Membership Site Profits

8/10/2019 Membership Site Profits

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Click Here: http://guiderightgroup.com/Mem!er"hip%ite"(luepri+t


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Mem!er"hip %ite -roit"Mem!er"hip %ite -roit"

/ + t r o d u c t i o + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0

1ree i" "lo2l3 ch4+gi+g to ee5!4"ed ...............................................................0

-eople preer to p43 or u+i6ue co+te+t ..........................................................77

- 4 i d o + l i + e c o + t e + t ! u " i + e " " i " " u c c e " " u l 4 + d g r o 2 i + g . . . . . . . . . . . . . 7 9

ro2th o p4id co+te+t "ite"............................................................................79

-opul4r p4id co+te+t c4tegorie" 2ith ;

1it+e"" 4+d he4lthK diet"K 2eight lo"" "ite" .....................................................GB

-er"o+4l" 4+d L4ti+g......................................................................................GE

Co+"umer re"e4rch 4+d report"....................................................................GE

-eople %e4rch 2e!"ite"..................................................................................G0

Aeg4l Fe"e4rch 2e!"ite" ................................................................................G

Medic4l re"e4rch 2e!"ite" ..............................................................................G

%port" +e2" 4+d i+orm4tio+ 2e!"ite"............................................................9


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Credit Help 2e!"ite" .......................................................................................9>

Oech+ic4l Helpde"k 4+d 4d@ice 2e!"ite"........................................................9B

Horo"cope 4+d 4mil3 tree ..............................................................................9B

14+ Clu!"........................................................................................................9B

1 4 c t o r " t o c o + " i d e r 2 h i l e " e l e c t i + g 3 o u r i d e 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 0Pour "peci4lt3 4+d eperti"e ...........................................................................90

Pour t4rget 4udie+ce.......................................................................................9

Qh4t i" u+i6ue 4!out 3our ide4.......................................................................9

?""e"" the competitio+ ...................................................................................>7

?cce"" to co+te+t re"ource" ...........................................................................>;

1ulillme+t 4+d Cu"tomer "er@ice c4p4!ilitie" .................................................>G

Ruick !u"i+e"" pl4+ 4""e""me+t D "t4rtup co"t" 4+d c4"h lo2 .....................>G

% u c c e " " % t o r i e " . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > B

L e @ e l o p 3 o u r ! u " i + e " " m o d e l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B 0%u!"criptio+ r4te" 4+d prici+g model".............................................................B0

1ree 4+d premium co+te+t ..............................................................................E

%electi+g the -l4torm 4+d %er@er D Qi+do2" %er@erK Ai+uK or UTW ...........E

Qe! ho"ti+g 4rr4+geme+t" ...........................................................................7


4/189

%ecurit3 Certiic4tio+ 4+d +cr3ptio+.............................................................7;;

Oe"ti+gK te"ti+gK te"ti+g .................................................................................7;G

% e t t i + g u p ! 4 c k o i c e 4 + d " u p p o r t " e r @ i c e " . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ; B

?dmi+i"tr4ti@e +ter4ce 4+d tool" .................................................................7;B

U"er m4+4geme+t 5 cu"tomiV4tio+ 4+d re"tricted 2e!"ite 4re4....................7;Co+te+t M4+4geme+t %3"tem.......................................................................7G

%e4rch +gi+e NptimiV4tio+..........................................................................79>

Ae4d ge+er4tio+ 2ith Ai+k -opul4rit3 4+d ?+4l3"i" .......................................7>G

-4id -l4ceme+t -rogr4m" D %u!"cri!i+g to ke32ord"..................................7>9

?ili4te -rogr4m"..........................................................................................7>0

-re"" Fele4"e" .............................................................................................7B

Or4cki+g 3our "4le" .......................................................................................7E

Fecei@i+g Cu"tomer 1eed!4ck .....................................................................70 to >..

?" i+ pre@iou" 3e4r"K the (u"i+e"" Co+te+t/+@e"tme+t 4+d Commu+it35M4de Lirectorie"

c4tegorie" h4d the highe"t proportio+ o "i+gle5purch4"e "4le" 4!o@e the _>< price poi+tK

!ut tho"e perce+t4ge" dropped i+ ;.G h4d much higher proportio+" o "4le" 4t thi" lo2e"t r4+ge. Ohe ch4+ge

24" gre4te"t or Fe"e4rch fE.0 i+ ;


16/189

purch4"ed o+li+e co+te+t 24" 4t 77.> or R9 ;


17/189

+tert4i+me+t/Aie"t3le" D +clude" digit4l mu"ic i+di@idu4l do2+lo4d" 4+d

"u!"criptio+ "er@ice" fe.g.K iOu+e"K T4p"terK 4+d Fh4p"od3 4+d multimedi4 "ite" fe.g.K

Fe4l.com 4+d Mo@ieli+k.comK 4" 2ell 4" humorK recipe" 4+d other co+te+t i+te+ded or

4mu"eme+tK lei"ure 4+d di@er"io+.

%urp4""ed -er"o+4l"/L4ti+g 4" the top re@e+ue5ge+er4ti+g co+te+t c4tegor3

H4d the gre4te"t 3e4r5to53e4r re@e+ue gro2th o 4+3 c4tegor3

%i+gle purch4"e mu"ic "4le" helped pu"h per co+"umer "pe+di+g o@er _7


18/189

H4d 4 "tro+g R9 4" o+li+e holid43 c4rd" !ecome more popul4r

re2 it" 4++u4l "u!"criptio+ re@e+ue

-er"o+4l ro2th D +clude" moti@4tio+4l 4+d I"el5!etterme+tJ "ite"K "uch 4"

L4il3uide-o"t".comK eLiet".com 4+d QeightQ4tcher".com.

-o"ted dou!le5digit gro2th i+ ;


19/189

%port" D +clude" "port" +e2"K 4+t4"3 "port"K 4+d le4gue "ite"K "uch 4" %-T.comK

%porti+gTe2".comK %port"li+e.comK MA(.com 4+d LF1.com.

%42 4 "m4ll re@e+ue decli+e 4ter 4 "tro+g ;


20/189

? d @ 4 + t 4 g e " o t h e p 4 i d c o + t e + t ! u " i + e " " m o d e l

Ohe "u!"criptio+ 2e!"ite or p4id co+te+t !u"i+e"" modelK o!@iou"l3K h4" m4+3

4d@4+t4ge" o@er the ree co+te+t model. 1ree 2e!"ite" rel3 "olel3 o+ 4d@erti"i+g to

ge+er4te re@e+ue"K 2hich c4+ !e tough 4t time". Qithout 4 "te4d3 "ource o re@e+ueK ree

"ite" c4++ot keep up 4+d thu" the3 e4"il3 lo"e @i"itor". Ohe p4id co+te+t model relie" o+

!oth D the cu"tomer" 4" 2ell 4" 4d@erti"i+g or re@e+ue". %ome o the 4d@4+t4ge" 4re

de"cri!ed !elo2:

% t e 4 d 3 i + c o m e " t r e 4 m

N+e o the m4Zor 4d@4+t4ge" o 4 "u!"criptio+ ee !4"ed model i" th4t 3ou ge+er4te 4

"te4d3 i+come "tre4m. O3pic4ll3 4 "u!"criptio+ term 2ould l4"t 4 mo+thK or 4 6u4rter orK

i+ "ome c4"e"K 4 3e4r. 3ou "ucce""ull3 ret4i+ 4 cu"tomer or 4 higher +um!er o

"u!"criptio+ term" 3ou keep o+ ge+er4ti+g i+come rom the "4me cu"tomer 2ithout

h4@i+g to put i+ "omethi+g etr4. + other 2ord"K 3ou get dou!l3 re24rded or ret4i+i+g

3our old cu"tomer".

A o 2 " t 4 r t u p 4 + d o + g o i + g c o " t "


21/189

Ye3 to 4+3 !u"i+e"" deci"io+ i" co"t. Qe!"ite co"t" c4+ !e "plit i+to three 4re4": "et5upK

m4i+te+4+ceK 4+d ru++i+g co"t". Ohe "et5up co"t" depe+d o+ 2h4t 3ou 24+t to 4ccompli"h

2ith 3our 2e!"iteK 4+d 2ho 3ou get to re4liVe 3our re6uireme+t".

Ohe "t4rtup 4+d m4i+te+4+ce co"t" o "u!"criptio+ 2e!"ite" 4re "ome2h4t "imil4r to tho"e

o ree 2e!"ite". Ohe"e i+clude co"t" o !4"ic e6uipme+t "uch 4" 4 computer 4+d 4 de"kK

i+corpor4tio+ 4+d dom4i+ +4me regi"tr4tio+ co"t"K 4+d 2e! ho"ti+g 4+d 2e!"ite de"ig+

co"t"K 2hich 4re 6uite "imil4r or !oth ree 4" 2ell 4" p4id 2e!"ite". Ohe !igge"t

i+@e"tme+t i" to24rd" "ot24re. 1or "m4ll 4+d medium 2e!"ite"K thi" epe+"e i" 4l"o

prett3 lo2K 4+d i+ "ome c4"e"K thi" m43 2ell !e 4@4il4!le or ree.

Ohe o+l3 4dditio+4l co"t" 3ou i+cur 2hile !uildi+g 4 "u!"criptio+ 2e!"ite 4re "ecurit3 4+d

p43me+t proce""i+g co"t". Ohe"e 4re @er3 re4"o+4!leK 4" lo2 4" _9>< or e@e+ lo2er.

Ao2 "t4rt up co"t" me4+ lo2er ri"k". ?t the "4me time it 4l"o me4+" th4t e+tr3 !4rrier" 4re

lo2. To 2o+der "o m4+3 people look 4t p4id 2e!"ite" 4" get rich 6uick "cheme". 3ou

24+t to "ee 3our +4me o+ the li"t o "ucce"" "torie" f"ome 4ppe4r i+ the +et "ectio+ o

thi" !ookK m4ke "ure 3ou "ee thi" 4" h4rd 2ork 4+d 4 lo+g5term !u"i+e"".

H i g h p r o i t l e @ e l

Qith "te4d3 i+come "tre4m" 4+d lo2 "t4rtup 4+d o+goi+g co"t"K the proit m4rgi+"

"u"t4i+ed 2ith "uch 4 model 4re dei+itel3 @er3 high. Qith 4 "ucce""ul 2e!"ite 3ou c4+


22/189

epect to re4ch !re4k5e@e+ i+ +o time. O3pic4ll3 or 4 co+te+t 2e!"iteK 4 o+e mo+th

"u!"criptio+ 2ould co"t 4rou+d _;


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N+e o the !e+eit" o 2e!"ite" i" th4t the3 4re e4"il3 "c4l4!le. Ohe "4me i" true or

"u!"criptio+ 2e!"ite". %uch 2e!"ite" c4+ !e upd4ted 4+d ep4+ded 4t little co"t i+ 4 @er3

6uick 4mou+t o time. Ohe "ot24re 4+d d4t4!4"e" u"ed 4re 4l"o e4"il3 "c4l4!le 4+d c4+

h4+dle 4 l4rge mem!er"hip !4"e 2he+e@er re6uired. U+le""K o cour"eK 3ou h4@e tot4ll3

ig+ored the "c4l4!ilit3 4"pect 2hile h4@i+g 3our 2e!"ite 4+d 3our 2e! "ot24re

de@eloped. Ohe Iph3"ic4lJ co"t" o "c4li+g up 4re mi+im4l] perh4p" 3ou h4@e to "pe+d

more to 4ttr4ct mem!er".

H i g h 6 u 4 l i t 3 " u ! " c r i ! e r ! 4 " e

-eople p43 to !ecome 4 mem!er o+l3 i the3 4re i+tere"ted i+ 3our "er@ice or co+te+t.

?p4rt rom ge+er4ti+g re@e+ue or 3our 2e!"iteK thi" h4" 4+other 4d@4+t4ge. -4id

"u!"criptio+ 2ould e+"ure th4t 3our cu"tomer !4"e co+"i"t" o+l3 o t4rgeted cu"tomer"

4+d tho"e 4ctu4ll3 i+tere"ted i+ 3our "er@ice. + other 2ord"K "uch 4 model i" more likel3

to ret4i+ 3our cu"tomer". ? high 6u4lit3 "u!"cri!er !4"e could 2ork 2o+der" or 3our

!u"i+e"". To dou!t the "u!"cri!er 2ould !e dem4+di+g 4+d 2ould epect @4lue.

Ho2e@erK 3our mem!er" cle4rl3 "t4+d out 4" 4 "peci4l group th4t h4" 4 p4rticul4r +eed

4+d th4t @4lue" 6u4lit3 4+d time. Or3 ilteri+g out le4d" to 4rri@e 4t "uch 4 t4rget group[

Pou 2ill +e@er get the "4me re"ult".

C r o " " 5 " e l l i + g o p p o r t u + i t 3


24/189

?+3 "4le" proe""io+4l 2ill tell 3ou th4t it i" much e4"ier to ge+er4te i+cre4"ed "4le" rom

4+ ei"ti+g cu"tomer th4+ it i" to i+d 4 +e2 cu"tomer. ? "u!"criptio+ 2e!"ite i" 4+

ecelle+t 243 o cro"" "elli+g 3our "er@ice" for product" to curre+t cu"tomer".

N+e o the !e"t e4mple" o cro"" "elli+g @i4 the 2e! i" o+ ?m4Vo+.com. 3ou "e4rch

or 4 !ook o+ the ?m4Vo+ "iteK 4 me""4ge 2ill 4ppe4r o+ the "4me p4geK "43i+g

\Cu"tomer" 2ho !ought thi" !ook 4l"o !oughtj\ 4+d 2ill li"t h4l 4 doVe+ other !ook" or

3our co+"ider4tio+. Ohi" i" 4+ ecelle+t 243 to cro"" "ell 4dditio+4l "er@ice" or co+te+t to

3our mem!er".

Pou c4+ 4l"o direct @i"itor" to other p4rt" o the "iteK to co+"ider product" 4+d "er@ice"

th4t the3 h4d+\t pre@iou"l3 co+"idered. %ucce""ul cro"" "elli+g i" the re"ult o

recog+iVi+g 4 cu"tomer +eed 4+d meeti+g th4t +eed 2ith 4 u"eul product or "er@ice.

Cu"tomer" !e+eit rom +eed"5!4"ed cro"" "elli+g eort" !ec4u"e the3 recei@e the

"er@ice" the3 +eed 4+d 24+t.

Cro"" "elli+g c4+ help 3our !u"i+e"" re4liVe it" o!Zecti@e": pro@idi+g u"eul "er@ice"K

ret4i+i+g cu"tomer"K 4ttr4cti+g +e2 cu"tomer"K 4+d "t43i+g competiti@e 2ith other

2e!"ite".

4 r + i + g 4 i l i 4 t e i + c o m e


25/189

Pou could i+clude 4ili4te progr4m" o+ 3our 2e!"ite. Qith 4ili4te progr4m"K 3ou

pro@ide li+k" to other pro@ider" 4+d e5commerce "ite" for 4+3 "ite or th4t m4tter o+ 3our

"ite. Qe!"ite o2+er" e@er32here 4re looki+g to !uild the @i"itor "tre4m to their "ite".

Ohe3 2ill pro@ide 3ou i+ce+ti@e" fu"u4ll3 4 commi""io+ o+ the "4le o their product or

"er@ice or 4 ee per click or 3our cu"tomer" or @i"itor" to @i"it their "ite. Ohi" +ot o+l3 i"

4 @er3 eecti@e m4rketi+g "tr4teg3K !ut 4l"o ge+er4te" i+come or 3our 2e!"iteK

e"peci4ll3 i 3ou h4@e 4 l4rge mem!er"hip !4"e.

