Membership Engagement through events

“Our journey in 2014”

Mission: To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community.

AVA Staff Meeting – August 2014 Kandy Musgrave – National Events Manager

Mission - Events

• Maximise the number of people attending our events– Deliver the best value to our

members– Attract, recruit and retain non-

members

AVA Strategic plan – member engagement

Key focus areas: speaking out, members and strong organisation.

Membership engagement:“prioritises the needs of members, ensuring they

understand AVA’s role and they value they receive as a member.

We also want to provide new and effective ways for members to engage with the association and each

other”.

Where have we been in 2014?• 20 – 2 days+ events• 30 + webinars• Plus workshops and branch

meetings• Reached over 3,200 veterinary

professionals

Major Conferences

2,790Paid

delegates

What was new?• Updated event scheduling policy

– improved spread in the AVA events calendar– Sponsors what to know what is on well in advance

What was new?

• Online registration– E-touches - 16 events in 2014; 11 in 2013 –

savings for ASAVA and Bain Fallon - $28,000– iMIS training – smaller events – branch meetings –

coming soon

• Financial/Board outcomes report – 2 days plus+– Consistent and accurate reporting– Due once monthly accounts are finalised

Listening to sponsor feedback

• Still too many events• Can’t support them all• Need to know minimum 12

months in advance so we call allocate budget and resources

Gaps

• Accurate Data Collection – Financial outcomes – Who are our paid delegates – member vs non

member; conversion rates– Frequency– Who is not coming to events and why etc etc

• Automation – etouches, iMIS• Strategic Events Plan

Objectives: Develop a 3 year strategic Gaps: 3 year strategic events plan

Need to look at conferencing across the whole of the AVA – where do we want to be

Deliver best value to members Attract, recruit and retain non-members Provide targeted CPD for all our members

Strategic events planWe need to work together and get more strategic

– End January 2015 all groups to submit all event requests for 2016 – month and location.

– Pricing research project – sponsorship, trade and registration fees

– Competitor analysis

Thank you for a great year

New AVA family member: Jax Connolly