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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in India Parameswaran, Radhika;Cardoza, Kavitha Journalism and Communication Monographs; Autumn 2009; 11, 3; ProQuest Research Library pg. 213

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Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White Beauty in IndiaParameswaran, Radhika;Cardoza, KavithaJournalism and Communication Monographs; Autumn 2009; 11, 3; ProQuest Research Librarypg. 213

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