Ho2e@erK 3our 4ili4te p4rt+er" "hould h4@e oeri+g" th4t 4re i+tere"ti+g to 3our

mem!er" 4+d @i"itor". Ohe !e"t e@4lu4tio+ 4ctor 3ou "hould u"e i+ decidi+g 2hether 3ou

i+clude "omeo+e" 4ili4te li+k o+ 3our "ite i" to 4""e"" 2hether 4 @i"it to th4t other "ite

pro@ide" rele@4+t 4+d i+tere"ti+g i+orm4tio+ or product" to 3our mem!er. N+l3 i it

4ttr4ct" 3our cu"tomer"K 2ould 3ou "ucceed i+ m4ki+g thi" "ource come 4li@e. Loe" 3our

cu"tomer eel th4t 3ou 4re gi@i+g him the pri@ilege to re4ch th4t other "ite 2hich he or "he

2ould +ot h4@e e@er ou+d o+ hi" or her o2+ eort"S %uch 4+ 4ili4te li+k "er@e" 4 du4l

purpo"e. t deli@er" 4dditio+4l @4lue to 3our cu"tomer 4+d it e4r+" 3ou "ome 4dditio+4l

i+come.

+ mo"t ree co+te+t 2e!"ite"K it i" de!4t4!le 2hether the o2+er "hould pro@ide li+k" to

4ili4te". ? "ite @i"itor m43 Zu"t Zump o 3our "ite to the 4ili4te "ite 4+d th4t h4" +ot

do+e 3ou 4+3 good. Ho2e@erK i+ mem!er"hip "ite"K thi" i" +ot rele@4+t. Pour @i"itor i"

4lre4d3 4 ee5p43i+g mem!er 4+d 2ill come !4ck 4g4i+ 4+d 4g4i+.


26/189

F e 4 c h o u t t o 4 g l o ! 4 l c u " t o m e r p o o l

Ohe 2e! i" glo!4l] there 4re millio+" o u"er" 4lre4d3K 4+d 3ou 4re +ot Zu"t limited to

m4rket" 2here 3ou h4@e e"t4!li"hed 4 !4"e. t i" 4l"o multi5li+gu4l] i 3our "ite i" 2ritte+

i+ o+e l4+gu4geK +e@er e4r. Ohere 4re "er@ice pro@ider" out there th4t 2ill tr4+"l4te 3our

2ork i+to the +4ti@e l4+gu4ge o the u"er 4+d perh4p" 3ou c4+ li+k it through port4l" i+

th4t l4+gu4ge. @e+ i 3ou do +ot pro@ide 4 diere+t l4+gu4ge @er"io+K "e4rch e+gi+e" do

oer tr4+"l4tio+ o co+te+t to i+orm4tio+ "eeker" 4+d thu" 3our "ite i" 4!le to re4ch other

l4+gu4ge "pe4ker". Ohrough the 2e!K 4 +iche m4rket c4+ !e tr4+"ormed i+to 4 m4""

m4rket. -eople i+tere"ted i+ 3our product 2ill "eek 3ou out u"i+g "e4rch e+gi+e"K

ollo2i+g reerr4l" rom their rie+d"K or !3 4 ho"t o other method".

? 2e!"ite ru+" ;9 hour" 4 d43K GB> d43" 4 3e4r to 4 glo!4l 4udie+ce. t gi@e" 3ou the

opportu+it3 to i+ormK educ4teK "ellK 4+d per"u4de 3our cu"tomer"K clie+t"K pro"pect"K

p4rt+er"K "t4K 4+d co+t4ct" 2orld2ide 4+3 time d43 or +ight.

+ the ph3"ic4l 2orldK thi" i" impo""i!le fi+ mo"t c4"e". Ohu" 3ou h4@e ope+ed up 4 l4rge

+e2 m4rketpl4ce or 3our"elK 2hich +e@er ei"ted !eore thi".

A e @ e r 4 g e e i " t i + g I k + o 2 5 h o 2 J 4 + d r e " o u r c e " t o e 4 r + 4 d d i t i o + 4 l

i + c o m e

Pou m43 h4@e de@eloped "peci4li"t k+o2Dho2 fk+o2ledge 4+d eperie+ce o@er the

3e4r". Pou m43 !e 4 re"e4rch "cie+ti"t 2orki+g o+ 4 "peciic tech+olog3 4re4 "uch 4"


27/189

im4ge proce""i+g or cr3oge+ic met4l tre4tme+t. Pou m43 !e te4chi+g 4t the U+i@er"it3 or

m43!e 3ou 4re 4 tr4i+er i+ Hum4+ Fe"ource Le@elopme+t. H4@e 3ou e@er thought o

le@er4gi+g thi" k+o25ho2 4+d re4chi+g 4 2ide 4udie+ce. 3ou h4@e !ee+ holdi+g

"emi+4r"K tutori4l"K 4+d !oot c4mp" i+ 3our regio+K 3ou k+o2 ho2 much org4+iVi+g th4t

t4ke" 4+d 2h4t limit4tio+" th4t deli@er3 orm4t h4". 3ou h4@e ete+"i@e tr4i+i+g

m4teri4l 4+d re"ource" th4t h4@e !ee+ 4uthored !3 3ouK 3ou "hould co+"ider m4ki+g it

4@4il4!le through 4 "u!"criptio+ 2e!"ite. Pou m43 +eed to org4+iVe 3our m4teri4l 4+d

co+@ert it i+to electro+ic orm4t. Ohe m4i+ 4ctor 3ou "hould u"e i+ decidi+g 4!out thi" i"

2hether 3ou thi+k 3our i+orm4tio+ i" u+i6ue 4+d there 4re people 2ho 2ould !e+eit

rom th4t t3pe o i+orm4tio+ 4+d 2ho 2ould p43 or recei@i+g it.

Ohu" 3ou c4+ "ee th4t thi" !u"i+e"" model c4+ oer 3ou 4+ ecelle+t opportu+it3 to

c4pit4liVe o+ 4@4il4!le re"ource" 4+d e4r+ 4dditio+4l i+come.


28/189


29/189

%electio+ o 3our !u"i+e"" ide4 i" the mo"t import4+t "tep i+ the 2hole ch4i+ o "etti+g up

4 p4id mem!er"hip !u"i+e"" o@er the +ter+et. ecutio+ o the ide4 i" import4+t 4+d thi"

!ook tell" 3ou ho2 to go 4!out 4 "ucce""ul eecutio+] ho2e@er the ide4 h4" to come

rom 3ou. Ohi" "ectio+ poi+t" out to 3ou "ome co+te+t c4tegorie" 4+d !u"i+e"" ide4" th4t

h4@e !ee+ "ucce""ul. Ohe ide4 i" to illu"tr4te to 3ou 2h4t c4+ !e do+e.

Pou c4+ "ell Zu"t 4!out 4+3 co+te+t or "er@ice 4" lo+g 4" 3ou h4@e 4+ oeri+g th4t h4"

4 m4rket 4+d 4+ 4!ilit3 to get it fleg4ll3 to 3our cu"tomer. Pe"K there 4re eceptio+". +

"ome c4"e" 3ou might !e competi+g 2ith !ig comp4+ie" 2ith 4 chu+k o the m4rket

"h4re.

Ohe +ter+et i" prim4ril3 u"ed to commu+ic4teK e+tert4i+K educ4teK 4+d re"e4rch. t i" thu"

+o 2o+der th4t +o+peri"h4!leK i+orm4tio+5i+te+"i@e co+te+t 5 i+cludi+g "ot24reK !ook"K

tr4@elK 4+d m4g4Vi+e "u!"criptio+" 5 4re the mo"t popul4r o+li+e "er@ice" 4t pre"e+t.

Co+te+t5rich "u!"criptio+5!4"ed "ite" ocu"i+g o+ 4 2ide r4+ge o topic" h4@e !ee+

"prouti+g 4ll o@er the +ter+et.

Here 4re "ome c4tegorie" th4t 3ou m43 like to "tud3 4+d pur"ue.

( u " i + e " " i + o r m 4 t i o + K r e " e 4 r c h K 4 + d c o + t e + t " i t e "


30/189

Ohi" c4tegor3 i+clude" !u"i+e"" +e2"K i+4+ce 4+d i+@e"tme+t 4d@iceK !u"i+e"" re"e4rchK

digit4l co+te+t u"ed or !u"i+e"" purpo"e"K !u"i+e"" tip"K 4+d other i+orm4tio+ 4!out 4ll

ki+d" o !u"i+e""e". t 4l"o h4" !u"i+e"" li"ti+g"K corpor4te i+orm4tio+K m4rket re"e4rchK

4+d i+du"tri4l report" 4+d "t4ti"tic". M4rket re"e4rcher"K co+"ult4+t"K "4le"K 4+d m4rketi+g

m4+4ger" +eed i+orm4tio+ 4!out m4rket tre+d"K m4rket "iVeK m4Zor pl43er" i+ their

"ectorK 4+d 4 lot o "t4ti"tic". Ohi" i+orm4tio+ c4+ !e diicult to i+d 4+d it c4+ co+"ume

e+ormou" time. 3ou 4re eperie+ced i+ i+orm4tio+ re"e4rchK 3ou c4+ compile

i+orm4tio+ o+ "peciic !u"i+e"" "ector" 4+d comp4+ie" 4+d pro@ide them to mem!er"

2ith 3our o2+ 4+4l3"i". ?lmo"t 4ll the l4rge co+"ulti+g comp4+ie" oer p4id co+te+t

through their "ite] "ome u"e their "ite to oer their "peci4liVed m4rket re"e4rch report".

Corpor4te i+orm4tio+ rom the i+4+ci4l per"pecti@e i" 4+other "ought 4ter c4tegor3. t

i" @4lu4!le or !oth i+@e"tor" 4+d 4+4l3"t".

Pou c4+ 4l"o i+clude !u"i+e"" i+orm4tio+ 4+d c4"e "tudie" pert4i+i+g to diere+t

cou+trie" 4+d go@er+me+t. %ome "uch "ite" 4re Q%`.com 4+d eM4rketer.com

C o m m u + i t 3 " i t e " 4 + d d i r e c t o r i e "

%e@er4l port4l" 4+d commu+it3 "ite" 4re ou+d o+ the +et th4t promote i+ter4ctio+ 4+d

coll4!or4tio+ !et2ee+ "elect group" o mem!er". ? l4rge +um!er o the"e 4re

"u!"criptio+ !4"ed mem!er5o+l3 "ite". Pou c4+ thi+k o 3our o2+ ide4 o 4 commu+it3


31/189

"ite D 3ou c4+ org4+iVe 4 "port" le4gue i+ 3our to2+ to pl43 te++i"K !4dmi+to+K 4+d

"6u4"h] or 4 commu+it3 o lo2 rider" to i+ter4ct. Ohe"e commu+it3 "ite" c4+ !e+eit

rom pro@idi+g 4dditio+4l "er@ice" to their mem!er"] thu" the "port" le4gue "ite could "ell

r4c6uet" or other "port" ge4rK or it could h4@e "uch "upplier" 4d@erti"e their 24re" o+ the

"ite.

Commu+it3 Lirectorie" i+clude "ite" 2ho"e co+te+t i" cre4ted i+ l4rge p4rt through the

eort" o other "ite @i"itor"K or e4mpleK ?+ce"tr3.comK ML(.comK 4+d

Cl4""m4te".com.

- e r " o + 4 l 4 d @ i c e K m o t i @ 4 t i o + K 4 + d " e l h e l p " i t e "

Ohere 4re "e@er4l "ite" 4imed 4t the i+di@idu4l 5 m4i+l3 moti@4tio+4l 4+d "el5

impro@eme+t "ite". %uch "ite" oer tip"K 4rticle"K 4d@iceK 4+d cou+"eli+g o+ ho2 to !uild

"el5e"teem 4+d "el5co+ide+ce 4+d reduce "tre"" or 4 h4ppier lie. Pou m43 4l"o

pro@ide gre4t i+"pir4tio+4l 6uot4tio+"K i+"pir4tio+4l "torie"K moti@4tio+4l poem"K 4+d other

re"ource" to moti@4te 4+d i+"pire 3our @i"itor". t could i+clude p"3cholog3 te"t"K R te"t"K

emotio+4l i+tellige+ce te"t"K 4+d per"o+4lit3 te"t" or "el5help impro@eme+t.

Ohe m4rket or per"o+4l 4d@ice 4+d cou+"eli+gK e"peci4ll3 or "tude+t" i" prett3 !ig. Pou

c4+ pro@ide educ4tio+4l cou+"eli+g through "uch "ite". -roe""io+4l 4d@i"or3 i+orm4tio+

4+d tr4i+i+g i" co@ered i+ 4 "u!"e6ue+t c4tegor3.


32/189

1 i t + e " " 4 + d h e 4 l t h K d i e t " K 4 + d 2 e i g h t l o " " " i t e "

Ohe"e "ite" pro@ide complete guide"K 4rticle"K tip"K 4+d cou+"eli+g o+ proper e4ti+g 4+d

eerci"i+g h4!it"K !e+eit" o diet 4+d eerci"eK it+e"" tech+i6ue"K diet 4rticle" 4+d diet

tip"K 2eight lo""K 4" 2ell 4" "ome o the popul4r diet pl4+". t i+clude" tip" rom it+e""

epert"K re@ie2" o it+e"" 4+d diet progr4m"K me""4ge !o4rd"K orum"K 4+d di"cu""io+"

o+ he4lth 4+d it+e"".

+orm4tio+ o+ @4riou" +utritio+4l 4+d diet "uppleme+t" 4+d he4lth3 4+d +o+5he4lth3

ood" c4+ !e i+cluded. %ome o the popul4r it+e"" 4+d he4lth "ite" 4re eLiet".com 4+d

QeightQ4tcher".com.

Tot 4ll the "ite" 4re comprehe+"i@e i+ +4ture] mo"t i+ 4ct ocu" o+ "ome "peciic

progr4mf" 4+d tr3 to promote the"e progr4m" to their mem!er". Mem!er" 4re pro@ided

2ith +ot o+l3 gre4t det4il" 4!out "ome propriet4r3 progr4m"K !ut 4l"o per"o+4liVed

guid4+ce to "uit their i+di@idu4l c4"e". Mem!er" 4re 4l"o 4!le to "h4re their eperie+ce".

e+er4ll3K "uch "ite" 2ill 4l"o oer pri@ilege" 4+d di"cou+t" to their mem!er" or it+e""

e6uipme+tK +utritio+4l "uppleme+t"K or mem!er"hip" 4t it+e"" clu!".


33/189

- e r " o + 4 l " 4 + d d 4 t i + g

-er"o+4l" 4+d L4ti+g i" !3 4r the mo"t popul4r 4+d @i"ited c4tegor3 o+ the +ter+et.

Ohe"e "ite" o"ter m4tch m4ki+g 4+d d4ti+g. Ohe3 i+clude per"o+4l cl4""iied"K ch4t

room"K me""e+ger tool"K 4+d c4ter to 4 glo!4l 4udie+ce. %ome popul4r "ite" i+clude

M4tch.comK 4+d rie+di+der.com.

C o + " u m e r r e " e 4 r c h 4 + d r e p o r t "

Co+"umer re"e4rch "ite" co+t4i+ li+k" to co+"umer !ooklet" rom go@er+me+t 4+d

corpor4te cu"tomer "er@ice ce+ter"K co+"umer 4d@oc4c3 org4+iV4tio+"K 4+d OX co+"umer

tr4+"cript" o+ 4 @4riet3 o co+"umer topic". Ohe"e 4l"o i+clude co+"umer price i+de

li+k"K college 4+d "chol4r"hip re"ource"K 4+d other ge+er4l re"ource". Co+"umer re"ource"

4+d re"e4rch help co+"umer" m4ke 4 2i"e deci"io+ o+ !u3i+g thi+g" "uch 4" +e2

4ppli4+ce"K Ze2elr3K 2i+eK to3"K or lo+g di"t4+ce "er@ice.

? "ite m43 ocu" o+ e@er3thi+g 4utomoti@e: i+orm4tio+ o+ c4r !u3i+g i+cludi+g

2hole"4le price li"t"K c4r re@ie2"K 4+d cr4"h te"t re"ult"K co+"umer right" u+der "t4te

lemo+ l42"K 4+d c4r compl4i+t hi"torie". t could co+t4i+ telepho+e directorie" i+cludi+g

re@er"e directorie" !3 4ddre""K pho+e +um!er or em4il 4ddre""] comp4+3 !4ckgrou+der"]

4+d directorie" o l423er"K directorie" o co+"umer 4ge+cie" 4+d org4+iV4tio+".


