Melbourne Marketers Connect
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Transcript of Melbourne Marketers Connect
Melbourne Marketers ConnectAugust 27, 2014
Kae Hum Sales Manager - Melbourne
Meet the Team
Colby WongAccount Manager - Melbourne
Michael LevineAccount Director - Melbourne
Matt TindaleSales Director – Australia & NZ
Kate WillgossAccount Manager - Melbourne
Shane BrownAccount Director - Melbourne
6MMAustralian members
LinkedIn Helps Members Achieve Personal Success
NetworksIdentity Knowledge
Use Identity to Target with Accuracy
Company Size
Location
Job Title
Industry
Education
Age / Gender
Social AmplificationNetworks
Social AmplificationNetworks
NetworksSocial Amplification
NetworksSocial Amplification
GroupsSlideShare InfluencersPulse
The definitive professional publishing platformKnowledge
LinkedIn Becomes the News
LinkedIn Becomes the News
7xMore engagement with content vs.
jobs
Content is our core
LinkedIn Marketing Solutions
CONTENT MARKETINGLeverage knowledge and networks
ONLINE MEDIALeverage professional identity
Display
InMail
• Target with accuracy• Professional and
aspirational
Company page
Groups
Sponsored Updates
• Build a community• Engage brand
advocates• Social amplification
Self-serve
Buyers are highly informed, savvy and influential
Research Brand Contact
PurchaseDecision
Consideration
60%through the decision making process
Content marketing is a key tactic for Australian marketers
Source: ADMA / Content Marketing Institute, November 2013
Priority
69%
Australian marketers in 2014
93% Marketers plan to
increase (or significantly
increase) their content
marketing budgets
81%
Australian marketers are utilising content marketing
Australian marketers are producing more content now than they did one year ago
Budgets
Sponsored UpdatesExtend your reach at the moment of relevance
Content Marketing Success Story
1million members reached
Highest source of traffic
3x engagement
5x more social interactions
*Mark Murray CMO / Julie Hamiltion Content Director