Member Benefit Draft - The Vision Council · 7 sub-reports: SV, MF, PAL, A-R Coated, Photochromics,...

VisionWatch – The Vision Council Member Benefit Report September 2016

Total VisionWatch annual sample size is approximately 110,000 respondents

Q3 2016 Vision Council Vision Watch Member Benefit Report

Subject/Topic Page/Slide

MARKET OVERVIEW CHARTS:

ALL Types Retail 10 11 12 13

ALL OPTICAL Retail Only 14 15 16

ALL INDEPENDENT OPTICAL Retail Only 17 18 19

GENERAL VISION CORRECTION CONTENT: Number of Americans Currently Wearing Any Form of Vision Correction 20

Percentage of Americans Currently Wearing Any Form of Vision Correction 21 22

Types of Vision Correction Currently in Use by Gender and Age 23

Percentage of Adults Currently Using Vision Correction Vision Correction 1A 1B 1C

Number of Adults Currently Using Vision Correction Vision Correction 1G 1H 1I

Current Need for Any Form of Vision Correction Vision Correction 5A 5B 5C

Reasons For Not Using Vision Correction Even Though it is Needed Vision Correction 6A

Number of Adults having an Exam in the Past Six Months Vision Correction 7A 7B 7C

When Last Bought a New Pair of Prescription Eyeglasses Vision Correction 10A 10B 10C

Complete Prescription Eyeglasses or Just Lenses Vision Correction 11A 11B 11C

Number of Pairs of Prescription Eyeglasses Vision Correction 12A 12B 12C

When New Pair of Prescription Eyeglasses or New Set of Eyeglass Lenses Bought by Likelihood of Buying a New Set of Lenses for Prescription Eyeglasses within the Next 6 Months Vision Correction 16A

When Last Bought a New Pair of Readers Vision Correction 18A 18B 18C

Number of Readers Have or Regularly Use Vision Correction 19A 19B 19C

Number of Pairs of Regular Sunglasses In Regular Use Vision Correction 24A 24B 24C

Likelihood of Buying a New Pair of Regular Sunglasses (Non-Prescription) COSTING $50 OR MORE Within the Next 6 Months Vision Correction 25A 25B 25C

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LENS CONTENT: Total Lenses-Pair Sales 59

Complete Rx Eyeglasses Vs. Just Lenses 60

Total Market Pair Sales By Design 61 62 63

Total Lens Sales in Pairs--By Lens Design 64 65

Total Lens Sales in Pairs--Share of Lens Features 66

Total Lens--Reasons for Lens Choice 67

Total Lens—Most Important Lens Qualities 68

Total Value of Lens Sales in Dollars and Pairs Lenses 1A

Type of Lenses--Pairs Bought Lenses 3A

Type of Lenses Pairs Lenses 4A 4B 4C

Percentage of Total Lens Sales—Photochromic and A-R Lenses 5A 10A

Qualities that were Most Important--12 Month Trend Lenses 13A 13B 13C

Total Lens: Main Reason for Brand Choice By Age and Gender Lenses 15A

Total Lens: All Reasons for Brand Choice by Age and Gender Lenses 15B

FRAME CONTENT: Number of Individuals Currently Wearing Eyeglasses At All 81

Frame Sales Units and Average Retail Price 82 83

Eyeglass Frames--Retail Price Points in Units By Channel 84

Eyeglass Wearers 85 86 87

Refractive Surgery--Number of Who Had an Initial LASIK Procedure 88

Total Value of Frames Sales in Dollars and Units Frames 1A

Total Frames Sales by Channel Frames 3A 3B

Total Frames Sales by Channel—By Age and Gender Frames 3C 3D

Total Frames Sales by Channel—By Income Frames 3E 3F

Total Frames Sales by Channel—By Region Frames 3G 3H

Total Frames Sales by Channel—By Price Point Frames 3I 3J

Type of Frame Material Frames 7A

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PLANO SUNGLASS CHARTS & TABLES:

Adult Sunglasses Channel Report 101

Sunglass Retail Sales Estimates 102 103

Sunglass Retail Sales Growth By Calendar Quarter 104

US Sunglass Retail Dollar Sales By Channel of Trade 105 106 107 108 109

110 111

US Sunglass Sales By Age/Gender 112 113 114 115 116

US Sunglass Sales By Household Income Group 117 118 119 120 121

US Sunglass Sales By Region 122 123 124 125 126

Total Sunglass Sales All Retailers in Each Channel

By Age and Gender 127 128

By Income Group 129 130

$50+ Plano Sunglass Future Purchase Intent Index 131

Total Value of Sunglass Sales in Dollars and Units Plano Sunglasses 1A

Total Sunglass Sales by Outlet Type

Historical Trend Plano Sunglasses 2A 2B

By Age and Gender Plano Sunglasses 2C 2D

By Income Group Plano Sunglasses 2E 2F

By Region Plano Sunglasses 2G 2H

By Price Point Plano Sunglasses 2I 2J

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OTC READERS CONTENT:

Reading Glasses Purchases by Customer Channel 143

Reading Glasses Retail Sales Dollars and Units 144 145

Reading Glasses Retail Sales Growth by Calendar Quarter 146

Reading Glasses Retail Dollar Sales—Top Mass, Drug Stores and Clubs 147 148 149

Reading Glasses Purchases

By Age/Gender 150 151 152 153 154 155

By Annual Household Income 156 157 158 159 160 161

By Census Region 162 163 164 165 166 167

Reading Glasses Retail Sales—Top Mass, Drug Stores and Clubs

By Age/Gender 168 169

By Annual Household Income 170 171

Reading Glasses Unit Sales by Location Type 172

Number of Readers Purchased Per Transaction 173

CONTACT LENS CONTENT:

Contact Lens 1E

Contact Lens 2E

Contact Lens 3E

Contact Lens 4E

Contact Lens 7E

Contact Lens 8E

Detailed use of contact lenses—Trended

Contact lenses worn on one or both eyes--Trended

Reason for wearing contact lenses—Trended

Length of contact lens usage—Trended

Use of toric lenses—Trended

Use of bifocal/multifocal lenses—Trended

Location type of most recent contact lens purchase?--Trended Contact Lens 12E

5

Ever worn contact lenses –Trended

How long ago stopped wearing contact lenses – Trended Likelihood

of starting/returning to wearing contact lenses – Trended

Contact Lens 18E

Contact Lens 19E

Contact Lens 21E

6

VisionWatch is the ONLY source of consumer trends that is designed exclusively for the Optical Industry. 4 times per year, VisionWatch delivers timely and detailed reports. The Vision Council offers member companies a wealth of information that can be used to get ahead of the competition at a 50% discount.

Eyeglass Lens Standard Report: Provides an overview of the lens market in terms of units, dollar volumes and average selling price for single vision, multifocal and progressive lenses. Current and historical trends for the market are given along with retailer shares (10 named outlets/chains). A special focus on desirable lens traits and demographic breakdowns. Includes 7 sub-reports: SV, MF, PAL, A-R Coated, Photochromics, Rx Sun and MVC Lenses. Vision Council Member Price: Annual (4 Reports) $30,000

Eyeglass Frames Standard Report: The frame market divided into minute detail. Current and historical market share trends in units and dollars for retailers (10 named outlets/retailers), brands (25 labels) and manufacturer (13 companies). Usage demographics, brand desirability and market profiles by price point are provided in this report. Vision Council Member Price: Annual (4 Reports) $30,000

Plano Sunglasses Standard Report: Dissects the sunglass market in terms of units and dollars by price point. Provides current and historical information on channel of distribution shares (11 distinct channels), specific retailer shares (15 named outlets/retailers), and brand shares (19 labels). This report is divided into two sections containing identical information; one examining the entire US plano sunglass market and another examining only the high-end sunglass market ($50+ per pair). Vision Council Member Price: Annual (4 Reports) $15,000

Readers Standard Report: Provides users with detailed usage demographics, price levels and channel shares for both the current period and historical periods. Units and dollar shares are provided by channel (6 different channels) and outlet (8 named outlets/retailers). Vision Council Member Price: Annual (4 Reports) $5,000

Refractive Surgery Report: This report provides a comprehensive overview of the refractive surgery market. It supplies figures of the total number of refractive surgery procedures, detailed demographics on who has had a refractive surgery procedure and why they had a procedure. The report also examines, in detail, the outlook and expectations of the American population regarding refractive surgery. Vision Council Member Price: Annual (4 Reports) $30,000

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Contact Lens Standard Report: An in-depth analysis of the contact lens market providing demographics of contact lens users. Provides current and historical unit and dollar information on outlet share (11 named outlets/retailers). Examines the frequency of replacing contact lenses by specific demographics and specific brands. Provides information on online contact lens buying activity. Provides information on how long people have been wearing contact lenses, the likeliness of using contact lenses and the type of contact lenses being used. Vision Council Member Price: Annual (4 Reports) $25,000

Eye Exams Standard Report: An analysis of eye exam behavior and opinions among the US adult population. Current and historical market share trends in the number of adult exams by channel (6 named channels/retailers). Also exams the role and type of insurance used by Americans to help pay for their exams, reasons why people went for a recent exam, reasons why people are NOT getting an exam, exam satisfaction rates, likelihood of getting an exam in the future, and eyewear purchasing activity as a result of getting an eye exam. Information is provided at the topline level (all adult exams) as well as for demographics of recent exam patients (gender, age, income, region and MVC status). Vision Council Member Price: Annual (4 Reports) $15,000

Online Eyeglasses Standard Report: An introduction to the online eyeglass (lenses and frames) retailing environment. Current and historical market share trends in units for retailers (4 named outlets/retailers). Provides information on purchase satisfaction, likelihood of repurchase, the role and type of insurance used by online buyers to help pay for their glasses and the type of lenses purchased. Information is provided at the topline level (all online purchases) as well as for demographics of recent online buyers (gender, age, income, region and price point of frame purchase). Vision Council Member Price: Annual (4 Reports) $12,500

Data Presentation and Analysis Service: Looking for an overview of the vision correction market focused toward your business? Tell us what you are looking for and for a low price a research professional will custom craft a 60 minute presentation to answer your questions and give you a better understanding of the market you depend on. Vision Council Member Price: Starting at $2,500

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I am Interested in Receiving Additional Information About or Ordering:

Eyeglass Lens Report Eyeglass Frames Report

Plano Sunglasses Report Readers Report

Refractive Surgery Report Contact Lens Report

Eye Exam Report Online Eyeglasses Report

Data Presentation and Analysis Service

Please Contact Me:

Name:_______________________________

Company:____________________________

Telephone Number: ____________________

Email Address: ________________________

Please Fax This Page Back to Steve Kodey at 703-740-1095 or email Steve at [email protected]

9

VisionWatch September 2016Vision Care Products & Services

The annual VisionWatch sample size is approximately 110,000 American adult respondents

In Millions 2015/2016 +2.2%

Inflation not taken into consideration

Vision Care Products & Services TrendDollars – Total U.S. Market

All Retail*

$39,385.7 $40,253.3

12ME Sep1512ME Sep16

*All retail includes dollars spent at all retail types at any retail location on the sale of either spectacle lenses (regular Rx and Rx sun),frames, sunglasses (plano only), OTC readers, or revenue earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those US residents 18 and older. Does not include retail dollars spent by/for exams for those 17 years of age and younger.



In Millions

+4.8% +2.6%

+2.7%


+1.5%

+2.7%

-3.6%

+1.9%

Vision Care Products & Services TrendDollars by Product and Service Type – Total U.S. Market

All Retail*

$9,564.9

$12,509.9

$4,583.7 $4,064.5

$837.0

$5,845.3

$1,980.4

$9,705

$12,849

$4,802 $4,171

$860

$5,958

$1,909

Frames Lenses Contact Lenses Sunglasses* OTC Readers Examinations** RefractiveSurgery





In Millions+0.6%

+3.4%

+2.6%


+0.9%+0.7%

+0.8%

-3.2%

73.8682.73

92.30103.50

50.25

113.42

0.94

74.4183.45

95.5 104.07

51.58

114.31

0.908



*All retail includes dollars spent at all retail types at any retail location on the sale of either spectacle lenses (regular Rx and Rx sun), frames, sunglasses (plano only), OTC readers, or revenue earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those US residents 18 and older. Does not include retail dollars spent by/for exams for those 17 years of age and younger.

Vision Care Products & Services TrendUnits by Product and Service Type – Total U.S. Market

All Retail*



Vision Care Products & Services TrendDollar Shares by Product and Service Type – Total U.S. Market

All Retail*

24.3%

31.8%

11.6%10.3%

2.1%

14.8%

5.0%

24.1%

31.9%

11.9%10.4%

2.1%

14.8%

4.7%






In Millions 2015/2016 +2.1%


Vision Care Products & Services TrendDollars – Total U.S. Optical Market

Optical Retail*

$34,137 $34,842.2


*Optical Retail includes dollars spent at all optical locations on the sale of either spectacle lenses (regular Rx and Rx sun), frames, sunglasses (plano only), OTC readers, or revenue earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those US residents 18 and older. Does not include retail dollars spent by/for exams for those 17 years of age or younger. Optical retail includes leased optical spaces in department stores, mass merchandisers with optical locations, optical chains, and independents with optical locations.



In Millions

+2.7%

+4.8%

-0.3% +5.1%


+1.5%

+1.9%

-3.6%

Vision Care Products & Services TrendDollars by Product and Service Type – Total U.S. Optical Market

Optical Retail*

$9,565

$12,510

$3,767

$387 $83

$5,845

$1,980

$9,705

$12,849

$3,948

$386 $88

$5,958

$1,909



*Optical Retail includes dollars spent at all optical locations on the sale of either spectacle lenses (regular Rx and Rx sun), frames, sunglasses (plano only), OTC readers, or revenue earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those US residents 18 and older. Does not include retaildollars spent by/for exams for those 17 years of age or younger. Optical retail includes leased optical spaces in departmentstores, mass merchandisers with optical locations, optical chains, and independents with optical locations.




Vision Care Products & Services TrendDollar Shares by Product and Service Type – Total U.S. Optical Market

Optical Retail*

28.0%

36.6%

11.0%

1.1% 0.2%

17.1%

5.8%

27.9%

36.9%

11.3%

1.1% 0.3%

17.1%

5.5%



*Optical Retail includes dollars spent at all optical locations on the sale of either spectacle lenses (regular Rx and Rx sun), frames, sunglasses (plano only), OTC readers, or revenue earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those US residents 18 and older. Does not include retaildollars spent by/for exams for those 17 years of age or younger. Optical retail includes leased optical spaces in departmentstores, mass merchandisers with optical locations, optical chains, and independents with optical locations.



In Millions 2015/2016 +2.8%


Vision Care Products & Services TrendDollars – Total U.S. Independent Market

Independent Optical Retail*

$17,807.6 $18,306


*Independent Optical Retail includes dollars spent at independent optical locations on either spectacle lenses (regular Rx and Rx sun), frames, sunglasses (plano only), OTC readers, or revenueearned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those U.S. residents 18 and older. Does not include retail dollars spent by/for exams for those 17 years of age and younger. An independent optical location is a location with 3 doors or less that has either a MD, OD, Optician or Optical Retailer on site.



In Millions+3.1%

+4.9%

-0.8% +4.3%


+2.1%+2.4%

Vision Care Products & Services TrendDollars by Product and Service Type – Total U.S. Independent Market


$5,029.3

$6,680.4

$1,821.8

$156.2 $31.8

$4,088.0

$5,133.3

$6,886.7

$1,911.1

$155.0 $33.2

$4,187.0

Frames Lenses Contact Lenses Sunglasses* OTC Readers Examinations**


*Independent Optical Retail includes dollars spent at independent optical locations on either spectacle lenses (regular Rx and Rxsun), frames, sunglasses (plano only), OTC readers, or revenueearned from refractive surgery or eye examinations. This numberdoes not include sunglass clips and reflects the dollars spent only by those U.S. residents 18 and older. Does not include retail dollarsspent by/for exams for those 17 years of age and younger. An independent optical location is a location with 3 doors or less that haseither a MD, OD, Optician or Optical Retailer on site.




Vision Care Products & Services TrendDollar Shares by Product and Service Type – Total U.S. Independent Market


28.2%

37.5%

10.2%

0.9% 0.2%

23.0%

28.0%

37.6%

10.4%

0.8% 0.2%

22.9%

Frames Lenses Contact Lenses Sunglasses* OTC Readers Examinations**


*Independent Optical Retail includes dollars spent at independent optical locations on either spectacle lenses (regular Rx andRx sun), frames, sunglasses (plano only), OTC readers, or revenueearned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects the dollars spent only by those U.S. residents 18 and older. Does not include retail dollars spent by/for exams for those 17 years of age and younger. An independent optical location is a location with 3 doors or less that has either a MD, OD, Optician or Optical Retailer on site.

