MEMBERSHIP WEBSITES - White Glove Web Training · Week 1 - Client testing and training Week 2 -...
Transcript of MEMBERSHIP WEBSITES - White Glove Web Training · Week 1 - Client testing and training Week 2 -...
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MEMBERSHIP WEBSITESThe Nitty Gritty Business of a Successful Launchby Kim Shivler
@KimShivler
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THE PROJECT
Create a membership website on a subdomain using MemberPress
There are initially two membership levels.
Configure Stripe as the payment gateway.
Monthly recurring billing with an option to purchase annually
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TESTING - 4 KEY TESTS
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1 -The Payment Gateway
$👤 📊
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2 - Testing the Sign-up and Sign-in Process
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Do people have access to
what they should and only
what they should?
3 - Membership Levels and Content
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COUNTDOWN TO LAUNCH
Complete site including content a minimum of four weeks before launch
Week 1 - Client testing and training
Week 2 - Soft testing launch with 10-20 dedicated people
Weeks 3-4 - Beta launch up to 50 people - Testing Signup and Flow is Key
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PRELAUNCH CONSIDERATIONS
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THE AUDIENCE
Who is your target audience?
What is the size of your current audience?
Will you market only to your current audience?
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–Not William Shakespeare
“To Webinar or Not to Webinar. That is the question.”
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WEBINAR OR NOT?
Do you have an active audience?
How’s your Internet connection?
Consider other options before deciding.
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NON-WEBINAR LAUNCH OPTIONS
Email campaigns
Video campaigns
Small meeting/Zoom campaigns
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WEBINAR PLANNING
Will you have a replay available?
Will you have only one live session or multiple sessions?
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TIPS FOR A SUCCESSFUL WEBINAR
Make sure you have a live audience
Have fast Internet and be hard-wired in, not on wireless
Deliver value
Make a compelling offer
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PRELAUNCH TECHNICAL CONSIDERATIONS
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COUPONS
Configuring and sharing coupons, if needed
Deadlines for use of coupons
Replay Webinar Issues with Coupons
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DITCHED SHOPPING CARTS
What happens in your membership software when a shopping cart is ditched?
WordPress user created?
Inactive accounts?
Process to manage these
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CUSTOMER SUPPORT
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BE PREPARED
How technical is your audience?
What is your onboarding plan?
What is your plan for support?
Type of support - email, phone, etc…
Availability of support☎📧
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CUSTOMER TRAINING
Create training materials/help files ahead of time.
Make sure Help information is easy to find.
Possibly include an overview in your actual Launch
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ONGOING MAINTENANCE
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BEYOND CONTENT
Create a plan
Who is in charge
Process for Auditing Sales
Process for Managing Cancellations, Ditched Shopping Carts, and Unattached Users
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GET IN TOUCH
WhiteGloveWebTraining.com
KimShivler.com
@KimShivler
Downloads available at: https://whiteglovewebtraining.com/wcsac2017