE TIME FRAME EXTRA HOURS

NEEDED

MAN BUDDY RESPONSIBLE FOR

MARC LAWS II AND MARCH

SMY ! 1/11/15 10AM-11:30AM NO CAMERON

ALEX MARKS IN-STORE - SAT ! 7/11/15 11- 6PM NO MARC WAIVERS

ANDY BLACK SMY ! 8/11/15 10AM-11:30AM NO CAITLYN

PETER PALLAI IN-STORE - SAT ! 14/11/15 11- 4PM NO LOUISE WAIVERS

ADAM HUSLER SMY ! 15/11/15 10AM-11:30AM NO CARRIE

VINCE, TOMMY, JOHNNY AND TYE

IN-STORE - SAT ! 21/11/15 11- 4PM NO ALEXIS RUN WITH VINCE

REX AND CHEVY SMY ! 22/11/15 10AM-11:15AM NO REX

DR HALFPENNY SMY - TALK ! 22/11/15 11:15AM-11:45AM NO COURTNEY

MAX IN-STORE - SAT ! 28/11/15 8AM-8PM NO CHEVY

WILLCOCKS

MO AL KADEY RUN CLUB 28/11/15 9AM-10AM NO CHEVY

BARIS SMY 29/11/15 10AM-11:30AM NO LAURA

NEAT HEALTH TBC TBC TBC YES VICTORIA EVENT

SHANES GYM TBC TBC TBC YES TBC EVENT

EVENT LAYOUT //

EVENT LAYOUT/// SATURDAY 7TH //ALEX MARKS

DOOR

ALEX MARKS SQUAT-A-THON

FRONT TABLE

EVENT LAYOUT/// SATURDAY 14TH //PETE PALLAI

DOOR

FRONT TABLE

PETE

RE

FORM

ER

PETE

RE

FORM

ER

EVENT LAYOUT/// SATURDAY 22ST //TYE, TOM AND JOHNNY

TOMMY AND JOHNNY

TYE SETS

FRONT TABLE

DOOR

EVENT LAYOUT/// SATURDAY 28TH //MAX WILLCOCKS

DOOR

FRONT TABLE

MAX TREADMILL

Louise 07975811450 [email protected] !!!!

!!!!!!!!!!!!!!!!!!

#initforthelongrun !

MEN’S MONTH -lululemon london+KR

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