34/189

Pou m43 co@er i+orm4tio+ 4!out home impro@eme+t"K rep4ir"K co+tr4ctor"K 4+d home

!u3i+g. Co+"umer re"e4rch 2e!"ite" i+corpor4te he4lth i+orm4tio+ 4" 2ell 4" co+"umer

i+orm4tio+ 4!out +utritio+K to!4cco l42"uit"K 4+d medic4l +e2".

Ohere 4re "e@er4l "u!Zect 4re4" to choo"e rom. M4+3 "ite" h4@e !ee+ "et up or product

comp4ri"o+" D e4ture" 4" 2ell 4" price comp4ri"o+". e+er4ll3 3ou 2ill i+d the"e or

electro+ic 4ppli4+ce" 4+d computer e6uipme+t. Ohe"e "ite" 4l"o pro@ide 3ou 4cce"" to

4ctu4l co+"umer eed!4ck 4+d eperie+ce rom other !u3er". %ome "ite" 4re reeK !ut or

"peci4liVed 4+d t4ilor5m4de 4d@iceK there h4@e ee5!4"ed "er@ice".

- e o p l e " e 4 r c h 2 e ! " i t e "

-eople "e4rch 2e!"ite" 4re 4 good 243 to i+d out 4ddre""e" 4+d other i+orm4tio+ o+

people. Ohe"e "ite" 4re ge+er4ll3 u"ed to loc4te Ilo"tJ rie+d" 4+d rel4ti@e". 1or "uch "ite"K

the "ite o2+er +eed" to purch4"e d4t4!4"e" o pu!lic record" rom go@er+me+t 4+d other

4ge+cie". Mo"t people 2ill !e li"ted 2ith "uch 4ge+cie" m4ki+g it e4"ier to tr4ck them

do2+.

Pou could "e4rch or people !3 +4meK 4ddre""K or pho+e +um!er. %ome people "e4rch

2e!"ite" 4l"o pro@ide !4ckgrou+d check" or higher ee". -ropert3 4" 2ell 4" !u"i+e""

"e4rch m43 4l"o !e i+cluded.


35/189

A e g 4 l r e " e 4 r c h 2 e ! " i t e "

Aeg4l re"e4rch 2e!"ite" 4re 4+ eecti@e re"ource or 4ll ki+d" o leg4l i+orm4tio+. Ohe"e

i+clude i+orm4tio+ o+ l42" r4+gi+g rom 4!ortio+K 4d@erti"i+gK 4utomo!ileK home

!u3i+gK m4rketi+gK !u"i+e""K m4trimo+i4lK de!t collectio+K educ4tio+K crimi+4lK computer

"ecurit3K co+"titutio+4lK commerci4lK !4+kruptc3K to 4+ti5terrori"m. Pou c4+ i+d 4 li"t o

4ttor+e3" or 4ll "t4te" 4" 2ell 4" 4 li"t o org4+iV4tio+" 4+d 4""oci4tio+" or leg4l i""ue".

+orm4tio+ o+ !4r 4""oci4tio+"K l42 "chool"K hum4+ right" "er@ice"K 4+d immigr4tio+

"er@ice" could 4l"o !e i+corpor4ted. +orm4tio+ o+ c4"e record" c4+ !e 4++ot4ted 4+d

i+deed to oer po2erul "e4rch 4+d retrie@4l 4cilitie". Aei"Tei" i" o+e o the !e"t5

k+o2+ "ite" i+ thi" c4tegor3.

M e d i c 4 l r e " e 4 r c h 2 e ! " i t e "

Ohe"e "ite" ocu" o+ medic4l i""ue" 4+d/or he4lth i+"ur4+ce. Medic4l re"e4rch 2e!"ite"

pro@ide 4+ ete+"i@e li"ti+g o re"e4rch re"ource" o+ @4riou" di"e4"e" 4+d promotio+ o

he4lth through pu!lic educ4tio+. t i+clude" cli+ic4l i+orm4tio+ 4" 2ell 4" i+orm4tio+

4!out doctor" 4+d ho"pit4l" i+ 4ll "t4te". +orm4tio+ o+ medic4l ethic" 4+d r4ud i" 4l"o

pro@ided.


36/189

Medic4l `our+4l"K pu!lic4tio+"K 4+d 4rticle" 4re ote+ pre"e+ted. %uch 2e!"ite" 4re 4 good

re"ource or li"t" o T4tio+4l +"titute" o He4lthK medic4l e+c3clopedi4" 4+d dictio+4rie"K

4+d ete+"i@e i+orm4tio+ o+ pre"criptio+ 4+d +o+pre"criptio+ drug". ?p4rt rom the"eK

4ll i+orm4tio+ rel4ted to Medic4re 4+d he4lth i+"ur4+ce c4+ !e ou+d o+ the"e "ite".

Co+"ult4+t"K p4r4leg4l 4+d leg4l re"e4rcher"K 4+d co+"umer" 4re 4mo+g"t tho"e 2ho h4@e

i+tere"t i+ "uch "ite".

Pou m43 4l"o like to co+"ider 4 "ite th4t pro@ide" i+orm4tio+ o+ he4lth 4+d medici+e or

the ge+er4l pu!lic or or 4 "peciic t4rget groupK "43 2ome+ or +ur"i+g mother". Qhile

there 4re 6uite 4 e2 "ite" th4t oer thi" t3pe o i+orm4tio+ reeK there i" room or tho"e

th4t c4+ pro@ide u+i6uel3 t4rgeted i+orm4tio+. ?lter+4te 4+d compleme+t4r3 medici+e

4+d ther4p3 i" 4+other 4re4 e@oki+g co+"ider4!le i+tere"t 4+d 4udie+ce.

% p o r t " + e 2 " 4 + d i + o r m 4 t i o + 2 e ! " i t e "

Ohi" i" o+e o the mo"t popul4r c4tegorie" o "u!"criptio+ 2e!"ite". t i+clude" the l4te"t

"port" +e2" rom 4rou+d the cou+tr3 4+d the 2orldK i+orm4tio+ o+ 4ll ki+d" o "port"K

"porti+g per"o+4litie"K 4+d "porti+g @e+ue". t 4l"o co+t4i+" ch4t room"K me""4ge !o4rd"K

4+d orum" or the "port" 4+4tic" to i+ter4ct 2ith e4ch other. Ai+k" to @4riou" le4gue "ite"

could 4l"o !e pro@ided. ? m4Zor cro2d puller i" the "4le o "porti+g good" 4+d

memor4!ili4 to mem!er".


37/189

: r e e t i + g c 4 r d "

N+li+e greeti+g c4rd" 4re 4 gre4t 243 to "e+d 2i"he" to lo@ed o+e" 4ll o@er the 2orld.

lectro+ic greeti+g" 4re 4r more co+@e+ie+t 4+d che4per th4+ p4per greeti+g". N+li+e

greeti+g c4rd" 4re or e@er3 occ4"io+ rom !irthd43" to 2eddi+g" to e"ti@4l". Ohe3 4l"o

i+clude ge+er4l lo@e 4+d rie+d"hip c4rd". Ohe m4i+ 4d@4+t4ge o electro+ic greeti+g" i"

th4t the"e c4+ !e i+ter4cti@e 4+d 4+im4ted. 1l4"h tech+olog3 c4+ !e u"ed to cre4te

4m4Vi+g c4rd".

+iti4ll3K mo"t 2e!"ite" oered o+li+e greeti+g c4rd" or reeK !ut thi" tre+d h4" ch4+ged

i+ the l4"t e2 3e4r". ?ll 6u4lit3 "ite" oer p4id "u!"criptio+" 4t +omi+4l r4te". %i+gle5

purch4"e re@e+ue i+ thi" c4tegor3 i+clude" re@e+ue ge+er4ted rom the 4tt4chme+t o git

certiic4te" to co+te+t. (lueMou+t4i+ 4+d ?meric4+reeti+g" 4re t2o o the mo"t popul4r

greeti+g c4rd 2e!"ite".

N + l i + e g 4 m e "

N+li+e g4mi+g i" 4 huge m4rket e"peci4ll3 or kid" 4+d tee+4ger". M4+3 2e!"ite" oer

i+ter4cti@e o+li+e computer g4me". %ome o the mo"t popul4r g4mi+g c4tegorie" 4re

4rc4deK "port"K 4d@e+tureK tri@i4K 4+d c4rd g4me". 4me p4ck4ge" c4+ !e purch4"ed 4t lo2


38/189

r4te" rom other @e+dor" 4+d i+"t4lled o+ 3our 2e!"ite. ?p4rt rom the"eK 3ou m43

de@elop 3our o2+ g4me" 4" 2ellK !ut thi" 2ould !e 4r more epe+"i@e 4+d time

co+"umi+g. Multi5pl43er g4me" h4@e g4i+ed 4 lot o popul4rit3. Ohe"e g4me" 4llo2

people rom diere+t p4rt" o the 2orld to log o+ 4+d pl43 4g4i+"t e4ch other r4ther th4+

o+e pl43er pl43i+g 4g4i+"t the computer. M4+3 2e!"ite" 4l"o oer mo+thl3 priVe" 4+d

"2eep"t4ke" to it" mem!er" 4" 4 m4rketi+g "tr4teg3.

+ t e r t 4 i + m e + t 4 + d l i e " t 3 l e "

+tert4i+me+t 2e!"ite" i+clude digit4l mu"ic 4+d multimedi4K humorK recipe"K 4+d other

co+te+t i+te+ded or 4mu"eme+tK lei"ureK 4+d di@er"io+. Ohi" i" pro!4!l3 o+e o the mo"t

@i"ited 2e!"ite c4tegorie".

N + l i + e l e 4 r + i + g 4 + d t r 4 i + i + g

5le4r+i+g or o+li+e le4r+i+g i" 4 @er3 promi"i+g medium to pro@ide tr4i+i+g. Ohe li"t o

"u!Zect" 4+d topic" i" @4"t. Ohe +ter+et i" 4 gre4t medium to deli@er tr4i+i+g i+ 4 @er3

co"t eecti@e m4++er. N+e o the gre4te"t 4d@4+t4ge" it oer" the "tude+t i" 4+3timeK

4+32here le4r+i+g. Ohere 4re "ite" th4t oer o+li+e dri@i+g le""o+" 4" 2ell. Mo"t "t4te"

pro@ide "u"pe+ded "e+te+ce" to ir"t time tr4ic oe+der" i the3 e+roll 4+d complete 4

cour"e pro@idi+g dri@i+g le""o+" 4+d t4ke 4 te"t. Ohi" h4" "p42+ed +umerou" "ite" th4t


39/189

ollo2 4 pre"cri!ed cour"e 4" per 4 gi@e+ %t4te" l42" 4+d oer 4+ o+li+e cour"e 4+d te"t

o+ "4e dri@i+g 4+dK the3 h4@e 4 l4rge clie+tele[ Ohere 4re "ite" th4t oer tr4i+i+g i+

+ur"i+gK g4rde+i+gK i+terior decor4tio+K or 4lter+4ti@e medici+e. %ite" th4t oer tr4i+i+g i+

per"o+4l gro2th 4+d de@elopme+t 4re i+cre4"i+g r4pidl3. %ome te4ch 3ou to lo"e 2eight

4+d "t43 it] other" te4ch 3ou time m4+4geme+t 4+d le4der"hip "kill"] "till other" te4ch

3ou 4!out the culture" 4+d l4+gu4ge" o the 2orld.

Corpor4te tr4i+i+g i" 4+other 4re4 th4t h4" 4ttr4cted "u!"criptio+ 2e!"ite". Ohere 4re

o+li+e Iu+i@er"itie"J th4t oer tr4i+i+g o+ "u!Zect" like H-?? fthe regul4tio+ th4t

co@er" ho"pit4l"K medic4l pro@ider"K 4+d he4lth i+"ur4+ce comp4+ie"K 2here!3 tr4i+i+g i"

re6uired o+ the "u!Zect o m4i+t4i+i+g "ecurit3 4+d pri@4c3 o medic4l record"K or

computer progr4mmi+gK or "e@er4l other "u!Zect" th4t 4re import4+t to !u"i+e""e" 4+d

their emplo3ee".

Oe"t prep4r4tio+ tr4i+i+g 4+d pr4ctice i" 4+other promi+e+t !u"i+e"" 4re4 i+ "u!"criptio+

or p4id co+te+t 2e!"ite". %tude+t" 4"piri+g or e4m" like %?OK FK M?OK A%?O or

tho"e 4"piri+g or +du"tr3 recog+iVed certiic4tio+" like MC% fMicro"ot Certiied

%3"tem" +gi+eer 4+d "e@er4l like the"e "ig+ up 4" mem!er" o+ the"e "ite" 4+d recei@e

pr4ctice te"t" 4+d tip" or their e4mi+4tio+".

! o o k " 4 + d + e 2 " l e t t e r "


40/189

!ook" or electro+ic !ook" 4re "el5co+t4i+ed aeecut4!lea ile" o HOMA. !ook" 4re

@er3 "imil4r to +orm4l ph3"ic4l !ook" i+ the "e+"e th4t the3 4re rich i+ co+te+t. Ohe3 4re 4

huge re"ource or i+orm4tio+. ?+3thi+g 3ou c4+ put i+ 4 ph3"ic4l !ookK 3ou c4+ put i+

4+ e!ook. ecut4!le @er"io+" o e!ook" c4+ !e cre4ted u"i+g o+e o the m4+3 e!ook

ge+er4tor" 4@4il4!le o+ the +ter+et.

!ook" 4re gre4t m4rketi+g tool" 4" 2ell. Ohe e!ook 3ou cre4te "hould h4@e 4 me""4ge

promoti+g 3our 2e!"ite 4+d 4 li+k to it. Ohu"K e!ook" c4+ co+t4i+ 4d@erti"eme+t" or li+k"

to 3our 2e!"ite th4t 2ould per"u4de the re4der to come !4ck to 3our 2e!"ite 4+d cre4te

4+ opportu+it3 or more !u"i+e"".

!ook" "hould !e rele@4+tK completeK cle4rl3 2ritte+K e4"3 to ollo2K eecti@eK 4+d

4ord4!le. (ook" th4t "core @er3 high o+ co+te+tK u"4!ilit3K 4+d re4d4!ilit3 4re the o+e"

th4t e+"ure "ucce"". ?p4rt rom e!ook"K p4id +e2"letter" 4re 4l"o 4 +e4t 243 to de@elop

3our mem!er !4"e. Aike e!ook"K +e2"letter" "hould 4l"o !e educ4ti@e 4+d i+orm4ti@e

4+d e4ch +e2"letter "hould !e t4rgeted 4t 4 rele@4+t cu"tomer !4"e.

Pou could "t4rt 4 p4id co+te+t 2e!"ite oeri+g 4+ e!ook o+ 4 topic th4t i" o i+tere"t to

"ome "egme+t o the pu!lic 4+d 2here 3ou h4@e "ome eperti"e. Pou c4+ h4@e e!ook"

gho"t 2ritte+ or 3ouK or 3ou could h4@e 4 "ite th4t oer" "e@er4l e!ook".


41/189

? u c t i o + 4 + d m 4 r k e t p l 4 c e "

Ohe "ucce"" o m4rketpl4ce" h4" !ee+ "lo2 !ut the "ucce"" "torie" 4re Zu"t rem4rk4!le.

Qit+e"" the phe+ome+4l "ucce"" o !43K the 4uctio+ "ite 4+d "ome other" like l4+ceK

the re@er"e 4uctio+ "ite or proe""io+4l "er@ice". !43 i" 4 cl4""ic e4mple o 4 "imple

ide4 o de@elopi+g 4 commu+it3 o people o+ the +etK 2hich Zu"t gre2 o+ it"el due to

"ome i++o@4ti@e ide4" 4+d the "tre+gth o co+@e+ie+ceK lo2er tr4+"4ctio+ co"t"K

"implicit3K 4+d mo"t o 4ll due to the l4rge commu+it3 o !u3er" 4+d "eller". M43!e 3ou

could thi+k o +urturi+g 4 m4rketpl4ce o te4cher" 4+d tutor" to 4+"2er 6ue"tio+" 4+d

help "ol@e pro!lem" or "tude+t" o+li+e.

