Melbourne Silicon Beach Sponsor's Presentation: Branch Metrics
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Transcript of Melbourne Silicon Beach Sponsor's Presentation: Branch Metrics
Ambassador: Vignesh Sankaran
What is Branch?
Provide free developer tools for mobile app developers
Mobile deep linking platform for iOS and Android
Intro
About Branch● Founded in 2014
● VC Backed $18 Million+ ● No revenue sources (yet)
All we think about is improving the mobile ecosystem.
What is deep linking?
What is deep linking?
On web, a deep link is a link that takes you to specific content
on the website.
Most web links are deep links.
What is deep linking?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
What is deep linking?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
What is deep linking?
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
NOT A DEEP LINKhttp://www.colehaan.com/
This is not a deep link. It links only to the homepage, not a particular item.
What is deep linking?
NOT A DEEP LINKhttp://www.colehaan.com/
This is not a deep link. It links only to the homepage, not a particular item.
DEEP LINKhttp://www.colehaan.com/pinch-campus-penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair of shoes on ColeHaan.com
How do mobile deep links work?
How do mobile deep links work?
A mobile deep link is a URI that contains information needed to
launch directly into the app
Basic URI for Cole Haancolehaan://
A mobile deep link URI:colehaan://item/penny_loafers_sku_3927
Passing Context Through Install
App already
installed?STANDARD DEEP LINK
yes
no
Link breaks, context lost
Generic Home Screen
User-targeted content
CONTEXTUAL BRANCH LINK
App already
installed?
yes
no
User-targeted content
Context always preserved
An app without Branch deep linking
An app without Branch deep linking
An app without Branch deep linking
An app without Branch deep linking
An app without Branch deep linking
An app without Branch deep linking
An app without Branch deep linking
That’s broken.
Deep link Demos
● Deep linked Ads & Referrals (HotelTonight)● Contextual Content Sharing (iHeartRadio)● Download Banner (Close5)● Personalized onboarding (Gogobot)● Deepviews (5miles)
Deep Linked Ads
Create manually for campaigns on any platform
User goes to the app store if they don’t have the app
The app opens to the advertised content
HOTELTONIGHT
Track installs and reduce steps to conversion
Deep Linked Ads: Demo HOTELTONIGHT
Rewarded Referrals
Incentivize sharing by offering a discount and embed the coupon right in the link.
User is always routed to appropriate app store - Branch carries context through install.
Provide custom welcome & reward, incentivizing them to stay and engage!
HOTELTONIGHT
Reduce friction by eliminating promo codes
Contextual Content Sharing
Users share content deep links anywhere
User goes to the app store if they don’t have the app
Deep link directly to the shared station
IHEARTRADIO
Increase app sessions and reach new users
Download Banner
Add a download banner over web content
Send users to the right app store for their device
Deliver the user to the same content in-app
CLOSE5
Track installs and give users a continuous experience
Personalized Onboarding
On average, only 16% of users who download and open your app will sign up. With Branch, the average is 29%.
GOGOBOT
Gogobot uses unique link data to customize screens for new users, resulting in a signup increase of 78%.
Experience app content before download
Automatically generate web views of app content
Users are guided to the app store
Link directly into the deepview content
Deepviews 5MILES
3,500+ apps. Half a billion users.
Deep links for world-class partners.
What is Branch?
Deep linking SDK that helps apps provide seamless experiences to their
users.
Deep links that just work, even through install.
This is only the beginning…
Implement Pre-Built Features
Getting Started
Start at branch.io/signup
Integrate the SDK at dev.branch.io
Create your first deep link
Add just 3 calls to your app- Initialization- getShortUrl- customEvent
Marketing Links
Content Sharing
Marketing EmailsDownload Banner
Rewarded Referrals
Personalized Onboarding
Deepviews
Text Me The App
Gift card competition
Sign up today for your chance to win either a $20 iTunes or Play Store gift card (winner decides which one)!