VisionWatch September 2016Vision Correction

The annual VisionWatch sample size is approximately 110,000 American adult respondents VC1G

In Millions

Vision Correction Usage TrendAmerican Adults Using Any Form of Vision Correction Based on 6 Month Sample

184.4 184.9 185.7 186.4 187.4 188.7 188.7 188.9 189.6

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESept16


The annual VisionWatch sample size is approximately 110,000 American adult respondents VC1G

Vision Correction Usage TrendShare of American Adults Using Any Form of Vision Correction by Gender and Age

75.9%

73.2%

78.5%

61.0%

63.1%

86.2%

90.5%

76.1%

72.9%

79.3%

60.6%

62.2%

86.0%

91.6%

Total

Male

Female

18 to 34

35 to 44

45 to 54

55+



The annual VisionWatch sample size is approximately 110,000 American adult respondents VC1J&1I

Vision Correction Usage TrendShare of American Adults Using Any Form of Vision Correction by Household Income and Census

Region

75.9%

74.6%

77.3%

77.2%

74.5%

79.6%

74.0%

76.1%

74.9%

77.4%

77.4%

74.6%

79.6%

74.4%

Total

Less than $60K

$60K or greater

Northeast

South

Midwest

West


VisionWatch September 2016Member Benefit Report

12ME Sep16

Vision Correction Usage – Product ProfilePercentage of American Adults Currently Using by Gender and Age

11.9%

12.9%

0.8%

3.8%

24.5%

20.7%

OTC Readers

60.8%

67.8%

53.4%

53.8%

67.7%

77.5%

Male

Female

18 to 34

35 to 44

45 to 54

55 to 64

Eyeglasses

11.4%

20.8%

25.7%

20.8%

15.0%

6.2%

Contact Lenses

OTC Readers 12.4%US population 18+

Contact Lenses 16.2%US population 18+

Eyeglasses 64.4%US population 18+

The annual VisionWatch sample size is approximately 110,000 American adult respondents F-3

VisionWatch Eyewear U.S. StudyOverall initial annual sample size 110,000+ Respondents

VisionWatch Tables Explained:http://www.thevisioncouncil.org/sites/default/files/TVC_VisionWatch_guide.pdf

1411**Vision Correction 1A.

Total Male Female Total 18-34 35-44 45-54 55+

Millions of People 249.1 122.1 127.0 249.1 75.2 43.6 43.3 86.9100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 49.0% 51.0% 100.0% 30.2% 17.5% 17.4% 34.9%

Currently wear Eyeglasses at all 160.4 74.2 86.2 160.4 40.1 23.5 29.4 67.464.4% 60.8% 67.8% 64.4% 53.4% 53.8% 67.7% 77.5%

100.0% 46.3% 53.7% 100.0% 25.0% 14.6% 18.3% 42.0%Currently wear Readers at all 30.9 14.5 16.4 30.9 0.6 1.7 10.6 18.0

12.4% 11.9% 12.9% 12.4% 0.8% 3.8% 24.5% 20.7%100.0% 46.9% 53.1% 100.0% 2.0% 5.4% 34.4% 58.1%

Currently wear Sunglasses at all 214.4 101.7 112.7 214.4 65.2 38.8 38.3 72.086.1% 83.3% 88.7% 86.1% 86.7% 89.0% 88.4% 82.9%

100.0% 47.4% 52.6% 100.0% 30.4% 18.1% 17.9% 33.6%Currently wear Contact lenses at all 40.3 13.9 26.4 40.3 19.3 9.0 6.5 5.4

16.2% 11.4% 20.8% 16.2% 25.7% 20.8% 15.0% 6.2%100.0% 34.5% 65.5% 100.0% 47.9% 22.5% 16.1% 13.5%

Currently wear Rx Sunglasses at all 29.5 14.0 15.5 29.5 6.0 4.6 5.5 13.311.8% 11.5% 12.2% 11.8% 8.0% 10.7% 12.8% 15.3%

100.0% 47.4% 52.6% 100.0% 20.4% 15.8% 18.8% 45.0%

12 Months up to September 2016 Percentage of adults currently wearing by age and gender



1411**Vision Correction 1B.

TotalUp to $60K

$60K and Over

Millions of People 249.1 124.3 124.8100.0% 100.0% 100.0%100.0% 49.9% 50.1%

Currently wear Eyeglasses at all 160.4 78.4 82.064.4% 63.1% 65.7%

100.0% 48.9% 51.1%Currently wear Readers at all 30.9 14.5 16.4

12.4% 11.6% 13.2%100.0% 46.8% 53.2%

Currently wear Sunglasses at all 214.4 103.9 110.586.1% 83.6% 88.5%

100.0% 48.5% 51.5%Currently wear Contact lenses at all 40.3 16.0 24.3

16.2% 12.8% 19.5%100.0% 39.6% 60.4%

Currently wear Rx Sunglasses at all 29.5 11.0 18.511.8% 8.9% 14.8%

100.0% 37.4% 62.6%

12 Months up to September 2016Percentage of adults currently wearing by income group



1411**Vision Correction 1C.

Total Northeast South Midwest West

Millions of People 249.1 44.3 92.4 53.3 59.0100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.8% 37.1% 21.4% 23.7%

Currently wear Eyeglasses at all 160.4 29.7 59.4 34.5 36.864.4% 66.9% 64.3% 64.7% 62.4%

100.0% 18.5% 37.0% 21.5% 23.0%Currently wear Readers at all 30.9 5.8 11.4 6.5 7.2

12.4% 13.1% 12.3% 12.1% 12.3%100.0% 18.8% 36.9% 20.9% 23.4%

Currently wear Sunglasses at all 214.4 37.6 79.7 45.7 51.386.1% 84.8% 86.3% 85.8% 87.0%

100.0% 17.5% 37.2% 21.3% 23.9%Currently wear Contact lenses at all 40.3 7.2 15.0 9.1 9.0

16.2% 16.2% 16.3% 17.1% 15.2%100.0% 17.8% 37.3% 22.6% 22.3%

Currently wear Rx Sunglasses at all 29.5 5.6 10.2 6.0 7.711.8% 12.6% 11.0% 11.2% 13.1%

100.0% 18.9% 34.6% 20.3% 26.2%

12 Months up to September 2016Percentage of adults currently wearing by region



n= 123,166

1411**Vision Correction 1G.


Millions of People 249.1 122.1 127.0 249.1 75.2 43.6 43.3 86.9100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 49.0% 51.0% 100.0% 30.2% 17.5% 17.4% 34.9%

All using any form of vision 189.6 88.9 100.7 189.6 45.6 27.1 37.3 79.6correction 76.1% 72.9% 79.3% 76.1% 60.6% 62.2% 86.0% 91.6%

100.0% 46.9% 53.1% 100.0% 24.1% 14.3% 19.7% 42.0%

12 Months up to September 2016Number of adults using any form of vision correction by age and gender (millions)



n= 123,166

1411**Vision Correction 1H.

TotalUp to $60K

$60K and Over

Millions of People 249.1 124.3 124.8100.0% 100.0% 100.0%100.0% 49.9% 50.1%

All using any form of vision 189.6 93.1 96.5correction 76.1% 74.9% 77.4%

100.0% 49.1% 50.9%

12 Months up to September 2016Number of adults using any form of vision correction by income group (millions)



n= 123,166

1411**Vision Correction 1I.


Millions of People 249.1 44.3 92.4 53.3 59.0100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.8% 37.1% 21.4% 23.7%

All using any form of vision 189.6 34.3 68.9 42.5 43.9correction 76.1% 77.4% 74.6% 79.6% 74.4%

100.0% 18.1% 36.3% 22.4% 23.2%

12 Months up to September 2016Number of adults using any form of vision correction by region (millions)



n= 26,316



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 55.7% 44.3% 100.0% 49.8% 27.7% 10.2% 12.3%

Yes 22.3% 21.3% 23.6% 22.3% 20.3% 21.3% 42.3% 16.0%100.0% 53.2% 46.8% 100.0% 45.4% 26.5% 19.3% 8.8%

Don’t know 14.7% 14.2% 15.4% 14.7% 15.1% 14.5% 13.5% 14.8%100.0% 53.8% 46.2% 100.0% 51.0% 27.3% 9.4% 12.4%

No 63.0% 64.4% 61.1% 63.0% 64.6% 64.2% 44.1% 69.2%100.0% 57.0% 43.0% 100.0% 51.1% 28.3% 7.1% 13.5%

12 Months up to September 2016Current need for any form of vision correction by age and genderAsked of all respondents not using any form of vision correction



n= 26,316


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 52.5% 47.5%

Yes 22.3% 24.3% 20.1%100.0% 57.2% 42.8%

Don’t know 14.7% 15.5% 13.9%100.0% 55.2% 44.8%

No 63.0% 60.2% 66.0%100.0% 50.2% 49.8%

12 Months up to September 2016Current need for any form of vision correction by income groupAsked of all respondents not using any form of vision correction



n= 26,316



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 16.8% 39.5% 18.3% 25.4%

Yes 22.3% 21.8% 21.8% 23.3% 22.7%100.0% 16.4% 38.7% 19.1% 25.9%

Don’t know 14.7% 15.6% 14.5% 14.2% 14.8%100.0% 17.9% 39.0% 17.6% 25.6%

No 63.0% 62.6% 63.7% 62.5% 62.4%100.0% 16.7% 40.0% 18.1% 25.2%

12 Months up to September 2016Current need for any form of vision correction by region

Asked of all respondents not using any form of vision correction



n= 6,765



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 53.2% 46.8% 100.0% 45.4% 26.5% 19.3% 8.8%

Haven’t gotten around to it yet 37.8% 36.5% 39.4% 37.8% 38.8% 39.4% 31.3% 42.4%100.0% 51.3% 48.7% 100.0% 46.5% 27.6% 16.0% 9.9%

Don’t like the idea of wearing glasses 17.5% 18.4% 16.5% 17.5% 19.1% 16.6% 13.4% 20.9%100.0% 56.0% 44.0% 100.0% 49.5% 25.2% 14.8% 10.5%

My eyes aren’t too bad yet 35.7% 38.1% 32.9% 35.7% 38.3% 35.4% 26.8% 42.9%100.0% 56.9% 43.1% 100.0% 48.7% 26.2% 14.5% 10.6%

I think using glasses would make my 5.5% 6.0% 4.8% 5.5% 6.9% 4.3% 3.8% 5.2%eyes worse 100.0% 58.7% 41.3% 100.0% 57.5% 20.8% 13.5% 8.3%I think it will cost too much 31.3% 28.5% 34.5% 31.3% 35.4% 31.2% 25.9% 22.5%

100.0% 48.4% 51.6% 100.0% 51.3% 26.4% 16.0% 6.3%I have other problems that are more 9.4% 8.7% 10.1% 9.4% 8.8% 10.8% 8.5% 9.8%important to take care of 100.0% 49.3% 50.7% 100.0% 42.5% 30.7% 17.6% 9.2%I don't have an eye doctor 20.4% 19.1% 21.9% 20.4% 24.0% 20.4% 15.5% 13.1%

100.0% 49.9% 50.1% 100.0% 53.2% 26.4% 14.7% 5.6%Other 7.2% 6.8% 7.8% 7.2% 6.0% 6.6% 6.8% 16.1%

100.0% 49.8% 50.2% 100.0% 37.9% 24.3% 18.1% 19.6%Don’t know 1.9% 1.9% 1.9% 1.9% 1.7% 1.9% 1.8% 3.9%

100.0% 53.6% 46.4% 100.0% 38.9% 25.9% 17.6% 17.6%

12 Months up to September 2016All reasons for not using any form of Vision Correction

even though it is needed - by age and genderAsked of all respondents not using any form of vision correction even though it is needed



n= 92,681


Total Male Female Total 18-34 35-44 45-54 55+100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 49.0% 51.0% 100.0% 30.2% 17.5% 17.4% 34.9%

Had eye exam less than 22.9% 22.8% 23.1% 22.9% 20.8% 19.8% 22.0% 26.8%6 months ago 100.0% 48.7% 51.3% 100.0% 27.3% 15.1% 16.7% 40.8%

12 Months up to September 2016Number of adults having had an eye exam by age and gender



n= 92,681


TotalUp to $60K

$60K and Over

100.0% 100.0% 100.0%100.0% 49.9% 50.1%

Had eye exam less than 22.9% 20.9% 24.9%6 months ago 100.0% 45.6% 54.4%

12 Months up to September 2016Number of adults having had an eye exam by income group



n= 92,681


Total Northeast South Midwest West100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.8% 37.1% 21.4% 23.7%

Had eye exam less than 22.9% 23.1% 22.5% 23.2% 23.3%6 months ago 100.0% 18.0% 36.4% 21.6% 24.0%

12 Months up to September 2016Number of adults having had an eye exam by region



n= 81,499



Total 14.2% 15.0% 13.5% 14.2% 14.0% 15.5% 16.3% 12.9%100.0% 46.3% 53.7% 100.0% 25.0% 14.6% 18.3% 42.0%

Within the last month 1.6% 1.6% 1.7% 1.6% 1.4% 1.6% 2.0% 1.6%100.0% 44.1% 55.9% 100.0% 21.0% 14.6% 22.5% 41.8%

1 to 2 months ago 2.4% 2.5% 2.3% 2.4% 2.4% 2.6% 2.5% 2.2%100.0% 48.2% 51.8% 100.0% 25.1% 16.0% 19.5% 39.4%

2 to 3 months ago 2.6% 2.8% 2.5% 2.6% 2.8% 2.7% 2.9% 2.4%100.0% 49.8% 50.2% 100.0% 26.7% 15.2% 20.1% 38.0%

3 to 4 months ago 2.6% 2.7% 2.5% 2.6% 2.6% 2.7% 2.9% 2.4%100.0% 48.5% 51.5% 100.0% 24.9% 15.5% 20.6% 39.0%

4 to 5 months ago 1.8% 1.9% 1.7% 1.8% 1.8% 2.1% 2.3% 1.4%100.0% 48.9% 51.1% 100.0% 25.7% 17.0% 23.5% 33.8%

5 to 6 months ago 3.2% 3.5% 2.9% 3.2% 3.1% 3.8% 3.7% 2.9%100.0% 50.9% 49.1% 100.0% 24.1% 17.1% 20.9% 37.8%

12 Months up to September 2016When last bought new pair of prescription eyeglasses by gender and age

Asked of all respondents



n= 81,499


TotalUp to $60K

$60K and Over

Total 14.2% 12.8% 15.6%100.0% 48.9% 51.1%

Within the last month 1.6% 1.5% 1.8%100.0% 43.4% 56.6%

1 to 2 months ago 2.4% 2.2% 2.5%100.0% 45.7% 54.3%

2 to 3 months ago 2.6% 2.4% 2.9%100.0% 44.6% 55.4%

3 to 4 months ago 2.6% 2.3% 2.9%100.0% 43.2% 56.8%

4 to 5 months ago 1.8% 1.6% 1.9%100.0% 43.8% 56.2%

5 to 6 months ago 3.2% 2.8% 3.6%100.0% 43.1% 56.9%

12 Months up to September 2016When last bought new pair of prescription eyeglasses by income group




n= 81,499



Total 14.2% 14.6% 14.1% 13.4% 14.7%100.0% 18.5% 37.0% 21.5% 23.0%

Within the last month 1.6% 1.7% 1.6% 1.6% 1.8%100.0% 18.7% 35.9% 21.0% 24.4%

1 to 2 months ago 2.4% 2.3% 2.3% 2.3% 2.5%100.0% 17.8% 36.7% 21.4% 24.0%

2 to 3 months ago 2.6% 2.8% 2.6% 2.4% 2.8%100.0% 19.6% 37.1% 19.3% 24.1%

3 to 4 months ago 2.6% 2.6% 2.6% 2.5% 2.6%100.0% 18.5% 37.3% 20.7% 23.5%

4 to 5 months ago 1.8% 1.8% 1.7% 1.7% 1.8%100.0% 19.2% 36.3% 20.6% 24.0%

5 to 6 months ago 3.2% 3.5% 3.2% 2.9% 3.3%100.0% 19.9% 37.4% 19.5% 23.2%

12 Months up to September 2016When last bought new pair of prescription eyeglasses by region




n= 22,425



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 51.5% 48.5% 100.0% 29.6% 19.0% 19.8% 31.6%

