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Mekong social media roi craft beer and restaurant case study
Transcript of Mekong social media roi craft beer and restaurant case study
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CASE STUDY
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SituationSituation
Mekong is a Vietnamese restaurant which has been openedfor over 18 years, and wanted to become known as the Go-to-place for craft beer while increasing their sales.
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ApproachApproach
Develop a personal brand for the co-owner and Chief Beer Officer of Mekong, An Bui, through Facebook and YouTube. This brand would be created through a new YouTube channel which reviews beers weekly. Another aspect of the branding would be a personal and restaurant account where much of the dialogue reflects the owners personality, as much as the food and beer.
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OutcomeOutcome
The new strategy resulted in:
•Over 11,000+ Facebook “likes”
•Voted best beer bar in America by CraftBeer.com which gave Mekong an approximate quarter to ½ million dollars in publicity
•What started out with bottled beers has grown to 44+ taps
•Astronomical engagement numbers on Facebook and a cult following unmatched in the region for Craft Beer.
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TestimonialTestimonial
“Nhat has helped my restaurant sustain strong traffic & increase beer sales through Social Networking. His knowledge has been very beneficial for our Business.”
An Bui Owner of Mekong Restaurant