Membership brochure

Membership brochure

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bership brochure2

Membership brochure 3

Contents

Introduction 4

Our membership schemes 5

West Midlands’ priorities 6

Our enabling themes 7 - 8

Our standard membership scheme 9

Our standard membership networks 9

Our enhanced membership scheme 10

Our enhanced membership services 11

Our corporate partnership scheme 11

Our fees 11

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Introduction The West Midlands Academic Health Science Network (WMAHSN) acts to promote a healthier region in which there is equitable access to high quality, efficient, effective, person-centred care that delivers the best clinical outcomes and patient satisfaction. Its principal role is in facilitating the faster adoption of proven, beneficial innovation. In doing so, the WMAHSN helps realise key objectives within the NHS Five Year Forward View, including narrowing of the health and wellbeing, quality and funding gaps.

This is achieved in a collaborative environment in which partner organisations are mutually supportive and in which the technology-rich West Midlands’ life sciences community is fully integrated and generating additional investment. This enables innovation to spread at scale and pace, making the West Midlands’ population healthier, more productive and less dependent on healthcare services. Showcasing best practice to other regions and countries helps attract inward investment and the improved adoption of innovation benefits the region’s economy by giving its academic institutions and life science partners a competitive advantage.

The aim is that the WMAHSN, its members, partners and the public can celebrate the region’s success as a centre for innovation, health and wealth and also become the first digitally-enabled health economy in England.

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Our membership schemesThe WMAHSN membership scheme was launched on 1 June 2015. All NHS organisations, academic and educational institutions, other public bodies, third sector, life sciences industry and private sector companies within the West Midlands were automatically enrolled as WMAHSN standard members. The participation of private sector organisations based outside the West Midlands is also welcomed.

The WMAHSN standard membership scheme for all WMAHSN stakeholders is funded by NHS England. It is planned for this no-cost membership to continue throughout the NHS England licence period.

From 1 April 2016, WMAHSN offers an enhanced membership scheme, with additional benefits, services and premium access that can give organisations a leading edge. The WMAHSN is also developing a corporate partnership scheme for larger industry members.

These benefits will advantage subscribers in feeding and informing innovation, improving healthcare outcomes and achieving economic growth across the West Midlands.

Simultaneously, members are asked to demonstrate a commitment to WMAHSN, through attendance at events, through the distribution of communications to

employees, promoting the WMAHSN and an innovative culture within their own networks, and submitting items for our communications channels.

Through the implementation of its membership scheme, WMAHSN expects the following benefits to be achieved:

• Engagement with industry at the highest level possible in order to resolve local health economy problems and create markets through a collaborative and solution-focused approach

• Creation of a health economy that is known for best practice in delivering high quality care and economic wealth for its population

• Provision of capacity and practical support to understand the best approach to the adoption of NICE guidelines and technical appraisals

• An increase in the number of regional, home grown and commercialised ideas, from conception through to widespread adoption

• A reduction in time taken to implement innovations that realise greater value and better patient outcomes, experience and service delivery benefits.

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West Midlands’ prioritiesOur membership scheme is designed to deliver four West Midlands-specific priorities.

Long term conditions: a whole system, person-centred approachMany individuals across the West Midlands suffer from conditions that impact on patients, their families or carers for long periods of time. These include asthma, COPD, musculoskeletal diseases, diabetes, obesity and stroke. Improved ways of managing and treating these conditions are needed. The WMAHSN supports the development and roll out of innovations to create a whole system, person-centred approach to the management of such conditions in the West Midlands. Through collaborative partnerships with our members, including the NHS, industry, academia, patients, carers and the public, it is our ambition to improve the care and services provided to patients with long term conditions.

Wellness and prevention of illnessThe NHS Five Year Forward View covers areas such as disease prevention, service integration and flexible models of service delivery tailored to local populations and needs. WMAHSN is helping the healthcare system to deliver the Five Year Forward View through the promotion of wellness and prevention of illness in the West Midlands population, thereby enabling improved quality of life, increasing productivity and reducing demand on healthcare.

Advanced diagnostics, genomics and precision medicineWMAHSN promotes the use of advanced diagnostics and the development of genomics to precisely target treatments for individuals and groups of patients.