Complete eyeglasses 89.8% 89.1% 90.5% 89.8% 88.9% 91.1% 92.4% 88.2%100.0% 51.1% 48.9% 100.0% 29.3% 19.3% 20.4% 31.0%

Just lenses 10.2% 10.9% 9.5% 10.2% 11.1% 8.9% 7.6% 11.8%100.0% 55.1% 44.9% 100.0% 32.2% 16.6% 14.8% 36.4%

12 Months up to September 2016Complete prescription eyeglasses or just lenses by gender and age



n= 22,425


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 44.9% 55.1%

Complete eyeglasses 89.8% 87.6% 91.6%100.0% 43.8% 56.2%

Just lenses 10.2% 12.4% 8.4%100.0% 54.6% 45.4%

12 Months up to September 2016Complete prescription eyeglasses or just lenses by income group



n= 22,425



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 18.3% 36.9% 20.2% 24.6%

Complete eyeglasses 89.8% 89.3% 90.1% 90.2% 89.4%100.0% 18.2% 37.1% 20.3% 24.5%

Just lenses 10.2% 10.7% 9.9% 9.8% 10.6%100.0% 19.2% 35.9% 19.4% 25.4%

12 Months up to September 2016Complete prescription eyeglasses or just lenses by region



n= 81,499



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 46.3% 53.7% 100.0% 25.0% 14.6% 18.3% 42.0%

1 pair 63.4% 60.6% 65.8% 63.4% 69.6% 63.6% 61.3% 60.5%100.0% 44.2% 55.8% 100.0% 27.5% 14.7% 17.7% 40.1%

2 pairs 29.4% 31.8% 27.4% 29.4% 26.2% 29.8% 30.9% 30.7%100.0% 50.0% 50.0% 100.0% 22.2% 14.8% 19.2% 43.8%

3 pairs 5.2% 5.6% 4.9% 5.2% 3.2% 4.6% 5.6% 6.4%100.0% 49.6% 50.4% 100.0% 15.5% 13.1% 19.8% 51.6%

4 pairs 1.3% 1.4% 1.2% 1.3% 0.6% 1.3% 1.5% 1.7%100.0% 49.8% 50.2% 100.0% 11.7% 13.9% 20.5% 53.9%

5 pairs 0.3% 0.3% 0.3% 0.3% 0.1% 0.3% 0.2% 0.4%100.0% 42.1% 57.9% 100.0% 12.7% 14.6% 16.2% 56.4%

More than 5 pairs 0.4% 0.3% 0.4% 0.4% 0.3% 0.4% 0.4% 0.4%100.0% 43.3% 56.7% 100.0% 17.7% 17.0% 21.4% 43.8%

12 Months up to September 2016Number of pairs of prescription eyeglasses regularly used by age and gender



n= 81,499


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 48.9% 51.1%

1 pair 63.4% 68.4% 58.6%100.0% 52.7% 47.3%

2 pairs 29.4% 26.6% 32.2%100.0% 44.1% 55.9%

3 pairs 5.2% 3.7% 6.6%100.0% 35.1% 64.9%

4 pairs 1.3% 0.9% 1.7%100.0% 34.5% 65.5%

5 pairs 0.3% 0.2% 0.4%100.0% 29.4% 70.6%

More than 5 pairs 0.4% 0.2% 0.5%100.0% 31.9% 68.1%

12 Months up to September 2016Number of pairs of prescription eyeglasses regularly used by income group



n= 81,499



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 18.5% 37.0% 21.5% 23.0%

1 pair 63.4% 61.8% 64.4% 65.7% 60.8%100.0% 18.0% 37.7% 22.3% 22.0%

2 pairs 29.4% 30.3% 28.9% 27.9% 31.1%100.0% 19.0% 36.3% 20.4% 24.3%

3 pairs 5.2% 5.7% 4.8% 4.7% 5.9%100.0% 20.4% 34.3% 19.3% 26.1%

4 pairs 1.3% 1.5% 1.3% 1.1% 1.4%100.0% 21.5% 35.3% 18.4% 24.8%

5 pairs 0.3% 0.3% 0.3% 0.3% 0.3%100.0% 19.9% 35.1% 21.2% 23.9%

More than 5 pairs 0.4% 0.4% 0.4% 0.3% 0.4%100.0% 19.3% 36.3% 19.0% 25.4%

12 Months up to September 2016Number of pairs of prescription eyeglasses regularly used by region



n= 81,499


TotalExtremely

LikelyVery

LikelyMight or

Might notProbably

NotDefinitely

Not

Total 14.2% 3.8% 5.8% 11.7% 14.9% 17.6%100.0% 4.8% 9.8% 26.1% 33.0% 26.3%

Within the last month 1.6% 0.0% 0.2% 0.7% 1.3% 2.3%100.0% 0.6% 4.8% 16.0% 29.8% 48.8%

1 to 2 months ago 2.4% 0.2% 0.7% 1.4% 2.3% 3.4%100.0% 2.6% 7.0% 24.3% 27.1% 39.1%

2 to 3 months ago 2.6% 0.3% 1.1% 1.8% 3.1% 3.4%100.0% 2.9% 9.6% 19.7% 40.8% 27.0%

3 to 4 months ago 2.6% 0.4% 1.0% 2.1% 2.8% 3.2%100.0% 3.2% 9.5% 19.3% 33.5% 34.5%

4 to 5 months ago 1.8% 0.6% 0.8% 1.7% 2.1% 2.1%100.0% 6.9% 10.5% 18.3% 44.9% 19.4%

5 to 6 months ago 3.2% 2.3% 2.0% 4.0% 3.4% 3.1%100.0% 11.6% 10.4% 25.9% 30.8% 21.3%

12 Months up to September 2016When new pair of prescription eyeglasses or new set of eyeglass lenses, either for yourself or someone else was

bought by likelihood of buying a new set of lenses for prescription eyeglasses within next six months



n= 16,156



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 46.9% 53.1% 100.0% 2.0% 5.4% 34.4% 58.1%

Within the last month 1.4% 1.1% 1.6% 1.4% 0.8% 1.6% 1.6% 1.2%100.0% 39.5% 60.5% 100.0% 1.2% 6.3% 40.2% 52.3%

1 to 2 months ago 1.5% 1.4% 1.6% 1.5% 2.2% 1.8% 1.7% 1.3%100.0% 43.4% 56.6% 100.0% 3.0% 6.7% 39.6% 50.7%

2 to 3 months ago 1.3% 1.3% 1.3% 1.3% 1.1% 1.9% 1.4% 1.2%100.0% 45.4% 54.6% 100.0% 1.8% 8.0% 37.1% 53.1%

3 to 4 months ago 1.0% 0.9% 1.0% 1.0% 1.2% 1.6% 1.0% 0.9%100.0% 46.4% 53.6% 100.0% 2.7% 9.1% 35.3% 52.9%

4 to 5 months ago 0.6% 0.6% 0.6% 0.6% 1.2% 0.9% 0.6% 0.6%100.0% 44.9% 55.1% 100.0% 4.0% 8.0% 33.3% 54.7%

5 to 6 months ago 1.3% 1.3% 1.2% 1.3% 1.9% 1.8% 1.2% 1.2%100.0% 47.8% 52.2% 100.0% 3.1% 7.9% 33.9% 55.1%

12 Months up to September 2016When new pair of readers, either for yourself or someone else was bought by age and gender



n= 16,156


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 46.8% 53.2%

Within the last month 1.4% 1.3% 1.4%100.0% 45.8% 54.2%

1 to 2 months ago 1.5% 1.5% 1.5%100.0% 46.0% 54.0%

2 to 3 months ago 1.3% 1.3% 1.3%100.0% 45.6% 54.4%

3 to 4 months ago 1.0% 0.9% 1.0%100.0% 45.5% 54.5%

4 to 5 months ago 0.6% 0.6% 0.6%100.0% 48.9% 51.1%

5 to 6 months ago 1.3% 1.2% 1.3%100.0% 46.6% 53.4%

12 Months up to September 2016When new pair of readers, either for yourself or someone else was bought by income group



n= 16,156



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 18.8% 36.9% 20.9% 23.4%

Within the last month 1.4% 1.3% 1.4% 1.3% 1.4%100.0% 18.4% 37.2% 20.3% 24.2%

1 to 2 months ago 1.5% 1.7% 1.5% 1.5% 1.4%100.0% 21.1% 36.6% 20.6% 21.7%

2 to 3 months ago 1.3% 1.3% 1.3% 1.4% 1.3%100.0% 18.0% 37.6% 21.9% 22.5%

3 to 4 months ago 1.0% 1.0% 1.0% 1.0% 0.9%100.0% 18.7% 37.2% 21.5% 22.6%

4 to 5 months ago 0.6% 0.6% 0.6% 0.6% 0.7%100.0% 18.9% 35.0% 20.2% 25.9%

5 to 6 months ago 1.3% 1.6% 1.1% 1.2% 1.2%100.0% 24.6% 33.0% 20.0% 22.5%

12 Months up to September 2016When new pair of readers, either for yourself or someone else was bought by region



n= 16,156



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 46.9% 53.1% 100.0% 2.0% 5.4% 34.4% 58.1%

1 pair 24.7% 26.9% 22.7% 24.7% 52.6% 37.4% 25.8% 21.8%100.0% 51.2% 48.8% 100.0% 4.4% 8.2% 35.9% 51.5%

2 pairs 30.2% 32.6% 28.0% 30.2% 32.9% 37.6% 31.6% 28.5%100.0% 50.7% 49.3% 100.0% 2.2% 6.7% 36.0% 55.0%

3 pairs 21.3% 21.2% 21.4% 21.3% 11.3% 16.0% 21.0% 22.3%100.0% 46.7% 53.3% 100.0% 1.1% 4.1% 33.9% 60.9%

4 pairs 11.2% 9.7% 12.6% 11.2% 3.1% 4.3% 10.7% 12.5%100.0% 40.3% 59.7% 100.0% 0.6% 2.1% 32.9% 64.5%

5 pairs 4.4% 3.5% 5.2% 4.4% 0.1% 1.4% 3.9% 5.2%100.0% 36.9% 63.1% 100.0% 0.1% 1.7% 30.3% 67.9%

More than 5 pairs 8.2% 6.1% 10.1% 8.2% 0.0% 3.2% 7.0% 9.7%100.0% 34.8% 65.2% 100.0% 0.0% 2.1% 29.3% 68.6%

12 Months up to September 2016Number of readers have or regularly use by age and gender



n= 16,156


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 46.8% 53.2%

1 pair 24.7% 28.2% 21.6%100.0% 56.7% 43.3%

2 pairs 30.2% 33.0% 27.7%100.0% 51.1% 48.9%

3 pairs 21.3% 19.7% 22.7%100.0% 43.2% 56.8%

4 pairs 11.2% 9.5% 12.8%100.0% 39.4% 60.6%

5 pairs 4.4% 3.6% 5.1%100.0% 38.4% 61.6%

More than 5 pairs 8.2% 6.0% 10.1%100.0% 34.4% 65.6%

12 Months up to September 2016Number of readers have or regularly use by income group



n= 16,156



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 18.8% 36.9% 20.9% 23.4%

1 pair 24.7% 26.6% 23.6% 24.1% 25.3%100.0% 20.2% 35.2% 20.5% 24.1%

2 pairs 30.2% 29.1% 30.8% 30.3% 30.0%100.0% 18.1% 37.6% 21.0% 23.3%

3 pairs 21.3% 21.3% 21.4% 20.8% 21.4%100.0% 18.8% 37.1% 20.5% 23.6%

4 pairs 11.2% 10.8% 11.6% 10.8% 11.4%100.0% 18.1% 38.1% 20.2% 23.7%

5 pairs 4.4% 4.0% 4.5% 4.9% 4.1%100.0% 17.2% 37.6% 23.4% 21.8%

More than 5 pairs 8.2% 8.1% 8.1% 8.9% 7.8%100.0% 18.6% 36.3% 22.8% 22.3%

12 Months up to September 2016Number of readers have or regularly use by region



n= 108,349



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 47.4% 52.6% 100.0% 30.4% 18.1% 17.9% 33.6%

1 pair 47.9% 50.6% 45.5% 47.9% 41.9% 43.9% 47.8% 55.6%100.0% 50.1% 49.9% 100.0% 26.6% 16.6% 17.9% 39.0%

2 pairs 33.1% 32.7% 33.5% 33.1% 36.3% 35.5% 33.3% 28.9%100.0% 46.9% 53.1% 100.0% 33.3% 19.4% 18.0% 29.3%

3 pairs 11.4% 10.6% 12.1% 11.4% 13.0% 12.7% 11.1% 9.5%100.0% 44.1% 55.9% 100.0% 34.6% 20.2% 17.3% 27.9%

4 pairs 3.9% 3.3% 4.4% 3.9% 4.3% 4.0% 4.3% 3.2%100.0% 40.7% 59.3% 100.0% 33.9% 18.7% 19.7% 27.7%

5 pairs 1.4% 1.1% 1.6% 1.4% 1.7% 1.4% 1.3% 1.1%100.0% 37.7% 62.3% 100.0% 38.2% 19.3% 16.5% 26.0%

More than 5 pairs 2.3% 1.6% 2.9% 2.3% 2.8% 2.4% 2.2% 1.7%100.0% 33.7% 66.3% 100.0% 37.5% 19.3% 17.4% 25.8%

12 Months up to September 2016Number of pairs of regular sunglasses in regular use by age and gender



n= 108,349


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 48.5% 51.5%

1 pair 47.9% 53.0% 43.1%100.0% 53.7% 46.3%

2 pairs 33.1% 30.5% 35.7%100.0% 44.6% 55.4%

3 pairs 11.4% 10.0% 12.8%100.0% 42.3% 57.7%

4 pairs 3.9% 3.3% 4.5%100.0% 40.9% 59.1%

5 pairs 1.4% 1.2% 1.5%100.0% 43.0% 57.0%

More than 5 pairs 2.3% 2.1% 2.5%100.0% 43.7% 56.3%

12 Months up to September 2016Number of pairs of regular sunglasses in regular use by income group



n= 108,349



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.5% 37.2% 21.3% 23.9%

1 pair 47.9% 45.8% 48.4% 47.6% 48.9%100.0% 16.8% 37.6% 21.2% 24.4%

2 pairs 33.1% 34.0% 33.1% 33.2% 32.5%100.0% 18.0% 37.1% 21.4% 23.5%

3 pairs 11.4% 12.0% 11.2% 11.7% 11.2%100.0% 18.4% 36.3% 21.9% 23.4%

4 pairs 3.9% 4.2% 3.9% 3.9% 3.7%100.0% 19.0% 36.9% 21.4% 22.7%

5 pairs 1.4% 1.5% 1.3% 1.3% 1.4%100.0% 19.7% 35.5% 20.3% 24.4%

More than 5 pairs 2.3% 2.5% 2.2% 2.2% 2.4%100.0% 19.0% 35.2% 21.0% 24.8%

12 Months up to September 2016Number of pairs of regular sunglasses in regular use by region



n= 123,166



Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 49.0% 51.0% 100.0% 30.2% 17.5% 17.4% 34.9%

Extremely likely 4.3% 4.3% 4.2% 4.3% 6.1% 6.4% 4.3% 1.7%100.0% 49.6% 50.4% 100.0% 42.9% 26.1% 17.3% 13.7%

Very likely 8.3% 9.1% 7.4% 8.3% 11.6% 11.0% 7.8% 4.2%100.0% 54.0% 46.0% 100.0% 42.4% 23.4% 16.4% 17.8%

Might or might not 17.6% 17.7% 17.4% 17.6% 19.9% 19.9% 18.5% 13.9%100.0% 49.4% 50.6% 100.0% 34.2% 19.8% 18.4% 27.6%

Probably not 26.1% 26.2% 26.1% 26.1% 23.3% 22.8% 27.4% 29.6%100.0% 49.1% 50.9% 100.0% 27.0% 15.2% 18.2% 39.5%

Definitely not 43.8% 42.7% 44.8% 43.8% 39.2% 40.0% 42.0% 50.6%100.0% 47.8% 52.2% 100.0% 27.0% 16.0% 16.7% 40.3%

