Meme’s

What is a Meme?

The word meme is a shortening of mimeme. It was coined by the biologist Richard Dawkins in The Selfish Gene (1976) to explain the spread

of ideas and cultural phenomena.

What is a Meme?

An element of a culture or system of behaviour that is passed from one person to another by

imitation or other non-genetic means. An image, video, piece of text etc. Typically it is

humorous in nature. It is copied and spread across the Internet, often with slight variations.

Why are they useful?

• Ask yourself – why are Memes so popular on Social networks?

• It is well known that most humans have a limited attention span. So to get someone’s attention you need to use something like a Meme.

Internet traffic

• If you want internet traffic for your website, meme’s can help deliver it…

• Meme’s help your website higher-up Google search engine results.

• Unfortunately, Meme’s do not necessarily help you get good quality traffic!

The end

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