TREVOR LING - HUMANITY'S RELATION TO NATURE IN BUDDHIST THOUGHT
Mending Humanity's Broken Bridges By Oyin Oludipe (RHA 2015)
23
MEND ING HUMA NITY’S BROKEN BRIDGES Racism and the Wider World
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Transcript of Mending Humanity's Broken Bridges By Oyin Oludipe (RHA 2015)
MENDING
HUMANITY’S
BROKEN BRIDGES
Racism and the
Wider World
Discrimination among skin colours is,
perhaps, the biggest tragedy of human life.
This is because it does unto men that
which is expected of death alone:
separation. This vice is brewing hardships
and killing choices and options for modern
transnational lifestyles.
WHY
RACISM?
Issues
Trending
Issues
Trending
Issues
Trending
We have aligned our communications
imperative with the United Nations International
Observance Calendar for March 21.
“#RaceAgainstRacism” – Multimedia Campaign
Target
THE GLOBAL
COMMUNITY
Objectives
To create awareness
about racism
To generate a
buzz about issues of race
and racism
To
remodel general
orientation about race
To spur
mass publicity for anti-racist
agenda
Engage audience
through
emotional
appeal
Position
racism as
a threat to
humanity
Humanity is one. Life
is once. No difference
among humans, only
in death.
THE BIG IDEA!
EXECUTION PLAN
Media Roadmap
“Race Against Racism”
THRUST:Thought Provoking Message
MEDIA:Social Media, supported by Radio and Print
PARTICIPANTS: The Global Community
OBJECTIVE: Change Mindsets
‘Our True Nationality is Mankind’
Social Media
Campaign: “#RaceAgainstRacism”
PLATFORMSocial Media Driven- Instagram
MECHANICSParticipants are to take group shots showcasing different races with a placard indicating the harshtag:
‘#RaceAgainstRacism’
DESIRED OUTCOMEChanged Perceptions and AttitudesCreation of talkability from an integrative activity
Campaign: “#RaceAgainstRacism”
PLATFORMSocial Media Driven- Twitter
MECHANICSParticipants are to post or upload statements of truth against racism, ending with the harshtag:‘#RaceAgainstRacism’
DESIRED OUTCOMEChanged Perceptions and AttitudesCreation of talkability from an integrative activity
Radio
DATE March 21TITLE RACE AGAINST RACISMTHEME RACISM
SOUND BED:
Michael Jackson’s
‘Black or White’FVO (Asia): Our true nationality is mankind…
MVO (Europe): Achievement has no colour. My race is not a better race; only a different race…
FVO (Africa): Hating people because of their colour is wrong. And it doesn’t matter which colour does the hating…
MVO (Australia): Defeating racism and all forms of discrimination will liberate us all…
FVO (America): Free your mind of the decay of bias. Being kind to your own kind isn’t kindness at all
UNISON: Race against racism. Together, we can.
