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119 E. Alisal StreetSalinas, CA 93901

831.751.7725www.SalinasChamber.com

63%Consumers are 63% More Likely to Buy from Chamber Members

NATIONAL STUDY:

Consumers are 63% More Likely to Buy from Chamber Members

WASHINGTON—A national study by the Shapiro Group, an Atlanta–based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.

When consumers know that a business is a members of the local chamber, they are 44% more likely to think favorably about it.

Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.

Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.

The study also has good news for businesses that sell to other businesses.

When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.

Supporting the previous finding, the study also reveals a positive perception for the local chamber itself:

Regarding the chamber’s impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.

The results of the Shapiro Study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.

The recent history of the Chamber clearly shows why your membership is critical, and how the Chamber’s efforts have produced bottom line results. Your membership supports the Chamber’s continued, successful efforts to represent the interests of business in the political arena and support political action in order to create a strong economy. We are pleased to present these levels of membership which support our ability to improve the economy, represent your business interests and cultivate future business leadership.

$5,000

$2,500

$1,250

Cost

$675

$359

STAKEHOLDER

ASPIRE

GROWTH

Cost-per-Member Benchmark

MARKETING

BUSINESS

“When you join the Chamber, your organization enjoys the ‘halo effect’ of being part of the area’s most powerful voice for business.”

Paul J. Farmer CEO, Salinas Valley Chamber

$5,000$2,500$1,250

$675$395

STAKEHOLDEREXECUTIVEPREMIUMMARKETINGBUSINESS

“When you join the Chamber, your organization enjoys the ‘halo effect’ of being part of the area’s most powerful voice for business.”

A national study by the Schapiro Group, an Atlanta–based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.

When consumers know a business is a member of the chamber, they are:

• 44% more likely to think favorably of it

• 51% more likely to be highly aware of it

• 57% more likely to think positively of its reputation

• 63% more likely to buy goods & services

When business decision-makers believe that abusiness is a chamber member, they are:

• 37% more likely to think favorably of it

• 51% more likely to be highly aware of it

• 58% more likely to think positively of its reputation

• 59% more likely to buy goods and services

Your membership supports the Chamber’s continued, successful efforts to represent the interests of business in the political arena and support political

action in order to create a strong economy.

NA

TIO

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UD

YChamber Membership is Effective Business StrategyA national survey* of 2,000 adults reveals that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers, and are involved in the community. If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10% more likely to think that its products stack up better against its competition.

Major Impact on Small BusinessesSmall businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members.If respondents know that a small business is a member of its local chamber, the business enjoys:

• a 49% increase in its consumer favorability rating• a 73% increase in consumer awareness• a 68% increase in its local reputation• an 80% increase in the likelihood that consumers

will patronize the business in the future.

* The study was conducted by The Schapiro Group, an Atlanta-based strategic consulting firm. It was commissioned by the American Chamber of Commerce Executives (ACCE), in cooperation with the Western Association of Chamber Executives. The study was sponsored by Insperity, a Houston-based company that provides human resources and other business services to more than 100,000 businesses nationwide.

2012 Schapiro Study

82% of respondents believe that the localchamber of commerce helps create jobs and promotes

local economic development.

strengthenYour business benefits from a strong

local economy, and the Stakeholder level was created for you to support the guardian of your economic prosperity. In doing so, you’ll receive some nice perks along the way.

Exclusive Benefits & Services: 4 Stakeholder’s Wall - Your company’s name and logo displayed proudly inside the entrance of the Salinas Valley Chamber

4 Permanent logo onSalinasChamber.com home page, a branding feature exclusive to the Stakeholder level

4 Invitation to our exclusive Past Chairs Luncheon

4 Company profile in the Salinas Valley Business Journal

4 Golf outing for you and a guest

STA

KEH

OLD

ERSupport our ability to

strengthen the economy.

