Member Engagement BEST PRACTICE GUIDE · or direct email, of our AIIA membership and distribute the...
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1 Member Engagement BEST PRACTICE GUIDE Welcome to the AllA, Australia’s peak representave body and advocacy group for the ICT industry and the wider technology sector. For over 40 years it has been our mission to create a more favourable business environment for our members, to advocate, promote, represent and grow the ICT industry and to contribute to the prosperity of Australia. We are a not-for-profit organisaon and AllA membership fees are tax deducble (please check with your financial advisor). Our credo is “By Members for Members” which means that everything we do is governed by, and for, our members. However, AllA membership is a bit like gym membership: Just paying your fees and never going will not lead to a good result. Acve engagement is the key to unlocking your membership benefits. This guide is designed to assist you in making the most from your AllA membership for you, your organisaon and all its staff.
Transcript of Member Engagement BEST PRACTICE GUIDE · or direct email, of our AIIA membership and distribute the...
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Member Engagement BEST PRACTICE GUIDEWelcome to the AllA, Australia’s peak representative body and advocacy group for the ICT industry and the wider technology sector. For over 40 years it has been our mission to create a more favourable business environment for our members, to advocate, promote, represent and grow the ICT industry and to contribute to the prosperity of Australia.
We are a not-for-profit organisation and AllA membership fees are tax deductible (please check with your financial advisor).
Our credo is “By Members for Members” which means that everything we do is governed by, and for, our members.
However, AllA membership is a bit like gym membership: Just paying your fees and never going will not lead to a good result. Active engagement is the key to unlocking your membership benefits. This guide is designed to assist you in making the most from your AllA membership for you, your organisation and all its staff.
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Recommendations by Timeline
Recommended Timeframe
First 30 days
Recommended Member Actions Comments
Appoint a key person responsible for our ongoing liaison with the AIIA and introduce to the AIIA
Should be someone not too junior, nor too busy
Nominate a key person to beresponsible for utilising our AIIA membership nationally and introduce to the AIIA
Can be the same person as above but should be someone not too junior or too busy
Provide contact details to the AIIA for key staff in the following areas of our business:• CEO, Finance, Marketing, HR, Sales
Please send details of Name, Role, Email, Phone and Work address, to [email protected]
Review the AIIA Member Pack information; please note that there is a lot of useful information here
The link to the Member Pack is sent to members’ nominated key contact after each annual membership renewal
Make full use of the ‘AIIA Member’ logo on our website, stationery, business cards, quotes, tender submissions and other documents
The ‘AIIA Member’ logo should be used in accordance with the Style Guide in the Member Pack.
Notify our employees, via internal newsletters or direct email, of our AIIA membership and distribute the AIIA selfregistration guide, and a list of entitlements to your staff
Internal communication via yourMarketing or Corporate Communications teams
Devise an AIIA engagement plan for our staff in all states and territories, for sales and marketing representatives, and for our executive team
Assistance from the AIIA is available, please contact the AIIA at [email protected]
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Recommended Timeframe
30 to 60 days
Recommended Member Actions Comments
Introduce our Sales and Marketing staff to their local AIIA state or territory councils
Up to date information on council teams can be obtained from the AIIA
Check with the AIIA on which of our staff have registered to access the memberonly content on the AIIA website and to receive the weekly CEO newsletter and event notifications
The AIIA can advise which staff have registered – contact [email protected]
Append our company logo and a brief description of services to our web page on the AIIA website
Information on how to do this is available from the AIIA Member Pack or contact [email protected]
Review Special Interest Groups and identify which align with the interest of our company and our staff
Information on the range of SIGs is available on the AIIA website.
