MENA

MOBILE

MARKETA rapidly expanding market

Hilla Apps LLC

Hilla Apps as a publisher provides an extensive range of services, including:

• Market Research, Localization, and acculturation

• User Acquisition, Marketing and Retention marketing

• PR, ASO & Monetization

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Hilla Apps is a Dubai-based mobile application publishing company with a couple

of branches across Europe and South America, Vienna, and São Paulo. We benefit

from a talented team with more than 100 specialists in different fields of

technical, marketing, graphic design, content, etc.

Hilla Apps LLC

• MENA Market

• Our Services

• Our Portfolio

• Partnership

MENA Market

Hilla Apps LLC

525.8M• There are 525.8 million monthly

mobile users in the MENA region.

• 712 Million SIM Card Connections.

• Over 75% of smartphones.

• Over 240M mobile Internet users

• One of the wealthiest regions on earth has 65% of Oil and Gas Resources, and many rich countries, especially countries in the GCC.

• Over $80B CapEx investment by MNOs until 2025.

• 5G is being implemented.

$200B

• $200B of MENA GDP is directly by mobile contribution.

• It will rise to $2030B by 2023.

• It accounts for 4.5% of GDP.

• Over $18B Mobile ecosystem contribution to Public Funding.

• The mobile ecosystem directly supports almost 400,000 jobs in the MENA region.

• +650,000 indirect jobs.

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Market Facts

MENA consists of 20 states, including Arabic states, Turkey, and Iran. The mobile ecosystem plays a severe role in MENA.

Hilla Apps LLC

Market Oppor tuni ty Option 2

$68B $6B

We assumed 9% of MNOs’ income ($65B) to be of their

content-based services.

Estimated MNOs income

from

$200BMobile Industry Contribution in

GDP of MENA.

Content based mobile

services.

Hilla Apps LLC

MENA Market Facts

Language

Arabic, Faris, and Turkish are common languages; however, Arabic is spoken differently in the region.

Iran MarketIran is one of the largest MENA markets, yet not everyone can enter and take money away.

Culture

Over 91% of the MENA population is Muslim, and each country has its sensitivities.

Growth RateIran is one of the largest MENA markets, yet not everyone can enter and take money away.

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While it seems like a good market, it also takes experience and knowledge of the societies to launch a new service.

Hilla Apps LLC

People in the GCC don’t

download more Arabic

Apps cause they don’t

find what they want nor

find the Arabic Apps of

good quality

I prefer international apps.

I don’t find what I want in Arabic

mobile apps.

I don’t find them of good quality.

I don’t know how to find Arabic

mobile apps.

I had previous bad experiences

with Arabic mobile apps.

I don’t trust Arabic mobile apps.

GSMA

12%

16%

16%

30%

31%

34%

Hilla Apps LLC

Our Ser v ices

Publish

We provide a 360 solution for Publishing; we hit it and hit it hard. Our package includes

Acquisition models, ASO, Social Media (influencers & promotion), User Support,

and Data Analysis.

Localization

Our localization and acculturation package

includes: The Language(s) ،Art and Graphic, Avoiding

controversial content in target countries.

Marketing

User Acquisitions and Retention marketing, along

with regular, Google Ads, Social Media Marketing,

Affiliate marketing, we plan a PR and community building

program to boost the organic tail.

Monetization

Hilla App not only provides you with the optimizations in

In-App purchases but also increases the money

collection ways, including DCB and Direct Debit Method.

Analytics

We believe in data and help developers in terms of

Analytics, so sustain our partnership and ensure

continuous growth.

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Hilla Apps LLC

Par tnersOur valued partners all around the globe are listed below.

M e d r i c k G a m e s

Medrick is one of the biggest game studios and game publishers in the MENA.

A b a d i s - C a p i t a l

Vienna based investment firm to participate in fundraising

and JVs in the ICT field.

D i g i s t o r m

Digistorm is a Dubai based company to sustain money collection through DCBs &

MNOs.

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Mobile Apps and Web Services

PORTFOLIO

Hilla Apps LLC

Legion of the Black

Mobile Game

• Action, adventure shooting game for iOS & Android

• Highly Optimized for mobile, the Storyline is gameplay is normalized acc two usability testing results

• As the player levels up new by defeating zombies, new features will come up along with modern guns, tools, and maps.

Hilla Apps LLC

Games Planet

M o b i l e Po r t a l G a me S t o re

100 Mobile Games

• State-of-the-art HTML5 Mobile Games.

• Available in Arabic and English Languages.

• Also available in Mobile App.

Web Portal for Mobile Games

Hilla Apps LLC

Words ’ CityMobile word game

• “Words’ City” is an instantlyaddictive Word & Triviaandroid game for savvygamers.

• The gamer makes newvocabs out of scrambledletters.

• This genre is one of the top-grossing categories onMobile Game Market.

• Available in both Arabic/ and English language

• No time limit!

• Classic graphics, light music for you!

• Play offline!

• Thousands of possible letter combinations

• Over 500 stages

The Game FeaturesG a m e P l a y

Hilla Apps LLC

Happy Vil lageKids’ Mobile Game

Features

• Edutainment focused on Kids aged between 3 and 7.

• Over 150 minigames for kids each designed for an educational purpose.

• Published in 4 countries in MENA.

• Over 1.5 Million downloads and 600k subscribers in the MENA region.

Hilla Apps LLC

Videocard

I n - c on t ex t

E n g l i s h L e a r n in g

• Teaching new words through movies

• Content Variety: based on 504 and

Essential Words for the TOEFL, it consists

of 1,000 words.

• Available in Arabic, Farsi, and English.

• Published in 4 countries.

• Available in the web portal and Mobile

App.

• Over 1,000,000 subscribers ion total.

English Language Learning

Hilla Apps LLC

Yoga

• Over 150 written and multimedia content

• Available in Farsi and Arabic.

• Live in 3 Countries with over 300k

subscribers.

• Offers various Yoga methods and exercise

videos.

• Available on Portal and Mobile App.

Instructions for Yoga

Hilla Apps LLC

Footba l l Fantasy

• Football Fantasy is a game where the user can

buildup a football team selecting amongst

international footballers.

• Based on the real results and footballers’ rankings,

the user obtains a point.

• The points each user has achieved is shown on the

leaderboard where the user is compared to other

users.

• This App also informs the users of the results of

international and local leagues and can catch up

with the latest football news globally.

Simulating the football matches

Hilla Apps LLC

• Category: Lifestyle/Health

• Herbals and well-being

• Over 450 video contents

• Over 1,000 textual articles

Life El ix irSimulating the football matches

a p p P l a y

Hilla Apps LLC

summaryOpportunities for Growth in MENA.

• Hilla Apps has a 10-year

background in mobile services

business in the MENA region.

• Yet Hilla Apps is selective in

choosing partners but works

restlessly with its partners.

• If you have already had a success

story in your initial launches and

are prepared to grow your service

in the MENA region, please do not

hesitate to contact Hilla Apps.

+971-504238333

contact@hilla-apps.com

www.Hilla-Apps.com

Thank You