mega-trends in sport : the rise and rise of player power

prepared by ISFM peter holmes à court, graeme watson, christopher greenapril 2010© www.isfm.com.au

[ISFM series, number 7 of 7]

mega-trends in sport1. digital enables2. live grows3. community is the brand™4. what was old is new again, again5. the age of complete professionalism (is

coming soon)6. we are all in ‘the world game’7. rise of player power is unstoppable

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player’s share of revenue:

kudos only paid replacement wages

amateurage

professionalage

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player’s share of revenue:

kudos only

amateurage

early professionalage

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paid replacement wages only

player’s share of revenue:

kudos only paid replacement wages

paid market rates make the market

amateurage

full professionalage

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25% - 40% of code’s

revenue

player’s share of revenue:

kudos only paid replacement wages

paid market rates make the market

50+% of code’s revenue

amateurage

future professionalage

© www.isfm.com.au

player’s share of revenue:

kudos only paid replacement wages

paid market rates make the market

drivers of rapid increase:commercialisation of player IPlabour mobility: state, country and now codesplayer ownership of leagues, tournaments, academies etc.

50+% of code’s revenue

amateurage

future professionalage

© www.isfm.com.au

International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years.

We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements.

While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around.

Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff.

Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities.

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isfm does:

Peter Holmes à Court, Chairman, is also a director of Viocorp International, Australia’s leading internet video technology company, a director of Queensland Rail and the Barangaroo Delivery Authority, and since 2006 he has been the co-owner with Russell Crowe of the South Sydney Rabbitohs. Peter was Executive Chairman of the Club from mid-2006 to mid-2008. Previously Peter was CEO of the Australian Agricultural company, and prior to that Peter founded and ran Back Row Productions, an international producer of theatrical productions, producing of over 20 different productions in 300 cities and 20 countries. Peter warmed the bench for the Oxford Blues team and today rides a bike and does the odd triathlon, both of which he does slowly. Graeme Watson, Founder, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year.Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM.

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isfm execs:

www.slideshare.net/isfm/crawford-report-summary-by-isfm-draft-finding

more peter hac presentations: www.slideshare.net/peterhaccontact and comments: peter@whitebull.com

additional resources:

A summary ISFM’s work on the redevelopment of Redfern Oval and adjacent commercial properties in conjunction with the major stakeholders including the City of Sydney Council, South Sydney Rabbitohs, South Sydney Leagues Club, and property developers Trivest. The completed project, and the adjoining park is considered a benchmark in community and elite sports integration.

Viocorp developed this site to create a broadcast model for the track cycling masters championship. The model demonstrated how high quality multi-camera coverage, produced efficiently (i.e., cheaply) could create multiple new revenue streams (organiser, participants, sponsors, syndication) and enable a small participation sport to reach its geographically diverse fan base.

summary of the crawford report by ISFM, november 21 2009

www.cyclingmasters.tv

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www.isfm.com.au/projects_redfernoval.html

photo credits: david sproule, sportspics, peter holmes à court