LuAnn Meador Meador Estates Vineyard

POSITIONING IN OUR REGION

o Permanent logo on SalinasChamber.com home page, a branding feature exclusive to the Stakeholder level o Company profile in the Salinas Valley Bus iness Journ al o Stakeholder’s Wall - Your company’s name and logo displayed proudly

inside the entrance of the Salinas Valley Chamber BENEFITS & SERVICES o Invitation to Past Chairs Luncheon o Golf Outing for you and a guest

STAKEHOLDER’S CIRCLE Annual Investment: $5,000

“Membership in the Salinas Valley Chamber of Commerce keeps us abreast of community life in the Salinas area and changes in the community. New business openings, mixing with fellow business owners, updates, opportunities to volunteer, advertising, and joining together for the Annual Awards Luncheon are only a taste of what is done through the Chamber. Care and concern for others has built us up into the great community that we are. We are proud to be a member of this outstanding organization.”

PLUS all the advantages of Aspire, Growth, Marketing

and Business Levels on the following pages.

Your business benefits from a strong local economy, and the Stakeholder's Circle was created for you to support the guardian of your economic prosperity. In doing so, you’ll receive some nice perks along the way. The Stakeholder’s Circle offers exclusive features, such as a complimentary golf outing in a popular annual golf tournament and your company logo will rotate in good company on our home page. “Membership in the Salinas Valley

Chamber of Commerce keeps us abreast of changes in the community. Through the Chamber we are able to weigh in on important matters that will have an impact on the entire Salinas Valley. Our chamber has a strong voice and actively campaigns on behalf of the business community on subjects such as the Capital One building purchase and opposition to Project Labor Agreements.”

PLUSall the

advantages ofExecutive,Premium,Marketing

and Businesslevels on the

following pages.

LuAnn Meador Meador Estates Vineyard

POSITIONING IN OUR REGION

o Permanent logo on SalinasChamber.com home page, a branding feature exclusive to the Stakeholder level o Company profile in the Salinas Valley Bus iness Journ al o Stakeholder’s Wall - Your company’s name and logo displayed proudly

inside the entrance of the Salinas Valley Chamber BENEFITS & SERVICES o Invitation to Past Chairs Luncheon o Golf Outing for you and a guest

STAKEHOLDER’S CIRCLE Annual Investment: $5,000

“Membership in the Salinas Valley Chamber of Commerce keeps us abreast of community life in the Salinas area and changes in the community. New business openings, mixing with fellow business owners, updates, opportunities to volunteer, advertising, and joining together for the Annual Awards Luncheon are only a taste of what is done through the Chamber. Care and concern for others has built us up into the great community that we are. We are proud to be a member of this outstanding organization.”

PLUS all the advantages of Aspire, Growth, Marketing

and Business Levels on the following pages.

Your business benefits from a strong local economy, and the Stakeholder's Circle was created for you to support the guardian of your economic prosperity. In doing so, you’ll receive some nice perks along the way. The Stakeholder’s Circle offers exclusive features, such as a complimentary golf outing in a popular annual golf tournament and your company logo will rotate in good company on our home page.

representationRepresenting the interest of

business with government is a service we provide so you can focus on your business, not on government regulation. If your business — or your customers — can benefit from less red tape, your Executive Membership supports the Chamber’s public policy efforts, and connects you to others who share your interests.

Benefits & Services: 4 Additional businesses, locations orbranches included, up to 3 ($1,077value)

4 Two seats at our exclusive Leadership Council Luncheon. This group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO

4 Invitation to exclusive CalChamber Legislative Briefing in Sacramento

4 Ticket to Community Leaders Roast

4 CEO Profile in SalinasValley Business Journal

4 Complimentary use of the Chamber’s conference room, up to 4 times per year

4 Personal account representative to facilitate your extensive benefits

PLUS all theadvantages of

Premium,Marketing and

Businesslevels on the

following pages.EX

EC

UT

IVE

Support our representationof business interests.

Valued at $5961

This membership is not available for businesses with more than 200 employees.