12 Months up to September 2016Likelihood of buying new pair of regular sunglasses (non-prescription)COSTING $50 OR MORE within the next 6 months by age and gender




n= 123,166


TotalUp to $60K

$60K and Over

Total 100.0% 100.0% 100.0%100.0% 49.9% 50.1%

Extremely likely 4.3% 3.5% 5.0%100.0% 40.7% 59.3%

Very likely 8.3% 7.1% 9.4%100.0% 43.0% 57.0%

Might or might not 17.6% 17.5% 17.7%100.0% 49.6% 50.4%

Probably not 26.1% 26.2% 26.0%100.0% 50.1% 49.9%

Definitely not 43.8% 45.7% 41.9%100.0% 52.1% 47.9%

12 Months up to September 2016Likelihood of buying new pair of regular sunglasses (non-prescription)COSTING $50 OR MORE within the next 6 months by income group




n= 123,166



Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.8% 37.1% 21.4% 23.7%

Extremely likely 4.3% 4.6% 4.4% 3.5% 4.6%100.0% 19.1% 38.0% 17.4% 25.5%

Very likely 8.3% 8.7% 8.1% 7.2% 9.1%100.0% 18.7% 36.6% 18.5% 26.2%

Might or might not 17.6% 17.5% 18.1% 16.2% 18.1%100.0% 17.7% 38.2% 19.7% 24.4%

Probably not 26.1% 25.5% 26.4% 26.7% 25.7%100.0% 17.4% 37.5% 21.9% 23.3%

Definitely not 43.8% 43.8% 43.0% 46.5% 42.6%100.0% 17.8% 36.5% 22.7% 23.0%

12 Months up to September 2016Likelihood of buying new pair of regular sunglasses (non-prescription)

COSTING $50 OR MORE within the next 6 months by regionAsked of all respondents

VisionWatch September 2016Eyeglass Lenses

In Millions

Total Lens Sales TrendPairs by 6 Month Period

37.8 39.343.2 42.8

39.5 40.144.0 43.3

39.5

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

The annual VisionWatch sample size is approximately 110,000 American adult respondents TL1A


Total Lens Sales TrendPercent Purchased as Complete Rx Eyeglasses vs Lenses Only

90.0%

10.0%

89.8%

10.2%

Frames + Lenses Lenses Only


The annual VisionWatch sample size is approximately 110,000 American adult respondents VC11A


In Millions

Total Lens Sales TrendTotal and Single Vision Pairs by 6 Month Period

37.8 39.3

43.2 42.839.5 40.1

44.0 43.339.5

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Total Lenses

19.4 20.1 22.5 22.5

20.7 21.0 23.3 23.0

20.9

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Single Vision

The annual VisionWatch sample size is approximately 110,000 American adult respondents SV1A


In Millions

Total Lens Sales TrendTotal and Bifocal/Trifocal Pairs by 6 Month Period

37.839.3

43.2 42.839.5 40.1

44.0 43.3

39.5

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Total Lenses

7.2 7.4 7.7 7.4 6.9 7.0 7.4 7.1 6.5

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Bifocal/Trifocal

The annual VisionWatch sample size is approximately 110,000 American adult respondents Bi/Tri1A


In Millions

37.839.3

43.2 42.839.5 40.1

44.0 43.3

39.5

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Total Lenses

11.2 11.8 13.1 12.9 11.9 12.2 13.3 13.1 12.1

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

PAL

Total Lens Sales TrendTotal and PAL Pairs by 6 Month Period

The annual VisionWatch sample size is approximately 110,000 American adult respondents Pal1A


12ME Sep16

26.6%

16.3%

19.6%

37.5%

18-34yrs

35-44yrs

45-54yrs

55 yrs+

Total Market

49.7%

25.5%

14.2%

10.7%

Single Vision

Total Lens Sales – Lens Design ProfilePair Shares by Age

1.3%

7.8%

22.5%

68.4%

Bifocal/Trifocal

0.4%

5.0%

27.5%

67.1%

No-lineBifocal/Progressive



12ME Sep16

Total Lens Sales – Lens Design ProfilePair Shares by Household Income

40.9%

59.1%

Under$60K

$60K &Over

Total Market

53.8%

46.2%

Bifocal/Trifocal

32.6%

67.4%

No-line Bifocal/Progressive

41.8%

58.2%

Single Vision

The annual VisionWatch sample size is approximately 110,000 American adult respondents TL4B


Total Lens Sales Trend Share of Total Pairs with Lens Feature

15.8%

30.0%

15.7%

30.2%

Photochromic Lenses A/R Coated Lenses


The annual VisionWatch sample size is approximately 110,000 American adult respondents TL5A&10A


12ME Sep16

Total Lens SalesPair Share by Most Important Reason for Lens Choice

23.0%

13.6%12.3%

10.2%

8.0%6.5% 6.2%

Doctor/Retailerrecommended

Looked best Good price Lens WorePreviously

Doctor/Retailersaid best

regardless ofprice

Got darker andlighter

Material



12ME Sep16

Total Lens Sales – Demographic ProfilesPair Share by Most Important Extra Qualities for Lens Choice

31.6% 32.4% 32.4% 32.0% 32.5% 31.4%

25.0% 26.8%17.7% 20.4%

27.2% 33.0%

9.6%13.1%

15.5% 14.5%11.7% 7.3%8.6%

4.9%7.9% 7.4%

5.7% 6.0%8.3% 7.0%

7.0% 7.5% 7.6% 8.1%7.7% 5.9%

8.2% 7.9%6.3% 5.5%

3.0% 2.4% 3.7% 4.1% 2.1% 1.8%6.3% 7.5% 7.5% 6.1% 6.9% 6.9%Not sure

AR Coating

UV Coating

Polarization

Impact resistance

Thinness

Weight/lightness

Scratchresistance

48.2% 51.8% 26.6% 16.3% 19.6% 37.5%Male Female 18-34 yrs 35-44 yrs 45-54 yrs 55 yrs+


1811**

Lenses 1A

6ME DEC 6ME MAR 6ME JUN 6ME SEP 6ME DEC 6ME MAR 6ME JUN 6ME SEP Y/E SEP Y/E SEP %2014 2015 2015 2015 2015 2016 2016 2016 2015 2016 change

Millions of current dollars $5,791.6 $6,476.2 $6,497.8 $6,033.6 $6,124.5 $6,753.2 $6,684.9 $6,095.7 $12,509.9 $12,848.9 2.7%Millions of unit pairs 39.3 43.2 42.8 39.5 40.1 44.0 43.3 39.5 82.7 83.4 0.9%

Average Price (Dollars) $147.51 $149.88 $151.80 $152.67 $152.75 $153.55 $154.47 $154.46 $151.21 $153.98 1.8%

Sales Trends up to September 2016Total Value of lenses sales in dollars and pairs

With the June 2008 reports we significantly improved the software used to power the processing of the data received from respondents. This enabled improved validation of the price statementsmade by respondents.

Unit (lens pairs) market size totals have been revised using our new methodology of aggregating periodic lens unit pairs sales for 3ME periods rather than using rolling 6ME unit pair sales totals.The new methodology produces more accurate unit sales data by insuring that only purchases that occurred in the discrete period are tabulated and reported.

Due to an adjustment in sample weighting, we slightly adjusted Rx lens design share values during the March, June and September 2011 reporting periods so that historical data points arenow comparable to current data points. Consequently, unit sales, dollar revenues and average prices for the 6ME March, 6ME June and 6ME September 2011 periods are slightly different fromreports published prior to September 2012. Data points prior to the March 2011 period and after the September 2011 period have NOT been adjusted.

VisionWatch Eyewear U.S. Study

Overall initial annual sample size 110,000+ Respondents


1811**

6ME DEC 6ME MAR 6ME JUN 6ME SEP 6ME DEC 6ME MAR 6ME JUN 6ME SEP Y/E SEP Y/E SEP2014 2015 2015 2015 2015 2016 2016 2016 2015 2016

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Single vision 51.3% 52.0% 52.6% 52.5% 52.3% 52.9% 53.2% 52.9% 52.2% 52.9%

Bifocal/trifocal 18.7% 17.7% 17.2% 17.3% 17.4% 16.8% 16.4% 16.4% 17.5% 16.6%

No-line bifocal/progressive 30.0% 30.3% 30.2% 30.2% 30.4% 30.4% 30.4% 30.7% 30.2% 30.5%

Sales Trends up to September 2016Type of lenses - Pairs bought

Lenses 3A.

Due to an adjustment in sample weighting, we slightly adjusted Rx lens design share values during the March, June and September 2011 reporting periods so that historical data points are now comparable to current data points. Consequently, unit sales, dollar revenues and average prices for the 6ME March, 6ME June and 6ME September 2011 periods are slightly different from reports published prior to September 2012. Data points prior to the March 2011 period and after the September 2011 period have NOT been adjusted.




n= 27,503

1811**

Lenses 4A.


Millions of unit pairs 83.4 40.2 43.3 83.4 22.2 13.6 16.4 31.3100.0% 48.2% 51.8% 100.0% 26.6% 16.3% 19.6% 37.5%

Single vision 52.9% 52.0% 53.8% 52.9% 98.8% 82.7% 38.2% 15.0%100.0% 47.3% 52.7% 100.0% 49.7% 25.5% 14.2% 10.7%

Bifocal/trifocal 16.6% 18.5% 14.7% 16.6% 0.8% 7.9% 19.0% 30.3%100.0% 53.9% 46.1% 100.0% 1.3% 7.8% 22.5% 68.4%

No-line bifocal/progressive 30.5% 29.5% 31.5% 30.5% 0.4% 9.4% 42.8% 54.7%100.0% 46.5% 53.5% 100.0% 0.4% 5.0% 27.5% 67.1%

12 Months up to September 2016Type of lenses - Pairs by age and gender

Unit (lens pairs) market size totals have been revised going back to the 6ME June 2007 period using our new methodology of aggregating periodic lens unit pairs sales for 3ME periods rather than using rolling 6ME unit pair sales totals. The new methodology produces more accurate unit sales data by insuring that only purchases that occurred in the discrete period are tabulated and reported.




n= 27,503

1811**

Lenses 4B.

Up to $60KTotal $60K and Over

Millions of unit pairs 83.4 34.2 49.3100.0% 40.9% 59.1%

Single vision 52.9% 54.0% 52.2%100.0% 41.8% 58.2%

Bifocal/trifocal 16.6% 21.8% 13.0%100.0% 53.8% 46.2%

No-line bifocal/progressive 30.5% 24.3% 34.9%100.0% 32.6% 67.4%

12 Months up to September 2016Type of lenses - Pairs by income group





n= 27,503

1811**

Lenses 4C.


Millions of unit pairs 83.4 16.1 29.6 18.0 19.8100.0% 19.3% 35.4% 21.5% 23.8%

Single vision 52.9% 53.9% 52.3% 52.8% 53.0%100.0% 19.6% 35.1% 21.5% 23.8%

Bifocal/trifocal 16.6% 16.2% 16.7% 16.2% 17.0%100.0% 18.9% 35.7% 21.1% 24.3%

No-line bifocal/progressive 30.5% 29.9% 31.0% 30.9% 30.0%100.0% 18.9% 35.9% 21.8% 23.4%

12 Months up to September 2016Type of lenses - Pairs by region





1811**Lenses 5A.


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Photochromic (get darker in sunlight) 15.7% 15.8% 15.8% 15.8% 15.7% 15.6% 15.8% 15.8% 15.8% 15.7%

Sales Trends up to September 2016Photochromic percentage - Pairs

Unit (lens pairs) market size totals have been revised using our new methodology of aggregating periodic lens unit pairs sales for 3ME periods rather than using rolling 6ME unit pair salestotals. The new methodology produces more accurate unit sales data by insuring that only purchases that occurred in the discrete period are tabulated and reported.




1811**Lenses 10A.


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Anti-reflective - Yes 29.9% 29.9% 30.1% 30.2% 30.1% 30.1% 30.1% 30.2% 30.0% 30.2%

Sales Trends up to September 2016Anti-reflective percentage - Pairs

AR lens unit sales have been revised based on getting better information from survey respondents. We were able to go back and recalculate AR unit sales data going back to the 6ME June 2007 period for trending purposes.




n= 27,503

1811**

Lenses 13A.


Millions of unit pairs 83.4 40.2 43.3 83.4 22.2 13.6 16.4 31.3100.0% 48.2% 51.8% 100.0% 26.6% 16.3% 19.6% 37.5%

Thinness 11.4% 9.6% 13.1% 11.4% 15.5% 14.5% 11.7% 7.3%

100.0% 40.1% 59.9% 100.0% 35.1% 19.9% 20.6% 24.4%Weight/lightness 25.9% 25.0% 26.8% 25.9% 17.7% 20.4% 27.2% 33.0%

100.0% 46.2% 53.8% 100.0% 17.6% 12.4% 21.2% 48.8%Scratch resistance 32.0% 31.6% 32.4% 32.0% 32.4% 32.0% 32.5% 31.4%

100.0% 47.3% 52.7% 100.0% 26.2% 15.8% 20.5% 37.6%Impact resistance 6.7% 8.6% 4.9% 6.7% 7.9% 7.4% 5.7% 6.0%

100.0% 61.9% 38.1% 100.0% 30.6% 17.5% 17.3% 34.6%Not sure 6.9% 6.3% 7.5% 6.9% 7.5% 6.1% 6.9% 6.9%

100.0% 43.8% 56.2% 100.0% 28.1% 13.8% 20.1% 38.0%Polarization 7.6% 8.3% 7.0% 7.6% 7.0% 7.5% 7.6% 8.1%

100.0% 52.0% 48.0% 100.0% 23.8% 15.4% 20.0% 40.8%AR Coating 2.7% 3.0% 2.4% 2.7% 3.7% 4.1% 2.1% 1.8%

100.0% 53.0% 47.0% 100.0% 35.2% 23.9% 15.6% 25.3%UV Coating 6.7% 7.7% 5.9% 6.7% 8.2% 7.9% 6.3% 5.5%

100.0% 54.6% 45.4% 100.0% 31.5% 18.5% 18.7% 31.3%

12 Months up to September 2016Qualities that were most important - Pairs by age and gender

When you bought the lenses, which of these qualities were most important to you?




n= 27,503

1811**

Lenses 13B.

Up to OverTotal $60K $60K

Millions of unit pairs 83.4 34.2 49.3100.0% 40.9% 59.1%

Thinness 11.4% 10.2% 12.2%

100.0% 35.9% 64.1%Weight/lightness 25.9% 26.1% 25.8%

100.0% 40.4% 59.6%Scratch resistance 32.0% 30.9% 32.7%

100.0% 38.8% 61.2%Impact resistance 6.7% 6.9% 6.5%

100.0% 41.5% 58.5%Not sure 6.9% 9.2% 5.4%

100.0% 53.3% 46.7%Polarization 7.6% 6.8% 8.2%

100.0% 36.1% 63.9%AR Coating 2.7% 3.0% 2.5%

100.0% 44.1% 55.9%UV Coating 6.7% 7.0% 6.6%

100.0% 41.6% 58.4%

12 Months up to September 2016Qualities that were most important - Pairs by Income





n= 27,503

1811**

Lenses 13C.


Millions of unit pairs 83.4 16.1 29.6 18.0 19.8100.0% 19.3% 35.4% 21.5% 23.8%

Thinness 11.4% 12.4% 10.9% 11.7% 11.1%

100.0% 21.1% 33.3% 22.8% 22.9%Weight/lightness 25.9% 24.9% 26.0% 26.7% 25.8%

100.0% 18.6% 35.0% 22.9% 23.5%Scratch resistance 32.0% 31.0% 32.0% 32.9% 32.0%

100.0% 18.8% 34.8% 22.9% 23.6%Impact resistance 6.7% 7.0% 6.7% 5.9% 7.1%

100.0% 20.2% 35.1% 19.6% 25.1%Not sure 6.9% 7.2% 6.9% 7.6% 6.2%

100.0% 20.1% 34.6% 24.3% 21.1%Polarization 7.6% 8.0% 7.9% 6.8% 7.7%

100.0% 20.3% 36.1% 19.9% 23.7%AR Coating 2.7% 2.8% 2.7% 2.7% 2.6%

100.0% 19.9% 34.8% 22.3% 23.0%UV Coating 6.7% 6.7% 6.9% 5.7% 7.5%

100.0% 19.2% 35.7% 18.7% 26.4%

12 Months up to September 2016Qualities that were most important - Pairs by region





n= 27,503

1811**

Lenses 15A.


