Melda N. Yildiz- yildizm@wpunj Ella Rue erue@NJCU

Virtual E-Race-ing through Digital Discoveries: Power of Media for

Liberating Educators &

Women in the MediaSupplemental Resources

Melda N. Yildiz- [email protected] Ella Rue [email protected]

mailto:[email protected]


Media LiteracyWomen in the Media

Supplemental Resources

Ella Rue [email protected]

NJEdge Best PracticesNew Jersey City University

04/19/23 NJEdge Best Practices 3/10/06

3

This presentation is meant to promote discussion and critical thought among students; probe for students’ views on the presence of certain images in the media that they immerse themselves in.

The following questions are to encourage students to think critically about the media. The responses to the questions are solely to prompt additional discussion.


4

The Black Eyed Peas “My Humps”Check it outI drive these brothers crazy, I do it on the daily, They treat me really nicely, They buy me all these iceies. Dolce & Gabbana, Fendi and then DonnaKaran, got me sharin’ All their money got me wearin' fly,

whether I ain’t askin, They say they love my ass in Seven Jeans, True Religion, I say no, but they keep givin’ So I keep on takin’And no I ain’t takin’ We can keep on datin’ Now keep on demonstrating.

QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.


5

Dig Deeper

• What kinds of images do you see over and over again in music videos?

• Girls in tight clothing, a lot of “bling”, fancy cars.

• What is the relationship between men and women in these videos?

• Women are possessions, objects, shallow and materialistic.


6

• Why do artists and record companies use these images in music videos?

• These images sell albums.


7

Call to Action

• If you are upset about the images in music videos what can you do?

• Don't purchase the albums, write letters to the record label, and TV stations that air the videos, call radio stations and complain.


8

ACTIVITY:

• Take a look at music videos of all genres and compare the images; i.e.: how do heavy metal videos differ from country music videos, etc. How are women portrayed in hip-hop videos as opposed to other genres?


9

Nike and Dove AdvertisementsCopy: My shoulders aren't dainty or proportional to my hips. Some say they are like a man's. I say, leave men out of it. They are mine. I made them in a swimming pool then I went to yoga and made my arms.


10

Copy: My knees are tomboys. They get bruised and cut every time I play soccer. I'm proud of them and wear my dresses short. My mother worries I will never marry with knees like these. But I know there's someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together.


11

Copy: My butt is big and round like the letter C and then thousand lunges have made it rounder but not smaller. And that's just fine. It's a space heater for my side of the bed. It's my ambassador. To those who walk behind me, it's a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that's just fine. And those who might scorn it are invited to kiss it.


12

Low Self-Esteem

“92% of girls want to change at least one aspect of their appearance.Dove believes all girls deserve to see how beautiful they really are and is committed to raising self-esteem in girls everywhere. That's why we created the Dove Self-Esteem Fund.”(www.campaignforrealbeauty.com)


13

Campaign for Real Beauty?• “For too long, beauty

has been defined by narrow, stifling stereotypes. Dove believes real beauty comes in many shapes, sizes and ages. That is why they are launching the Campaign for Real Beauty.” (www.campaignforrealbeauty.com)






14

How is “real beauty” defined?

• How does Nike differ from Dove in delivering its message?

• What can we do if we, as a society do not like the message that the media delivers?


15

ACTIVITIES: Ways Students Can Amplify Their Voice Through Free Press and Promote Positive Stories

1. Write and send a letter to the editor of a newspaper outlining your thoughts and suggest solutions.

2. Submit an article to the editor of a local or national magazine that accepts freelance work. If possible, send your own photos to illustrate it.

3. Write a press release and send it to the news assignment desks of local and national television, newspaper and radio outlets.

4. Organize a community forum on an issue you care about. Put yourself on the panel of speakers & personally invite members of the local press.


16

Singapore Cancer Society

QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.

It’s NOT only in America…


17

“Television — teacher, mother, secret lover…”

~Homer Simpson

Parting Thought…

Melda N. [email protected]

William Paterson UniversityMarch 9, 2006


19


20

The welcome video for your tegrity video http://tegrity.wpunj.edu/Racism%20and%20Sexism%20by%20Melda/Racism%20Sexism%20in%20the%20US/class/default.htm

http://tegrity.wpunj.edu/Racism%20and%20Sexism%20by%20Melda/Racism%20Sexism%20in%20the%20US/class/default.htm




21


22


23


24


25


26


27


28

How to Teach Media Literacy


29


30

• Muslims who believe that any image of Mohammed is blasphemous and non-Muslims who believe in freedom of expression.

• http://www.boston.com/news/globe/editorial_opinion/oped/articles/2006/02/12/questionable_cartoons/


31

• Muslims believe it is sacrilege to present any image, even those that may seem benign, of the Prophet Muhammad. That's in contrast to adherents of many other religions, who view the display of figures such as Buddha or Jesus Christ to be a sign of devoutness.

• http://www.indystar.com/apps/pbcs.dll/article?AID=/20060212/COLUMNISTS07/602120391/1040


32

Project Implicit

• Dig Deeper:http://www.tolerance.org/hidden_bias/

http://www.tolerance.org/hidden_bias/




33


34


35

http://www.pbs.org/race/000_General/000_00-Home.htm

http://www.pbs.org/race/000_General/000_00-Home.htm


36

http://www.thriveoncreative.com/clients/seejane.org/pdfs/where.the.girls.arent.pdf#search='findings%20of%20the%20study%2C%20Where%20the%20Girls%20Aren%27t

‘

• The study examined 101 animated and live-action films made from 1990 to 2004. It found only 28 per cent of speaking characters were female and, in crowd scenes, only 17 per cent were female.

• Among the films studied were Finding Nemo, The Lion King, Monsters, Inc., Chicken Run, The Princess Diaries, Babe, The Santa Clause 2 and Toy Story.




