MELIA

(Coordination Action, EC 6th FP)

Kick-off Meeting

Sevilla, 4-7 September 2006

Dissemination: possible targets and means

Claudio Bogliotti

CIHEAM-IAMB

Traditional dissemination is proved to have some success in research but fail to link with the other dimensions….

• missing the interlinkage with real/usual life (societal dimension)

• missing the interlinkage with the politicians (political dimension and no policy dimension)

• difficulty to be understood and to identify dissemination needs

• difficulty to improve mutual trustfulness (project vs. stakeholders and society)

• produce no means of tangible and direct benefits (economic dimension)

• detached from an education based dissemination approach, possibly centred on children, youths and adults (social, institutional and environmental dimensions)

• unable to produce true motivation in citizens and politicians

• difficult follow-up after dissemination

• more interest to increase own visibility and show own knowledge rather than developing sustainable means of communication for dissemination

Targets and means

Targets

• Citizens (adults)• Children and youths• Stakeholders & Decision

Makers• Politicians

• Researchers

Means

• Project Info-Days (local)• Public meetings (multi-stake)

(local)• Short schools (local)• Working meetings (local)• Demand-based WEB• Vision documents• Link-playing in other relevant

projects• Scientific contribution to

relevant conferences• Media tools like TV series

Info Day

• Duration: half day

• Objective: to constitute a group of local stakeholder involved in further dissemination. Stakeholders must see real benefit from MELIA

• Targets: stakeholders (to be defined)

• Activity: dissemination of MELIA

• Material: leaflets

Public meetings

• Duration: half day

• Objective: increase societal awareness

• Targets: citizens, schools, community groups……

• Activity: debate on water related themes and concerns raised by media and people in the region

• Material: leaflets

Schooling

• Duration: 1 to 2 days

• Objectives: raise the awareness of children (7-14 years old) and students

• Targets: schools and universities

• Activities: class, games, position roles, cases of water issues to be analyzed

• Material: booklet or handbook with games…..

Working meetings

Towards politicians

• Duration: half day

• Objective: raise awareness of politicians

• Targets: local to regional politicians

• Activity: present vision document

• Material: vision document

Beyond local stakeholders’ groups vs.

other stakeholders

• Duration: one day

• Objective:

• Targets:

• Activity: dissemination of MELIA trough mutual debate

• Material: leaflets

• Input: water related problems

• Output: preparation of vision document for politicians

Link-playing in other relevant projects

• Duration: it depends• Objectives: projects cross-dissemination • Targets: EC projects (Wasamed, Nostrum,

Gewamed, Aquastress, Newater, SWAP) national projects, other Funds (WB, UNDP, …..)

• Activities: analysis and dissemination of relevant documents or positions, web links, scouting relevant information, informing projects on MELIA results, produce vision document

Scientific contribution to relevant conferences

• Duration: it depends on the conference• Objectives: present results of MELIA and raise

awareness of research on the importance of building accessible knowledge. Focus on difficulties to implement sustainability in water management

• Targets: scientists (relevant international conferences)

• Activities: preparation of scientific contribution

Media connection

• Negotiation with other EU instruments to implement the recommendatios of MELIA through TV series

• Preparation of cases to local journals articles

• Animate debates on Radio or TV

Local stakeholder groupLocal project partners

INFO DAYLocal partner + coordinator + deputy coordinator

Support to mobilisation of local targets for dissemination

Involvement in local dissemination: schooling, working meetings, public meetings, inputs to WEBs……….

Scheme of dissemination start-up at local level

Local partners

Local partner + coordinator + deputy coordinator

Start-up dissemination event

Regionalisation of dissemination

• Need to link local events

• Cross-exchange among local initiatives

• Prepare regional event/s

• Mobilisation of politicians and international organisations at regional level

• Preparation of a regional vision-document

• Regional dissemination

Example of schooling for children (7-10, 10-14) years

• Source: Aquastress (FP6)• Implementing partners: ID-Consulting

(BE), CIHEAM-IAMB, CNR (IT)• Duration: 4 days• Location: Sardinia (Italy)• Subject: Water stress• Material: handbook and CD available• More information: www.aquastress.net