C r e d i t h e l p 2 e ! " i t e "

Ohi" c4tegor3 i+clude" "ite" oeri+g 4cce"" to co+"umer credit hi"tor3 record" 4+d rel4ted

co+te+tK or e4mple Co+"umer+o.com 4+d Creditpert.com. %uch 2e!"ite" 4l"o oer

credit cou+"eli+g 4+d tip" 4" 2ell 4" credit co+"olid4tio+ "er@ice". ?rticle"K guide"K 4+d

tip" or credit impro@eme+t 4re pro@ided.

O e c h + i c 4 l h e l p d e " k 4 + d 4 d @ i c e 2 e ! " i t e "

Oech+ic4l helpde"k 2e!"ite" oer 4 ;9/E computer helpde"k hotli+e 2ith telepho+e

"upport 4t 4 ied co"t or mem!er". Ohe "t4 "hould !e tr4i+ed to 4""i"t i+ pro!lem" 2ith


42/189

mo"t "ot24re. Oech+ic4l helpde"k 2e!"ite "er@ice" i+clude i+"t4ll4tio+K co+igur4tio+

4+d "3"tem "et5up or h4rd24reK oper4ti+g "3"tem" 4+d "ot24re 4pplic4tio+"K tutori4l

4""i"t4+ceK +4@ig4tio+ 4""i"t4+ce fo+5li+e "er@ice"K 4+d pro!lem ide+tiic4tio+ 4+d

re"olutio+ o+ "upported product".

H o r o " c o p e 4 + d 4 m i l 3 t r e e

Ohe"e 4re "peci4liVed "ite" th4t oer to re4d 4+d i+terpret i+di@idu4l 4+d 4mil3

horo"cope". %uch "ite" 4l"o 4llo2 3ou to tr4ce 4+d m4i+t4i+ 3our 4mil3 tree. Qith

hi"toric4l i+dee" 4+d record"K cu"tomer" 2ill h4@e 4cce"" to ce+turie" o hi"toric4l d4t4.

Tot o+l3 c4+ the3 i+d i+tere"ti+g i+orm4tio+K !ut the3 c4+ 4l"o help 3ou de@elop 4

4mil3 tree. Mem!er" c4+ i+clude 4mil3 photo"K docume+t"K 4+d more o+ the "ite or

their rie+d" to @ie2.

1 4 + c l u ! "

Cele!rit3 4+ clu!" 4re o+ the ri"e. 14+ clu!" oer mem!er"hip" 4t re4"o+4!le 4++u4l

r4te". %uch "ite" oer mem!er" 4 lot o i+orm4tio+ o+ 4 p4rticul4r cele!rit3 4lo+g 2ith

photo"K +e2"K 4+d memor4!ili4. 1or i+"t4+ceK or 4 rock cele!rit3 3ou 2ould h4@e 4cce""

to the l4te"t +e2"K i+"ide i+orm4tio+K i+orm4tio+ o+ the 4rti"t" hi"tor3 4+d !4+d

mem!er"K co+cert d4te"K di"cou+ted ticket"K 4+d git 4rticle" 4+d memor4!ili4.


43/189


44/189

1 4 c t o r " t o c o + " i d e r 2 h i l e " e l e c t i + g 3 o u r i d e 4

Qe h4@e Zu"t looked 4t @4riou" ide4" 4+d !u"i+e"" model" or 3our "u!"criptio+ 2e!"ite.

Ho2e@erK the ke3 lie" i+ diere+ti4ti+g !et2ee+ e4ch ide4 4+d 2orki+g out 2hich o+e i"

mo"t likel3 to m4ke 3our 2e!"ite 4 "ucce"". Here 4re "ome 4ctor" to co+"ider 2hile

"electi+g 3our !u"i+e"" ide4.

P o u r " p e c i 4 l t 3 4 + d e p e r t i " e

Ohe ir"t thi+g 3ou +eed to do i" to ide+ti3 4 "er@ice 3ou h4@e eperti"e i+. `u"t 4!out

e@er3o+e h4" 4+ eperti"e i+ "omethi+g th4t the3 could "ell. Ndd" 4re the3 4re 4lre4d3

"elli+g it 4" their prim4r3 i+come "ource !ut h4@e +e@er thought "eriou"l3 4!out

ge+er4ti+g cu"tomer" !3 u"i+g the Qe!" ull pote+ti4l. + order to ge+er4te i+comeK

e+ough people mu"t +eed 4+d/or @4lue 3our "er@ice 4+d eel "tro+gl3 th4t the3 2ill

per"o+4ll3 proit rom the 243 3ou deli@er it @er"u" 3our competitor" 4ppro4ch.

Qrite do2+ i+ poi+t orm e4ctl3 Qh4tK Ho2K Qh3K 4+d Qhere 3ou oer for pl4+ to

oer 3our "er@ice. Tote 3our r4+ge o lei!ilit3 D ho2 4+d 2here 3ou c4+ 4d4pt 3our

"er@ice to p4rticul4r +eed". Le"cri!e 3our "tre+gth" fi.e.K the re4"o+" 2h3 3ou 4re !etter

th4+ the competitio+ 4+d pi+poi+t 3our 2e4k+e""e" fi.e.K 2h4t 3ou 4re pl4++i+g to

impro@e.


45/189

P o u r t 4 r g e t 4 u d i e + c e

U+der"t4+di+g the +eed" o 3our t4rget 4udie+ce i" e""e+ti4l or e@er3 !u"i+e"". Pou

"hould 4l243" de@elop 4 proile o 3our ide4l clie+t. M4ke 3our "ketch 4" comprehe+"i@e

4" 3ou c4+. 3our "er@ice h4" more th4+ o+e ki+d o 4udie+ceK do 4 proile or e4ch

m4Zor t3pe. ?" 2ellK 4"k 3our"el 2ho "hould +ot !e 3our pro"pect 55 thi" tech+i6ue i"

helpul to keep 3ou ocu"ed o+ 3our t4rget 4udie+ce.

Oo 2ork out 4+ eecti@e m4rketi+g "tr4teg3K 3ou +eed to "tud3 3our t4rget 4udie+ce.

Ho2 do 3ou "ell 3our "er@ice to pro"pecti@e clie+t"S Qh4t m4rketi+g "tr4tegie" do 3ou

u"e 2hile 4d@erti"i+gS Ohe"e 6ue"tio+" c4+ o+l3 !e 4+"2ered 2he+ 3ou k+o2 2ho 3our

pro!4!le cu"tomer" 4re 4+d 2h4t the3 4re looki+g or.

Pou m43 get 4 !etter u+der"t4+di+g o 3our pro"pecti@e cu"tomer" !3 "tud3i+g their

demogr4phic". Letermi+e 2h4t 4re their 4ge"K ge+derK proe""io+4l 4+d educ4tio+4l

!4ckgrou+dK i+tere"t"K 4+d i+come le@el. ? good 243 o doi+g thi" i" !3 co+ducti+g

o+li+e "ur@e3".

Q h 4 t i " u + i 6 u e 4 ! o u t 3 o u r i d e 4


46/189

? u+i6ue !u"i+e"" ide4 or 4 u+i6ue "er@ice oeri+g i" pro!4!l3 the mo"t import4+t 4ctor

or 4 "ucce""ul 2e!"ite. 3ou 2i"h to "t43 i+ !u"i+e"" or 4 lo+g timeK 3ou h4@e to

de@elop origi+4l co+te+t 4" "u!"cri!er" @4lue origi+4l co+te+t. t i" @er3 diicult to

"u"t4i+ i+ the lo+g ru+ i 3ou lit 3our co+cept" rom 3our competitor".

Ohere h4@e !ee+ m4+3 c4"e" o 4 cop3c4t e+@iro+me+tK e"peci4ll3 or i+orm4tio+ rel4ted

2e!"ite". -u!li"her" o "uch 2e!"ite" ote+ cut 4+d p4"te i+orm4tio+ rom other 2e!"ite"

4+d "ell it 4" their o2+. Ohi" m43 !ri+g cu"tomer" i+iti4ll3K !utK i+ the lo+g ru+K it +e@er

"ucceed". (e"ide"K thi" i" 4ll the more re4"o+ or 3ou to pro@ide "omethi+g origi+4l 4+d

u+i6ue. Qith "o much co+te+t cop3i+g goi+g o+K "u!"cri!er" 4re !ou+d to 4ppreci4te

origi+4l co+te+t. Pou "hould 4l243" look or "omethi+g +e2 to "43. Co+"umer" 4re

co+"t4+tl3 looki+g or i+orm4tio+ th4t 2ill "timul4te 4+d ch4lle+ge them.

t i" @er3 likel3 th4t 3our "er@ice or co+te+t i" +ot e+tirel3 u+i6ue. + "uch c4"e"K 3ou +eed

to pro@ide 3our cu"tomer" 2ith "ome etr4 D m43!e 4 higher di"cou+t 2ith the "4me

6u4lit3 o "er@iceK or "ome other ki+d o i+ce+ti@e. Ner "omethi+g th4t h4" high @4lue.

N!e4t or u+u"u4l "er@ice" ote+ 4ttr4ct o+li+e 4tte+tio+ 4+d "ell "tro+gl3. Pou 2ill

ge+er4ll3 +ot tr3 to "ell i+orm4tio+ people c4+ get 4t mo"t 2e!"ite".

%ome people "u!"cri!e !ec4u"e the3 eel 3our 2e!"ite i" +o@el or re@olutio+4r3. %ome

people "u!"cri!e !ec4u"e the3 !elie@e 3our i+orm4tio+ i" depe+d4!le 4+d reli4!le. %ome

people "u!"cri!e !ec4u"e the3 !elie@e the3\re getti+g 4 good de4l. (ei+g u+i6ue i" 4ll


47/189

4!out ocu"i+g o+ 3our cu"tomer" +eed". ?+"2er the ollo2i+g 6ue"tio+" 4+d 3ou 2ill

!e th4t much clo"er to cre4ti+g 4 u+i6ue "er@ice oeri+g:

Lo 3ou pro@ide "peci4liVed i+orm4tio+S

" 3our co+te+t h4rd to i+d or u+4@4il4!le el"e2hereS

Qh4t m4ke" 3our product eclu"i@eS " it !etter th4+ 3our competitor"S "oK ho2

i" it !etterS

Qh4t i" the ocu" o the i+orm4tio+ 3ou pro@ideS

Qh4t do 3our re4der" h4@e 2he+ the3 h4@e 3our i+orm4tio+S Qh4t do the3 mi""

i the3 do+t get 3our i+orm4tio+S

? " " e " " t h e c o m p e t i t i o +

Qe "tre""ed 4 !it o+ the Iu+i6ueJ 4ctor 4!o@e. Qh4t i" the mo"t pr4gm4tic 243 o

de@i"i+g 4 u+i6ue oeri+gS Ohe 4+"2er to thi" i" pl4i+ 4+d "imple. %tud3 3our

competitio+[ Ohi" i" pro!4!l3 the "m4rte"t thi+g 3oull e@er do. M4ke 4 li"t o 4ll 3our

competitor" 4+d their oeri+g".

Aook out or +e2" item" 4+d c4"e "tudie" o+ 3our competitor". Ohe"e 2ill gi@e 3ou 4 4ir

ide4 o 2h4t m4ke" them "t4+d out 4+d 2h4t doe"+t. %ometime" it i" 4l"o po""i!le to

"tud3 cu"tomer re@ie2" o "er@ice" oered !3 3our competitor". Ohi" "ort o i+orm4tio+


48/189

i" i+@4lu4!le. t 2ill help 3ou i+ oeri+g 3our cu"tomer" "omethi+g 3our competitor"

do+t.

?""e""i+g the competitio+ 4l"o 2ill help 3ou i+ decidi+g o+ 4+ ide4. 1or i+"t4+ceK

"ometime" it m43 +ot !e 2orth "elli+g 4 p4rticul4r ki+d o co+te+t or "er@ice i 3our

competitor" 4re domi+4+t m4rket le4der" 4+d c4ter to 4 high perce+t4ge o the m4rket

"egme+t.

? c c e " " t o c o + t e + t r e " o u r c e "

Pou h4@e 4+ ide4 o 4 gre4t i+orm4tio+ product or "er@ice or 3our 2e!"ite. Pou 4l"o

h4@e 2orked out tech+i6ue" o+ ho2 to m4ke thi" "er@ice u+i6ueK 2hich i" gre4t.

Ho2e@erK 4ll o thi" me4+" +othi+g i 3ou do +ot h4@e 4cce"" to re"ource" +eeded to

"ucce""ull3 impleme+t 3our pl4+. U+der"t4+di+g 3our re"ource" i" 4 @it4l 4"pect o e@er3

!u"i+e"". Lo 3ou h4@e 4cce"" to good cop32riter" 4+d other "t4 +eeded to eecute 3our

pl4+S ?re 3ou lei!le e+ough 4+d 2ould it !e po""i!le to 4d4pt 3our "er@ice to 3our

cu"tomer" p4rticul4r +eed"S Lo 3ou h4@e e+ough re"ource" to co+"t4+tl3 upd4te 3our

"er@ice 4+d hold 4+ edge o@er 3our competitor"S Ohe"e 4re 4re4" 3ou +eed to look 4t

!eore 3ou i+4liVe 3our !u"i+e"" ide4.


49/189

1 u l i l l m e + t 4 + d c u " t o m e r " e r @ i c e c 4 p 4 ! i l i t i e "

Ohere i" +o "u!"titute or good cu"tomer "er@ice. + order to i+cre4"e 4+d ret4i+ 3our

cu"tomer !4"eK 3our ulillme+t 4+d cu"tomer "er@ice c4p4!ilitie" h4@e to !e top +otch.

Pou "hould h4@e the +ece""4r3 i+r4"tructure i+ pl4ce "o th4t 3our cu"tomer" c4+ co+t4ct

3ou 4+3time the3 h4@e 4 pro!lem.

Ohe !ottom li+e i" to pro@ide out"t4+di+g "er@ice e@er3 time. IQo2J 3our cu"tomer 2ith

3our 4"t tur+54rou+dK or lo2 prici+gK or ree tri4lK or u+epected etr4"K or ge+erou"

24rr4+teeK etc. Ru4lit3 4+d high "4ti"4ctio+ gu4r4+tee repe4t cu"tomer". ?+d the3

ge+er4te 2ord5o5mouth reerr4l" 5 the mo"t t4rgeted 4+d le4"t epe+"i@e 243 to de@elop

le4d"K produce co+t4ct"K 4+d i+cre4"e proit".

R u i c k ! u " i + e " " p l 4 + 4 " " e " " m e + t D " t 4 r t u p c o " t " 4 + d c 4 " h l o 2

1i+4ll3K 3ou +eed to 2ork out 3our !udget 4+d e"tim4te the "t4rtup co"t" 4" 2ell 4"

o+goi+g co"t". 1or 4 "m4ll @e+tureK the"e co"t" 4re +ot @er3 high. i@e+ !elo2 i" 4+

e"tim4te o the ki+d" o co"t" 3ou m43 i+cur or "etti+g up 4 "u!"criptio+ 2e!"ite.

%t4rt up co"t" 4+d c4"h lo2


50/189

(4"ic 6uipme+t D Ohi" i+clude" 4t le4"t o+e computer 4+d de"k or 3ou. ? good

computer rom (M or Lell co"t" 4rou+d _ 4 3e4r. Ohe mo"t popul4r dom4i+ ete+"io+ i" .com.

%ot24re D Ohi" i" the !igge"t i+@e"tme+t 3ou 2ill m4ke to24rd" "etti+g up 3our

2e!"ite. M4ke 4 li"t o 4ll "ot24re 3ou re6uire. %ome o them m43 e@e+ !e ree

2hile "ome m43 co"t thou"4+d" o doll4r". Fe"e4rch i" e""e+ti4l. -le4"e +ote th4t

3ou "hould +e@er opt or "u!5"t4+d4rd "ot24reK e"peci4ll3 i+ the c4"e o

"u!"criptio+ 2e!"ite". Ohe"e "ot24re p4ck4ge" 4re i+"trume+t4l i+ the "ucce"" o

3our 2e!"ite.

