Melting pot of your cafeteria
-
Upload
jaren-scott -
Category
Marketing
-
view
112 -
download
0
Transcript of Melting pot of your cafeteria
![Page 1: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/1.jpg)
Melting Pot Marketing
![Page 2: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/2.jpg)
✯ 26m - Call Texas home✯ 1/3 - Residents are ESL✯ 3/6 - Flags flown = non-
English nations ✯ 2nd - Largest US
state after California✯ 66 sec - How often someone new settles the Lone Star State
![Page 3: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/3.jpg)
Melting Pot in Your Cafeteria
Jaren Scott, M.A.Rachel Arthur, M.Ed.
Jaren Scott, M.A.Rachel Arthur,
M.Ed.
![Page 4: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/4.jpg)
Melting Pot Marketing
Game
• May not use any taboo words (indicated on list)
•May not use sound effects or gestures for clue word
![Page 5: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/5.jpg)
1 45 30 15 0
![Page 6: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/6.jpg)
1 45 30 15 0
![Page 7: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/7.jpg)
Melting Pot Marketing
Jaren Scott• Content/Web Marketer
at PrimeroEdge• Masters Degree• Spanish Speaker• Animal spirit = bear
![Page 8: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/8.jpg)
Melting Pot Marketing
Rachel Arthur• Director Child Nutrition
at Brazosport ISD• Masters of Education in
Administration• Cartoon = Brittany
from Alvin and the Chipmunks
![Page 9: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/9.jpg)
Melting Pot Marketing
Objectives
• Identify market segments
• Target your message• Understand different
marketing mediums
![Page 10: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/10.jpg)
Melting Pot Marketing
Melting Pot
“A place where different types of people live together and gradually create one community”
![Page 11: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/11.jpg)
Melting Pot Marketing
Importance• Self-segregate with
most like themselves
• More likely to consume food common in home
• Acculturate slowly… recognize progress!
![Page 12: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/12.jpg)
Melting Pot Marketing
Meals
• Symbolic social activity universally
• Great time to interact with peers
•Intimate creative expression of self…
![Page 13: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/13.jpg)
What is Marketing?
• Define wants/needs
• Supply products • Inform of
availability• Describe benefits• Sell at fair prices
Promoting, advertising, merchandising, selling
![Page 14: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/14.jpg)
![Page 15: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/15.jpg)
![Page 16: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/16.jpg)
![Page 17: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/17.jpg)
Melting Pot Marketing
Who are you serving?
![Page 18: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/18.jpg)
Melting Pot Marketing
Segment
• Geographic • Demographic• Behavioral• Psychographi
c• Occasional• Cultural
“Consumers with common needs, interests and priorities”
![Page 19: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/19.jpg)
Melting Pot Marketing
Culture
• Beliefs• Customs• Practices• Attitude
s• Values
• Ethnicity • Nationalit
y• Language• Religion• Et cetera
Shared Based on
![Page 20: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/20.jpg)
Melting Pot Marketing
School Segments• School – administration, teachers,
staff • Parents + guardians• Government• Community• Media• All about the KIDS!• Always changing…
![Page 21: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/21.jpg)
Melting Pot Marketing
Lost in Translation...
![Page 22: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/22.jpg)
![Page 23: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/23.jpg)
![Page 24: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/24.jpg)
![Page 25: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/25.jpg)
![Page 26: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/26.jpg)
Melting Pot Marketing
Nova…
![Page 27: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/27.jpg)
- English -
![Page 28: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/28.jpg)
- Spanish -
No va =NO GO
![Page 29: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/29.jpg)
- Pug Latin -
![Page 30: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/30.jpg)
Melting Pot Marketing
Know Your Audience• Informal interviews• Small-group
discussions• Suggestion boxes• Immediate feedback• Sampling/tasting• Social media• Polls/surveys
![Page 31: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/31.jpg)
Melting Pot Marketing
Survey Questions• How often do you
eatschool food?• If never, why? • If always, why?• What foods do you
prefer?• List five foods you
would like to see served…
![Page 32: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/32.jpg)
What to Serve?