Total 100% 100% 100% 100% 100% 100% 100% 100%

It was the lens make I previously 10.2% 9.6% 10.8% 10.2% 7.6% 6.7% 9.4% 15.0%

woreRecommended by friends/family 2.7% 3.2% 2.2% 2.7% 4.3% 3.2% 1.9% 1.3%

Just came with the frame 5.5% 5.5% 5.5% 5.5% 6.8% 6.6% 4.9% 4.0%

Recommended by my 23.0% 22.3% 23.8% 23.0% 17.4% 23.2% 26.3% 26.7%doctor/dispenser/opticianThe doctor/dispenser/optician/retailer 8.0% 8.1% 7.8% 8.0% 7.3% 8.1% 8.7% 8.1%said it was the best quality availableregardless of priceI had heard it was a good choice 2.9% 3.5% 2.3% 2.9% 4.4% 3.7% 2.0% 1.4%

Because of the particular benefits of 6.2% 6.2% 6.2% 6.2% 5.4% 6.9% 7.3% 6.0%the materialOnly one available in the type 2.7% 3.0% 2.4% 2.7% 3.2% 2.9% 2.3% 2.2%

I wantedHad seen it advertised 1.2% 1.7% 0.8% 1.2% 2.1% 1.6% 0.7% 0.5%

It looked best 13.6% 12.8% 14.3% 13.6% 18.1% 14.9% 12.4% 9.0%

It was a good price 12.3% 12.7% 11.8% 12.3% 15.5% 13.3% 11.0% 9.2%

It gets darker and lighter 6.5% 6.7% 6.4% 6.5% 3.8% 4.2% 7.0% 10.3%

Other 2.4% 2.2% 2.6% 2.4% 1.5% 2.2% 3.2% 2.9%

Don’t know 2.9% 2.7% 3.1% 2.9% 2.6% 2.5% 3.0% 3.3%

12 Months up to September 2016Total lens: Main reason for brand choice by age and gender

What is the most important reason why you chose the lenses you did?




n= 27,503

1811**Lenses 15B.


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

It was the lens make I previously 12.4% 11.7% 13.0% 12.4% 10.5% 10.6% 12.4% 15.1%

woreRecommended by friends/family 6.5% 7.5% 5.6% 6.5% 9.5% 8.4% 4.8% 3.5%

Just came with the frame 8.1% 8.5% 7.7% 8.1% 10.3% 9.5% 6.5% 6.1%

Recommended by my 19.0% 18.6% 19.3% 19.0% 17.0% 19.1% 19.6% 20.5%doctor/dispenser/opticianThe doctor/dispenser/optician/retailer 16.5% 16.7% 16.3% 16.5% 13.7% 16.5% 17.9% 18.5%said it was the best quality availableregardless of priceI had heard it was a good choice 10.1% 11.1% 9.1% 10.1% 13.5% 11.8% 8.2% 6.9%

Because of the particular benefits of 15.6% 15.0% 16.2% 15.6% 13.2% 16.0% 16.8% 17.1%the materialOnly one available in the type 5.4% 5.6% 5.2% 5.4% 6.4% 5.8% 4.8% 4.5%

I wantedHad seen it advertised 4.1% 4.8% 3.3% 4.1% 5.6% 5.0% 2.7% 2.8%

It looked best 18.7% 19.7% 17.6% 18.7% 21.3% 19.7% 16.7% 16.6%

It was a good price 23.3% 24.2% 22.4% 23.3% 25.7% 24.3% 21.9% 21.2%

It gets darker and lighter 9.5% 10.6% 8.5% 9.5% 6.3% 8.1% 10.0% 13.2%

Other 4.7% 4.3% 5.1% 4.7% 3.4% 4.0% 5.3% 6.0%

Don’t know 7.7% 6.8% 8.5% 7.7% 6.8% 6.8% 8.6% 8.6%

12 Months up to September 2016Total lens: All reasons for brand choice by age and gender

Please indicate all important reasons why you chose the lenses you did





The annual VisionWatch sample size is approximately 110,000 American adult respondents VC1A

In Millions

154.7 154.3 154.9 155.5 155.8 156.5 157.3 157.9 158.2 159.2 159.4 159.8 160.4

6 MESep13

6 MEDec13

6MEMar14

6MEJun14

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESept16

Rx Eyeglass Usage TrendAmerican Adults Currently Wearing Eyeglasses Based on 6 Month Sample

VisionWatch September 2016Eyeglass Frames

The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr1A

In Millions

Eyeglass Frame Sales TrendUnits by 12ME period

70.8 71.5 72.4 73.3 73.9 74.0 74.5 74.4 74.4

12MESep14

12MEDec14

12MEMar15

12MEJun15

12MESep15

12MEDec15

12MEMar16

12MEJun16

12MESep16


The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr1A

Eyeglass Frame Sales TrendAverage Retail Price by 6ME period

$128.13 $128.05 $129.03 $129.76 $130.02 $130.37 $130.81 $130.35 $130.00

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16


The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr3J

12ME Sep16

8.2%

59.1%

32.7%

Independent

23.3%

51.2%

25.5%

RetailUnder$100

Retail$100-$149

RetailOver$150

Total Market

17.5%

56.2%

26.2%

Chains

32.7%

52.0%

15.3%

Department Stores

66.7%

22.1%

11.2%

Mass Merchandisers

Eyeglass Frames – Channel ProfilesUnit Shares by Retail Price Point


The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr2B&2D&VC1A

In Millions

Eyeglass Sales and WearersUnits and People by Gender

74.4

34.7 39.7

160.4

74.2 86.2

249.1

122.1 127.0

Total Male Female

Units Sold 12ME Sep16Number of People Wearing 12ME Sep16Population 12ME Sep16 as Benchmark

Repurchase Cycle2.2 years 2.1 years 2.2 years


The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr2D&VC1A

In Millions

Eyeglass Sales and WearersUnits and People by Age

19.812.7 14.8

27.2

40.1

23.529.4

67.475.2

43.6 43.3

86.9

18 to 34 yrs 35 to 44 yrs 45 to 54 yrs 55 yrs +


Repurchase Cycle2.0 years 1.9 years 2.0 years 2.5 years


The annual VisionWatch sample size is approximately 110,000 American adult respondents Fr2F&VC1B

In Millions

Eyeglass Sales and WearersUnits and People by Income

31.243.2

78.4 82.0

124.3 124.8

Under $60K Over $60K


Repurchase Cycle2.5 years 1.9 years

VisionWatch September 2016Refractive Surgery

The annual VisionWatch sample size is approximately 110,000 American adult respondents RS1

6ME Sep16

Refractive Surgery Procedures Trend – Rolling 12 Month TotalNumber of U.S. Residents Who Had an Initial LASIK Procedure

892,834 905,268 920,927 943,040 937,747 935,634 922,841 901,536 907,528

12MESep14

12MEDec14

12MEMar15

12MEJun15

12MESep15

12MEDec15

12MEMar16

12MEJun16

12MESep16

1611**Frames 1A.


Millions of current dollars $4,492.0 $4,978.5 $4,960.3 $4,586.4 $4,666.4 $5,133.6 $5,030.5 $4,571.6 $9,564.9 $9,705.3 1.5% Millions of unit pairs 35.1 38.6 38.2 35.3 35.8 39.2 38.6 35.2 73.9 74.4 0.7%


Sales Trends up to September 2016Total Value of frames sales in dollars and units

With the June 2008 reports we significantly improved the software used to power the processing of the data received from respondents. This enabled improved validation of the price statements made by respondents. This report includes the new dollar data back through the June 2008 report period.




1611**

Frames 3A.


Millions of current dollars $4,492.0 $4,978.5 $4,960.3 $4,586.4 $4,666.4 $5,133.6 $5,030.5 $4,571.6 $9,564.9 $9,705.3100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Independent 51.5% 52.6% 53.0% 52.6% 52.4% 53.0% 53.2% 52.7% 52.6% 52.9%

Conventional Chain 27.5% 27.1% 27.1% 27.2% 27.1% 26.9% 27.1% 27.1% 27.1% 27.0%

Mass Merchandiser 11.1% 10.8% 10.7% 10.8% 10.8% 10.7% 10.6% 10.7% 10.8% 10.7%

Department Store 4.2% 4.2% 4.1% 4.1% 4.0% 4.0% 4.0% 4.0% 4.1% 4.0%

Other/Don't Know 5.7% 5.4% 5.2% 5.4% 5.6% 5.4% 5.1% 5.5% 5.4% 5.4%

Sales Trends up to September 2016Total frames sales by channel - Dollars

Mass merchandiser is made up of Wal*Mart, Target, and optical departments in other mass merchandisers (such as Shopko) as well as wholesale clubs such as Costco, Sam's, BJ's and other (smaller) Wholesale Club retailers.

Department Store is made up of Sears, JC Penney, Macy's and a very few locations in other department store retailers.

Conventional chain is made up of 55 chains supported by a list plus the option for other optical chain retailers.

Independent optical retailer is an option supported in the list.

Conventional Chain 6ME Jun'11 and Mar'11 restated.




1611**

Frames 3B.


Millions of unit pairs 35.1 38.6 38.2 35.3 35.8 39.2 38.6 35.2 73.9 74.4100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Independent 44.9% 45.9% 46.1% 45.4% 45.1% 46.0% 46.3% 45.5% 45.7% 45.8%

Conventional Chain 26.8% 26.6% 26.8% 27.0% 26.8% 26.6% 26.7% 26.8% 26.8% 26.7%

Mass Merchandiser 16.7% 16.4% 16.3% 16.5% 16.5% 16.3% 16.2% 16.3% 16.4% 16.3%

Department Store 4.7% 4.6% 4.6% 4.6% 4.6% 4.6% 4.5% 4.5% 4.6% 4.5%

Other/Don't Know 6.9% 6.5% 6.1% 6.6% 7.0% 6.5% 6.3% 6.9% 6.6% 6.7%

Sales Trends up to September 2016Total frames sales by channel - Units





Conventional Chain 6ME Jun'11 and Mar'11 restated.




n= 24,502

1611**Frames 3C.


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

100.0% 46.6% 53.4% 100.0% 27.4% 17.1% 20.0% 35.6%

Independent 52.9% 52.0% 53.6% 52.9% 45.1% 49.6% 57.8% 57.7%100.0% 45.8% 54.2% 100.0% 23.3% 16.0% 21.9% 38.8%

Conventional Chain 27.0% 27.0% 27.0% 27.0% 31.2% 30.8% 24.4% 23.4%100.0% 46.6% 53.4% 100.0% 31.6% 19.4% 18.0% 30.9%

Mass Merchandiser 10.7% 11.4% 10.1% 10.7% 13.8% 11.5% 8.8% 8.9%100.0% 49.6% 50.4% 100.0% 35.5% 18.4% 16.5% 29.7%

Department Store 4.0% 4.1% 4.0% 4.0% 4.0% 3.0% 3.8% 4.7%100.0% 47.1% 52.9% 100.0% 27.0% 12.7% 18.8% 41.5%

Other/Don't Know 5.4% 5.5% 5.3% 5.4% 5.9% 5.2% 5.2% 5.3%100.0% 47.7% 52.3% 100.0% 29.9% 16.4% 19.2% 34.5%

12 Months up to September 2016Total frames sales by channel - Dollars by age and gender








n= 24,502

1611**

Frames 3D.


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

100.0% 46.7% 53.3% 100.0% 26.6% 17.0% 19.9% 36.5%

Independent 45.8% 44.5% 46.8% 45.8% 38.0% 43.0% 50.2% 50.3%100.0% 45.4% 54.6% 100.0% 22.1% 16.0% 21.8% 40.1%

Conventional Chain 26.7% 26.9% 26.5% 26.7% 29.8% 29.5% 24.8% 24.1%100.0% 47.1% 52.9% 100.0% 29.8% 18.8% 18.4% 33.0%

Mass Merchandiser 16.3% 17.0% 15.7% 16.3% 20.3% 17.4% 14.2% 14.0%100.0% 48.8% 51.2% 100.0% 33.2% 18.1% 17.3% 31.4%

Department Store 4.5% 4.6% 4.4% 4.5% 4.5% 3.4% 4.4% 5.2%100.0% 47.8% 52.2% 100.0% 26.2% 12.9% 19.4% 41.5%

Other/Don't Know 6.7% 6.8% 6.6% 6.7% 7.4% 6.7% 6.4% 6.4%100.0% 47.7% 52.3% 100.0% 29.2% 16.9% 19.0% 34.8%

12 Months up to September 2016Total frames sales by channel - Units by age and gender








n= 24,502

1611**

Frames 3E.

Up to $60K andTotal $60K Over

Total 100.0% 100.0% 100.0%100.0% 38.9% 61.1%

Independent 52.9% 50.7% 54.3%100.0% 37.3% 62.7%

Conventional Chain 27.0% 26.5% 27.3%100.0% 38.2% 61.8%

Mass Merchandiser 10.7% 12.7% 9.4%100.0% 46.5% 53.5%

Department Store 4.0% 4.7% 3.6%100.0% 45.9% 54.1%

Other/Don't Know 5.4% 5.4% 5.5%100.0% 38.4% 61.6%

12 Months up to September 2016Total frames sales by channel - Dollars by income

The household income group breaks used in demographic tables in previous reports have been revised. The middle income group, $40K to $60K has shrunk to a very small percent of the overall household income spectrum.

- In this report and going forward there will be two demographic categories, Up to $60K household income and $60K and Over household income.








n= 24,502

1611**

Frames 3F.

Up to $60K andTotal $60K Over

Total 100.0% 100.0% 100.0%100.0% 41.9% 58.1%

Independent 45.8% 42.9% 47.8%100.0% 39.3% 60.7%

Conventional Chain 26.7% 26.3% 27.0%100.0% 41.3% 58.7%

Mass Merchandiser 16.3% 19.1% 14.3%100.0% 49.1% 50.9%

Department Store 4.5% 5.0% 4.2%100.0% 46.5% 53.5%

Other/Don't Know 6.7% 6.7% 6.7%100.0% 41.7% 58.3%

12 Months up to September 2016Total frames sales by channel - Units by income

The household income group breaks used in demographic tables in previous reports have been revised. The middle income group, $40K to $60K has shrunk to a very small percent of the overall household income spectrum.

- In this report and going forward there will be two demographic categories, Up to $60K household income and $60K and Over household income.








n= 24,502

1611**

Frames 3G.


Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 19.5% 35.0% 21.5% 24.0%

Independent 52.9% 54.6% 50.7% 47.2% 59.8%100.0% 20.1% 33.6% 19.1% 27.1%

Conventional Chain 27.0% 31.0% 26.9% 30.6% 20.7%100.0% 22.4% 34.9% 24.3% 18.4%

Mass Merchandiser 10.7% 5.5% 12.8% 12.0% 10.6%100.0% 10.0% 41.9% 24.2% 23.9%

Department Store 4.0% 3.2% 4.0% 5.4% 3.5%100.0% 15.3% 35.1% 28.6% 20.9%

Other/Don't Know 5.4% 5.8% 5.6% 4.9% 5.4%100.0% 20.7% 36.1% 19.3% 23.8%

12 Months up to September 2016Total frames sales by channel - Dollars by region








n= 24,502

1611**

Frames 3H.


Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 19.2% 35.6% 21.5% 23.7%

Independent 45.8% 49.8% 42.9% 39.5% 52.4%100.0% 20.9% 33.3% 18.6% 27.2%

Conventional Chain 26.7% 31.3% 26.3% 29.3% 21.2%100.0% 22.5% 35.0% 23.6% 18.9%

Mass Merchandiser 16.3% 8.0% 19.9% 18.8% 15.4%100.0% 9.5% 43.3% 24.7% 22.5%

Department Store 4.5% 3.6% 4.2% 6.3% 4.1%100.0% 15.4% 33.3% 29.7% 21.6%

Other/Don't Know 6.7% 7.2% 6.7% 6.1% 6.8%100.0% 20.7% 35.6% 19.7% 24.0%

12 Months up to September 2016Total frames sales by channel - Units by region








n= 24,502

1611**

Frames 3I.