+ c r 3 p t i o + 4 + d " e c u r i t 3

c e r t i i c 4 t e " 5 ? " e c u r e " o c k e tl 4 3 e r c e r t i i c 4 t e c o " t "

4rou+d _G< to _>


51/189

Q e ! h o " t i + g D P o u r Q e !

h o " t i + g c o m p 4 + 3 p l 4 3 " 4 m 4 Z o rr o l e i + t h e 2 o r k i + g o

3our 2e!"ite. 1or "m4ll 4+d medium 2e!"ite"K ho"ti+g comp4+ie" ch4rge rom

_G< to _7>< 4 mo+th.

Merch4+t 4+d g4te243 4ccou+t" 5 (4+k" 4+d g4te243" ch4rge mo+thl3 "upport

ee" 4+d 4 di"cou+t ee o+ e4ch credit c4rd tr4+"4ctio+ 3our "ite proce""e". Ohe"e

co"t" u"u4ll3 ru+ le"" th4+ _>< 4 mo+thK 4+d i+cre4"e o+l3 4 "m4ll 4mou+t 4" 3our

"u!"criptio+ !4"e gro2".

Nper4ti+g Co"t"

Nper4ti+g co"t" i+clude 3our mo+thl3 "4l4r3 4+d "4l4r3 o 3our "t4K i 4+3. Pou could

4l243" "t4rt 4lo+e 4+d "lo2l3 !uild up. Nper4ti+g co"t" 4l"o i+clude mo+thl3 p43o" o+

4+3 lo4+ 3ou m43 h4@e t4ke+ to !u3 e6uipme+t.


52/189

% u c c e " " % t o r i e "

-4id co+te+t "u!"criptio+ 2e!"ite" h4@e e+Zo3ed 4 lot o "ucce"" i+ the l4"t e2 3e4r".

Ohi" model emerged 4ter the !lood!4th o the dot com er4. Ohi" o+l3 me4+" th4t there

2ere 4 l4rge +um!er o 4ilure" !eore the "ucce"" "torie" "t4rted to "t4+d out. Ohe ide4 o

pre"e+ti+g "ucce"" "torie" i" to pro@ide 3ou role model" 4+d to "tre+gthe+ the premi"eK

th4t i 3our ide4 i" u+i6ue 4+d properl3 eecutedK 3ou 2ill i+d it re24rdi+g.

Here 4re "ome o the mo"t popul4r "ucce"" "torie" or "u!"criptio+ 2e!"ite".

Q%`.com

N+e "ite th4t h4" !ee+ 4!le to m4ke the p4id "u!"criptio+ model 2ork 55 4+d the "ite th4t

i" +4med the mo"t i+ di"cu""io+" 4" to 2hether the model c4+ 2ork el"e2here 55 i" the

Q4ll %treet `our+4l N+li+e f222.2"Z.com. %i+ce l4u+chi+g i+ the 4ll o 7BK the "ite

h4" co+"i"te+tl3 i+cre4"ed it "u!"cri!er !4"e e4ch 6u4rterK m4ki+g it the l4rge"t p4id

"u!"criptio+ "ite o+ the +ter+et.

t re6uired cour4ge or 4+ e"t4!li"hed medi4 comp4+3 to "eek the medium o the +ter+et

4" e4rl3 4" 7BK 4+d to m4ke it 4 "ucce"". Ohe co+te+t i" +o dou!t 4@4il4!le through the

pri+t medi4K !ut the +ter+et pro@ide" the 2o+derul e4ture" o 4cce"" to 4rchi@e" 4+d

re"e4rch. ?ll thi" 2ith po2erul "e4rch c4p4!ilitie"[ ?+ e+tire li!r4r3 4t the click o the

mou"e[ ?+other e4ture th4t "t4+d" out i" per"o+4liVed 4cce"" to +otiic4tio+" or 4lert"


53/189

2he+ co+te+t o 3our i+tere"t i" pu!li"hed. t could !e +e2" 4!out 4 comp4+3 3ou 4re

tr4cki+g or 4+ 4rticle 4!out the l4te"t report o+ the re4l e"t4te m4rket i+ %u++3@4le. Pou

recei@e the 4rticle i+ 3our e5m4il.

?meric4+reeti+g".com

?meric4+reeti+g".com repre"e+t" 4 tier o le""er5k+o2+ 2i++er" i+ the ee5!4"ed

model. ?meric4+reeti+g".com\" f222.4meric4+greeti+g".com "ucce"" i" the "um tot4l

o c4reul !u"i+e"" c4lcul4tio+"K plu" 4 ce+tur3 o c4rd5m4ki+g eperti"eK plu" 4 "e@e+5

3e4r Zour+e3 through @4riou" Qe! co+te+t !u"i+e"" model". N+li+e @i4 ?NA "i+ce 7>

4+d the+ rom the Qe! 4" 2ell i+ 7BK the comp4+3 "t4rted 2ith the "4me ee5!4"ed

model 4" it" oli+e p4re+tK ?meric4+ reeti+g".

?meric4+reeti+g" m4i+t4i+" 4 h3!rid model. t oer" "ome ree greeti+g c4rd" i+ 4ll

c4tegorie" !ut m4+3 6u4lit3 greeti+g c4rd" 4re oered or 4 mo+thl3 "u!"criptio+ to

mem!er". (e"ide"K ?meric4+reeti+g" 4l"o relie" o+ it" 4d re@e+ue. Ohe "ite re6uire"

"u"t4i+4!le @olume to m4i+t4i+ 4+ 4d i+@e+tor3K !ut 4l"o co+@ert" 4 @i4!le +um!er o

@i"itor" to p43i+g "u!"cri!er".

Qhile tiered "u!"criptio+" 4+d @4ri4!le prici+g model" m43 2ork 2ith other t3pe" o

co+te+tK ?meric4+reeti+g" ou+d th4t 4 "i+gleK u+complic4ted oer 24" right or thi"

+iche. Ohe comp4+3 "ur@e3ed >K


54/189

?meric4+reeti+g" i" o+e o the mo"t "ucce""ul e4mple" o 4 "hit rom ree to p4id

co+te+t. Pou might 24+t to k+o2 2h3 "u!"cri!er" p43 or e5greeti+g" 2he+ there 4re "o

m4+3 "ite" th4t oer ree greeti+g c4rd". Ohe re4"o+ i" 6u4lit3 4+d choice. 3ou percei@e

3our time 4" @4lu4!leK the+ 2h3 2ould 3ou like to "pe+d e+ormou" time "e4rchi+g the

2e! to i+d Zu"t the right c4rd or e4ch occ4"io+S Ohe "u!"criptio+ ee i" +ot too high "o

4" to tempt u"er" 2ho co+ti+ue tr3i+g the ree route. Oherei+ l43" o+e o the "tro+g

poi+ter" to ormul4ti+g 3our !u"i+e"" model. Yeep the "u!"criptio+ ee lo2 4+d 3ou 2ill

i+d m4+3 u"er" cro"" the thre"hold rom ree to ee. M4i+t4i+ eceptio+4l 6u4lit3 4+d

oer them the opportu+it3 to "4@e their @4lu4!le time.

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eAi!r4r3 f222.eli!r4r3.com i" 4 comprehe+"i@e digit4l 4rchi@e or i+orm4tio+ "eeker"

o 4ll 4ge". U"er" c4+ do !u"i+e"" re"e4rchK u"e it or home2orkK get !4ckgrou+d

m4teri4l" or term p4per"K i+d out 4!out !oth curre+t 4+d hi"toric4l e@e+t"K 4+d moreK 4ll

i+ o+e @4"t d4t4!4"e de"ig+ed or !oth depth o co+te+t 4+d "implicit3 o i+ter4ce. Qith

it" o+e5"top re"e4rch 4cce""K "u!"cri!er" 4"k 6ue"tio+" i+ pl4i+ +gli"hK 4+d eAi!r4r3

"e4rche" 4 !illio+ 2ord" 4+d thou"4+d" o im4ge" 4+d 6uickl3 retur+" the i+orm4tio+

re6ue"ted.

eAi!r4r3 4ggreg4te" hu+dred" 4+d hu+dred" o ull5tet periodic4l"K +i+e i+ter+4tio+4l

+e2"2ire"K cl4""ic !ook"K hu+dred" o m4p"K thou"4+d" o photogr4ph"K 4" 2ell 4" m4Zor

2ork" o liter4tureK 4rtK 4+d reere+ce.


55/189

eAi!r4r3 i" or 4+3o+e 2ho +eed" to re"e4rch i+orm4tio+ 6uickl3 4+d 4ord4!l3K

2hether 4t 2orkK 4t homeK or 4t "chool. Ohe "er@ice 4llo2" the u"er to determi+e 2hich

re"ource c4tegorie" f"uch 4" +e2"p4per"K m4p"K !ook"K picture"K etc. 4re "e4rched.

@er "i+ce it 24" ormedK eAi!r4r3 h4" e+Zo3ed "ucce"" 2ith it" p4id co+te+t model. t

gi@e" out more "peciic re"ult" 4" comp4red to 4 "e4rch e+gi+e.

+orm4tio+ re"e4rch i" o+e o the "tro+ge"t co+te+t c4tegorie" 2he+ it come" to

"u!"criptio+ 2e!"ite". (u"i+e"" re"e4rchK comp4+3 re"e4rchK i+4+ci4l re"e4rchK leg4l

re"e4rchK 4+d 4ll other ki+d" o d4t4 4re @er3 much "ought 4ter. %peci4liVed o+li+e

d4t4!4"e" h4@e ei"ted rom the e4rl3 3e4r" o the +ter+et 4+d computeriVed d4t4!4"e"

e@e+ !eore th4t. Ohe +ter+et h4" o+l3 lo2ered co"t" 4+d !rought 4 prolet4ri4+ ch4r4cter

to it.

%4lo+.com

1ou+ded i+ 7>K %4lo+ Medi4 roup i" 4 le4di+g medi4 comp4+3 th4t produce" 4+

424rd 2i++i+g +ter+et "iteK 222.%4lo+.comK 4" 2ell 4" t2o "u!"criptio+5!4"ed o+li+e

commu+itie"K Ohe QAA 4+d O4!le O4lk. Comp4+ie" th4t h4@e 4d@erti"ed o+ %4lo+

i+clude (MK Aeu"K -(%K U+i@er"4l %tudio"K He2lett5-4ck4rdK 1ordK %pri+tK ?!"olutK

-o2ell\" (ook"K Li"co@er C4rd 4+d +tel.

%4lo+ -remiumK the comp4+3\" co+te+t5!4"ed "u!"criptio+ "er@ice l4u+ched i+ l4te ?prilK

;


56/189


57/189

pro@ider" i+cludi+g Lep4rtme+t" o Motor Xehicle" o @4riou" %t4te"K emi""io+"

i+"pectio+ "t4tio+" 4+d pri@4te leet m4+4geme+t comp4+ie".

C4r14 i" o+e o the mo"t "ucce""ul "u!"criptio+ model". t" cu"tomer !4"e h4"

co+"t4+tl3 !ee+ o+ the i+cre4"e the l4"t e2 3e4r".

Here i" 4+ e4mple o t2o import4+t 4"pect" th4t c4+ le4d 3ou to de@elop 3our o2+

"ucce""ul !u"i+e"" model D ide+ti3 4 +iche "egme+t 2here there i" 4 pre""i+g +eed or

guid4+ceK 4d@iceK or "upport 4+d 2hich rel4te" to thou"4+d" o peopleK 4+d le@er4ge the

po2er o i+orm4tio+ tech+olog3 4+d the +ter+et to !uild 4 repo"itor3 o co+te+t th4t

2ould !e h4rd or impo""i!le or the +et competitor to emul4te. Ohi" i" 4l"o 4+ e4mple

o the e4rl3 mo@er.

eLiet".com

eLiet".comK +c. i" o+e o the l4rge"t "u!"criptio+5!4"ed o+li+e dietK it+e"" 4+d

cou+"eli+g +et2ork. 1ou+ded i+ 7BK 222.eLiet".com oer" o+li+e "u!"criptio+5!4"ed

2eight5lo"" progr4m" u"i+g propriet4r3 "ot24re to ge+er4te cu"tomiVed diet progr4m".

Ohe progr4m" 4re de"ig+ed !4"ed upo+ i+di@idu4l mem!er"\ per"o+4l go4l"K ood

preere+ce" 4+d lie"t3le". Co+"umer" h4@e purch4"ed mem!er"hip" "i+ce 7E 4+d opt5

i+ "u!"cri!er" curre+tl3 recei@e the comp4+3" le4di+g propriet4r3 !i52eekl3 he4lth 4+d

2ell+e"" +e2"letter.


58/189


59/189

Ch4+geQ4@e 24" r4+ked 4" o+e o the top ;> Qe! de"ti+4tio+" or ;


60/189

"ector"K re4l5time di4r3 o m4rket o!"er@4tio+" 4+d tr4di+g "tr4tegie"K oered !3 4 ho"t o

proe""io+4l" the3 4""em!le e4ch d43K 4+d 4 portolio tr4cker 4mo+g"t other "er@ice".

Ohi" i" 4+ e4mple o 4 !u"i+e"" model th4t h4" 2orked or m4+3. Pou "t4rt 2ith 4 ree

i+orm4tio+ "iteK 4+4l3Ve 3our @i"itor"K "tud3 2h4t the3 re6uire the mo"tK ide+ti3 th4t

etr4 th4t the3 2ould+t mi+d p43i+g orK 4+d i+troduce 4 premium "ite for 4 "ectio+

2ithi+ the "4me "ite th4t oer" eclu"i@e !e+eit" 4+d pri@ilege" "uch 4" 4cce"" to

proe""io+4l 4d@ice rom 4 l4rge +um!er o epert".

?+ce"tr3.com

?+ce"tr3.com i" the le4di+g pro@ider o pri@4te Qe! "ite" or 4milie"K 2here 4mil3

mem!er" c4+ "h4re photo" 4+d +e2"K p4rticip4te i+ pri@4te @oice 4+d tet ch4t"K 4+d

m4i+t4i+ 4 c4le+d4r o 4mil3 e@e+t". t i" the premier o+li+e re"ource or tr4ci+g 4mil3

hi"tor3K 2here @i"itor" c4+ di"co@er their root" !3 "e4rchi+g more th4+ B


61/189

(e"ide" it" "u!"criptio+ 4re4K ?+ce"tr3.com oer" o@er h4l o it" co+te+t ree to 4ll

+ter+et u"er". Ohe "ite 4l"o e4ture" eclu"i@e holdi+g"K hi"toric m4p"K pu!lic4tio+" rom

le4di+g 4mil3 hi"tor3 epert"K ge+e4log3 +e2"K ge+e4log3 product" 4+d aho2 toa

le""o+".

U%%e4rch.com

1ou+ded i+ 79K U% %?FCH i" 4+ +ter+et5!4"ed tru"t 4+d ri"k m4+4geme+t "er@ice"

comp4+3K "uppl3i+g co+"umer 4+d e+terpri"e clie+t" 2ith 2e!5e+4!led loc4tio+K

@eriic4tio+K 4+d "cree+i+g "er@ice" u"i+g it" propriet4r3 i+tellige+t "ot24re pl4torm.

? le4der i+ i+di+g peopleK U% %?FCH h4" ete+ded it" emplo3me+t "cree+i+g 4+d

!4ckgrou+d check product li+e" to pro@ide ide+tit3 @eriic4tio+ "er@ice" 4+d r4ud

pre@e+tio+ tool" to lo!4l ;


62/189

%porti+gTe2".com

Ohe %porti+g Te2"K 4 Qired Qorld Comp4+3K i" 4 le4di+g U% "port" medi4 comp4+3

re4chi+g millio+" o people 2eekl3. Ohe %porti+g Te2"" co+te+t i" 4@4il4!le through

m4+3 "ource"K i+cludi+g 4 2eekl3 m4g4Vi+eK !ook"K 4 r4dio +et2ork 4+d "t4tio+"K Qe!