Representing the interest of business with gov-ernment is a service we provide so you can focus on your business, not on government regulation. If your business — or your customers — benefits from less red tape, your Aspire Membership supports the Chamber's public policy efforts, and connects you to others who share your interests.

POSITIONING IN OUR REGION

o Two seats at Leadership Council Luncheon: This exclusive group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO o Invitation to exclusive Sacramento Chamber Summit

o CEO or Company Profile in Salinas Valley Business Journal

BENEFITS & SERVICES

o Additional businesses, locations or branches included, up to 3 ($1,077 value) o Ticket to Community Leaders Roast o Complimentary use of the Chamber’s conference room, up to 4 times per year

o Personal account representative to facilitate your extensive benefits

PLUS all the advantages of Growth, Marketing and Business Levels on the following pages

ASPIRE MEMBERSHIP Annual Investment: $2,500

Valued at $5,961

“We are aware of the importance of giving back to our community. Through the Salinas Valley Chamber of Commerce, we have the opportunity to work with other professionals who provide services within our area. “

This membership is not available for businesses with more than 200 employees

Don Chapin III The Don Chapin Company, Inc.

“The Chamber advocates business growth within the Salinas Valley; membership gives me a voice in this process and in the community.”

Salinas Valley Business Journal

Salinas Valley Chamber of Commerce

Office Line: 831-585-1286 │ membership@SalinasChamber.com

www.SalinasChamber.com │ Facebook.com/SalinasValleyChamberofCommerce

The Salinas Valley Chamber of Commerce is proud to present a regular publication that is geared

towards the business community and our Chamber members.

Key Factors why you should advertise in the Salinas Valley Business Journal:

Distribution of 20,000 (10k in Herald, 10k in Californian, direct mailed to 600 members)

Business people are reading the Business Journal; the perfect customer

Discount rates are available based upon the investment term

Nine issues per year (deadline 15th of the month, usually “hits streets” about the 1st)

Both printed and electronic versions of the Business Journal are distributed

Advertising in the Business Journal helps support your local Chamber

Mailing Labels

Members may buy our mailing list, already printed on labels and ready to use for only $97 or as an

Excel spreadsheet for $175. Our database currently contains about 600 main contact addresses.

Please provide 48 hours advance notice for us to fulfill your request.

Salinas Valley Business Journal

Salinas Valley Chamber of Commerce

Office Line: 831-585-1286 │ membership@SalinasChamber.com

www.SalinasChamber.com │ Facebook.com/SalinasValleyChamberofCommerce

The Salinas Valley Chamber of Commerce is proud to present a regular publication that is geared

towards the business community and our Chamber members.

Key Factors why you should advertise in the Salinas Valley Business Journal:

Distribution of 20,000 (10k in Herald, 10k in Californian, direct mailed to 600 members)

Business people are reading the Business Journal; the perfect customer

Discount rates are available based upon the investment term

Nine issues per year (deadline 15 th of the month, usually “hits streets” about the 1 st)

Both printed and electronic versions of the Business Journal are distributed

Advertising in the Business Journal helps support your local Chamber

Mailing Labels

Members may buy our mailing list, already printed on labels and ready to use for only $97 or as an

Excel spreadsheet for $175. Our database currently contains about 600 main contact addresses.

Please provide 48 hours advance notice for us to fulfill your request.

partnershipSalinas Valley Chamber takes

political action on issues that unfairly target the business community or a particular industry. The Chamber is there with the contacts and know-how to cut through the red tape that keeps businesses from growing. All businesses rely on customers to keep their doors open — we partner with you to make sure your business can be a success.

Benefits & Services:

4 Additional locations or branches included, up to 2

4 Leadership Council Luncheon: This exclusive group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO

4 Three month banner ad on SalinasChamber.com each year

• Purchase additional advertising for just $99/month

4 Complimentary ticket to AnnualAwards Luncheon

PR

EM

IUM

Promote your business andthe community.