Up to $100 -Total $99 $149 $150+

Total 100.0% 100.0% 100.0% 100.0%100.0% 10.9% 48.1% 41.0%

Independent 52.9% 15.7% 55.3% 60.0%100.0% 3.2% 50.3% 46.5%

Conventional Chain 27.0% 23.9% 27.8% 26.9%100.0% 9.7% 49.6% 40.7%

Mass Merchandiser 10.7% 43.8% 6.5% 6.8%100.0% 44.9% 29.1% 26.0%

Department Store 4.0% 8.3% 4.2% 2.7%100.0% 22.7% 49.9% 27.4%

Other/Don't Know 5.4% 8.3% 6.2% 3.7%100.0% 16.8% 55.4% 27.9%

12 Months up to September 2016Total frames sales by channel - Dollars by price point





While some consumers accurately recall the price they paid for optical products some do not remember at all or recall prices that fall outside the anticipated range for a specific retailer and/or brand. We use an editing system to reduce the effects of apparent faulty recall on the part of respondents. This system has been in use since the inception of VisionWatch and was significantly updated in 2008. We believe that system produces good results in terms of period on period changes. However, this system may produce tables that do not fully reconcile. Please be aware of this.




n= 24,502

1611**

Frames 3J.

Up to $100 -Total $99 $149 $150+

Total 100.0% 100.0% 100.0% 100.0%100.0% 23.3% 51.2% 25.5%

Independent 45.8% 16.1% 52.9% 58.6%100.0% 8.2% 59.1% 32.7%

Conventional Chain 26.7% 20.1% 29.3% 27.4%100.0% 17.5% 56.2% 26.2%

Mass Merchandiser 16.3% 46.7% 7.0% 7.2%100.0% 66.7% 22.1% 11.2%

Department Store 4.5% 6.4% 4.6% 2.7%100.0% 32.7% 52.0% 15.3%

Other/Don't Know 6.7% 10.7% 6.2% 4.1%100.0% 37.4% 47.1% 15.5%

12 Months up to September 2016Total frames sales by channel - Units by price point





While some consumers accurately recall the price they paid for optical products some do not remember at all or recall prices that fall outside the anticipated range for a specific retailer and/or brand. We use an editing system to reduce the effects of apparent faulty recall on the part of respondents. This system has been in use since the inception of VisionWatch and was significantly updated in 2008. We believe that system produces good results in terms of period on period changes. However, this system may produce tables that do not fully reconcile. Please be aware of this.




n= 24,502

1611**

Frames 7A.


Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Total Metal 40.5% 40.8% 41.0% 40.7% 40.6% 40.7% 40.8% 40.4% 40.8% 40.6%

Combination (part plastic, part 31.9% 32.1% 31.5% 31.3% 31.2% 31.3% 31.3% 31.7% 31.7% 31.5%

metal) Plastic 21.4% 21.2% 21.7% 22.1% 21.9% 21.8% 22.0% 22.3% 21.6% 22.0%

Other 0.6% 0.5% 0.6% 0.7% 0.6% 0.5% 0.5% 0.6% 0.6% 0.6%

Not sure 5.7% 5.4% 5.2% 5.3% 5.6% 5.7% 5.3% 5.0% 5.3% 5.4%

Rimless / Semi-Rimless 8.6% 8.7% 9.1% 8.8% 8.5% 8.4% 8.6% 8.5% 8.7% 8.5%

Sales Trends up to September 2016Unit Pair Purchases: Type of Frame Material




VisionWatch September 2016Plano Sunglass Sales

ChannelTotal Retail ($

Million) Avg. PriceUnits

(Millions) ChannelTotal Retail ($

Million) Avg. PriceUnits

(Millions)

Optical $386.83 $149.21 2.59 Optical $385.66 $149.21 2.58

Sunglass Specialty $1,596.92 $125.59 12.71 Sunglass Specialty $1,681.54 $128.10 13.13Better Dept. and Specialty Stores $575.19 $123.74 4.65 Better Dept. and

Specialty Stores $580.20 $122.97 4.72

Mass Merchant $428.26 $16.89 25.36 Mass Merchant $435.36 $17.16 25.38

Warehouse $130.53 $57.38 2.27 Warehouse $132.88 $57.04 2.33

Drug / Pharmacy $150.59 $15.84 9.51 Drug / Pharmacy $150.97 $15.92 9.48

Grocery $13.93 $15.72 0.89 Grocery $14.31 $15.76 0.91

Sport $165.66 $59.13 2.80 Sport $166.32 $58.97 2.82

Other $616.58 $14.44 42.71 Other $623.32 $14.59 42.72

Total $4,064.49 $39.27 103.50 Total $4,170.56 $40.08 104.07

12ME Sep15 12ME Sep16

Adult Sunglasses Channel Report



In Millions

+2.6% 2016 against 2015 +0.6% 2016 against 2015+8.1% 2016 against 2014 +3.5% 2016 against 2014


U.S. Plano Sunglass SalesRetail Dollars and Units

$3,858.8$4,064.5 $4,170.6

12ME Sep14 12ME Sep15 12ME Sep16

Retail Dollars

100.5 103.5 104.1


Units

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_1a


+2.0% 2016 against 2015+4.4% 2016 against 2014

U.S. Plano Sunglass SalesAverage Retail Price

$38.39 $39.27 $40.08




Growth compared to the same 6ME period of the previous year

U.S. Plano Sunglass Sales Growth TrendRetail Dollar and Unit Percentage Change from Prior Year by 6ME Period

7.0%

4.2% 3.9%

2.7%

1.4%

4.2%

3.1%

1.4%

0.1%

-0.3%6ME Sep15 6ME Dec15 6ME Mar16 6ME Jun16 6ME Sep16

DollarsUnits



In Millions 12ME Sep16

U.S. Plano Sunglass SalesRetail Dollars by Channel

$33.9

$155.0

$166.3

$230.7

$580.2

$733.5

$1,681.5

Flea Market / Street Vendor

Optical Independent

Sporting Goods Store

Optical Chain

Better Department & Specialty Stores

Drug/Grocery/Mass/Warehouse Club

Sunglass Specialty




U.S. Plano Sunglass SalesUnits by Channel

1.3

1.3

2.8

2.9

4.7

13.1

38.1

Optical Independent

Optical Chain




Sunglass Specialty


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2b


12ME Sep15 / 12ME Sep16

U.S. Plano Sunglass Sales GrowthPercent Dollar Change from Prior Year by Channel

-1.8%

-0.8%

0.0%

0.4%

0.9%

1.4%

5.3%


Optical Independent

Optical Chain




Sunglass Specialty



12ME Sep15 / 12ME Sep16

U.S. Plano Sunglass Sales Growth Percent Unit Change from Prior Year by Channel

-2.4%

-0.3%

-0.3%

0.2%

0.7%

1.5%

3.2%


Optical Chain

Optical Independent




Sunglass Specialty

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2b


U.S. Plano Sunglass Sales TrendRetail Dollar Shares by Channel

39.3%

14.2%10.5%

5.7%3.7%

40.3%

13.9%10.4%

5.5%3.6%

Sunglass Specialty Better Department &Specialty Stores

Mass Merchants Optical Chains Drug Stores


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2a/3a


U.S. Plano Sunglass Sales TrendAverage Retail Price by Channel

$125.59 $123.74

$16.89

$172.61

$15.84

$128.10 $122.97

$17.16

$173.17

$15.92




The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2a/b/3a/b


U.S. Plano Sunglass Sales TrendUnit Shares by Channel

12.3%

4.5%

24.5%

1.3%

9.2%

12.6%

4.5%

24.4%

1.3%

9.1%




The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2b/3b


U.S. Plano Sunglass Sales TrendPeople and Retail Dollar Shares by Age and Gender

49.0%51.0%

30.2%

17.5% 17.4%

34.9%

50.6% 49.4% 48.3%

22.7%

14.4% 14.5%

50.6% 49.4% 48.2%

22.3%

14.6% 14.9%

Male Female 18-34 35-44 45-54 55+

US Population 18+12ME Sep1512ME Sep16

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2c


In Millions

U.S. Plano Sunglass Sales TrendRetail Dollars by Age and Gender

$2,056.3 $2,008.2 $1,962.9

$924.6

$585.7 $591.4

$2,112.1 $2,058.5 $2,009.2

$928.8

$610.4 $622.1

Male Female 18-34 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2c


U.S. Plano Sunglass Sales TrendAverage Retail Price by Age and Gender

$45.13

$34.66

$44.38$41.03

$34.22$30.15

$45.59

$35.65

$44.97$41.10

$35.46$31.78

Male Female 18-34 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2c/d


U.S. Plano Sunglass Sales TrendPeople and Unit Shares by Age and Gender

49.0% 51.0%

30.2%

17.5% 17.4%

34.9%

44.0%

56.0%

100.0%

42.7%

21.8%16.5% 18.9%

44.5%

55.5%

42.9%

21.7%16.5% 18.8%

Male Female 18-34 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2d-vc1a


In Millions

U.S. Plano Sunglass Sales TrendUnits by Age and Gender

45.6

57.9

44.2

22.5 17.1 19.6

46.3

57.7

44.7

22.6 17.2 19.6

Male Female 18-34 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2d


U.S. Plano Sunglass Sales TrendPeople and Retail Dollar Shares by Household Income

49.9% 50.1%

38.0%

62.0%

38.0%

62.0%

Up to $60K Over $60K


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2e


In Millions

U.S. Plano Sunglass Sales TrendRetail Dollars by Household Income

$1,545.5

$2,519.0

$1,585.9

$2,584.7



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2e


U.S. Plano Sunglass Sales TrendAverage Retail Price by Household Income

$31.19

$46.69

$31.82

$47.67



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2e/f


U.S. Plano Sunglass Sales TrendPeople and Unit Shares by Household Income

49.9% 50.1%

47.9%

52.1%

47.9%

52.1%



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2f-vc1a


In Millions

U.S. Plano Sunglass Sales TrendUnits by Household Income

49.5 54.0

49.8 54.2



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2f


U.S. Plano Sunglass Sales TrendPeople and Retail Dollar Shares by Census Region

17.8%

37.1%

21.4%23.7%

18.2%

36.3%

19.0%

26.4%

18.3%

36.6%

18.7%

26.5%

Northeast South Midwest West


The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2g


In Millions

U.S. Plano Sunglass Sales TrendRetail Dollars by Census Region

$740.2

$1,477.0

$772.6

$1,074.7

$763.6

$1,524.8

$778.2

$1,103.9



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2g


U.S. Plano Sunglass Sales TrendAverage Retail Price by Census Region

$41.72

$37.14$35.15

$44.76$42.73

$37.83$35.60

$45.93



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2g/h


U.S. Plano Sunglass Sales TrendPeople and Unit Shares by Census Region

17.8%

37.1%

21.4%23.7%

17.1%

38.4%

21.2%23.2%

17.2%

38.7%

21.0%23.1%



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2h-vc1a


In Millions

U.S. Plano Sunglass Sales TrendUnits by Census Region

17.7

39.8

22.0 24.0

17.9

40.3

21.9 24.0



The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2h


12ME Sep16

U.S. Plano Sunglass Sales – Channel ProfileRetail Dollar Shares by Age and Gender

58.5%

41.5%

54.7%

24.4%

13.2%

7.6%

Male

Female

18-34

35-44

45-54

55+

SG Specialty

46.5%

53.5%

24.0%

15.4%

22.7%

38.0%

Drug / Pharmacy

38.8%

61.2%

58.4%

22.9%

11.6%

7.2%

Better Dept Stores

40.8%

59.2%

42.2%

20.8%

17.7%

19.3%

Mass Merchant

56.6%

43.4%

41.3%

24.6%

17.9%

16.3%

Optical Chains

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2d/3d


12ME Sep16

54.9%

45.1%

39.1%

25.6%

17.7%

17.6%

Optical Chains

U.S. Plano Sunglass Sales – Channel ProfileUnit Shares by Age and Gender

59.6%

40.4%

54.8%

25.0%

13.3%

6.9%

Male

Female

18-34

35-44

45-54

55+

SG Specialty

44.5%

55.5%

23.8%

17.3%

22.9%

35.9%

Drug / Pharmacy

37.9%

62.1%

59.4%

22.0%

12.0%

6.6%

Better Dept Stores

37.2%

62.8%

41.0%

21.9%

18.0%

19.2%

Mass Merchant

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2c/3c


12ME Sep16

U.S. Plano Sunglass Sales – Channel ProfileRetail Dollar Shares by Household Income

34.9%

65.1%

Up to$60K

Over$60K

SG Specialty

46.0%

54.0%

Drug / Pharmacy

53.5%

46.5%

Mass Merchant

37.9%

62.1%

Better Dept Stores

31.4%

68.6%

Optical Chains

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2e/3e


12ME Sep16

U.S. Plano Sunglass Sales – Channel ProfileUnit Shares by Household Income

37.3%

62.7%

Up to$60K

Over$60K

SG Specialty

47.3%

52.7%

Drug

40.7%

59.3%

Better Dept Stores

55.6%

44.4%

Mass Merchant

32.9%

67.1%

Optical Chains

The annual VisionWatch sample size is approximately 110,000 American adult respondents Sg_2f/3f


Future Purchase Intent Index – $50+ Plano Sunglasses

111109 110

112 111109

111 112 111 112 111113 112

80

90

100

110

120

6MESep13

6MEDec13

6MEMar14

6MEJun14

6MESep14

6MEDec14

6MEMar15

6MEJun15

6MESep15

6MEDec15

6MEMar16

6MEJun16

6MESep16

Rolling 6 Month AveragesIndex is based on likelihood to purchase in the next six months

Each point is the average score for the six month period

The annual VisionWatch sample size is approximately 110,000 American adult respondents CBMisc 7A



1125**


Millions of current dollars $1,615.6 $1,956.4 $2,387.4 $2,108.1 $1,683.6 $2,033.6 $2,451.1 $2,137.0 $4,064.5 $4,170.6 2.6% Millions of unit pairs 42.1 49.1 60.3 54.4 43.4 49.8 60.4 54.3 103.5 104.1 0.6%


Plano Sunglasses 1A.Sales Trends up to September 2016Total Value of sunglasses sales in dollars and units

With the June 2008 reporting we significantly improved the software used to power the processing of the data received from respondents. This enabled improved validation of the price statements made by respondents.- The dollar data starting with the 6ME June 2008 has been revised and is reflected in this report.- The total market size unit data remains the same as in previous reports



1125**Plano Sunglasses 2A.


Millions of current dollars $1,615.6 $1,956.4 $2,387.4 $2,108.1 $1,683.6 $2,033.6 $2,451.1 $2,137.0 $4,064.5 $4,170.6100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Optical Independent 3.8% 4.0% 3.9% 3.7% 3.6% 3.7% 3.8% 3.7% 3.8% 3.7% Optical Chain 5.8% 5.6% 5.7% 5.8% 5.7% 5.5% 5.4% 5.6% 5.7% 5.5% Sunglass Specialty 38.0% 39.8% 40.4% 38.8% 37.9% 40.3% 41.3% 40.3% 39.3% 40.3% Sporting Goods Store 4.1% 4.1% 4.1% 4.1% 4.1% 3.9% 3.9% 4.1% 4.1% 4.0% Better Department & Specialty Stores* 14.3% 14.0% 14.1% 14.3% 14.2% 13.6% 13.8% 14.2% 14.2% 13.9% Warehouse Club 3.5% 3.2% 3.1% 3.2% 3.4% 3.2% 3.1% 3.2% 3.2% 3.2% Grocery 0.4% 0.3% 0.3% 0.3% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% Drug / Pharmacy 3.8% 3.6% 3.6% 3.8% 3.8% 3.6% 3.6% 3.7% 3.7% 3.6% Mass Merchant 10.7% 10.4% 10.4% 10.7% 10.7% 10.3% 10.3% 10.6% 10.5% 10.4% Flea Market / Street Vendor 0.9% 0.8% 0.8% 0.9% 0.9% 0.8% 0.8% 0.8% 0.8% 0.8% Other 14.9% 14.2% 13.4% 14.5% 15.4% 14.8% 13.6% 13.5% 14.3% 14.1%

Sales Trends up to September 2016Total sunglass sales by outlet type - Dollars

The ability provided by the new software to more precisely validate the pricing statements of respondents lead to improved estimates of the shares for retailer types, retailers and brands. This improvement lead to changes in the historical shares, usually minor, but changes none the less. As a result, historical data that can be stated in direct comparison goes back to the 6ME June period listed above.

The outlet type 'Better Department and Specialty Stores' is made up of Bloomingdales, Dillards, Macys, Neiman Marcus, Nordstroms and Saks.

The outlet type 'Sunglass Specialty' is made up of Sunglass Hut, NY Shades, O-Store, Ochialli Da Sole, Pacific Eyes and Ts, Solstice, Sporting Eyes, Sunglass Designs, Sunglass Menagarie, Sunglass World, Sunglasses USA, Totes and Toucan Sunglasses.

The outlet type 'Wholesale Club' is made up of Costco, Sam's as well as estimates for the remaining (much smaller) wholesale club type retailers.

