Membership Recruitment & Retention

Jon McKinnie & Ann WrightDistrict Membership

Co-Chairs

Goal for 2014-15

Marching Orders:

From: DG Lisa Faith Massey

Your Mission, If You Should Accept,

Is a Net Increase of net +1 new Member each Quarter in Every Club!!!

Is this Doable?? Absolutely…

Broad Brush Approach • Recruitment Must be Proactive and

Appeal to all Generations• Guests Can Not Fall Through the Cracks• Red Badgers Must be Educated, Get

Involved and Have a Fulfilling Experience• Make Everyone Feel Welcome• Mentor New and Existing Members• If We Can’t Keep Members, Everything

Else We Do is Insufficient !!!

Implement ProactiveMembership Recruitment

• Conduct Classification Survey

• Encourage Members to Identify Prospects & Invite to Rotary

• Must Get Current Members to Buy Into Membership Drive

• Provide Tools to Assist Members in Their Efforts

Establish Proactive Guest Program

• Be Extremely Friendly when Guests Come to the Meetings

• Make Sure They have a Rewarding and Positive Experience

• Don’t Let Guests & Visitors Slip Through the Cracks

Improve New Member Program

• Streamline the Approval Process

• Develop Consistent Orientation Message

• Set the Participation & Financial Expectations During Orientation

• Conduct a Structured Induction

Member Orientation Manual• WELCOME LETTER FROM CLUB PRESIDENT• INTRODUCTION TO SPACE CENTER ROTARY CLUB• WHAT IS EXPECTED OF YOU AS A NEW MEMBER – SERVICE,

ATTENDANCE, DUES• REQUIRED ACTIVITIES FOR NEW MEMBERS• HISTORY OF ROTARY INTERNATIONAL• ROTARY FOUNDATION & PAUL HARRIS FELLOWS• HISTORY OF HOUSTON DISTRICT 5890• HISTORY OF SPACE CENTER ROTARY CLUB• SPACE CENTER ENDOWMENT FOUNDATION• OPPORTUNITES FOR SERVICE• RNASA – NATIONAL AWARD FOR SPACE ACHIEVEMENT

FOUNDATION• OFFICERS & DIRECTORS 2008-09• PAST PRESIDENTS OF SPACE CENTER ROTARY CLUB• DISTRICT GOVERNORS OF SPACE CENTER ROTARY CLUB• MAKE-UP OPPORTUNITIES• RED BADGE CHECK LIST

Establish Mentor Program

• Assign Mentor to Red Badger• Work with Red Badger’s Sponsor• Lead Red Badger Through the Process• Promote Red Badger Involvement AND

Existing Member Involvement • Don’t Let Anyone Fall Through the

Cracks!!!

Establish Membership Retention Program

• Develop Activities to Involve All Club Members

• Identify Members Who Are Becoming Inactive

• Take a Proactive Approach, Call • Offer Assistance to Those Members Who are

Elderly, ill or Disabled.• Conduct Current Membership Survey• Don’t Let Anyone Fall Through the Cracks!!!

Strengthen Family of Rotary

• Schedule Club Socials

• Encourage Members to Participate in Club Socials

• Encourage Members to Get Their Spouses Involved in Rotary Functions

Interface with Public Relations• Deliver Induction Pictures, Club

Activities Along With Print Ready Copy to Local Media

• Publish the Same in Club Newsletter

• Remember, Members Like to be Recognized for Their Efforts and “Everyone” Likes to See Their Picture in Print!!!

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Appeal to 25-45Age Group

• Wants to Give Their Time & Talent, Not Just a Check

• Wants More Information about Organization, Before Getting Involved

• Tend to Distrust Large Organizations

• More Likely to Choose Volunteer Activities that Provide Challenges & Social Connections

Member Buy In

• Must Recognize the Problems, We are Getting Older!!!

• Current Members Must Buy into Solution

• Must Create Atmosphere Attractive to Younger Generation

• You have Seen the Way of the Future

Commitment

• Change the Face of Our Clubs

• Appeal to 25-45 Age Group

• +1 New Member Positive Gain Quarterly Is Attainable

• But, We Need Everyone’s Commitment to Make It Happen