Menerey Design_Manual_A4

ISSUE 01BUSINESSDESIGN MANUAL CREATED FOR :

CONNOR MENEREY

RESPONSIBLE BUSINESS :

MENEREY

CREATION DATE :

MAY 2016

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE

THESTYLE GUIDE

THE DEFINITION THE MENEREY BUSINESS BRANDBRAND GUIDELINES V 1.0

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TABLE OF CONTENTS

MENEREY CULINARY CONSULTING

DESIGN ANDBRAND GUIDELINES

Sec. 00 | Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

Sec. 01 | Business Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05

Sec. 02 | Business Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Sec. 03 | Business Color System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Sec. 04 | Business Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Sec. 05 | Thank you . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

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00 / INTRO-DUCTION TO OUR GUIDE-LINES.

1

01.1 / CORPORATE LOGO

RECOMMENDED FORMATS ARE:.eps | .ai | .png | .jpg | .tiff

ATTENTION:Use of any stylized, animated,

hand drawn or other versions of a

inofficial logo is not permitted. This

undermines the logo system and

brand consistency.

THE FULL LOGOTYPEThe Menerey Brand or Business Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking a connection through design, with the culinarly service.

The Logo Type has been carefully chosen for its modern and highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Bebas Neue Regular and it balance perfectly with the logo symbol.

The business colour is black. It is a fresh blend of colours chosen for their

1 THE GENERAL LOGO The main logo is the black

coloured logo used on white

or light coloured backround.

For darker backrounds the

inverted version, white on

dark barckground will be

used.

2 THE LOGO SYMBOLConsists of a powerful

element evoking an

emotional connection with

culinary arts.

3 THE LOGO TITLECarefully chosen for its

modern and highly legible

style, which has been

further enhanced by the

use of upper case letters

in corporate black color.

The font that is used here

is Bebas Neue Regular, with

tracking set at +400.

4 THE LOGO SUBTITLEChosen for its legibility and

complimentary style to the

logo title, which has been

further enhanced by the

use of upper case letters in

corporate black color. The

font that is used here is

Alegreya Sans SC Light, with

2 THE LOGO SYMBOL

3 THE LOGO DARK VERSION

4 THE LOGO SUBTITLE

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01.2 / LOGO CONSTRUCTION

01.3 / CLEARSPACE AND COMPUTATION

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It is important to keep the business logo symbol clear of any other graphic elements. To regulate this, an exclusion zone has been established between each element of the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. There are 2 versons of the business logo.

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1 THE GENERAL LOGO This is the main Business

Logo. The Menerey name/

title is the most prominent

element of this logo. The

subtitle ‘Culinary Consulting‘

can be clearly read

underneath the title, and the

subol above. Each element

compliments and balances

the other in harmony.

2 THE SYMBOL LOGOThis is the second verson

of the main Business logo.

The main difference is the

size of the logo symbol.

The logo symbol is the

most prominant feature in

this version. With efficient

spacing beneath is the

Menerey name/title. When

aplying this logo in small

print the subtitle ‘Culinary

Consulting‘ will be difficult

to read. Therefore ensure

you are using this version

correctly and at adequate

sizing or it is not neccessary

to apply the subtitle.

The necessity of the symbol

logo is to be used as a badge

or stamp, ect. Where the

Symbol is used to catch your

LOGO CONSTRUCTION

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CLEARSPACE AND COMPUTATION

CLEARSPACE

Full Logo

DEFINITION

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No

graphic elements of any kind should invade this zone.

COMPUTATION

To work out the

clearspace use the

height of the Logo title

as a guideling.

CLEARSPACE

Logo Symbol

CLEARSPACE

Logo Title

= Font Height

= 1/2 logo height

= Font height

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01.3 / APPLICATION ON A BACKGROUND

01.4 / MINIMUM LOGO SIZES

01.5 / INCORRECT LOGO APPLICATIONS

DO NOT apply logo to dull, ugly DO NOT use the white logo against any DO NOT apply logo to busy patterend or pictured backgrounds.

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APPLICATION ON A BACKGROUND

INCORRECT APPLICATION ON A BACKGROUND

FULL LOGO SIZES

Minimum Size: 26mm x 25.46mm

MINIMUM LOGO SIZES

LOGO SYMBOLMinimum Size: 5mm x 4.421mm

26 mm 05 mm

INCORRECT LOGO APPLICATIONS

1 DO NOT invert the logo symbol

2 DO NOT invert the logo symbol

3 DO NOT alter the logo symbol

4 DO NOT apply logo on an angle, or distort proportions

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02 / TYPOG-RAPHY02.1 / THE PRIMARY FONT

02.2 / SECONDARY FONT

THE PRIMARY LOGO FONTTHE LOGO TITLE

THE SECONDARY LOGO FONTTHE LOGO SUBTITLE

PRIMARY FONTBEBAS NEUE

DESIGNER : Ryoichi Tsunekawa

CLASSIFICATION : Sans Serif

SECONDARY FONTALEGREYA SANS SC

DESIGNER : Juan Pablo


THE FONTCompliments primary font Bebas with the

familiar clean lines, elegant shapes, a blend

of technical straightforwardness.

