Member Recruitment & Retention: Joining and Belonging
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Member Recruitment & Retention: Joining and Belonging August 7, 2013
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Member Recruitment & Retention: Joining and Belonging. August 7, 2013. Agenda & Housekeeping. Part 1: Recruiting new members Part 2: Retaining members Part 3: Information Sharing/Q & A *Please place your phone on mute until the sharing portion of this call. AFP Membership Growth. - PowerPoint PPT Presentation
Transcript of Member Recruitment & Retention: Joining and Belonging
Member Recruitment & Retention:Joining and Belonging
August 7, 2013
Agenda & Housekeeping
Part 1: Recruiting new members
Part 2: Retaining members
Part 3: Information Sharing/Q & A
*Please place your phone on mute until the sharing portion of this call.
AFP Membership Growth
5,400
16,049
24,429 26,34830,477 28,266 28,588 29,546
05,00010,00015,00020,00025,00030,00035,000
1985 1995 2000 2005 2008 2009 2012 2013
Membership Categories
Recruiting New Members: IHQ Assistance
• Online membership toolkit• Membership processing• Monthly email to membership chairs• Installment payment plan • AFPPrintq.com• AFP-Chapter Joint Prospect Mailings• AFP-Chapter Prospect E-mail
campaigns: Contact Demond McWilliams at [email protected]
Recruiting New Members:Ideas that work--IHQ
Set a goal for number of new members
Engage more members in recruitment
Develop your prospect list
The personal ask is the most effective
Financial Benefits of MembershipFINANCIAL BENEFITS OF MEMBERSHIP
Member’s Savings Through our Chapter
•Chapter Educational Meetings (10 per year) $
•Chapter One Day Conference $
•Webinars (2 per year) $
•Course Offerings (Fundamentals, CFRE Review, etc.) $
•Other (job postings) $
TOTAL $
Member’s Savings Through AFP INTERNATIONAL*
•International Conference Registration $370 off early bird rate
•Ready Reference Series (9 Titles) $180
•Resource Center Research $ 50
•Advancing Philanthropy Subscription $100
•HEP Matching Gift screening $ 60
•AFP Webinars (per session) $136
•AFP Compensation and Benefits Survey $ 95
•CFRE Application $160
TOTAL $1181
GRAND TOTAL (Chapter + $1181)
Recruiting New Members:Ideas that work--Chapters
• Member Spotlights
• “How did you hear about us?”
• Intentional networking—hosting strategic conversations
• Scholarships/Discounts
• New Members Orientation
Retention--IHQ
• Begins the moment you get a new member
• The difference between joining and belonging
• Involvement with AFP-International
Retention: Ideas that work --Chapters
• Welcome
• Mentoring/buddy program
• Asking for their involvement
• Asking for their advice
Open Discussion
• What works for your chapter?
• Any questions
Contact Information Joseph Goepfrich, CFRE
Val Lay
Director, Chapter Services, Central U.S.
Chapter Services
800-666-3863
Thank you for all you do for AFP!