Valued at $3511

This membership is not available for businesses with more than 100 employees.

The Salinas Valley Chamber takes political action on issues that unfairly target the business community or a particular industry. The Chamber is there with the contacts and know-how to cut through the red tape that keeps businesses from growing. As a Growth Member, you are supporting our ability to take political action for your business.

MARKETING & POSITIONING

o Leadership Council Luncheon: This exclusive group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO

o Three months of advertising on

SalinasChamber.com each year. Purchase additional advertising for just

$100/ month ($200/mo. value)

BENEFITS & SERVICES o Complimentary ticket to Annual

Awards Luncheon

o Additional locations or branches included, up to 2

GROWTH MEMBERSHIP Annual Investment: $1,250

Valued at $3,511

“The Salinas Valley Chamber of Commerce is a great organization that supports both the business and private community. It provides opportunities for local businesses in areas of advertising, networking, services and community support all under one roof. The staff of the Salinas Valley Chamber office does a great job and is always there for support. They continuously are looking for ways to improve the Chamber and community. “

Christian Corzo Farmers Insurance

This membership is not available for businesses with more than 100 employees

PLUS all the advantages of Marketing and Business Levels on the following pages

“The Salinas Valley Chamber ofCommerce is a great organization that supports both the business and private community. It provides opportunities for local businesses in areas of advertising, networking, services and community support all under one roof. The staff of the Salinas Valley Chamber office does a great job and is always there for support. They continuously are looking for ways to improve theChamber and community. “

Representing the interest of business with gov-ernment is a service we provide so you can focus on your business, not on government regulation. If your business — or your customers — benefits from less red tape, your Aspire Membership supports the Chamber's public policy efforts, and connects you to others who share your interests.

POSITIONING IN OUR REGION

o Two seats at Leadership Council Luncheon: This exclusive group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO o Invitation to exclusive Sacramento Chamber Summit

o CEO or Company Profile in Salinas Valley Business Journal

BENEFITS & SERVICES

o Additional businesses, locations or branches included, up to 3 ($1,077 value) o Ticket to Community Leaders Roast o Complimentary use of the Chamber’s conference room, up to 4 times per year

o Personal account representative to facilitate your extensive benefits

PLUS all the advantages of Growth, Marketing and Business Levels on the following pages

ASPIRE MEMBERSHIP Annual Investment: $2,500

Valued at $5,961

“We are aware of the importance of giving back to our community. Through the Salinas Valley Chamber of Commerce, we have the opportunity to work with other professionals who provide services within our area. “

This membership is not available for businesses with more than 200 employees

Don Chapin III The Don Chapin Company, Inc.

The Salinas Valley Chamber takes political action on issues that unfairly target the business community or a particular industry. The Chamber is there with the contacts and know-how to cut through the red tape that keeps businesses from growing. As a Growth Member, you are supporting our ability to take political action for your business.

MARKETING & POSITIONING

o Leadership Council Luncheon: This exclusive group of movers, shakers and newsmakers meets twice a year for lunch, hosted by our CEO

o Three months of advertising on

SalinasChamber.com each year. Purchase additional advertising for just

$100/ month ($200/mo. value)

BENEFITS & SERVICES o Complimentary ticket to Annual

Awards Luncheon

o Additional locations or branches included, up to 2

GROWTH MEMBERSHIP Annual Investment: $1,250

Valued at $3,511

“The Salinas Valley Chamber of Commerce is a great organization that supports both the business and private community. It provides opportunities for local businesses in areas of advertising, networking, services and community support all under one roof. The staff of the Salinas Valley Chamber office does a great job and is always there for support. They continuously are looking for ways to improve the Chamber and community. “

Christian Corzo Farmers Insurance

This membership is not available for businesses with more than 100 employees

PLUS all the advantages of Marketing and Business Levels on the following pages PLUS

all theadvantages of

Marketingand Businesslevels on the

following pages.

visibilityAs an entrepreneur, you have to

be a smart buyer. The Marketing Membership is a smart decision for businesses who need more visibility than the average business.