The outlet type 'Drug' is made up of CVS, Rite-Aid, Walgreens as well as estimates for the remaining, mostly regional drug retailers.

The outlet type 'Mass' is made up of Wal*Mart, Target, K-Mart and estimates for the remaining (smaller) mass merchandisers.

The outlet types 'Sport,' 'Grocery' and 'Flea Market' are made up of respondents selecting 'Other Retailer' and then that outlet type.

For the following periods: 6ME Sep'10, 6ME Dec'10, 6ME Mar'11, 6ME Jun'11 and 6ME Sep'11 some of the following channel shares were revised / restated: Sunglass Specialty, Grocery and Drug.



1125**Plano Sunglasses 2B.


Millions of unit pairs 42.1 49.1 60.3 54.4 43.4 49.8 60.4 54.3 103.5 104.1100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Optical Independent 1.1% 1.3% 1.3% 1.2% 1.1% 1.2% 1.3% 1.2% 1.2% 1.2% Optical Chain 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% Sunglass Specialty 11.8% 12.5% 12.5% 12.1% 12.1% 12.6% 12.8% 12.7% 12.3% 12.6% Sporting Goods Store 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% 2.7% Better Department & Specialty Stores* 4.4% 4.5% 4.5% 4.5% 4.5% 4.5% 4.6% 4.6% 4.5% 4.5% Warehouse Club 2.2% 2.2% 2.2% 2.2% 2.2% 2.3% 2.3% 2.2% 2.2% 2.2% Grocery 0.9% 0.9% 0.8% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% Drug / Pharmacy 9.2% 9.2% 9.1% 9.2% 9.2% 9.1% 9.1% 9.1% 9.2% 9.1% Mass Merchant 24.2% 24.4% 24.5% 24.6% 24.5% 24.4% 24.3% 24.4% 24.5% 24.4% Flea Market / Street Vendor 2.8% 2.8% 2.8% 2.8% 2.9% 2.8% 2.8% 2.8% 2.8% 2.8% Other 39.3% 38.2% 38.3% 38.7% 38.6% 38.3% 38.2% 38.3% 38.4% 38.3%

Sales Trends up to September 2016Total sunglass sales by outlet type - Units



The outlet type 'Sunglass Specialty' is made up of Sunglass Hut, NY Shades, O-Store, Ochialli Da Sole, Pacific Eyes and Ts, Solstice, Sporting Eyes, Sunglass Designs, Sunglass Menagarie, Sunglass World, Sunglasses USA, Totes and Toucan Sunglasses.





Sunglass Specialty 6ME September 2010 unit share restated in December 2010.

For the following periods: 6ME Sep'10, 6ME Dec'10, 6ME Mar'11, 6ME Jun'11 and 6ME Sep'11 some of the following channel shares were revised / restated: Sunglass Specialty, Grocery and Drug.



n= 41,730

1125**


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 50.6% 49.4% 100.0% 48.2% 22.3% 14.6% 14.9%

Optical Independent 3.7% 3.5% 4.0% 3.7% 2.4% 3.5% 4.3% 7.6%100.0% 47.3% 52.7% 100.0% 31.6% 20.8% 17.1% 30.5%

Optical Chain 5.5% 6.2% 4.9% 5.5% 4.7% 6.1% 6.7% 6.0%100.0% 56.6% 43.4% 100.0% 41.3% 24.6% 17.9% 16.3%

Sunglass Specialty 40.3% 46.5% 33.9% 40.3% 45.8% 44.3% 36.5% 20.6%100.0% 58.5% 41.5% 100.0% 54.7% 24.4% 13.2% 7.6%

Sporting Goods Store 4.0% 5.4% 2.5% 4.0% 3.7% 4.3% 5.2% 3.1%100.0% 68.8% 31.2% 100.0% 45.0% 24.1% 19.2% 11.7%

Better Dept & Specialty Stores 13.9% 10.7% 17.3% 13.9% 16.9% 14.3% 11.0% 6.7%100.0% 38.8% 61.2% 100.0% 58.4% 22.9% 11.6% 7.2%

Warehouse Club 3.2% 3.7% 2.6% 3.2% 2.3% 3.8% 3.9% 4.5%100.0% 59.1% 40.9% 100.0% 34.3% 26.5% 18.1% 21.1%

Grocery 0.3% 0.3% 0.4% 0.3% 0.2% 0.3% 0.5% 0.7%100.0% 39.1% 60.9% 100.0% 27.4% 19.2% 22.2% 31.2%

Drug / Pharmacy 3.6% 3.3% 3.9% 3.6% 1.8% 2.5% 5.6% 9.2%100.0% 46.5% 53.5% 100.0% 24.0% 15.4% 22.7% 38.0%

Mass Merchant 10.4% 8.4% 12.5% 10.4% 9.2% 9.8% 12.6% 13.5%100.0% 40.8% 59.2% 100.0% 42.2% 20.8% 17.7% 19.3%

Flea Market / Street Vendor 0.8% 0.7% 1.0% 0.8% 0.7% 0.7% 0.9% 1.1%100.0% 40.8% 59.2% 100.0% 42.7% 20.2% 16.2% 21.0%

Other 14.1% 11.4% 17.0% 14.1% 12.3% 10.5% 12.6% 26.9%100.0% 40.7% 59.3% 100.0% 42.1% 16.5% 13.1% 28.4%

12 Months up to September 2016Total sunglass sales by outlet type - Dollars by age and gender

Plano Sunglasses 2C.

Based on small sample size the demographic data for retail outlet types with a total unit share of 2% or less should be viewed as directional.



The outlet type 'Sunglass Specialty' is made up of Sunglass Hut, NY Shades, O-Store, Ochialli Da Sole, Pacific Eyes and Ts, Solstice, Sporting Eyes, Sunglass Designs, Sunglass Managarie, Sunglass World, Sunglasses USA, Totes and Toucan Sunglasses.







n= 41,730

1125**


Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 44.5% 55.5% 100.0% 42.9% 21.7% 16.5% 18.8%

Optical Independent 1.2% 1.3% 1.1% 1.2% 0.8% 1.1% 1.3% 2.1%100.0% 48.9% 51.1% 100.0% 29.5% 19.7% 17.5% 33.3%

Optical Chain 1.3% 1.6% 1.0% 1.3% 1.2% 1.5% 1.4% 1.2%100.0% 54.9% 45.1% 100.0% 39.1% 25.6% 17.7% 17.6%

Sunglass Specialty 12.6% 16.9% 9.2% 12.6% 16.1% 14.5% 10.1% 4.6%100.0% 59.6% 40.4% 100.0% 54.8% 25.0% 13.3% 6.9%

Sporting Goods Store 2.7% 4.1% 1.6% 2.7% 2.8% 2.9% 3.2% 1.9%100.0% 66.8% 33.2% 100.0% 43.8% 23.4% 19.4% 13.3%

Better Dept & Specialty Stores 4.5% 3.9% 5.1% 4.5% 6.3% 4.6% 3.3% 1.6%100.0% 37.9% 62.1% 100.0% 59.4% 22.0% 12.0% 6.6%

Warehouse Club 2.2% 3.0% 1.6% 2.2% 1.7% 2.6% 2.4% 2.7%100.0% 60.1% 39.9% 100.0% 33.5% 25.6% 17.9% 23.0%

Grocery 0.9% 0.9% 0.9% 0.9% 0.6% 0.9% 1.2% 1.3%100.0% 44.4% 55.6% 100.0% 28.2% 21.7% 23.1% 27.1%

Drug / Pharmacy 9.1% 9.1% 9.1% 9.1% 5.1% 7.3% 12.6% 17.4%100.0% 44.5% 55.5% 100.0% 23.8% 17.3% 22.9% 35.9%

Mass Merchant 24.4% 20.4% 27.6% 24.4% 23.3% 24.5% 26.5% 24.9%100.0% 37.2% 62.8% 100.0% 41.0% 21.9% 18.0% 19.2%

Flea Market / Street Vendor 2.8% 2.3% 3.1% 2.8% 2.7% 2.4% 2.7% 3.2%100.0% 37.4% 62.6% 100.0% 42.4% 19.3% 16.3% 21.9%

Other 38.3% 36.6% 39.7% 38.3% 39.5% 37.6% 35.3% 39.0%100.0% 42.5% 57.5% 100.0% 44.3% 21.3% 15.2% 19.2%

12 Months up to September 2016Total sunglass sales by outlet type - Units by age and gender

Plano Sunglasses 2D.











n= 41,730

1125**Plano Sunglasses 2E.

Up to $60KTotal $60K and over

Total 100.0% 100.0% 100.0%100.0% 38.0% 62.0%

Optical Independent 3.7% 3.0% 4.1%100.0% 31.0% 69.0%

Optical Chain 5.5% 4.6% 6.1%100.0% 31.4% 68.6%

Sunglass Specialty 40.3% 37.0% 42.4%100.0% 34.9% 65.1%

Sporting Goods Store 4.0% 3.9% 4.0%100.0% 37.4% 62.6%

Better Dept & Specialty Stores 13.9% 13.9% 13.9%100.0% 37.9% 62.1%

Warehouse Club 3.2% 2.5% 3.6%100.0% 29.3% 70.7%

Grocery 0.3% 0.5% 0.3%100.0% 50.9% 49.1%

Drug / Pharmacy 3.6% 4.4% 3.2%100.0% 46.0% 54.0%

Mass Merchant 10.4% 14.7% 7.8%100.0% 53.5% 46.5%

Flea Market / Street Vendor 0.8% 1.1% 0.6%100.0% 52.7% 47.3%

Other 14.1% 14.5% 13.9%100.0% 39.0% 61.0%

12 Months up to September 2016Total sunglass sales by outlet type - Dollars by income





The outlet type 'Wholesale Club' is made up of Costco, Sam's as well as estimates for the remaining (much smaller) wholesale club type retailers. The outlet type 'Drug' is made up of CVS, Rite-Aid, Walgreens as well as estimates for the remaining, mostly regional drug retailers. The outlet type 'Mass' is made up of Wal*Mart, Target, K-Mart and estimates for the remaining (smaller) mass merchandisers. The outlet types 'Sport,' 'Grocery' and 'Flea Market' are made up of respondents selecting 'Other Retailer' and then that outlet type.



n= 41,730

1125**

Plano Sunglasses 2F.

Up to $60KTotal $60K and over

Total 100.0% 100.0% 100.0%100.0% 47.9% 52.1%

Optical Independent 1.2% 0.8% 1.6%100.0% 31.4% 68.6%

Optical Chain 1.3% 0.9% 1.6%100.0% 32.9% 67.1%

Sunglass Specialty 12.6% 9.8% 15.2%100.0% 37.3% 62.7%

Sporting Goods Store 2.7% 2.3% 3.1%100.0% 40.3% 59.7%

Better Dept & Specialty Stores 4.5% 3.9% 5.2%100.0% 40.7% 59.3%

Warehouse Club 2.2% 1.6% 2.8%100.0% 33.8% 66.2%

Grocery 0.9% 1.0% 0.8%100.0% 53.0% 47.0%

Drug / Pharmacy 9.1% 9.0% 9.2%100.0% 47.3% 52.7%

Mass Merchant 24.4% 28.3% 20.8%100.0% 55.6% 44.4%

Flea Market / Street Vendor 2.8% 3.1% 2.4%100.0% 54.3% 45.7%

Other 38.3% 39.4% 37.3%100.0% 49.3% 50.7%

12 Months up to September 2016Total sunglass sales by outlet type - Units by income

Based on small sample size the demographic data for retail outlet types with a total unit share of 2% or less should be viewed as directional.The ability provided by the new software to more precisely validate the pricing statements of respondents lead to improved estimates of the shares for retailer types, retailers and brands. This improvement lead to changes in the historical shares, usually minor, but changes none the less. As a result, historical data that can be stated in direct comparison goes back to the 6ME June period listed above.






n= 41,730

1125**Plano Sunglasses 2G.


Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 18.3% 36.6% 18.7% 26.5%

Optical Independent 3.7% 4.8% 3.3% 3.8% 3.6%100.0% 23.8% 32.0% 18.8% 25.3%

Optical Chain 5.5% 6.9% 5.3% 6.1% 4.5%100.0% 22.7% 35.1% 20.7% 21.4%

Sunglass Specialty 40.3% 35.9% 42.6% 35.3% 43.7%100.0% 16.3% 38.6% 16.4% 28.7%

Sporting Goods Store 4.0% 2.9% 4.5% 3.6% 4.3%100.0% 13.3% 41.0% 16.9% 28.8%

Better Dept & Specialty Stores 13.9% 15.0% 12.5% 16.4% 13.5%100.0% 19.7% 32.7% 21.9% 25.6%

Warehouse Club 3.2% 3.1% 2.7% 2.4% 4.4%100.0% 18.0% 31.5% 13.8% 36.7%

Grocery 0.3% 0.3% 0.3% 0.5% 0.3%100.0% 16.8% 30.4% 27.0% 25.8%

Drug / Pharmacy 3.6% 4.1% 3.5% 4.1% 3.2%100.0% 20.7% 35.1% 21.2% 23.0%

Mass Merchant 10.4% 8.5% 11.7% 14.1% 7.5%100.0% 14.9% 41.0% 25.2% 18.9%

Flea Market / Street Vendor 0.8% 1.0% 0.8% 0.9% 0.7%100.0% 22.8% 34.1% 21.3% 21.8%

Other 14.1% 17.5% 12.9% 12.8% 14.4%100.0% 22.6% 33.5% 16.9% 27.0%

12 Months up to September 2016Total sunglass sales by outlet type - Dollars by region

Based on small sample size the demographic data for retail outlet types with a total unit share of 2% or less should be viewed as directional.The ability provided by the new software to more precisely validate the pricing statements of respondents lead to improved estimates of the shares for retailer types, retailers and brands. This improvement lead to changes in the historical shares, usually minor, but changes none the less. As a result, historical data that can be stated in direct comparison goes back to the 6ME June period listed above.






n= 41,730

1125**Plano Sunglasses 2H.


Total 100.0% 100.0% 100.0% 100.0% 100.0%100.0% 17.2% 38.7% 21.0% 23.1%

Optical Independent 1.2% 1.7% 1.0% 1.1% 1.3%100.0% 23.7% 32.5% 18.9% 24.9%

Optical Chain 1.3% 1.6% 1.2% 1.3% 1.1%100.0% 21.8% 35.6% 21.9% 20.6%

Sunglass Specialty 12.6% 12.0% 13.0% 10.4% 14.6%100.0% 16.3% 39.8% 17.2% 26.7%

Sporting Goods Store 2.7% 2.2% 2.8% 2.5% 3.3%100.0% 13.7% 39.3% 19.1% 27.8%

Better Dept & Specialty Stores 4.5% 5.2% 3.9% 4.7% 5.0%100.0% 19.8% 33.1% 21.7% 25.4%

Warehouse Club 2.2% 2.4% 2.0% 1.4% 3.3%100.0% 18.1% 34.8% 13.6% 33.5%

Grocery 0.9% 0.8% 0.7% 1.2% 0.9%100.0% 15.8% 31.2% 29.4% 23.5%

Drug / Pharmacy 9.1% 10.8% 8.4% 9.3% 8.9%100.0% 20.4% 35.6% 21.4% 22.6%

Mass Merchant 24.4% 19.8% 26.7% 29.3% 19.5%100.0% 13.9% 42.4% 25.2% 18.5%

Flea Market / Street Vendor 2.8% 3.1% 2.4% 2.7% 3.0%100.0% 19.4% 34.2% 20.9% 25.5%

Other 38.3% 40.4% 38.0% 36.1% 39.2%100.0% 18.1% 38.4% 19.8% 23.6%

12 Months up to September 2016Total sunglass sales by outlet type - Units by region








n= 41,730

1125**Plano Sunglasses 2I.

Up to $100 -Total $100 $200 $200+

Total 100.0% 100.0% 100.0% 100.0%100.0% 48.2% 27.5% 24.3%

Optical Independent 3.7% 2.7% 3.5% 6.0%100.0% 34.6% 25.9% 39.5%

Optical Chain 5.5% 2.1% 6.2% 11.5%100.0% 18.5% 31.1% 50.5%

Sunglass Specialty 40.3% 22.4% 57.3% 56.6%100.0% 26.7% 39.1% 34.2%

Sporting Goods Store 4.0% 3.9% 5.7% 2.2%100.0% 47.0% 39.6% 13.4%

Better Dept & Specialty Stores 13.9% 11.6% 13.6% 18.9%100.0% 40.1% 26.9% 33.0%

Warehouse Club 3.2% 4.3% 2.8% 1.4%100.0% 65.2% 24.3% 10.5%

Grocery 0.3% 0.7% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Drug / Pharmacy 3.6% 7.5% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Mass Merchant 10.4% 21.7% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Flea Market / Street Vendor 0.8% 1.7% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Other 14.1% 21.5% 10.8% 3.4%100.0% 73.2% 20.9% 5.9%

12 Months up to September 2016Total sunglass sales by outlet type - Dollars by price point








n= 41,730

1125**Plano Sunglasses 2J.

