Melissa Rancourt - Keynote presentation

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    14-Jan-2015
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One of the four inspiring keynote presented during the VISITBRUSSELS Week. Melissa tells us about how to create a strong message that bring people together!

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  • 1. greenlightforgirls aroundtheworld 2012

2. Letsfindthescienceinthisdaisy.Notcontenttojustwatchflowersdanceinthebreeze,Harvardphysicistshaverecentlydescribedforthefirsttimehowflowersgeneratetheforcesneededtocurlopencomespringtime.www.greenlightforgirls.org 3. Dontjuststandthere,dosomething! ItstartedwithoneemailWithin12months,itbecame 5dedicatedinternationalBoardDirectors 500+passionatevolunteers 5continents 1000+curiousgreenlightgirlsgreenlightforgirls,asbl isaninternationalnonprofitorganisationheadquarteredinBrussels.OurmissionistopromoteSTEMtogirlsofallagesandbackgrounds. www.greenlightforgirls.org 4. Whydowedowhatwedo?Fuelledbypassion,volunteerrunWeallhaveonethingincommon tohelpgirls realisethattheirfuture isfullofpossibilities Greenlightgirlsofallages&backgrounds Inspirationalvolunteers Boardmemberswhodriveeverything Scientists,Engineers,TechnologistsMathematicians,plusmuchmorewww.greenlightforgirls.org 5. WhatdowemeanScience? Forus,scienceisabouttheworldaroundus Scienceiseverywhere. Scienceincludesallareas(Science,Technology,Engineering,Math=STEM) Scienceisdiscovery,curiosity,experiments,future,exploration. Mathandsciencearebasicbuildingblocksthathelptoensureafuturefullofpossibilities.www.greenlightforgirls.org 6. Whygirls? Whynot?Thenumberspaintusapictureandeach partoftheworldhasdifferentneeds.Selfesteemdrops Oncegirlsreach15yearsold,this numberdropsto55%.Only16%ofstudentsinengineeringclassarewomen. Later,inaroomof25engineers,only3willbewomen.InEurope,only30%ofresearchersarewomen.Lessthan 10%ofyounggirlsinEuropeareconsideringtobecomea scientist.Oneineverythreegirlsinthedevelopingworldismarried bytheageof18.Resources:EngineeringDegree.net2012,ECSheFigures 2009,Sjoberg &Schreiner2008,PlanUK2012www.greenlightforgirls.org 7. TurnbusinessupsidedownWestartedwithnomoney,nofunding,no infrastructurereallynothingYoudontneedanyofthat Toshowresults Tosetthevision&strategy Torunyourbusinessonpassion www.greenlightforgirls.org 8. Howdoweengageothers?Justbecausewecallitworkdoesntmean wecanthavefunThisisespeciallytruefor NGOsandevenmoretrue foranythinginvolving volunteerswww.greenlightforgirls.org 9. Welovestoriesandso dogreenlightgirlsTobeinnovative,findtheinterestingstoryForg4g Whythedaisy? Storybehindthevolunteers Canrobotsdance? www.greenlightforgirls.org 10. Getthemessageoutand senditagain Whenyouhavelittleresourcesandmoney,itstimeforguerrillamarketingForus,itmeansmakingthe mostuseoutof: Acatchynameandbrand Wordofmouth SocialMediawww.greenlightforgirls.org 11. Everymomentisalearning opportunity WedontknoweverythingbutwedoknowthatwewouldliketoWelearnsomething neweveryday Cultureandneeds Waysofdoingbusiness CreativeideasOuraimistocreatea senseofcommunity Local,National International,Global www.greenlightforgirls.org 12. Whatarethetypesof thingswedo? Girlfocusedevents Oursignatureevent afulldayofsciencefunforgirlsages1115runbyrolemodelprofessionals Kidfocusedevents Schoolevents(Levis&Water,g4gintheClassroom,DancingwithAsimo,eSkills Week) SisterSchools&Scienceinoureyes Projects GlobalScholarshipFund ScienceLibraryontheMovewww.greenlightforgirls.org 13. Behindthescenes. OurdedicatedinternationalBoardofDirectorsMelissaRancourt,Chairman&FounderCherylMiller,Director,EU&TechnologyChairDr. SarahThomas,Ed.D.,Director,Americas& EducationChairJoyceLualaba,Director,Africa&Eventand ActivitiesChairDr. ChandanaBhattacharya,Ph.D.,Director,Asia& GenderEquityChairwww.greenlightforgirls.org 14. 