"iteK 2irele"" de@ice"K 4+d iOX. H4@i+g de!uted i+ 700BK Ohe %porti+g Te2" i" the

+4tio+\" olde"t "port" pu!lic4tio+. Ohe 2e!"iteK 2hich pro@ide" i+orm4tio+ to "u!"cri!ed

mem!er"K 24" l4u+ched 4 e2 3e4r" 4go. t" cu"tomer !4"e h4" !ee+ i+cre4"i+g e@er

"i+ce.

222.%porti+gTe2".com h4" !ecome o+e o the Qe!\" mo"t "ucce""ul premium "port"

co+te+t "ite". t pro@ide" li@e i+orm4tio+ 4+d +e2" 4!out 4ll the "porti+g e@e+t"

throughout the U% 4+d the 2orld.

%port"K lei"ureK 4+d e+tert4i+me+t 4re 4mo+g"t the le4di+g c4tegorie" i+ the 4re+4 o p4id

co+te+t !u"i+e""e". ?lthough thi" "ite i" 4+ e4mple o 4 tr4ditio+4l pu!li"her gr4du4ti+g

to i+clude the +ter+et to 4dd to it" !rick 4+d mort4r modelK there 4re "e@er4l other" th4t

h4@e t4ke+ !irth o+l3 o+ the +et.

?rtOod43.com


63/189

?rtOod43.comK +c. h4" !ee+ i+ the gr4phic5co+te+t pu!li"hi+g !u"i+e"" "i+ce 700.

Nrigi+4ll3 4 "ot24re comp4+3K ?rtOod43 "hited it" ocu" to the +ter+et i+ 7BK

oeri+g o+li+e "u!"criptio+" or clip4rtK 2e! gr4phic"K photo"K 4+d o+t". %i+ce the+K the

comp4+3 h4" de@eloped 4 +et2ork o de"ig+5orie+ted 2e!"ite" th4t pro@ide gr4phic"

u"er" 2ith ro34lt35ree co+te+t 4t 4ord4!le price".

Ohe comp4+3 m4i+t4i+" 4 +et2ork o gr4phic" rel4ted 2e!"ite" i+cludi+g -hoto".com

fhttp://222.photo".com/K Clip?rt.com fhttp://222.clip4rt.com/K r4phic".com

fhttp://222.gr4phic".com/K 1l4"hCompo+e+t".com fhttp://222.l4"hcompo+e+t".com/ K

Fe!el?rti"t.com fhttp://222.re!el4rti"t.com/ 4+d more. Clip?rt.com i" the l4rge"t

"u!"criptio+5!4"ed gr4phic" re"ource o+ the 2e! 2ith o@er ;K>


64/189

Ohere 4re doVe+" o "ucce"" "torie" 4+d there 2ill !e doVe+" o 4ilure". Ohe 2e! i" 4

!4ttleield 2ith @ictor" 4+d the @4+6ui"hed. Qhere 3ou 24+t to !e depe+d" o+ 2h4t 3ou

c4+ le4r+ rom the"e model" 4+d "ucce"" "torie".


65/189


66/189

Pou c4+ h4@e diere+t "u!"criptio+ r4te" or diere+t p4ck4ge" oeri+g diere+t

"er@ice". ?l"oK i+ the c4"e o mo+thl3K 6u4rterl3K 4+d 4++u4l "u!"criptio+"K cu"tomer"

could !e gi@e+ i+ce+ti@e" mo"tl3 i+ the orm o di"cou+t" to ret4i+ their mem!er"hip. 1or

i+"t4+ce i 3ou ch4rge _7.> or 4 6u4rterl3 "u!"criptio+K 4t the e+d o the termK the

cu"tomer "hould !e oered 4 di"cou+ted r4te o 4rou+d _7B.> 5 _7E.> or the +et

6u4rterl3 "u!"criptio+.

? o+e5time "u!"criptio+ i" oered 2he+ 3ou epect the cu"tomer to do2+lo4d "ome

co+te+t like 4+ e!ook 4" 4 "i+gle tr4+"4ctio+. Ohi" me4+" 3ou 4re +ot oeri+g 4+3

recurri+g ch4+gi+g co+te+t. Ohi" i" like "elli+g 4 product D 3ou 4re m4ki+g 4 o+e5time

"4le o 4+ i+orm4tio+ product.

? periodic "u!"criptio+ i" "ee+ 2he+ 3our "ite oer" @4lue o@er 4 period o time. Ohere i"

ch4+gi+g co+te+t or the 4cilit3 to i+ter4ct 2ith "peci4li"t" or other mem!er". Pou epect

3our mem!er to @i"it 3our "ite 4g4i+ 4+d 4g4i+. Ohe periodic "u!"criptio+ model

ge+er4te" re@e+ue" i+ 4d@4+ce o u"eK either i+ 2hole or p4rt. t o"ter" 4 lo34lt3 4mo+g"t

it" cu"tomer !4"e.

3ou 2i"h to !uild tru"t i+ 3our oeri+g 4+d 4re Zu"t "t4rti+g 2ith 4 +e2 "iteK 3ou "hould

thi+k o oeri+g 4 lo2 "u!"criptio+ optio+K either 4 lo2 r4te or 4 mo+thl3 p4ck4geK "o th4t

it c4+ !e co+"idered 4 "ort o tri4l period or 3our +e2 mem!er. N cour"e 3ou c4+ f4+d

"hould co+"ider oeri+g ree 4" 2ell 4" premium co+te+t o+ the "4me "ite.


67/189

1 r e e 4 + d p r e m i u m c o + t e + t

%hould o+e ch4rge or e@er3thi+g or ch4rge or "ome co+te+tK !ec4u"e ree co+te+t

4ttr4ct" pote+ti4l "u!"cri!er" to the "ite"S Oo "ome ete+t thi" depe+d" o+ ho2 the ree

4+d p4id or co+te+t 4re "ep4r4ted. ? eeli+g o eclu"i@it3 c4+ !e cre4ted or tho"e 2ho

recei@e p4id co+te+t i+ co+tr4"t to tho"e 2ith 4cce"" to ree co+te+t. Nther pu!li"her" "eek

to e+"ure the "u!"cri!er or co+te+t i" recei@i+g @4lue 2ithout 4lie+4ti+g the +o+5

"u!"cri!er. M4+3 o the highl3 "ucce""ul "u!"criptio+ 2e!"ite" emplo3 "uch 4 h3!rid

model.

N t h e r r e @ e + u e " t r e 4 m "

(e"ide" "u!"criptio+ "4le" 4+d o+e5time "4le"K 3ou c4+ e4r+ rom 4ili4te i+come 4+d

commi""io+" o+ cro"" "elli+g to 3our mem!er". there 4re product" 4+d other "er@ice"

th4t 4re gre4t or 3our mem!erK commu+it3 @e+dor" o tho"e product" 4+d "er@ice" 2ill

2elcome the opportu+it3 to le@er4ge thi" rel4tio+"hip. Pou c4+ e4r+ commi""io+" o+ "uch

"4le".

Pou c4+ 4l"o ch4rge 3our mem!er" 4dditio+4l ee" or "peci4l "er@ice" or per"o+4liVed

co4chi+g or etr4 pri@ilege". (e"ide"K 3ou c4+ oer them 3our o2+ !ook"K tr4i+i+g

m4teri4lK @ideo"K 4+d the like through 3our "ite. %ome tr4i+er" 4l"o oer 2ork"hop" 4+d

!oot c4mp" or 4d@4+ced le@el tr4i+i+g 4+d the"e c4+ !e promoted 2ith 3our mem!er".


68/189

% c 4 l i + g u p 4 + d g r o 2 i + g 3 o u r ! u " i + e " "

?" di"cu""ed e4rlierK o+e o the 4d@4+t4ge" o 4+ o+li+e !u"i+e"" i" !ei+g 4!le to "c4le up

3our 2e!"ite 6uickl3 4+d e4"il3. %c4li+g up i" e""e+ti4l or 4+3 !u"i+e""K more "o or 4

2e!"ite. Pour "ot24re 4+d d4t4!4"e" "hould !e "uch th4t the3 h4@e the 4!ilit3 to h4+dle

4 l4rge cu"tomer d4t4!4"eK e@e+ i 3ou "t4rt @er3 "m4ll. Pour !u"i+e"" model "hould !e

@er3 lei!le to 4ccommod4te cu"tomer" +eed" 2hile "c4li+g up.

F 4 i " i + g i + 4 + c e o r @ e + t u r e i + @ e " t m e + t "

?ppro4chi+g @e+ture c4pit4li"t" or !4+k" i" the tr4ditio+4l 243 to i+4+ce 3our 2e!"ite.

Ho2e@erK there 4re cert4i+ 4ctor" to !e co+"idered !eore 3ou go to 4 !4+k or 4 XC.

M4+3 people telepho+e 4+ i+@e"tme+t oicer o 4 @e+ture c4pit4l comp4+3 4+d tr3 to "et

up 4+ 4ppoi+tme+t "o the3 c4+ epl4i+ their i+4+ci4l +eed" 4+d the pote+ti4l o their

comp4+3. Mo"t @e+ture c4pit4li"t" 2ill re"i"t "uch @i"it" u+til 4ter the3 h4@e recei@ed the

!u"i+e"" propo"4l. Qithout the propo"4lK or 4t le4"t 4 "umm4r3 propo"4lK the @e+ture

c4pit4li"t h4" +o ide4 o the det4il" o the !u"i+e"". 3ou do meetK he i" +ot prep4red to

4"k i+tellige+t 6ue"tio+".

Ohe !u"i+e"" propo"4l i" "imil4r to the !u"i+e"" pl4+K ecept th4t it i" "horter 4+d co+t4i+"

e2er det4il". ? !u"i+e"" propo"4l i" much like 4+3 other propo"4l i+ th4t it propo"e"


69/189

"omethi+g to "omeo+e. + thi" c4"eK it "ugge"t" ho2 the @e+ture c4pit4li"t 4+d 3ou c4+

!oth m4ke mo+e3. t i" 4+ 4!!re@i4ted !u"i+e"" pl4+ 2ith 4+ emph4"i" o+ "ho2i+g 4+

out"ider ho2 the comp4+3 2ill "ucceed.

F4i"i+g i+4+ce" or 4+ +ter+et !u"i+e"" h4" !ecome 6uite diicult 4ter the rece+t cr4"h.

Ho2e@erK "core" o @e+ture" 4re "till getti+g e4rl3 "t4ge i+@e"tme+t rom @e+ture

c4pit4li"t". Ohe p4id co+te+t model 2ill ge+er4ll3 !e reg4rded 4" 4 "olid 4+d "t4!le

!u"i+e"" model 4+d it "hould !e po""i!le to r4i"e @e+ture c4pit4l or good !u"i+e"" ide4"

4+d 2ell eecuted pl4+".

i t o p t i o + "

%e@er4l +ter+et !u"i+e""e" h4@e met 2ith co+"ider4!le "ucce"" or the origi+4l i+@e"tor

2he+ the3 eited their @e+ture". Nte+ l4rger pl43er" i+ 4 rel4ted m4rket "egme+tK

i+cludi+g tr4ditio+4l !rick 4+d mort4r !u"i+e""e"K m43 !e i+tere"ted i+ 4c6uiri+g 3our

!u"i+e"". Ohere 4re "e@er4l i+"t4+ce" 2here "uch !u"i+e"" @e+ture" h4@e re4liVed @er3

4ttr4cti@e @4lu4tio+".


70/189

( u i l d i + g 4 " i t e

?ccordi+g to 4 glo!4lK 2e!5!4"ed "ur@e3 !3 +ter!r4+dK the oogle 2e!"ite h4d the mo"t

imp4ct o+ people\" li@e" i+ ;


71/189

Oool" 4+d 4ppro4che" th4t m4ke m4rketer" 4+d 4d@erti"er" "ucceed oli+e 4re ote+

dr42!4ck" o+ the 2e!. Ohe compelli+g im4ge i" "lo2 to do2+lo4d 4+d ru"tr4te" the

imp4tie+t "c4+ re4der. Ohe c4tch phr4"e i" o little u"e to 4 re4der hu+gr3 or i+orm4tio+.

oogle i" 4 "ucce"" !ec4u"e it doe" 4 gre4t Zo! helpi+g people i+d the co+te+t the3 4re

looki+g or. oogle !uilt 4 "ucce""ul !r4+d 2ith 4+ 4+ti5m4rketi+gK 4+ti54d@erti"i+g

4ppro4ch. t" home p4ge i" !4reK mi+im4lK !ut mo"t o 4llK utterl3 u+ctio+4l.

P4hoo[ !uilt it" !r4+d i+ 4 @er3 "imil4r 243. t" home p4ge i" much more cluttered th4+

oogle\"K !ut it\" cluttered 2ith li+k". t\" 4!out helpi+g 3ou to get to 4 de"ti+4tio+

6uickl3] helpi+g 3ou do thi+g".

Ohe co+ceptio+ 4!out l4"h3 homep4ge" h4" ch4+ged. Qhe+ 3ou 4rri@e o+ 4 home p4ge

4+d 4re met 2ith 4 4+c3 1l4"h i+troK 3ou 4re +o lo+ger impre""ed. Q4iti+g or 4 l4rge

im4ge to do2+lo4dK 3our ru"tr4tio+ gro2". Pour pote+ti4l cu"tomer" @i"it 3our 2e!"ite

looki+g or "omethi+g u+i6ue 4+d import4+t. ?+3thi+g th4t "lo2" them do2+ i" 4+

4++o34+ce. Pou "hould portr43 3our product 2ith 4ccur4teK 2ell52ritte+K up5to5d4te

co+te+t.

(uild t or %peed 5 t\" 4 4ct o moder+ lie 5 people 4re i+ 4 hurr3. Ohi" me4+" th4t 3ou

h4@e !et2ee+ 7< 4+d G< "eco+d" to c4pture 3our pote+ti4l cu"tomer\" 4tte+tio+. Oo

mi+imiVe 3our lo4d timeK keep gr4phic" "m4ll. Compre"" them 2here po""i!le. U"e


72/189

l4"h3 tech+olog3 f`4@4%criptK 1l4"hK %tre4mi+g ?udio/XideoK 4+im4tio+ "p4ri+gl3 4+d

o+l3 i it i" import4+t to 3our pre"e+t4tio+.

O4rget Pour M4rket 5 Y+o2 2ho 3our m4rket i" 4+d m4ke cert4i+ th4t 3our "ite c4ter" to

their +eed". t i" critic4l th4t 3our "ite relect the @4lue" o 3our pote+ti4l cu"tomer". "

3our m4rket mo"tl3 !u"i+e"" proe""io+4l"S "oK the "ite mu"t !e cle4+ 4+d proe""io+4l.

" 3our product 4imed mo"tl3 4t tee+4ger" 4+d 3ou+g 4dult"S Ohe+ 3our "ite could !e

more i+orm4l 4+d rel4ed. Ohe ke3 here i" to k+o2 3our m4rket 4+d !uild the "ite to

their preere+ce".

1ocu" the %ite 5 M4ke cert4i+ 3our 2e! "ite i" ocu"ed o+ the go4lK "elli+g 3our product or

"er@ice. ? "ite oeri+g m4+3 u+rel4ted product" i" +ot +ece""4ril3 u+ocu"edK !ut thi" i"

ote+ the c4"e. 3our !u"i+e"" doe" oer m4+3 product"K dedic4te 4 u+i6ue p4ge or e4ch

i+"te4d o tr3i+g to "ell them 4ll rom o+e p4ge.

Credi!ilit3 " Cruci4l 5 Ohe mo"t proe""io+4ll3 de"ig+ed "ite 2o+\t "ell i 3our cu"tomer"

do+\t !elie@e i+ 3ou. ? cle4r pri@4c3 "t4teme+t i" o+e 243 to !uild 3our credi!ilit3.