Up to $100 -Total $100 $200 $200+

Total 100.0% 100.0% 100.0% 100.0%100.0% 88.2% 8.2% 3.6%

Optical Independent 1.2% 0.7% 4.3% 7.5%100.0% 47.9% 29.4% 22.7%

Optical Chain 1.3% 0.5% 6.1% 9.1%100.0% 35.0% 39.3% 25.7%

Sunglass Specialty 12.6% 6.7% 55.7% 58.2%100.0% 47.1% 36.2% 16.7%

Sporting Goods Store 2.7% 2.4% 5.8% 2.6%100.0% 78.9% 17.6% 3.5%

Better Dept & Specialty Stores 4.5% 3.4% 11.2% 16.4%100.0% 66.6% 20.3% 13.1%

Warehouse Club 2.2% 2.2% 3.0% 1.7%100.0% 86.1% 11.1% 2.8%

Grocery 0.9% 1.0% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Drug / Pharmacy 9.1% 10.3% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Mass Merchant 24.4% 27.7% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Flea Market / Street Vendor 2.8% 3.1% 0.0% 0.0%100.0% 100.0% 0.0% 0.0%

Other 38.3% 42.0% 13.8% 4.5%100.0% 96.6% 2.9% 0.4%

12 Months up to September 2016Total sunglass sales by outlet type - Units by price point






VisionWatch September 2016OTC Readers Sales

12ME Sep15 12ME Sep16

Channel Dollars ASP Units Channel Dollars ASP UnitsOptical $83,285,449 $25.56 3,258,760 Optical $87,522,407 $25.84 3,386,978

Warehouse $39,245,943 $13.21 2,971,618 Warehouse $39,832,657 $13.24 3,008,145

Drug $364,149,256 $18.68 19,496,460 Drug $370,705,878 $18.81 19,705,724

Mass $181,220,241 $15.31 11,833,989 Mass $183,957,141 $15.33 12,003,216

Other/DK $169,083,660 $13.33 12,688,301 Other/DK $177,618,146 $13.18 13,474,796

Total $836,984,548 $16.66 50,249,129 Total $859,636,230 $16.67 51,578,859

Reading Glasses Sales Trend12ME Sales Data by Channel



In Millions

+2.7% 2016 against 2015 +2.6% 2016 against 2015+4.4% 2016 against 2014 +5.2% 2016 against 2014


Reading Glasses Sales TrendRetail Dollars and Units

$823.5 $837.0 $859.6


Retail Dollars

49.0 50.2 51.6


Units

The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_1a


+0.1% 2016 against 2015-0.8% 2016 against 2014


Reading Glasses Sales TrendAverage Retail Price

$16.79 $16.66 $16.67




Growth compared to the same 6ME period of the previous year

Reading Glasses Sales Growth TrendRetail Dollar and Unit Percentage Change from Prior Year by 6ME Period

1.2%

2.3%

4.0%

2.9%

1.4%

0.6%

1.7%

2.3%2.0%

3.0%

6ME Sep15 6ME Dec15 6ME Mar16 6ME Jun16 6ME Sep16

DollarsUnits



Reading Glasses Sales TrendRetail Dollar Shares by Channel

Top 2 Mass Merchants (combined) / Top 3 Drug (combined) / Top 3 Club (combined)

16.7%

28.0%

4.7%

16.6%

27.8%

4.6%

Mass Drug Club




Reading Glasses Sales TrendAverage Retail Price by Channel


$14.78

$18.55

$13.21 $14.76

$18.74

$13.24

Mass Drug Club


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_3a/b


Reading Glasses Sales TrendUnit Shares by Channel


18.8%

25.2%

5.9%

18.7%

24.7%

5.8%

Mass Drug Club


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_3b


12ME Sep16

Definition of US Population for this Report: US residents, 18 years of age and older

Reading Glasses Usage Compared to Total Population by Age and Gender

49.0% 51.0%

30.2%

17.5% 17.4%

34.9%

46.9%53.1%

2.0%5.4%

34.4%

58.1%

Male Female 18-34 35-44 45-54 55+

% of US Population 18+% of all Readers wearers

49.0% of US residents are male46.9% of OTC reader wearers are male

How to read this chart:

The annual VisionWatch sample size is approximately 110,000 American adult respondents Vc_1a


12ME Sep16

Reading Glasses Purchase FrequencyWearers and Units by Age and Gender

14.516.4

0.61.7

10.6

18.0

24.2

27.4

1.73.4

18.5

27.9

Male Female 18-34 35-44 45-54 55+

Reader Wearers Reader Unit SalesPurchaseFrequency: Every 0.6

years

Every 0.4 years

Every 0.5 years

Every 0.6 years

Every 0.6years

Every 0.6 years

The annual VisionWatch sample size is approximately 110,000 American adult respondents RD_2b&2d+Vc1a


In Millions

Reading Glasses Sales TrendRetail Dollars by Age and Gender

$397.0$440.0

$61.6

$305.4

$437.7$406.1

$453.6

$61.8

$309.5

$452.6

Male Female 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2c


Reading Glasses Sales TrendAverage Retail Price by Age and Gender

$16.85 $16.49$17.81

$16.70 $16.29$16.79 $16.56$18.21

$16.72$16.20

Male Female 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2c/d


In Millions

Reading Glasses Sales TrendUnits by Age and Gender

23.6

26.7

3.5

18.3

26.9

24.2

27.4

3.4

18.5

27.9

Male Female 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2d


Reading Glasses Sales TrendUnit Shares by Age and Gender

46.9%

53.1%

6.9%

36.4%

53.5%

46.9%

53.1%

6.6%

35.9%

54.2%

Male Female 35-44 45-54 55+


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2d&Vc1a


12ME Sep16

Reading Glasses Usage Compared to Total Population by Household Income

49.9% 50.1%46.8%

53.2%


% of US Population 18+% of Reader Wearers

The annual VisionWatch sample size is approximately 110,000 American adult respondents VC_1b



Reading Glasses Purchase FrequencyWearers and Units by Household Income

14.516.4

22.8

28.8


Reader WearersReaders Unit Sales

Every 0.6 years

PurchaseFrequency:

Every 0.6 years

PurchaseFrequency:

The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2f


In Millions

Reading Glasses Sales TrendRetail Dollars by Household Income

$361.5

$475.5

$368.5

$491.2



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2e


Reading Glasses Sales TrendAverage Retail Price by Household Income

$16.16$17.05

$16.17$17.06



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2e/f


In Millions

Reading Glasses Sales TrendUnits by Household Income

22.4

27.9

22.8

28.8



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2f_Vc1b


Reading Glasses Sales TrendUnit Shares by Household Income

44.5%

55.5%

44.2%

55.8%



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2f-vc1a


12ME Sep16

Reading Glasses Usage Compared to Total Population by Census Region

17.8%

37.1%

21.4%23.7%

18.8%

36.9%

20.9%23.4%


% of US Population 18+% of Reader Wearers

The annual VisionWatch sample size is approximately 110,000 American adult respondents Vc_1c



Reading Glasses Purchase FrequencyWearers and Units by Census Region

5.8

11.4

6.5 7.28.6

19.4

10.912.8


Reader WearersReaders Unit Sales

PurchaseFrequency:

Every 0.7 years

Every 0.6 years

Every 0.6 years

Every 0.6 years

The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2h&Vc1c


In Millions

Reading Glasses Sales TrendRetail Dollars by Census Region

$143.2

$303.3

$176.4

$214.0

$147.1

$315.8

$181.2

$215.6



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2g


Reading Glasses Sales TrendAverage Retail Price by Census Region

$16.91 $16.31 $16.49$17.15$17.19

$16.29 $16.68 $16.87



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2g/h


In Millions

Reading Glasses Sales TrendUnits by Census Region

8.5

18.6

10.712.5

8.6

19.4

10.912.8



The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_2h&Vc1c


Reading Glasses Sales TrendUnit Shares by Census Region

16.9%

37.0%

21.3%

24.8%

16.6%

37.6%

21.1%

24.8%



The annual VisionWatch sample size is approximately 110,000 American adult respondents RD_2h&Vc1c


12ME Sep16

47.3%

52.7%

9.7%

37.9%

48.4%

Male

Female

35-44

45-54

55+

Mass

56.8%

43.2%

5.4%

39.1%

52.0%

Club

50.6%

49.4%

8.1%

39.1%

49.8%

Drug

Reading Glasses Sales – Channel ProfileRetail Dollar Shares by Age and Gender

2 Mass Merchants (combined) / Top 3 Drug (combined) / Top 3 Club (combined)

The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_3c


12ME Sep16

47.3%

52.7%

8.7%

38.4%

48.7%

Male

Female

35-44

45-54

55+

Mass

56.8%

43.2%

5.4%

39.7%

51.3%

Club

50.0%

50.0%

7.8%

39.6%

48.9%

Drug

Reading Glasses Sales – Channel ProfileUnit Shares by Age and Gender


The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_3d


12ME Sep16

Reading Glasses Sales – Channel Profile Retail Dollar Shares by Household Income


53.4%

46.6%

Up to$60K

Over$60K

Mass

28.5%

71.5%

Club

44.9%

55.1%

Drug

The annual VisionWatch sample size is approximately 110,000 American adult respondents Rd_3e


12ME Sep16

Reading Glasses Sales – Channel ProfileUnit Shares by Household Income


54.3%

45.7%

Up to$60K

Over$60K

Mass

29.5%

70.5%

Club

46.2%

53.8%

Drug



12ME Sep16

Reading Glasses SalesUnit Shares by Purchase Location Type

88.0%

8.1%1.5% 2.4%

At a physical retaillocation

On the Internet On the Telephone Not sure



12ME Sep16

50.7%

26.5%

16.2%

6.6%

One(1)

Two(2)

Three(3)

Fouror

More

All

49.4%

27.4%

16.2%

7.0%

Women

52.3%

25.5%

16.1%

6.1%

Men

Reading Glasses Sales ProfileNumber Purchased Per Transaction by Gender




1511** Contact Lenses 1E.

6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Millions of Contact Lens Wearers 39.2 39.5 39.4 39.9 40.5 40.6 40.3 40.3100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

All of the time/I always wear them 10.8% 10.7% 10.8% 11.1% 10.8% 10.6% 10.8% 10.9%while sleepingAll day and usually wear them while 6.4% 6.6% 6.6% 6.5% 6.3% 6.3% 6.4% 6.6%sleepingAll day and I occasionally wear them 7.1% 7.2% 7.1% 7.1% 7.0% 6.9% 7.2% 7.4%while sleepingAll day but I always remove them 47.4% 47.1% 47.4% 47.5% 47.7% 47.9% 47.1% 47.1%before going to sleepFor specific activities only 13.2% 13.2% 12.8% 12.4% 12.7% 12.9% 13.0% 12.7%

Only occasionally 15.1% 15.2% 15.3% 15.4% 15.4% 15.5% 15.5% 15.4%

6 Months up to September 2016Detailed use of contact lenses--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Millions of Contact Lens Wearers 39.2 39.5 39.4 39.9 40.5 40.6 40.3 40.3

One 10.2% 10.7% 10.9% 10.7% 10.1% 10.0% 10.7% 11.0%

Both 89.8% 89.3% 89.1% 89.3% 89.9% 90.0% 89.3% 89.0%

6 Months up to September 2016 Contact lenses worn on one or both eyes--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 39.2 39.5 39.4 39.9 40.5 40.6 40.3 40.3Vision correction only 87.3% 87.2% 87.5% 87.8% 88.0% 88.2% 87.7% 87.5%

Change/enhance eye color 4.7% 4.7% 4.6% 4.4% 4.3% 4.2% 4.5% 4.6%

Both 7.9% 8.1% 7.9% 7.8% 7.7% 7.6% 7.8% 7.8%

6 Months up to September 2016Reason for wearing contact lenses--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 39.2 39.5 39.4 39.9 40.5 40.6 40.3 40.3Less than 3 months 2.7% 2.9% 2.4% 2.3% 2.2% 2.2% 2.5% 2.6%

3-6 months 5.5% 5.6% 5.7% 5.5% 5.4% 5.4% 5.5% 5.7%

7 months to 1 year 6.1% 6.3% 6.1% 5.8% 5.9% 5.8% 6.0% 6.1%

1-2 years 6.8% 7.0% 7.2% 7.3% 7.0% 6.8% 7.1% 7.4%

Over 2 years 78.8% 78.2% 78.6% 79.1% 79.6% 79.8% 79.0% 78.3%

6 Months up to September 2016Length of contact lens usage--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016


Yes 16.4% 16.5% 16.2% 16.1% 15.9% 16.0% 16.3% 16.4%

No 50.2% 49.9% 50.1% 50.4% 50.6% 50.3% 50.0% 50.5%

Don’t know 33.4% 33.6% 33.7% 33.5% 33.5% 33.7% 33.7% 33.1%

6 Months up to September 2016Use of toric lenses--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016


Yes 11.9% 11.8% 11.4% 11.3% 11.5% 11.3% 11.6% 11.7%

No 70.6% 70.4% 71.2% 71.5% 71.8% 71.9% 71.8% 71.5%

Don’t know 17.4% 17.8% 17.5% 17.2% 16.7% 16.8% 16.6% 16.8%

6 Months up to September 2016Use of bifocal/multifocal lenses--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%At a physical retail location 71.2% 70.6% 70.5% 70.9% 71.2% 71.0% 70.5% 70.2%

On the Internet 17.9% 18.3% 18.5% 18.2% 18.0% 18.4% 18.6% 18.9%

On the Telephone 2.8% 2.7% 2.7% 2.6% 2.6% 2.6% 2.9% 3.0%

Through Postal Mail 1.8% 1.7% 1.7% 1.6% 1.8% 1.8% 1.9% 1.8%

Not sure / Can’t remember 6.3% 6.6% 6.7% 6.8% 6.4% 6.1% 6.1% 6.1%

6 Months up to September 2016Where did you make your most recent contact lens purchase?--Trended




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Yes 25.3% 25.5% 25.6% 25.5% 25.4% 25.2% 25.5% 25.7%

No 74.7% 74.5% 74.4% 74.5% 74.6% 74.8% 74.5% 74.3%

6 Months up to September 2016Ever worn contact lenses by age and gender

Based on everyone who is not currently wearing contact lenses




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Less than 6 months ago 1.5% 1.4% 1.3% 1.2% 1.2% 1.5% 1.5% 1.3%

6-12 months ago 2.5% 2.3% 2.1% 2.2% 2.1% 2.3% 2.2% 2.1%

1-2 years ago 6.5% 6.4% 6.4% 6.2% 6.2% 6.1% 6.0% 6.2%

2-3 years ago 8.5% 8.1% 8.1% 8.3% 8.2% 8.2% 8.3% 8.3%

More than 3 years ago 81.0% 81.8% 82.2% 82.3% 82.3% 81.9% 82.1% 82.1%

6 Months up to September 2016How long ago stopped wearing contact lenses by age and gender




6ME DEC 2014

6ME MAR 2015

6ME JUN 2015

6ME SEP 2015

6ME DEC 2015

6ME MAR 2016

6ME JUN 2016

6ME SEP 2016

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%Very 1.9% 1.8% 1.8% 1.8% 1.6% 1.6% 1.7% 1.8%

Fairly 3.7% 3.6% 3.6% 3.6% 3.6% 3.5% 3.3% 3.2%

Not sure 14.8% 14.7% 14.5% 14.5% 14.9% 14.8% 14.7% 14.8%

Probably not 26.5% 26.7% 27.2% 26.9% 26.7% 26.9% 26.8% 26.7%

Definitely not 53.1% 53.3% 52.8% 53.2% 53.2% 53.2% 53.5% 53.5%

6 Months up to September 2016Likelihood of starting/returning to wearing contact lenses by age and gender

Member Benefit Draft - The Vision Council · 7 sub-reports: SV, MF, PAL, A-R Coated, Photochromics,...

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