Personalising LCCI’s membership (?) Personalising membership.
Membership
description
Transcript of Membership
![Page 1: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/1.jpg)
MembershipLindsay Groth, Manager
![Page 2: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/2.jpg)
1. Membership Goals
2. Membership 101 + Tools(some of this may sound familiar from last year. )
3. We need YOUR help.
Agenda
![Page 3: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/3.jpg)
Membership Goals
![Page 4: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/4.jpg)
180,000 Members By 2017.
![Page 5: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/5.jpg)
That’s 65 NEW members EVERY DAY. For the next FOUR years.
![Page 6: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/6.jpg)
Progress Report
![Page 7: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/7.jpg)
85,000
85,500
86,000
86,500
87,000
87,500
88,000
88,500
89,000 Paid Members
Recession, Focus on Engagement
Past Membership TrendFocused On Engagement = Declining Membership
![Page 8: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/8.jpg)
Just How Much Engagement?
2003 2005 2007 2008 2009 20110
50,000
100,000
150,000
200,000
250,000
300,000
350,000
189,963
268,477
330,000
Alumni Engagement
![Page 9: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/9.jpg)
Membership Trend
Jul-10
Sep-10
Nov-10Jan-11
Mar-11
May-11Jul-1
1
Sep-11
Nov-11Jan-12
Mar-12
May-12Jul-1
2
Sep-12
Nov-12Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13Jan-14
Mar-14
May-14
83,000
84,000
85,000
86,000
87,000
88,000
89,000
90,000
Paid Members
BuildingBrandAwareness Testing
M’ship Mktg
Past Membership Trend
Recession, Focus on Engagement
![Page 10: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/10.jpg)
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
83,000
84,000
85,000
86,000
87,000
88,000
89,000
90,000 Paid Members
DevelopingFocus onMembership
Recession, Focus on Engagement
BuildingBrand+ M’ship Testing
Past Membership Trend
![Page 11: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/11.jpg)
Membership Trend
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
83,000
84,000
85,000
86,000
87,000
88,000
89,000
90,000
Paid Members
Recession, Focus on Engagement
BuildingBrand+ M’ship Testing
DevelopingFocus on Membership
Present Membership Trend
![Page 12: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/12.jpg)
*As of January 31, 2014
FY14 Performance + FY15 Goals
FY11FY12
FY13
FY14 Projection
August Projecti
on
FY15 Forecast -
20,000
40,000
60,000
80,000
100,000
120,000
140,000
42,900 44,400
64,100 71,600
53,100 56,600
96,459 107,000
116,000
Life Total Annual Total Paid Annual Total Membership
![Page 13: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/13.jpg)
Acquisition – how are we doing?
Digital Media
(ex: Search, Promoted
Posts)
Social Content
Direct Mail
EmailTele-market
In-Person
(ex: Grassroots, Club Events)
12,000 Total New
Memberships (YTD)
![Page 14: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/14.jpg)
Annual 3 Year 5 Year New Grad Recent Grad Parent Comp0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0% 75%
61%
49%
15%
52%48%
34%
74%
63%
51%
15%
51%
40%
29%
FY '12FY '13
Membership Type
Rene
wal
Rat
e
Annual Membership is the anchor
Retention – how are we doing?
Paid = 71% Paid + Free= 61%
![Page 15: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/15.jpg)
Membership 101 + Tools
![Page 16: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/16.jpg)
Who Are We?A Membership Organization
![Page 17: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/17.jpg)
What Do Membership Dues Fund?Everything We Do!
![Page 18: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/18.jpg)
If An Alum Wants To Join…
5-Year $289
Life $1,200
3-Year $189
1-Year $69
Recent Grad $25
![Page 19: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/19.jpg)
Profiles Of Our Alumni …
Members Lapsed NON Donor Lapsed Donor Never
NON Donor Never Donor
Median Age: 56 Life: 62 Annual: 49
45% Female
Median Age: 40
51% Female
Median Age: 54
46% Female
Median Age: 44
48% Female
Median Age: 58
45% Female
44% Michigan 44% Michigan 40% Michigan 46% Michigan 39% Michigan
45% Grad ‘70-’9953% Undergrad
69% Grad >’9071% Undergrad
65% Grad >’8054% Undergrad
60% Grad >’9055% Undergrad31% Grad degree
55% Grad >’8035% Undergrad 28% Grad degree
54% Given $0-$500
63% Given $0-$500
69% Given $0-$500
48% Lapsed 10+ yr
43% Annual 1 yr47% New Grads
56% Lapsed 10+ yr
74% Annual 1 yr
![Page 20: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/20.jpg)
Coming this Fall …Individual Club Alumni Profiles
Membership Webpage for Clubs
![Page 21: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/21.jpg)
In Closing…
![Page 22: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/22.jpg)
We Need Your Help! 180,000 Members By 2017.
1.) Talk about Membership2.) Ask them to join/renew3.) Show the value of membership through events/activities
![Page 23: Membership](https://reader036.fdocuments.in/reader036/viewer/2022062410/56816069550346895dcf9377/html5/thumbnails/23.jpg)
Questions?