Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director...
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Transcript of Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director...
![Page 1: Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.](https://reader034.fdocuments.in/reader034/viewer/2022052313/5a4d1b657f8b9ab0599afab2/html5/thumbnails/1.jpg)
Membership and Social Media
Phyllis Shurn-Hannah, Northeast Region FSDCurtis Midkiff, SHRM
Director of Social EngagementMay 23, 2013
![Page 2: Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.](https://reader034.fdocuments.in/reader034/viewer/2022052313/5a4d1b657f8b9ab0599afab2/html5/thumbnails/2.jpg)
Social Media Marketing
ITS ALL ABOUT T.R.U.S.T
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The Ultimate Goal of Social Media Marketing
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![Page 6: Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.](https://reader034.fdocuments.in/reader034/viewer/2022052313/5a4d1b657f8b9ab0599afab2/html5/thumbnails/6.jpg)
1. Current Members2. Volunteer Leaders
3. Prospective Members
POTENTIAL AMBASSADORS
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What would you like them to do?Talk...talk...talk.....
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WHEN do you want them to talk?
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![Page 10: Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.](https://reader034.fdocuments.in/reader034/viewer/2022052313/5a4d1b657f8b9ab0599afab2/html5/thumbnails/10.jpg)
Why?
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![Page 12: Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013.](https://reader034.fdocuments.in/reader034/viewer/2022052313/5a4d1b657f8b9ab0599afab2/html5/thumbnails/12.jpg)
T = Transform R = Recognize
U = Unexpected S = Sustain
T = Tell
How do you get T.R.U.S.T?
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Transform the Relationship
T = Transform
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Current Relationship -- Transactional
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Recognize the journey...
R = Recognize
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Recognize the journey...
R = Recognize
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The HR Professionals Journey1. networking2. job seeking
3. sense of community
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Current Relationship -- Transactional
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Provide the Unexpected via social media
U = Unexpected
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What do your members and prospective members expect from
you?
Expectations
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My Unexpected Vacation
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1. Starbuck’s Cards2. Other gift cards
3. Member of the Month Awards4. Social Bring A Member5. Creative Compliments
Suggestions
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Sustain Communications with Members and Prospective
Members
S = Sustain
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Current Relationship -- Transactional
A Little Relationship Advice
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How often do you communicate with your students and
instructors?
S = Sustain
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Current Relationship -- Transactional
A Little Relationship Advice
1. Encouraging Emails
2. Text Messages3. Additional Information
4. How is your stay?
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Now that you have transformed the relationship tell them what you would like them to do....
T = Tell
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1. Post to LinkedIn Groups2. Send tweets about SHRM
3. Post updates via Instagram4. Member Testimonials for Social
6. YouTube testimonials
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T = Transform R = Recognize
U = Unexpected S = Sustain
T = Tell
T.R.U.S.T Recap
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Questions?
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31
THANK YOU FOR ALL THAT YOU DO!!
[email protected]@shrm.org
(Please note that these slides are copyrighted material and may only be distributed to an audience at a SHRM speaker presentation. Further distribution is not allowed, except with permission by SHRM.)