150girlsyellImproudto beasciencegeek!!Abcd abcdwww.greenlightforgirls.org 15. greenlightforgirlsWorkshopforVisitBrussels June2012 16. geekswelcomeAbcd abcd www.greenlightforgirls.org 17. Dontjuststandthere,letsdosomething!Ourobjectivesfortoday:Toexploresuccesswithcommunication Theimportanceofaclearvisionandmessageforanassociation Theimportancetobringpeopletogetheraroundastrongmessagewww.greenlightforgirls.org 18. Whatengagesothers? SomethingIcareabout Somethingfun SomethingthathelpsothersMycompanycantbecreative.WeareseriousprofessionalsWedonthavefunhere.Ourmissionisimportantwww.greenlightforgirls.org 19. AssessingwhereweareTwoquestionsforyou(ormore)Doyoufeelthatyourassociationhasaclear communicationthateffectivelyengagesothers? Whyorwhynot?Cananyoneinyourorganisationclearlydescribe whatyoudo?Howaboutthemembersthatyou serve?Whobestengagesothersinyour network?www.greenlightforgirls.org 20. ElementsofCommunicationThehookWhatgetssomeonesattention?WhatyourorganisationdoesWhydoIcare?HowcanIgetthemtocare?Aninterestingstory3messages Yourcompanypitch www.greenlightforgirls.org 21. LetsstartfromtheendStartwiththe3messagesWritedownthethreemostimportantthings thatyourassociationdoesSharethiswiththepersonnexttoyouLetshearafewwww.greenlightforgirls.org 22. NowtothemiddleWhydomembersjoinyourassociation?Whydoyouremployeesworkforyour association?Ifyourassociationdidntexist,whatwould betheimpact?Letssharethisamongus.Howdoyouengagepeople?www.greenlightforgirls.org 23. ThehookandthestoryIftherewasonepicture/image/phototo showwhatyoudo,whatwouldthatpicture be?Cansomeoneelsecomeupwiththecreative storyforyourassociation?Whatcangetsomeonesattention?www.greenlightforgirls.org 24. In10wordsCanyouexplainwhatyourorganisationisin only10words?Whatarethese10words?Sharethiswiththepersonontheothersideof youDoyouunderstandwhattheydo?www.greenlightforgirls.org 25. Putitalltogethergreenlightforgirls,asblWeshowthatscienceandmathiseverywhereeveninadaisy.Hook WepromoteSTEMtogirlsofallagesandbackgrounds.Whatdoyoudo Only1in10younggirlsinEuropeisconsideringtoworkinscience.Whydoyoudothis Lastweek,afathercontactedustoletusknowthatourg4geventchangedhislittlegirlslife herStoryorexample interestinschoolhasincreaseddramatically,sheismorefocused&shetellsherparentsallabout3messages scienceeveryday(itsdrivingthemcrazy)Weconductgirlfocusedeventssuchasoursciencefundays.Webringscienceintheclassroomsforallchildren.Weconductglobalprojectsthathelpchildrenaroundtheworld.www.greenlightforgirls.org 26. AnactionplanWhatcanyoudowiththisinformation?Clearmessage,Figureouthowthiscanbeused (onepager,website,presentation,marketing materials)Engagingimages,Photos,images,videos determinewhatwillconvinceothersTraining,Developotherstobeabletorepeat andengageothersLinktoresults,Identifyspecificstrategic objectivesthatlinkstocommunication www.greenlightforgirls.org