Benefits & Services:

4 45 Day banner ad on SalinasChamber.com each year

• Purchase additional advertising for just $99/month

4 Help with claiming your Google+ page, Yelp! listing or social media.

4 Free or disounted media advertising options (all offers subject to change and availability, restrictions may appy)

PLUS all theadvantages of

Businesslevel on the

following page.

MA

RK

ET

ING

Take your marketing to the next level.

Valued at $2106

This membership is not available for businesses with more than 50 employees.

“I highly recommend becoming a member to anyone who is looking to grow their business and grow their network. You will not find a better group of people to associate with like you will at the Salinas Valley Chamber.”

ENHANCED WEB LISTING on SalinasChamber.com features:• Your Company logo• Longer Business Description• Unlimited Key Words• Add News & Press Releases• Add Photos & Videos• Highlighted Bullet Points• Website Link• Map Link($300 value)

MARKETING MEMBERSHIP Annual Investment: $650

Value: $2,106

“I highly recommend becoming a member to anyone who is looking to grow their business and grow their network. You will not find a better a group of people to associate with like you will at the Salinas Valley Chamber.”

This membership is not available for businesses with more than 50 employees

PLUS all the Advantages of

Business Levels on the

following page

Lisa Johnson Prudential Insurance

As an entrepreneur, you have to be a smart buyer. The Marketing Membership is a smart decision for businesses who want greater visibility. Members at this level receive perks like advertising visibility on SalinasChamber.com with your membership. MARKETING & VISIBILITY o Online business card on SalinasChamber.com features your logo and business description, along with a highlight and border to draw more attention to your brand ($300 value) o 45 Days of advertising on SalinasChamber.com each year ($300 value). Buy additional advertising for just $150/month ($200/mo. value) NEW MEMBER BONUS Free and discounted media advertising o Radio Offer: Twenty :30 ads, production included ($200 Value) -OR- o Print Offer: Advertising Package for Members

All offers subject to change and availability.

networkingWhy be a Business Member

of the Salinas Valley Chamber? Better connections, to start. Build relationships with other businesses — and the community — with this essential membership.

Benefits & Services:

4 Online listings on SalinasChamber.com with map link and link to your company’s web site which helps your search engine results

4 Business referrals exclusively to members

4 Weekly emails with important news and upcoming event calendar

4 Invitation and member pricing for our popular networking and connection events and sponsorships

4 New Member profile in our email,Salinas Valley Business Journal andSalinasChamber.com

4 Display marketing materials in theChamber lobby

4 Subscription to Salinas ValleyBusiness Journal

4 Post events to our calendar and job listings on SalinasChamber.com

4 Post Local Deals on SalinasChamber.com and the Save Local Now™ mobile application through our partnership withSave Local Now™

4 Free listing on the Salinas Valley Chamber’s mobile solution through MyChamberApp

4 Member discounts including Office Depot/Office Max

4 Free 2’x4’ banner from Snow Signs*

4 Receive Trusted Member Plaque or decal to display at your business

4 Electronic Member badge can be added to your company’s website

* Restrictions may apply.

BU

SIN

ESS

Develop your networkand get connected.

Valued at $1106

This membership is not available for businesses with more than 25 employees.

All offers subject to change and availability. Other restrictions apply.

Why be a Business Member of the Sa l ina s Va l l e y Chamber? Better connections, to start. Build relationships with other businesses — and the community — with this essential membership.

MARKETING & VISIBILITY o Online listings on SalinasChamber.com

with map link and link to your company’s web site

o Business referrals exclusively to

members Display marketing materials in the Chamber lobby

o Eligible for advertising in Salinas Valley Business Journal and SalinasChamber.com o Post jobs and Hot Deals on

SalinasChamber.com

o Post events to our calendar on SalinasChamber.com

BUSINESS MEMBERSHIP Annual Investment: $359

Value: $1,106

This membership is not available for businesses with more than 25 employees

Carol deLeon WarpHire

“I have been able to meet and

network with local businesspeople.