![Page 33: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/33.jpg)
Melting Pot Marketing
Restaurant Lessons• Menu most important
variable• Popular / familiar foods
served• Food consistently good
quality• Pleasant atmosphere• Friendly personnel• Fast service• Accessibility...
![Page 34: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/34.jpg)
Melting Pot Marketing
School Nutrition Factors• Perception is important• Parents – value on nutrition• Who participates more:
– Free meal students– Younger students– Male students– Rural students
![Page 35: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/35.jpg)
Melting Pot Marketing
Menu Planning Culture• Continental• Internation
al• Fridays• Meatless • Mexican• Veggie• Visitors
![Page 36: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/36.jpg)
Melting Pot Marketing
Food Presentation Keys • Color – natural,
bright• Flavor – not too
strong or contrasting
• Texture – crisp foods with soft foods
• Shape – varying • Natural – fresh
![Page 37: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/37.jpg)
Melting Pot Marketing
• Present familiar food • Paint serving line /
dining area appropriate colors
• Smiling and positive staff
• Line layout…
CAFETERIA
![Page 38: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/38.jpg)
![Page 39: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/39.jpg)
Bakehouse Brekkie Roll
Australia
![Page 40: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/40.jpg)
McShrimp
Russia
![Page 41: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/41.jpg)
Cherry Blossom Burger
Japan
![Page 42: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/42.jpg)
McPaneer
India
![Page 43: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/43.jpg)
McMollete
Latin America
![Page 44: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/44.jpg)
Say What?
![Page 45: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/45.jpg)
Melting Pot Marketing
Say it Right…
• Foster safe culture
• Model social skills
• Inform of benefits
• Use suggestions• Let KIDS decide
“It’s not what you say, it’s how you say it… ”
![Page 46: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/46.jpg)
Inverted Pyramid
![Page 47: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/47.jpg)
AIDA
![Page 48: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/48.jpg)
Diffusion of Innovation
![Page 49: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/49.jpg)
Make it Stick
• Post it• Birthdays
![Page 50: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/50.jpg)
Marketing Mediums
![Page 51: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/51.jpg)
Traditional Marketing
• TV, radio, newspaper
• Broad reach• Menus +
news
![Page 52: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/52.jpg)
Melting Pot Marketing
Email and Texting• Quick as click of
button• Target customers
with personalized emails
• Can also use email/text
• Keep copy interesting• Don’t overdo - SPAM
![Page 53: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/53.jpg)
Melting Pot Marketing
Social Media• Easy messaging
avenue• Parents + students • Keep accounts
updated• Answer questions
quickly• Social media policy
![Page 54: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/54.jpg)
Melting Pot Marketing
Social Media Uses• Share nutrition, menus,
recipes, specials• Market program, events,
menu items• Feature employee /
student of month, fruits / veggies
• Engage students + parents
![Page 55: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/55.jpg)
Melting Pot Marketing
Facebook• Starter platform• Set up website• Link from site• Engage • Moderate content• Trivia, games +
photos!
![Page 56: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/56.jpg)
Melting Pot Marketing
• Fun / timely response
• Learn “hash” tags• Create following
with key influencers
• Interesting, original, not self-serving
![Page 57: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/57.jpg)
Melting Pot Marketing
YouTube• Promote signing up
or completing application
• Include news clips + training
• Provide exposure for program + making healthier choices
![Page 58: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/58.jpg)
Melting Pot Marketing
School Marketing Channels• Emails• Letters• School website• Kick-off event• Attractive flyers• Community partnerships• Sport or summer camps
![Page 59: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/59.jpg)
Melting Pot Marketing
Kick off• Understand market• Create messaging• Select channels• Train teammates• Excite students• Include parents
![Page 60: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/60.jpg)
Melting Pot Marketing
Bring Your “A” Game
![Page 61: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/61.jpg)
Melting Pot Marketing
Resources
For more information visit: primeroedge.com/meltingpot
![Page 62: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/62.jpg)
Questions?
![Page 63: Melting pot of your cafeteria](https://reader035.fdocuments.in/reader035/viewer/2022062900/58ed38f11a28ab085b8b4595/html5/thumbnails/63.jpg)
Fin