Advanced diagnostics, genomics and precision medicine represent a significant change in how care will be designed and delivered in the future and will have significant implications for how education and skills are able to deliver this. For some organisations, this will mean new ways of working involving novel and complex lab procedures, while other staff will be required to counsel patients and families about various different illnesses and new prevention and treatment options. Diagnostics in general will play an increasingly prominent role, in addition to the existing diagnostic challenges posed by seven day working and growth in activity across all forms of imaging and lab-based diagnostics. There is likely also to be development of new roles, and all staff will need a basic level of knowledge in order to be able to manage patient and service user queries.

One of the main mechanisms for delivering this priority is the EIT Health Knowledge and Innovation

Community (KIC), established to tackle healthy living and active ageing in the UK and across the continent.

WMAHSN is a major partner in this consortium of more than 50 core partners and 90 associate organisations of leading businesses, research centres and universities

from EU countries. The West Midlands region is a key component of the KIC, participating alongside Birmingham Science City as a “health economy”

and led locally by the WMAHSN.

One of the main mechanisms for delivering this priority is the West Midlands Genomics Medicine

Centre (WM GMC), one of a number of such centres across the country that are leading the way in

delivering the 100,000 Genomes Project.

The initiative involves the initial collection and decoding of 100,000 human genomes – complete sets of people’s genes – that will enable scientists

and doctors to understand more about specific conditions. The three-year project will transform diagnosis and treatment, particularly for many

patients with rare diseases and some cancers. The WM GMC will deliver up to 18,000 of the total number

of genomes, drawing on its unique population through a collaboration of healthcare organisations.

University Hospitals Birmingham NHS Foundation Trust is the lead partner amongst 18 regional

acute trusts in the WM GMC, with the University of Birmingham as their academic partner. The

collaboration is underpinned by the WMAHSN, which has funded three Genomics Medicine Ambassadors

to help with the programme and the spread of good practice across the region.

One of the main mechanisms for delivering this priority are technology enabled care services (TECS), which are being used to deliver person-centred care for common

long term conditions, including COPD, asthma and diabetes, and to redress adverse lifestyle habits using social media, apps, Skype and telehealth. The service is being promoted to the whole population of the West

Midlands via many of the 22 West Midlands CCGs and some acute hospital and community trusts.

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Mental health crisis careThe priority is a region-wide approach to the effective management of mental health crisis, reducing pressure on the system and improving outcomes.

In the longer term, the priority will work with members across the region to agree priorities for improving mental health crisis care and services, to raise the profile of examples of innovation and to develop new ways of improving quality, effectiveness and efficiency of mental health services in the West Midlands.

Our enabling themesIn order to deliver on these priorities, there are seven enabling themes, all of which offer benefits, networks and opportunities to all WMAHSN members, with premium services and access for enhanced members.

Innovation and adoptionWMAHSN supports members in the West Midlands to overcome historic barriers to adopting innovation by forming closer links between the NHS, industry and academia, investing in trials and promotion and providing practical support to clinicians and managers in building the case for change. The innovation and adoption enabling theme has developed infrastructure to improve the scale and speed of adoption of safe and effective healthcare across the West Midlands, including an Innovation and Adoption Network for all members and a comprehensive Innovation and Adoption Service as part of our enhanced membership.

Digital healthThe introduction of digital technology has brought about massive changes to our lives and the way we interact with other people and organisations. While many industries have embraced digital working,

healthcare has yet to fully capitalise on these opportunities. The digital health enabling theme seeks out innovations that have the potential to improve the health of our population and create wealth within the West Midlands. We are seeking to spread the use of existing technologies and to work with partners in developing new tools and services that benefit the region. Through collaborative partnerships with industry, academia, patients, the public and the NHS, it is our ambition to make the West Midlands the UK’s first truly digital health economy.

One of the main mechanisms for delivering this priority is the Rapid Assessment, Interface and

Discharge (RAID) programme. RAID is a specialist multidisciplinary mental health service, working

within all acute hospitals in Birmingham, for people aged over 16. While this has already spread, the aim is to extend the benefits of the RAID Psychiatric Liaison

model in acute care even further across the West Midlands and beyond. Through its Test Bed funding, the AHSN will develop an enhanced RAID model to

integrate crisis care services into a seamless system to address the complex needs of persons

in mental health crisis.