-ro@ide 4 promi+e+t li+k to 3our pri@4c3 "t4teme+t rom e@er3 p4ge o+ the "ite 4" 2ell 4"

rom 4+3 loc4tio+ 2here 3ou 4re 4"ki+g 3our @i"itor" or per"o+4l i+orm4tio+. -ro@ide

legitim4te co+t4ct i+orm4tio+ o+li+e.

T4@ig4tio+ "hould !e "imple 5 M4ke "ite +4@ig4tio+ e4"3 4+d i+tuiti@e. %imple 4+d

"mooth +4@ig4tio+ 4dd" to the co+@e+ie+ce or the @i"itor". ?dd po2erul "e4rch 4+d


73/189

c4t4log e4ture". Nte+K 4 lot o @i"itor" do +ot h4@e the p4tie+ce to +4@ig4te through the

2hole 2e!"ite to i+d 2h4t the3 4re looki+g or.

Co+"i"te+c3 i" the ke3 5 M4ke "ure the "ite i" co+"i"te+t i+ lookK eelK 4+d de"ig+. Tothi+g

i" more Z4rri+g 4+d di"tur!i+g to 4 cu"tomer th4+ eeli+g 4" i the3 h4@e Zu"t go+e to

4+other "ite. Yeep color" 4+d theme" u+iorm throughout the "ite.

Co+te+t i" Yi+g 5 ood co+te+t "ell" 4 product. ?"k 3our"el the ollo2i+g 6ue"tio+".

Loe" 3our cop3 co+@e3 the me""4ge 3ou 2i"h to get 4cro"" to 3our @i"itor"S " it

compelli+gS Loe" it le4d 3our @i"itor through the "4le" proce""S H4@e other" re@ie2K

criti6ueK 4+d edit 3our cop3 to e+"ure it i" deli@eri+g the i+te+ded me""4ge. ?l243"

dou!le5check 3our "pelli+g 4+d gr4mm4r.

Q e ! " i t e A 4 3 o u t 4 + d % i t e M 4 p

Qhe+ "t4rti+g to de"ig+ the l43out o 4 "iteK it i" ote+ 4 good pl4+ to "tep 4243 rom the

computer 4+d "ketch 4 l43out u"i+g good old p4per 4+d pe+cil.

-4ge" "hould !e !4"ed o+ 4 gridK 2ith "p4ce 4lloc4ted or +4@ig4tio+K he4der"K 4+d

ooter"K !od3 tet 4+d 2h4te@er other eleme+t" th4t 2ill !e repe4ted throughout the "ite.

Ohi" "ketch 2ill "er@e 4" 4 p4tter+ or the "ite\" 4ppe4r4+ce 4+d "hould +ot ch4+ge @er3

muchK i 4t 4llK rom p4ge to p4ge.


74/189

O4ki+g thi" 4ppro4ch me4+" 3ou c4+ e""e+ti4ll3 h4@e 3our "ite de"ig+ed !3 cre4ti+g 4

"i+gle p4ge th4t c4+ !e reu"edK 2ith perh4p" mi+or modiic4tio+"K 4" 4 templ4te or 4ll the

other p4ge" i+ 3our "ite. Pou +eed to co+"ider ho2 the @4riou" co+te+t t3pe" o diere+t

p4rt" o the "ite 2ill !e 4ccommod4ted 2ithi+ the de"ig+ 4+d !e "ure th4t it meet" the

+eed" o 4ll "ectio+".

Co+"i"te+c3 i" 4t the he4rt o good 2e! "ite de"ig+ 4+d thi" 4pplie" +ot Zu"t to l43outK !ut

4l"o to e@er3 4"pect o 4 "ite. there 4re m4Zor "hit" i+ the 4ppe4r4+ce or color o 4+3

p4rt o 4 "iteK it 2ill !e 4""umed !3 the u"er to h4@e 4 me4+i+g. Ohi" i" i+e i 3ou 4re

u"i+g it to highlight i+orm4tio+ or to i+dic4te th4t the u"er i" i+ 4 diere+t p4rt o the

"ite] it c4+ !e @er3 co+u"i+g other2i"e.

(e"ide" co+"i"te+c3 i+ colorK po"itio+4l co+"i"te+c3 i" import4+t. T4@ig4tio+ !4r"K

+4@ig4tio+ tetK loc4tio+ i+dic4tor"K logo"K ooter i+orm4tio+K 4+d "o o+ "hould !e i+ the

"4me pl4ce o+ e4ch p4ge. Ohe 2idth o m4rgi+"K the po"itio+i+g o im4ge" 2ithi+ 4rticle"K

the "iVe o photogr4ph"K the 4mou+t o "p4ce 4rou+d tet 4+d im4ge"K the po"itio+i+g 4+d

"t3le o c4ptio+" or im4ge"K 4+d "o o+ "hould 4l"o !e co+"i"te+t. ?ll p4ge" "hould !e 2ell

co++ected 4+d +4@ig4tio+ "hould !e 6uick 4+d "imple.

Ohe !e"t 2e!"ite" tod43 u"e 4 "i+gle templ4te or 4ll the p4ge" o 4 "ectio+ o+ the 2e!"ite

or or the e+tire 2e!"iteK i the +um!er" o p4ge" 4re e2. Ohe u"e o 1r4me"K ho2e@erK

i" p4"". U"i+g 4 templ4te oer" the co+"i"te+c3 to 3our "ite 4+d help" to !uild 4 !r4+d


75/189

im4ge o 3our "ite. Ohe templ4te i+clude" the gr4phic de"ig+ 4+d he4der o 3our p4ge

i+cludi+g the m4i+ me+u !4r". Co+te+t i" thu" po"itio+ed "ep4r4tel3 rom the templ4te.

U"e o 4 c4"c4di+g "t3le5"heet or di"pl43i+g the co+te+t i" 4+other u"eul mech4+i"m to

e+"ure co+"i"te+c3 o+ 4ll p4ge". Ohe "t3le5"heet "tipul4te" the co+te+t l43outK u"e o o+t

4+d "p4ce"K pre"e+t4tio+ o p4r4gr4ph title"K m4rgi+" o+ the p4geK 4+d other p4r4meter".

Qhe+ de"ig+i+g the "ite l43outK keep i+ mi+d the ollo2i+g poi+t":

Xi"itor"

+ the m4Zorit3 o c4"e"K the3 24+t i+orm4tio+ 4+d the3 24+t it +o2. Ho2 !e4utiul 3our

"ite i" 2ill +ot !e 4" rele@4+t to them 4" lo+g 4" it lo4d" 4"tK h4" co+"i"te+t l43outK 4+d

m4ke" it e4"3 to the u"er to e@4lu4te it" u"eul+e"" to them.

%e4rch +gi+e"

Qhe+ 3ou 4re de"ig+i+g the l43outK 4l243" 4"k 3our"el 2h4t imp4ct 4+3thi+g 3ou pl4+

to 4dd to 3our "ite 2ill h4@e o+ the eperie+ce o 3our @i"itor" 4+d the c4p4cit3 o "e4rch

e+gi+e" to eicie+tl3 i+de 3our p4ge". ?dd p4ge" i+ order "o th4t +4@ig4tio+ through the

2e!"ite i" co+"i"te+t 4+d progre""i@e. 1urther det4il" o+ "e4rch e+gi+e optimiV4tio+ 4re

gi@e+ i+ the "ectio+ o+ promoti+g 3our "ite.

?l243" 4dd 4 %ite M4p


76/189

? "ite m4p i" Zu"t 4 "imple li"t o 2e! p4ge" o+ 3our "ite. t gi@e" 3our @i"itor" 4 6uick

guide to 2h4t c4+ !e ou+d there plu" it\" @er3 u"eul to the "e4rch e+gi+e "pider". Pou

c4+ 4l"o u"e it to keep tr4ck o 3our "ite 4+d "ee it" "tructure 4+d co+te+t 4ll i+ o+e pl4ce.

3our 2e!"ite i" 2ithout 4 %ite M4pK there i" e@er3 po""i!ilit3 th4t "ome o 3our @i"itor"

might le4@e 3our 2e!"ite 2ithi+ 7< "eco+d"K 4ili+g to i+d 2h4t the3 2ere looki+g or.

T 4 @ i g 4 t i o + % t r u c t u r e

Ohe 4im o 4 2e! "ite\" +4@ig4tio+ i" "impl3 to 4llo2 u"er" to get to the co+te+t the3

re6uire. 1or "ite" th4t h4@e 4 l4rge +um!er o "ectio+" 4+d 2e! p4ge" f4+d i+orm4tio+

"ite" c4+ !e o+e o the"eK the +4@ig4tio+ pl4+ h4" to !e properl3 re"e4rched 4+d de"ig+ed.

Pou h4@e to co+"ider diere+t t3pe" o @i"itor" 4+d "imul4te the mo"t commo+ "tep" the3

2ould t4ke to i+d 2h4t the3 24+t o+ 3our "ite 4+d the +4@ig4tio+ pl4+ h4" to optimiVe

thi" mo@eme+t. 1or e4mpleK the "tep" re6uired rom "e4rchi+g 4 c4t4log o item"K

"electi+g rom the c4t4logK 4ddi+g them to 4 "hoppi+g c4rtK proceedi+g to check outK to

e+teri+g the p43me+t p4rticul4r" i" 4 "peciic "e6ue+ce th4t "hould !e 4cilit4ted !3 the

+4@ig4tio+ "3"tem. the "e6ue+ce i" h4ph4V4rdK it could le4d to ru"tr4tio+ or the u"er

m43 mi"" 4+ import4+t "tep 4+d 3ou 2ill h4@e 4+ 4!orted "4le.

Oo i+d their 243 4!outK u"er" +eed to k+o2 t2o thi+g":

Qhere the3 4re +o2

Ho2 to go el"e2here


77/189

T4@ig4tio+ doe" +ot ei"t i+ i"ol4tio+] good "ite org4+iV4tio+ i" 4 prere6ui"ite or 4

cohere+t +4@ig4tio+ "3"tem.

N!Zecti@e" o 4 T4@ig4tio+ %3"tem

T4@ig4tio+ c4+ !e !roke+ i+to t2o prim4r3 t3pe"K loc4tio+ i+dic4tor" 4+d +4@ig4tio+

co+trol".

Aoc4tio+ +dic4tor"

Aoc4tio+ i+dic4tor" let u"er" k+o2 2here the3 4re i+ the "ite 4t the mome+t. t +eed" to !e

!or+e i+ mi+d th4t u"er" comi+g rom out"ide 3our "ite c4+ e+ter 4t 4+3 p4geK +ot

+ece""4ril3 o+ 4 \m4i+\ p4ge. Ohe3 +eed to !e 4!le to orie+t4te them"el@e".

6u4ll3K it i" import4+t th4t u"er" +4@ig4ti+g 4rou+d 3our "ite h4@e 4 cle4r ide4 o 2here

the3 4re !oth i+ 4!"olute term" 4+d i+ rel4tio+ to other co+te+t.

Aoc4tio+ i+orm4tio+ "hould 4ppe4r o+ e@er3 p4ge o the "iteK i+ the "4me pl4ce 4+d i+

the "4me "t3le. Aoc4tio+ i+dic4tor" "hould tell the u"er preci"el3 2here the3 4re 4+d thi"

"hould !e cle4r e@e+ to 4 u"er 2ho h4" e+tered the "ite 4t 4+ i+ter+4l p4ge. Ohe loc4tio+

i+dic4tor "hould !e ide+tii4!le or 2h4t it i" 4+d m4ke "e+"e i+ the co+tet o other

+4@ig4tio+.


78/189

N+ "imple "ite"K 4 p4ge !4++er 5 tet or gr4phic 5 +4mi+g the p4ge 2ill !e "uicie+t. 1or

thi" to 2orkK the p4ge +4me "hould 4l"o 4ppe4r i+ the m4i+ +4@ig4tio+ "o th4t it i"

rele@4+t 2ithi+ the o@er4ll "tructure o the "ite.

Color c4+ !e u"ed. 1or e4mpleK 4 diere+t color !4ckgrou+dK co+tr4"t color or "ide!4r i+

e4ch p4rt o the "ite. Oo !e re4ll3 eecti@e the color ch4+ge "hould !e relected i+ the

+4@ig4tio+.

U"i+g !re4dcrum!" o+ e@er3 p4ge i" 4 good ide4. (re4dcrum!" "ho2 3ou 4 "erie" o

hier4rchic4l li+k" th4t 3ou h4@e u"ed to go rom p4ge to p4ge 2ithi+ 4 "ectio+. U"i+g

!re4dcrum!" i" like le4@i+g 4 tr4il o the p4th 3ou h4@e ollo2ed. Ohe !re4dcrum!"

4ppe4r 4t the top o the co+te+t "ectio+K Zu"t !elo2 the m4i+ +4@ig4tio+ templ4te. 4ch

eleme+t i+ the !re4dcrum! i" 4 li+k to th4t "ectio+ or "u!"ectio+. Ohi" help" i+ 4@oidi+g 4

"erie" o !4ck !utto+" 4llo2i+g the u"er to go directl3 !4ck to the m4i+ "ectio+ p4ge or

4+other "u! "ectio+. More import4+tl3K it 4l243" "ho2" the co+tet o the p4ge th4t i"

!ei+g @ie2ed 4+d ho2 it !elo+g" to 4 "ectio+ or "u!5"ectio+.

T4@ig4tio+ Co+trol"

T4@ig4tio+ co+trol" 4re the m4i+ +4@ig4tio+ li+k"] the3 4llo2 u"er" to mo@e 4rou+d the

"ite. Qhether the3 compri"e im4ge" or tetK the3 "hould !e predict4!l3 loc4ted i+ the

"4me pl4ceK 4+d 2ith the "4me 4ppe4r4+ceK o+ e4ch p4ge.


79/189

Ohe"e h4@e "e@er4l purpo"e":

Oo 4llo2 u"er" to mo@e 4!out 2ithi+ the "ite.

Oo tell u"er" 2h4t i+orm4tio+ i" 4@4il4!le 4t the li+k.

Oo 2ork 2ith loc4tio+ i+dic4tor" to orie+t4te u"er".

? good +4@ig4tio+ co+trol:

" c l e 4 r : i t l o o k " l i k e

+ 4 @ i g 4 t i o + .

Ae4d" to o!@iou" co+te+t 5 u"er" h4@e 4 good ide4 2h4t the3 2ill i+d i the3

click.

" co+"i"te+t 2ith other +4@ig4tio+ co+trol".

" predict4!le i+ it" "t3le 4+d loc4tio+ o+ the p4ge.

Q h 4 t t o i + c l u d e i + t h e m 4 i + + 4 @ i g 4 t i o + c o + t r o l "

H4@i+g !roke+ 3our co+te+t i+to c4tegorie"K 3ou +eed 4 li+k to e4ch c4tegor3 i+ the m4i+

+4@ig4tio+ !4r. %ome c4tegorie" 2ill !e 4 "i+gle p4ge] other" 2ill !e 2hole directorie" o

p4ge". t help" to thi+k o "ectio+" 2ith 4 lot o co+te+t 4" mi+i "ite"K e4ch 2ith it" o2+

home p4ge to 2hich the m4i+ +4@ig4tio+ li+k goe" 4+d 2hich c4+ !e u"ed to urther

orie+t4te the u"er. 4ch "ectio+ c4+ 4l"o h4@e it" o2+ "u!"idi4r3 +4@ig4tio+ i it co+t4i+"

multiple p4ge".

Tote th4t li+k" to other "ite" "hould TXF 4ppe4r i+ the m4i+ +4@ig4tio+ co+trol".

%eco+d4r3 T4@ig4tio+


80/189

%eco+d4r3 +4@ig4tio+ i" import4+t or the ollo2i+g re4"o+":

4 u"er get" lo"tK the+ 4 drop do2+ !oK "e4rch u+ctio+K or 4 "ite m4p pro@ide"

4+ opportu+it3 or them to 6uickl3 re5orie+t4te them"el@e" or get !4ck to 4

4mili4r p4ge.

? "ite m4p p4ge c4+ pro@ide more det4il 4!out 2h4t i" i+ e4ch "ectio+ o the "ite

th4+ 4 +4@ig4tio+ !4r c4+.