Chamber mixers showcase a

local business and give members a chance to meet the owners and

visit their establishment.”

BENEFITS & SERVICES

o Subscription to Salinas Valley Business Journal o Office Depot discounts o Invitation to our popular connection

events - Networking Events - Monthly Networking Mixers

o New Member mentions by email, Salinas Valley Business Journal and SalinasChamber.com Member pricing for chamber events and sponsorships

“I have beenable to meet andnetwork with localbusinesspeople at Chamber events.Mixers showcase alocal business and give members a chance to meet the owners and visit their establishment.”

All offers subject to change and availability. Other restrictions apply.

Why be a Business Member of the Sa l ina s Va l l e y Chamber? Better connections, to start. Build relationships with other businesses — and the community — with this essential membership.

MARKETING & VISIBILITY o Online listings on SalinasChamber.com

with map link and link to your company’s web site

o Business referrals exclusively to

members Display marketing materials in the Chamber lobby

o Eligible for advertising in Salinas Valley Business Journal and SalinasChamber.com o Post jobs and Hot Deals on

SalinasChamber.com

o Post events to our calendar on SalinasChamber.com

BUSINESS MEMBERSHIP Annual Investment: $359

Value: $1,106

This membership is not available for businesses with more than 25 employees

Carol deLeon WarpHire

“I have been able to meet and

network with local businesspeople.

Chamber mixers showcase a

local business and give members a chance to meet the owners and

visit their establishment.”

BENEFITS & SERVICES

o Subscription to Salinas Valley Business Journal o Office Depot discounts o Invitation to our popular connection

events - Networking Events - Monthly Networking Mixers

o New Member mentions by email, Salinas Valley Business Journal and SalinasChamber.com Member pricing for chamber events and sponsorships

AT

A G

LA

NC

E Find the membershiplevel that works

best for you

Proudly demonstrate

that your company

believes in building our community.

• Representation on Stakeholder’s wall

• Permanent logo on SalinasChamber.com

• Company profile in the Salinas Valley

Business Journal

Increase your marketing

and visibility through the Chamber.

• Enhanced lisitngon SalinasChamber.

com including photos & videos to promote

your business

• 45 day banner ad on SalinasChamber.com

• Free or discounted marketing options

Develop your network and

get connected. Build

relationships that will grow your business.

• Online listing on SalinasChamber.comincreases your search

engine results

• Free 2’x4’ banner

• Office Depot discounts

• Attend most mixers and workshops for

FREE

You join the Chamber

because you want to support

the work we do for the

community.

• Additional locations included (up to 2)

• Ticket to AnnualAwards Luncheon

• Three monthbanner ad on

SalinasChamber.com

Perfect for companies that are concerned

with regulations and policies

that affect local business.

• Additonal businesses,

locations or branches (up to 3)

• Two tickets to the Leadership Council

Luncheon

STAKEHOLDER

Our strongest financial backers support the Chamber’s efforts to build a strong local

economy and a great place to live.

$5,000EXECUTIVE

Best choice for more established businesses that have the resources

to support our public policy efforts. Connect

to peers who shareyour leadership.

$2,500PREMIUM

Best choice for you to get involved and

have an impact on our commnity.

$1,250MARKETING

Best choice for young businesses focused on marketing and growth.

$675BUSINESS

Best choice for businesses that are

just starting out.

$395

Each level of membership includes all the benefits from the levels below.For more detailed information or a complete list of benefits contact the Chamber.

OUR MISSION: We are an association of businesses

organized to build a strong local economy by promoting sound government and an informed membership and community.

Salinas Valley Chamber of Commerce119 E. Alisal StreetSalinas, CA 93901Office 831.751.7725Membership 831.585.1287Fax 831.424.8639membership@SalinasChamber.comwww.SalinasChamber.com