37

Findings of the study, Where the

Girls Aren't • Children's films

devalue women by making most characters male, says Geena Davis

• http://enjoyment.independent.co.uk/film/news/article345283.ece

http://enjoyment.independent.co.uk/film/news/article345283.ece





38

• Half the Population, a Fifth of the News By Sanjay Suri Inter Press Service

• Wednesday 15 February 2006 • London - More and more women are now reporting the news,

but still only about a fifth of the subjects are women, a new survey shows.

• "What we see in news subjects is that whilst women make up 52 percent of the world's population, they make up only 21 percent of news subjects," Anna Turley from the World Association for Christian Communication (WACC) told IPS. WACC is a non-governmental organisation that promotes communication for social change.

• http://www.truthout.org/issues_06/021506WA.shtml

http://www.truthout.org/issues_06/021506WA.shtml


39

http://e-race-ing.blogspot.com/


40

How to Teach Media Literacy


41

As we enter the twenty first century, it is essential that the schools be places that help students better understand the complex, symbol-rich culture in which they live in.

A new vision of literacy is essential if educators are serious about the broad goals of education: preparing students to function as informed and effective citizens in a democratic society; preparing students to realize personal fulfillment; and preparing students to function effectively in a rapidly changing world that demands new, multiple literacies.

Renee Hobbs, 1997


42

It is no longer enough to simply read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype, isolate a social cliché and distinguish facts from propaganda, analysis from banter, important news from coverage.

Ernest Boyer


43

Media Education is both essential to the exercising of our democratic rights and a necessary safeguard against the worst excesses of media manipulation for political purposes.

Len Masterman


44

Reasons using new mediaProvides: • Access-- Liberate teachers and students from

textbook format. Provide alternative resources- Teachers and students will be able to research through online resources.

• Global Point of View-- Students and teachers will participate online discussion groups, weblogs, wikis, and listservs.

• New tools for classrooms– Students and teachers will be able to produce media presentations, learning objects, interactive teaching material.


45

Course has three main parts• De-construct: (Read Media) Media Literacy

Activities (deconstructing webpages, news, advertisement, and newspapers; POV (point of view) exercise, etc.)

• Research: (Use Media) Information Literacy (Library Skills, researching internet resources, etc.)

• Construct: (Write Media) Media Production (Create an oral history project, video documentary, website, webquest, weblog, and multimedia presentation)


46

The aim is to develop an awareness about print and the newer technologies of communications so that we can orchestrate them, …. And get the best out of each in the educational process.

Without understanding of media languages and grammars, we cannot hope to achieve a contemporary awareness of the world in which we live.

Marshall McLuhan


47

Yeh- Shen: A Cinderella

Story From China


48

Construction of Meaning

Sign

ExperienceMeaning

Construction

Time/ era

Context/ place


49

Statistics

• In political Washington, Statistics are weapons of war. That’s why they get manipulated, massaged, and twisted until any connection to reality is strictly coincidental.

Peter Carlson


50

• CNN.com posted misleading graph showing poll results on Schiavo case

• http://mediamatters.org/items/200503220005

http://mediamatters.org/items/200503220005

http://mediamatters.org/items/200503220005


51


52


53

The Truth but not the Whole

Truth

0102030405060708090

100

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

EastWestNorth


54

020406080

100


EastWestNorth

0102030405060708090

100


EastWestNorth


55

The V Sign


56

V for Victory

Winston Churchill

gives the victory sign

at a political rally,

Liverpool, 1951


57

The "V" for victory that Winston Churchill used (with the palm facing outward, same as the American sign for "peace"), when the palm is reversed, it means something else... If a person used two fingers to order two beers in a British pub.. it has insulting connotations…


58

# 2the two fingers in a 1st grade math class may refer to the number "two"


59

OK (okay) vs. 0K (zero kilobyte)


60

This sign might mean

• "OK" in the United States

• "money" in Japan

• "sex" in Mexico

• "homosexual" in Ethiopia

• an obscenity in Brazil

• “Zero” in Southern France


61

James Mangan, 1981Learning through pictures

Yogi Bear

Tsimshian Bear


62

Marguerite de Valois Queen Margot

1553-1615


63

Advantages of semiotics• Allows us to break down a message into its

component parts and examine them separately and in relationship to one another.

• Allows us to look for patterns across different forms of communication.

• Helps us understand how our cultural and social conventions relate to the communication we create and consume.

• Helps us get beyond “the obvious,” which may not be all that obvious after all.


64


65


66

L.A. Times Photographer Fired Over Altered Image

• http://www.poynter.org/resource/28082/asdf.swf

• http://www.poynter.org/content/content_view.asp?id=28082&sid=29

http://www.poynter.org/resource/28082/asdf.swf

http://www.poynter.org/resource/28082/asdf.swf

http://www.poynter.org/content/content_view.asp?id=28082&sid=29

http://www.poynter.org/content/content_view.asp?id=28082&sid=29


67


68


69

A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection, not an invitation to hypnosis.

Umberto Eco (l979)


70

Teacher’s Role

• Education must begin with the solution of the teacher-student contradiction, by reconciling the poles of the contradiction so that both are simultaneously teachers and students.

Paulo Freire


71

Resources/ Presentation SlidesMedia Literacy Resources

http://medialiteracyproject.blogspot.com/

E-Race-ing

http://e-race-ing.blogspot.com/

Ella Rue [email protected]

Melda N. Yildiz- [email protected]

http://medialiteracyproject.blogspot.com/



Melda N. Yildiz- yildizm@wpunj Ella Rue erue@NJCU

Documents

Transcript of Melda N. Yildiz- yildizm@wpunj Ella Rue erue@NJCU