Review member-exclusive discount offers on the AIIA knowledge and services portal at AIIA.Biz
Particularly relevant for SME AIIA members, see www.aiia.com.au
HR department to review the AIIA salary survey, Health Insurance and discounted Employee Benefits offers
See www.aiia.com.au and Salary Survey
60 to 90 daysEnsure that all relevant staff haveattended at least three local AIIA events
Some AIIA members KPI their staff onthis item to ensure positive engagementand utilisation of the AIIA membership
Nominate representatives to participate in one or more of the 20+ AIIA Special Interest Groups nationally
Check with the relevant AIIA Council on what is available and relevant to you, contact information is available from the AIIA website
Marketing department to create budget for corporate sponsorship of AIIA events, either locally or nationally
Check with the AIIA for availability and pricing
90 to 120 daysConsider nominating your CEO to AIIA Board elections
AIIA Board elections are usually held in October each year – see the AIIA website
Consider nominating our staff to state/territory Council elections
AIIA state/territory Council elections are held in November each year – see the AIIA website
Consider raising our corporate profile through participation in the AIIA iAwards, either• by nominating a project• by volunteering as a judge• through corporate sponsorship
See www.iawards.com.au for more information
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Recommended Timeframe
6 months
Recommended Member Actions Comments
Review our engagement results and satisfaction organisation-wide and address as required
Assistance from the AIIA is available, please contact [email protected]
Reduce our membership fee through participation in the AIIA New Member referral programme
Significant membership fee discounts areavailable to you if you successfully refer a new member to the AIIA -more information is available on the AIIA website
Collate a summary of benefits received nationally from your AIIA membership to date for our own review
Assistance from the AIIA is available [email protected]
Check that senior management is aware of our AIIA engagements to date nationally
Utilise your internal communications
9 monthsAgree to renew our AIIA membership and confirm with the AIIA our membership fee level for the next renewal period
AIIA will send us a reminder three months prior to our renewal date, please liaise with the AIIA at [email protected]
10 monthsCollate a summary of benefits received nationally from your AIIA membership to date for our own review
Assistance from the AIIA is available [email protected]
Check that senior management is aware of our AIIA engagements to date nationally
Utilise your internal communications
11 monthsClaim a 3% discount and remain a financial member by settling our renewal invoice early
Check with your accounts payable team to ensure timeliness of our payment
12 months +Repeat the above steps
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Recommendations by Stakeholder
Our Teams
Our Executive Team
Recommended Stakeholder Engagements
• Communicate our AIIA membership to our executive team• Ensure high awareness of both our entitlements and of our high expectations on our own
engagement with the AIIA nationally• Understand and execute the engagement plan• Remain abreast of benefits received from the AIIA membership• Communicate with the AIIA on any matters arising from our membership• Authorise the renewal of our AIIA membership
Our Sales Teams• Create awareness by communicating our AIIA membership to all sales teams nationally• Ensure high awareness of both our entitlements and of our executives’ expectations on sales
teams’ engagement with the AIIA nationally• Drive success by developing, understanding, executing and reporting against the engagement plan• Gain important relationships and insight by joining a relevant AIIA Special Interest Group (SIG)
(20+ groups nationally)• Encourage familiarisation of the AIIA by targeting a minimum of three event attendances to AIIA
events in the relevant states and territories within the first six months of our AIIA membership• Ensure all sales representatives and their managers have a user account for the AIIA website to
o be alerted to AIIA eventso gain access to the member-only contento be kept informed by the AIIA CEO newsletter
• Communicate with the AIIA on any matters arising from our membership
As mentioned above, at the AIIA we often compare AIIA membership to gym membership insofar as just paying your membership fees and never going will not lead to a good result. Member engagement is the key to extracting maximum benefits from your AIIA membership. The following matrix is designed to clarify how the various parts of your organisation can benefit from the AIIA membership:
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Our Teams
Our Marketing Teams
Recommended Stakeholder Engagements
• Create awareness by communicating our AIIA membership, its benefits and entitlements, and executive expectations internally to all staff
• Raise our own thought leadership and brand awareness by creating budget for corporate sponsorship of AIIA events and the iAwards
• Distribute the AIIA guide on how to self register on the AIIA website so that all relevant staff cano be alerted to AIIA eventso gain access to the member-only contento be kept informed by the AIIA CEO newsletter
• Communicate with the AIIA on any matters arising from our membership
Our HR Team• Gain deep insight by subscribing to the AIIA salary survey• Provide staff benefits by communicating staff entitlements to discounted Health Insurance and
other Employee Benefits offers that are available from the AIIA Member Benefits Portal at www.aiia.com.au/membership
• Raise our profile by appending to our free web page on the AIIA website our company logo and a brief description of our services
• Communicate with the AIIA on any matters arising from our membership
Our State and Territory Sales Executives• Gain important relationships and insight by joining a relevant AIIA Special Interest Group (SIG)
(20+ groups nationally)• Make new contacts and gain insights by participating in minimum of three AIIA events in the first
six months of AIIA membership
Our Vertical Market Sales Executives• Gain important relationships and insight by joining a relevant AIIA Special Interest Group (SIG)
(20+ groups nationally)• Make new contacts and gain insights by participating in a minimum of three AIIA events within
the first six months of AIIA membership
Our Government Liaison Team• Gain important relationships and insight by joining a relevant AIIA Special Interest Group (SIG)
(20+ groups nationally)
If you have questions regarding your AIIA membership please email [email protected], or contact Peter Strohkorb, GM Membership, at [email protected], or 0411 865 301. We are here to help you receive the most out of your membership.