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Person-centred careThe person-centred care enabling theme will develop and roll out evidence-based innovations that have the potential to enhance care pathways, drive quality improvement, save lives, enhance patient experience, improve the health of our population and generate greater wealth within the West Midlands. Through collaborative partnerships with industry, academia, patients, the public and the NHS, and offering a programme of workshops to all members, we are determined to make the West Midlands the UK’s most advanced region in the application of person-centred care.

Person-centred care is one of the key components, and central to, the WMAHSN’s long-term vision. It is a key ingredient in ensuring a healthier region and excellence in care. It must remain a central tenet to support the future affordability of NHS care. The theme’s Person-centred Care Manifesto presents the service and how it applies to the implementation of evidence-based care pathways, innovation and evaluation of health and social care services. It sets out the key elements of person-centred care, promoting: care professionals’ skills in person-centred care; self management and self care; generating, collating and acting on patient feedback; engaging the public and service users of health and social care in service development and service redesign; sharing of a person’s medical records; empowering service users of health and social care about their own care; patient decision aids and clinical decision support tools; patient safety; and patient-centred evaluation. Alongside other enabling themes, it is a vital component of the WMAHSN’s work, cutting across all themes, priorities and programmes.

Wealth creationThe aim of the WMAHSN is to improve health in conjunction with creating wealth, by delivering improvements in health across each priority programme, making patients more productive, reducing demands on services, freeing up carers, generating economic opportunities through industry collaboration and attracting inward investment.

WMAHSN has an important role in supporting healthcare to increase its contribution to the West Midlands’ economy. WMAHSN is driven by two interrelated imperatives: improving population health and generating economic growth in our region. As a membership organisation bringing

together NHS commissioners and providers, academia and industry, we are uniquely placed to support healthcare in increasing its contribution to the economy.

Clinical trials and evaluationWest Midlands-based NHS organisations, universities and industry conduct clinical research of global significance. The WMAHSN will build on successes to foster an innovative, region-wide culture of optimum engagement in clinical trials at all stages of the translation path from research to practice. Collaboration with key expertise, such as those working in the National Institute for Health Research (NIHR) facilities and other organisations, will provide the opportunity to accelerate the conduct of research and adoption of study findings aligned with the healthcare priorities of the West Midlands. Through collaborative partnerships with industry, academia, patients, the public and the NHS, it is our ambition to make the West Midlands the destination of choice for the conduct of clinical trials.

Patient safetyThe national Patient Safety Collaborative programme was launched in July 2014 to help support large scale change across England. The aim is to improve quality and safety in care and drive down risk of harm through the creation of an open and transparent culture that allows continual, system-wide improvements in safety.

The West Midlands Patient Safety Collaborative, hosted by the WMAHSN, aims to improve safety and continually reduce avoidable harm by supporting organisations in working together to develop, implement, share and spread proven safety practice and interventions that are based on rigorous, evidence-based scientific methodologies. The collaborative focuses on co-design and co-production with members and the spread of successful innovative approaches through a networked approach.

Education and skillsWith around 126,000 staff performing over 300 different types of jobs across 51 different NHS employers, as well as a huge range of private and third sector care providers, the West Midlands’ healthcare sector requires a robust workforce planning process to ensure that it has staff in the right numbers, with the right skills and the right values and behaviours, to deliver high quality care.

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This theme also recognises the importance of skills and knowledge among patients and the wider population, the people commissioning and delivering healthcare and the industries that support them. We work in close partnership with Health Education England, working across the West Midlands to realise mutually important goals.

Our standard membership schemeAll NHS organisations, academic and educational institutions, other public bodies, third sector, life sciences industry and private sector companies within the West Midlands are automatically enrolled as WMAHSN standard members. The participation of private sector organisations based outside the West Midlands is also welcomed.

The fee for WMAHSN standard membership scheme is covered by NHS England and so remains at no cost for all WMAHSN stakeholders. WMAHSN intends to deliver this no cost standard membership scheme for all of its stakeholders until the end of its NHS England licence. It provides:

• Access to all WMAHSN expert networks as below• Access to the opportunities for innovations process.