%eco+d4r3 +4@ig4tio+ pro@ide" 4 6uick 243 or u"er" to get to co+te+t 4t 4 deep

le@elK e"peci4ll3 i+ 4re4" o the "ite 2here there i" 4 lot o co+te+t.

M o " t K i + o t 4 l l K " i t e " 2 i l l

! e + e i t r o m t h e i + c l u " i o + o " o m e o r m o " e c o + d 4 r 3

+4@ig4tio+.

C o m m u + i c 4 t i + g t o 3 o u r @ i " i t o r " 2 i t h c o l o r " K ! 4 c k g r o u + d 4 + d

t e t

+ ho2 m4+3 diere+t 243" doe" 3our 2e!"ite commu+ic4te to 3our @i"itor"S N+e o

them i" determi+ed !3 the choice o color"K !4ckgrou+dK 4+d tet 3ou u"e.

Luri+g "ite cre4tio+K it i" @er3 e4"3 to 4ll i+to the tr4p o Ii c4+K 2illJ thi+ki+g. Ohi"

method o thi+ki+g i" @er3 d4+gerou". Ohe premi"e i"K i c4+ cre4te 4 "ite 2ith ;>B

diere+tl3 colored 2ord"K !4ckgrou+d" 4+d gr4phic"K 2ill. Pour "ite m43 look gre4tK !ut

2h4t 2ill 3ou 4ccompli"hS Ohe di"4d@4+t4ge i+ cre4ti+g 4 "i+gle "ite 2ith doVe+" o

diere+t color" i" color comp4ti!ilit3 !et2ee+ diere+t oper4ti+g "3"tem"K mo+itor"K 4+d

!ro2"er". the !ro2"er o 3our @i"itor c4++ot "ho2 4+ e4ct color rom 3our 2e!"iteK it


81/189

2ill choo"e the clo"e"t or mi the +e4re"t t2o color". Ohi" i" c4lled ditheri+g. Ohe re"ult

c4+ !e "omethi+g 3ou did +ot 24+t or epect.

Ohe !e"t 243 to 4@oid ditheri+g i" to optimiVe 3our "ite color". Ohe !e"t 243 to optimiVe

3our color" i" to u"e the color" i+ 4 ;7B5color p4lette. (3 de"ig+i+g 4 "ite 2ith thi" i+

mi+dK 3our "ite 2ill 4ppe4rK 4" it "houldK to 4ll o 3our @i"itor".

Color" e@oke 4 !ro4d 4rr43 o emotio+"K 4+d i+lue+ce the deci"io+5m4ki+g proce"" e@er3

d43. (3 u"i+g the"e +o+@er!4l clue" to 3our 4d@4+t4geK 3ou c4+ i+lue+ce ho2 3our

@i"itor" eel 4!out 3our "ite.

U"e color" th4t 4re +ot too Z4VV3 4+d l4"h3 !ut 4re e4"3 o+ the e3e". Pour "ite "hould !e

4" "imple 4" po""i!le D +ot 4ll "hi+3 4+d g4ud3. +"ure th4t 3our cho"e+ color "cheme

c4+ !e o@er5ridde+ !3 the u"er\" !ro2"er "etti+g". %ome people h4@e e3e co+ditio+" th4t

me4+ the3 c4+ re4d o+l3 !l4ck o+ 2hiteK 2hile other" c4+ re4d o+l3 3ello2 o+ !l4ck 5 i

3our de"ig+ i" lei!leK e@er3o+e 2ill !e 4!le to re4d it.

Choo"e 4 !4ckgrou+d th4t i" 4 "i+gleK "olid color. po""i!leK 4@oid loud teture"K

p4tter+"K or im4ge". Ohe choice o !4ckgrou+d 4+d oregrou+d color" i" +ot 4" import4+t

4" the co+tr4"t !et2ee+ the !4ckgrou+d 4+d the tet. ? "imple 243 to check thi" i" to t4ke

4 "cree+ "hot o 3our propo"ed p4ge 4+d u"e 4 gr4phic editor to co+@ert thi" i+to 4 gr43

"c4le im4ge 5 !3 remo@i+g color rom the im4ge 3ou 2ill !e !etter 4!le to Zudge i the

le@el o co+tr4"t !et2ee+ !4ckgrou+d 4+d oregrou+d color" i" "uicie+t.


82/189

?p4rt rom the colorK 3our tet o+t 4+d orm4t 4l"o pl43 4+ import4+t p4rt i+

commu+ic4ti+g 2ith 3our @i"itor". Here 4re "ome tip" pert4i+i+g to the tet orm4t to !e

u"ed or 3our 2e!"ite:

?@oidK i po""i!leK the u"e o gr4phic" i+ pl4ce o 4ctu4l tet. Oet "iVe 4+d color

c4+ !e ch4+ged !3 the u"er\" !ro2"er "etti+g"K !ut 4 gr4phic i" iedK 4+d c4+\t !e

ch4+ged i+ thi" 243.

? @ o i d l 4 r g e ! l o c k " o i t 4 l i

tet 5 thi" c4+ 4ppe4r \2o!!l3\ o+ "cree+K 4+d i"

diicult or m4+3 people to re4d.

Pou do+\t h4@e to u"e l4rge o+t "iVe o+ 3our p4ge. %t4+d4rd fmedium "iVe tet i"

i+e 5 @i"itor" to 3our "ite c4+ 4dZu"t the tet "iVe to "uit their +eed" !3 4lteri+g

their !ro2"er "etti+g". Ho2e@erK e+"ure th4t 3ou u"e rel4ti@e o+t "iVe" i+ 3our

codeK +ot 4!"olute o+t "iVe". %ome !ro2"er" c4+\t o@er5ride 4!"olute o+t "iVe".

Lo+\t u+derli+e l4rge !lock" o tet. %ome people i+d u+derli+ed tet diicult to

re4d. + 4dditio+K "i+ce u+derli+i+g u"u4ll3 i+dic4te" h3perli+ked tetK it c4+ !e

co+u"i+g or u"er" i it i" u"ed 2here +o li+k ei"t".

C4pit4liV4tio+ o 2hole "e+te+ce" "hould !e 4@oidedK 4" m4+3 people i+d it

diicult to re4d "e+te+ce" 2ritte+ i+ c4pit4l"K 4+d OHP CNM ?CFN%% ?% 1

OHP ?F (T %HNUOL ?O XFP ANULAP[[[

U"e he4di+g" 4ppropri4tel3. Lo+\t u"e he4di+g" "impl3 to i+cre4"e tet "iVe. %ome

!ro2"er" c4+ pre"e+t the u"er 2ith 4+ o@er@ie2 o 4 2e! p4ge !4"ed o+ the


83/189

he4di+g" 4+d "u!5he4di+g" 5 thi" doe"+\t 2ork i he4di+g" h4@e !ee+ u"ed

i+4ppropri4tel3K or +ot u"ed 2he+ the3 "hould !e.

% i t e u " 4 ! i l i t 3 4 + d c o + @ e + i e + c e

Ohere i" +o m3"ter3 to u"4!ilit3. t "impl3 i+@ol@e" cre4ti+g 4 "ite 2hich i" 4cce""i!le to

the m4Zorit3 o peopleK i" e4"3 to u"e 4+d get 4rou+dK 4+d deli@er" o+ it" promi"e". Pou

c4+ h4@e 4 "ite th4t meet" the mo"t import4+t "t4+d4rd" o u"4!ilit3 !3 pl4++i+g it 2ell

4+d 4l243" keepi+g the e+d u"er i+ mi+d. Femem!er th4t 2e! "ite" "hould +ot !e

de"ig+ed or their o2+er" 5 the3 "hould !e de"ig+ed or their u"er".

-ro!lem" 2ith u"4!ilit3 could !e "4id to "tem rom Zu"t t2o "ource": the "ite it"el 4+d the

u"er. + 4ctK the "ite i" 4l243" 4t 4ult i 4 u"erK ho2e@er eperie+ced or i+eperie+cedK

h4" pro!lem" +4@ig4ti+gK getti+g i+orm4tio+K or u+der"t4+di+g the "ite.

Qhile 2e!"ite" h4@e !ecome 4r more compleK 2e! u"er" h4@e !ecome le"" r4ther th4+

more eperie+ced 4" more 4+d more people go o+li+e. t i" 4 mi"t4ke to thi+k th4t the

m4Zorit3 o u"er" 2ill !e 2e! or e@e+ computer "4@@3 4+d 2ill u+der"t4+d "u!tle clue"

4!out co+te+t. Mo"t 2ill +ot.

Lei+i+g 4 U"4!le %ite

? u"4!le "ite 2ill:


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Help u"er" 4chie@e 4 go4lK u"u4ll3 to i+d "omethi+gK "uch 4" i+orm4tio+K or

o!t4i+ "omethi+gK "uch 4" 4 !ook.

M4ke it e4"3 or them to 4chie@e th4t go4l.

M4ke it po""i!le to 4chie@e the go4l 6uickl3.

M4ke 4chie@i+g th4t go4l 4 ple4"4+t eperie+ce.

? "ite 2ill !e ge+er4ll3 u"4!le i:

Ohe co+te+t i" good 4+d rele@4+t.

Ohe co+te+t i" e4"3 to i+d.

Ohe co+te+t c4+ !e ou+d 6uickl3.

Ohe p4ge i" ple4"4+t to look 4t 4+d cle4+l3 de"ig+ed.

ood Co+te+t

? "ite 2ith good co+te+tK reg4rdle"" o it" "u!ZectK i" o+e th4t pro@ide" product" or

i+orm4tio+ th4t i" u"eul or !e+eici4l to u"er". ? good u"4!le "ite 2ill m4ke it cle4r

2h4t i+orm4tio+ or co+te+t i" 4@4il4!le 4+d 4t 2h4t price ?TL 2h4t i" +ot 4@4il4!le. ?

good u"4!le "ite "hould dei+e cle4rl3 4ll "u!"criptio+ p4ck4ge" oered.

4"e o ?cce"" to +orm4tio+

ood +4@ig4tio+K preci"e loc4tio+ i+dic4tor"K "eco+d4r3 +4@ig4tio+K cle4r li+ked tetK 4+d

4 2ell org4+iVed "tructure 4ll co+tri!ute to m4ki+g i+orm4tio+ e4"3 to i+d or 4 2ide

r4+ge o diere+t u"er". Ohi" i" di"cu""ed e4rlier.


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(e4ri+g i+ mi+d th4t m4+3 u"er" 4re i+eperie+cedK it m43 !e +ece""4r3 to i+clude

epl4+4tio+" o thi+g" 3ou co+"ider "el5epl4+4tor3. 1or e4mpleK 4+ i+eperie+ced u"er

m43 +eed 4+ epl4+4tio+ o ho2 to u"e 4 drop do2+ me+u.

Ruick ?cce"" to +orm4tio+

Ohi" i" the 4im o the m4Zorit3 o 2e! u"er". t c4+ !e !roke+ i+to t2o import4+t 4"pect":

7. %peed o p4ge lo4di+g

Ohi" re6uire"K i+ p4rticul4rK 4tte+tio+ to im4ge" to e+"ure the3 4re properl3 optimiVed 4+d

do +ot ece""i@el3 del43 lo4d time. t m43 4l"o me4+ !re4ki+g up lo+g 4rticle" 4+d

e+"uri+g th4t import4+t co+te+t i" 4t the top o the p4ge 2here it 2ill lo4d ir"t.

;. %peed o 4cce"" to co+te+t

Ohi" i" 2here the much5@4u+ted G5click rule come" i+ 5 +o import4+t co+te+t "hould !e

more th4+ G click" rom the home p4ge. %ome "t4+d4rd" e@e+ "43 th4t it "hould !e +o

more th4+ t2o click".

N+e helpul 243 to "peed 4cce"" to co+te+t i" to co+"ider e4ch t3pe o u"erK "elect the

co+te+t th4t the3 4re mo"t likel3 to !e i+tere"ted i+ 4+d cre4te li+k" rom the home p4ge


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to o+e piece o co+te+t or e4ch group. Ohi" 2ill get them 6uickl3 to the 4ppropri4te p4rt

o the "ite.

Cle4+l3 de"ig+ed p4ge"

Cle4+l3 de"ig+ed p4ge" 4re ple4"4+t to look 4t 4+d e4"3 to re4d. t i" 4lmo"t impo""i!le to

m4ke 4 "ite 2ith 4+ im4ge "ho2+ 4" 4 tiled !4ckgrou+d u"4!le 5 the 2hole thi+g i" too

di"tr4cti+g 4+d co+u"i+g. t t4ke" +o gre4t de"ig+ "kill" to cre4te cle4+ p4ge"] it Zu"t

re6uire" thought 4+d 4dhere+ce to the pri+ciple th4t 2he+ it come" to de"ig+K le"" u"u4ll3

i" more.

Lo2+lo4d "t4tu"

Mo"t p4id mem!er"hip 2e!"ite" 4re limited to o+li+e 4cce"" 4+d i+orm4tio+ do2+lo4d

r4ther th4+ "elli+g product". Ohere "hould !e cle4r do2+lo4d i+"tructio+". + c4"e o

i+orm4tio+ do2+lo4dK it i" cruci4l th4t 3ou "ho2 4 do2+lo4d !4r 4+d the do2+lo4d

"t4tu". M4+3 2e!"ite" oer huge ile" or do2+lo4dK !ut 2hile the u"er i" do2+lo4di+gK

he/"he h4" +o ide4 o the "t4tu" o the do2+lo4d or the "peed o the do2+lo4d. Ohi" i"

@er3 ru"tr4ti+gK e"peci4ll3 i+ the c4"e o l4rger ile" 4+d ote+ 3oud "ee u"er" c4+celi+g

the do2+lo4d mid243 4+d le4@i+g the 2e!"ite. Pour 2e!"ite "hould 4l"o "t4te the "iVe o

the ile i+ kilo!3te" 4+d the e"tim4ted time o do2+lo4d or 4 u"er h4@i+g 4 >BY modemK

L%AK c4!le 4+d "o o+.


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U"4!ilit3 pro!lem"

Qhile or l4rge commerci4l "ite"K i+@e"tme+t i+ ull5"c4le u"4!ilit3 "tudie" m43 !e +ot

Zu"t u"eulK !ut e""e+ti4lK e2 "m4ll "ite" c4+ 4ord "uch luurie".

Ho2e@erK ide+ti3i+g pro!lem" 2ith u"4!ilit3 or 3our "ite +eed !e +o more complic4ted

th4+ 4"ki+g 4 e2 fho+e"t rie+d" to 4ct 4" gui+e4 pig" o+ 3our "ite 4+dK i po""i!leK

24tchi+g them "ile+tl3 4" the3 do thi". Q4tchi+g u"er" tr3 to i+d i+orm4tio+ 4t 3our "ite

c4+ !e !oth i+"tructi@e 4+d 6uite "urpri"i+g.

Femem!er th4t i 4t 4+3 "t4ge 3ou eel the urge to i+ter@e+e 4+d epl4i+K the+ 3ou h4@e

ide+tiied 4 u"4!ilit3 pro!lem.

Ai"t o the mo"t commo+ u"4!ilit3 pro!lem"

Ohe "ite doe" +ot "t4te it" purpo"e cle4rl3.

`4@4 4pplet"K huge im4ge"K !4++er 4d"K or l4"h3 eleme+t" "lo2 do2+ lo4di+g] 7B perce+t o

re"po+de+t" "43 the3 4re more likel3 to purch4"e rom 4 "ite th4t 4llo2" per"o+4liV4tio+K

4+d BG perce+t 4re more likel3 to regi"ter 4t 4 "ite th4t 4llo2" it.

-er"o+4liV4tio+ c4+ le4d to cu"tomer "4ti"4ctio+ 4+d c4+ i+cre4"e 3our "4le".

Q e ! " i t e ! u i l d i + g t o o l "

Pou c4+ do 2ithout the "er@ice" o 4 2e! de"ig+er to !uild 4 2e!"ite. Qith the right tool

4+d 4 little !it o pr4cticeK it i" po""i!le to cre4te 4 2e!"ite th4t tell" 3our "tor3

"ucce""ull3.

8/10/2019

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