The Alegreya Sans SC font family comes in

many weights, for the business logo a light

weight is used.

We have selected Bebas Neue as the primary Logo typefaces. The logo weight is regular and typeface has set tracking at +400. The primary font can also be used for document titles and main headdings.

We have selected Alegreya Sans SC as the secondary Logo typefaces. The logo subtitle weight is Light and has set tracking at +400. The secondary font can also be used for document titles and main headdings.

B E B A S N E U E

A l e g r e y a S a n s S C

AA

Aa Light

BODY TEXT FONTFIRA SANS

DESIGNER : Carrois and Edenspiekermann


THE FONTThe Fira Sans font family comes in many

weight options, we have chosen to only use

3 weights, Light, Regular and Bold.

THE BUSINESS BODY TEXT FONTBODY TEXT

We have selected Fira Sans as the body text typefaces. Body text refuring to all text , that excludes headdings and titles. For any documentation or written work for the business Fira Sans is to be used at regular weight.

Fira Sans

Fira Sans

Fira Sans

Aa Light

Aa Regular

Aa Bold

02.3 / BODY TEXT FONT

02.3 / TYPOGRAPHY AND TEXT HIERARCHY

Typographic hierarchy creates contrast between elements. Eg: individual ingredients in a dish - main menu headdings.

CONTEXT TEXT AND INNER HEADLINES

Menerey Caption text

Fira Sans Regular

6.5 pt Type / 12 pt Leading

Menerey Body text

Fira Sans Regular

9 pt Type / 12 pt Leading

CAPTION TEXT :

SUBLINES SECTIONS : MENEREY SUBLINEFira Sans Regular - Capital Letters


BODY TEXT :

CONTEXT TEXT AND INNER HEADLINES

HEADLINES

MENEREY HEADLINE

Fira Sans Bold - Capital Letters


HEADLINE 01 :

MENEREY HEADLINE

Fira Sans Bold - Capital Letters


M E N E R E Y H E A D L I N E

Bebas neue regular - Capital Letters


HEADLINE 02 :

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03 / BUSI-NESS COLOUR SYSTEM03.1 / THE PRIMARY COLOUR SYSTEM

THE PRIMARY COLOUR SYSTEM AND COLOUR CODESConsistent use of the business logo colour will contribute to the cohesive look of the Menerey brand identity across all relevant media. This colour is consistent with print and screne media.

PRIMARY COLORBLACK

COLOR CODESCMYK : C000 M000 Y000 K100 RGB : R000 G000 B000 Web : #000000

BLACK

100 % 60 %80 % 40 % 20 %

COLOR TONES

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04 / BUSI-NESS STATIO-NERY04.1 / THE BUSINESSLETTERHEAD

0434 085 466 | connor.menerey@gmail .com

USAGE:The letterhead will

be used for all official

communication that is

going out of Menerey

Culinarly Consulting.

THE BUSINESS LETTERHEAD

DIMENSIONS297 x 210 mm

DIN A4

WEIGHT120g/m Uncoated

white

PRINTCMYK

THE BUSINESS CARDS

BACKSIDE: This shows the approved layouts with the primary

elements of the Menerey stationery

system for business cards.

DIMENSIONS85 x 55 mm

DIN A4

WEIGHT400g/m Uncoated

PRINTCMYK

04.2 / THE BUSINESS CARDS

10 /THANK YOU FOR AUDIEN-CE.

THANK YOU FOR YOUR AUDIENCE TO THIS STYLE GUIDE.

AGENCY: JuJu Designs

CONTACT:

Julie Jones

JuJu Designs

E: [email protected]

P: 0411 832 127

Copywright © 2016 JuJu Designs

ISSUE 01CORPORATEDESIGN MANUAL CREATED FOR :

UNSPOOK CORP.

LONDON

RESPONSIBLE AGENCY :

EGOTYPE

CREATIVE AGENCY

CREATION DATE :

NOVEMBER 2016

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE

YOUR BRAND. YOUR STYLE.YOUR DEFINITION. BRAND GUIDELINES V 1.1

LOVE YOUR BRAND.

ISSUE 01BUSINESS

CREATED FOR :

CONNOR MENEREY

BRISBANE

RESPONSIBLE BUSINESS :

MENEREY

CULINARY CUNSULTING

CREATION DATE :

MAY 2016

Menerey Design_Manual_A4

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