By opportunities for innovation, we mean identifying something for which there is evidence that it is working elsewhere in a different region, industry or setting that has proven benefits from that approach, product or service, which is not yet widely adopted in the healthcare and social setting or is at an early stage of innovation, such as completed pilot, or has patchy take-up. We want to hear from industrial, healthcare, academic and third sector partners who can work with us on rolling out such innovative solutions, models and technologies to address the challenges faced by the local health economy. Alternatively, the process encourages innovative solutions to gaps in current provision in the NHS or social care in the West Midlands. Proposals should have relevance to the WMAHSN’s enabling themes and priorities, and deliver better health and economic outcomes for the region. At its most basic, the scheme operates to deliver at least the same level of care at reduced cost or even better care for the same or reduced cost

• A suite of communications, including the monthly newsletter, website, news, articles and event alerts• Opportunities to attend WMAHSN events or workshops• Advertising opportunities and sponsorship and exhibition packages• Use of the WMAHSN standard membership logo for your website, publications and other communications.

Our standard membership networksThese seven networks are available for all members and contribute to the delivery of our four regional priorities.

Innovation and Adoption Network • Facilitated interactive learning networks focusing on service design and delivery, for providers, academics, industry and commissioners

• Standard membership access to the Meridian online health innovation platform, which will support the West Midlands’ innovation ecosystem, assisting health, academic, commercial and industrial stakeholders. Meridian provides the infrastructure to support a collaborative approach to resolving clinical and service challenges, in order to improve patient experience, along with creating regional health and wealth benefits

• Standard membership access to the EIT Health KIC networks.

Digital Health Network - WIN The West Midlands Health Informatics Network (WIN) supports NHS and affiliated healthcare organisations in adopting information technology solutions to transform the care they provide for their patients. It connects health informatics experts, professionals and enthusiasts across geographical, organisational and professional boundaries to work towards the goal of achieving effective, efficient and high quality healthcare in West Midlands.

Person-centred Care Network This brings together a network of champions who have delivered evidence-based innovations and change at a local level and offers support to all member organisations through the provision of a supported network focusing on minimising the risks relating to long term conditions, minimising unwarranted variation on a population-wide basis, encouraging quality improvement in delivery of care and developing action learning underpinned by the principles of person-centred care. The network offers access to online resources and toolkits, case studies setting out how change has been made at a local level, examples of QIPP plans, a series of evidence-based best practice educational workshops, CCG Intelligence packs, free use of the Musculoskeletal Patient Reported Outcome Measure, four free ‘Manage Your Health’ apps, the staying independent online checklist and on site demos with the Clinical Telehealth Facilitator.

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Wealth Creation NetworkThe Wealth Creation Network encompasses several components:

The Commercial Hub The Commercial Hub is based at the Institute of Translation Medicine (ITM) at the Queen Elizabeth Hospital site in Birmingham. It offers:

• Facilitated industry innovation networking activity

• A clear regional gateway for life sciences and healthcare industry engagement

• Life sciences and healthcare economic development and growth, on behalf of the ITM itself, the West Midlands Combined Authority and Birmingham Health Partners (BHP), as well as for all stakeholders across the region

• Generic access for industry into the ITM, BHP and the West Midlands’ regional clinical and academic infrastructure

• Industry and private sector access to the region’s Meridian online health innovation platform

• Marketing of West Midlands’ life sciences and healthcare excellence in order to attract foreign and national inward investment

• Access to sources of finance, to support SMEs and encourage innovative start up businesses, including the WMAHSN’s SME Innovation Fund, the Creative England Interactive Healthcare Fund, AHSN Small Business Research Initiative (SBRI), the EIT Health KIC Head Start Fund and the EIT Health KIC Proof of Concept Fund.

Wealth creation, incubation, ideation and support: Serendip The ground-breaking Serendip tech incubator, based at Innovation Birmingham’s iCentrum building, will deliver a rich blend of disruptive innovation across four key sectors: Built Environment, Intelligent Mobility, the Internet of Things and Digital Health. WMAHSN is the partner in delivering the Digital Health component, which offers incubation, acceleration and coaching for the digital health industry.

Clinical Trials and Device Evaluation Network The network offers facilitated clinical trials and device evaluation specialist innovation and learning networks.

Patient Safety (Collaborative) Network The network offers facilitated specialist patient safety, innovation and learning networks, including the vitally important drug safety element.

Education and Skills Innovation Network This network offers facilitated education and skills specialist innovation and learning networks.

Our enhanced membership schemeWMAHSN offers an enhanced membership scheme, with additional benefits, services and premium access, in return for a small contribution from organisations should they choose to subscribe or are covered by the subscription of an umbrella organisation, such as a CSU on behalf of all member CCGs sited in the West Midlands. There is no charge for third sector organisations. This will provide subscribers with a series of tools and practical support methodologies to accelerate the adoption of innovative technologies and service approaches, leading to improved healthcare outcomes and economic growth.

As well as all the benefits, features and networks of the standard membership, premium services for the enhanced membership comprise:

• WMAHSN enhanced membership-only services, providing practical advice, support and a range of readymade tools to support providers, commissioners and researchers, as below

• An enhanced communications package, including reduced sponsorship and advertising rates, joint PR opportunities and exhibition spaces

• Use of the WMAHSN enhanced membership logo for your website, publications and other communications.

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Our enhanced membership servicesThese services are only available as part of our enhanced membership package.

Innovation and Adoption Service • Practical advice, support and a range of readymade

innovation tools to support providers, commissioners and researchers in innovative approaches to healthcare commissioning, procurement and delivery

• Full access to the EIT Health KIC innovation communities and the opportunity to bid for innovation funding

• Membership of MidTECH, the NHS Innovation Hub for the West Midlands, worth £5,000 per year. MidTECH is the technology transfer office for the NHS in the region, which offers intellectual property (IP) management, IP exploitation, strategy, policy and process advice, IP awareness and training, access to specialist services and networks - such as assistance with the IP and commercial aspects, patent attorneys, solicitors and design development and prototyping - and project management of funding bids and applications

• Premium access to the Meridian online health innovation platform, with a number of full access annual licences, tools and resources which will build an innovation culture within your organisation

• Access to the medicines optimisation component of the service, where co-opted industry health economists and the WMAHSN regional medicines optimisation lead are developing a West Midlands-wide approach to the uptake of NICE recommendations and the adoption of innovative medicines.

Digital Innovation Service for Health (DISH)• Practical advice, support and access to a number of

readymade digital exemplars and data integration tools to support providers, commissioners and researchers in developing digital capability

• A range of readymade digital and data integration tools to support providers, commissioners and researchers

• Practical advice, support and topic-specific ‘how to’ guides

• Access to the EIT Health KIC digital communities and funding opportunities.

Person-centred Care Service• Practical advice, support and a range of readymade

tools to support providers, commissioners and researchers in designing and delivering person-centred care

• Quarterly newsletter with themes such as new approaches to person-centred care, patient engagement, applications to your area of work and a spotlight on different areas – regional, by condition and speciality, profession, organisation and industry applications to your area of work

• Access to primary care implementation team to support discussions regarding implementation of osteoarthritis resources into care pathways

• Osteoarthritis e-book on supported self-management for access by patients

• Enhanced project management and facilitator support for implementing STarT Back in practice, with free training in care pathways and matched treatments for physiotherapists

• Enhanced PPI support to guide innovation and resource development to support implementation

• Free access to webinars of educational workshops • Access to action learning sets (online or facilitated face-

to-face as required) to support learning from educational workshops, with opportunities for change champions to ‘meet’ person-centred care implementation colleagues via online action learning sets

• Access to the EIT Health KIC person-centred care communities and funding opportunities.

Our corporate partnership schemeThe WMAHSN is currently developing a corporate partnership scheme for larger industry members.

Those companies who feel their innovation, research and development strategies are best aligned with the WMAHSN’s priorities and enabling themes will be given the chance to be corporate partners and receive real-time West Midlands’ market intelligence and knowledge, along with an opportunity to raise their companies profile through a series of jointly branded, much-publicised events, meetings and publications.

Our feesStandard membershipAs the standard membership scheme is subsidised by NHS England, there will be no charge for the remaining period of the NHS England licence.

Enhanced membership• Large NHS trust (4000+ employees) £35,000 per annum • Small NHS trust (up to 4000 employees) £10,000 per annum• Commissioning Support Unit £35,000 per annum• University with medical school £15,000 per annum• University without medical school £10,000 per annum

If you are interesting in taking up our offer of enhanced membership or corporate partnership, please contact Tony Davis, Commercial Director,

on tony.davis@wmahsn.org or call 0121 371 8061.