Mega Trends: An External View - Cisco · 1820 . China 28.7% . India 16.0% . France 5.4% . U.K. 5.2%...

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1 1 © 2013 Cisco and/or its affiliates. All rights reserved.

Seoul, Korea March 28 – 29, 2013

BK Suh President, Cisco Services, Asia

Mega Trends: An External View

© 2011 Cisco and/or its affiliates. All rights reserved. 2 2 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect

• Cisco has its view of the world

• Today we will look at another perspective

• Share mega trends from a shorter term perspective

• Look at possible impacts to the industry, your customers and you

• Why this is important to you?

• Where and how the network fits in?

• Is Cisco’s view of the world really that different?

• And, why Cisco?

How Do Others View the World?


10 Mega Trends that will Impact Industry, Your Customers & YOU in Next 18 Months

#4: Cloud Computing

#2: Acceleration to a Connected World

#1: Consumer Driven Innovation

#3: Emerging Markets

Driving Shifts

#5: Evolution of Personal Computing to New Form Factors

#9: Big Data #7: Visual Technology Transforming Media &

Collaboration

#6: Redefinition of Content Experience

#8: Social Media Transforming

Business & More…

#10: Mega Upgrade Cycle Coming!

© 2011 Cisco and/or its affiliates. All rights reserved. 3 3

© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 4 4 Cisco Connect

Consumer Driven Innovation

Trend #1:

5 5 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.

Steve Jobs


Acceleration to a Connected World

Trend #2:


South Korea world leader in broadband penetration


Markets Driving Fundamental Shifts

Trend #3:


The World’s Top 10 Economies

The World is Changing…Massive Economic Rebalancing

1820

China 28.7% India 16.0% France 5.4% U.K. 5.2% Prussia 4.9% Japan 3.1% Austria 1.9% Spain 1.9% U.S. 1.8% Russia 1.7%

1999

U.S. 30.0% Japan 14.5% Germany 6.6% U.K. 4.7% France 4.7% Italy 3.8% China 3.8% Spain 2.0% Canada 2.1% Mexico 1.6%

2009

U.S. 24.3% Japan 8.7% China 8.6% Germany 5.7% France 4.6% U.K. 3.7% Italy 3.6% Brazil 2.7% Spain 2.5% Canada 2.3%

Source: World Bank/Angus Maddison. The World Economy: Historical Statistics; World Bank; IMF

2050

China 32.7% U.S. 17.8% India 17.4% Brazil 5.3% Mexico 4.3% Russia 4.0% Indonesia 3.2% Japan 3.1% U.K. 2.4% Germany 2.3%



Cloud Computing

Trend #4:

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11

© 2013, Global Touch, Inc. All rights reserved. Source: The Economist (1 December 2012)

Source: The Economist (1 December 2012)

Source: The Economist (1 December 2012) Taken from the Article: “Another game of thrones”, The Economist, December 1st, 2012

The World according to ‘GAFA’ The World according to ‘GAFAC’


© 2013, Global Touch, Inc. All rights reserved.

How IT Buying Change will Change with ‘Cloud’

Shift to Business Units purchasing without IT involvement Business leaders have different goals, challenges and valuation criteria than IT managers Selling to BUs requires a different value proposition • Customer value focus • Driving business process and productivity improvements • Reducing business costs/risks

Ecosystem vendors need to better understand the business requirements


Evolution of Personal Computing to New Form Factors

Trend #5:

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Cisco Confidential Cisco Connect 14 © 2013 Cisco and/or its affiliates. All rights reserved. Source: Sophos Naked Security Infographic © 2011 Cisco and/or its affiliates. All rights reserved. 14 14 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect


Content Experience

Trend #6:


Visual Technologies Transform Media & Collaboration

Trend #7:


Future of Healthcare

Face-to-face care unbound by distance streamlined through collaboration global access to experts


Social Media Fundamentally Transforms Business & More…

Trend #8:


And Elections… In the United States Connecting American abroad (> 4 million) in last US election


Big Data

Trend #9:

© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 22 22 Cisco Connect http://thehumanfaceofbigdata.com/about/

The Human Face of Big Data

Learn. Compare. Discover. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time.



Mega Upgrade Cycle Coming!

Trend #10:


“If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model.”

The New Global Technology Landscape


What’s the Common ‘Thread’?


Let’s Recap . . .10 Mega Trends . . . the next 18 months


#4: Cloud Computing

#2: Acceleration to a Connected World

#1: Consumer Driven Innovation

#3: Emerging Markets

Driving Shifts

#5: Evolution of Personal Computing to New Form Factors

#9: Big Data #7: Visual Technology Transforming Media &

Collaboration

#6: Redefinition of Content Experience

#8: Social Media Transforming

Business & More…

#10: Mega Upgrade Cycle Coming!


Why


Everything Extends From the Network

NETWORK INTELLIGENT Mobility

Acc

ess

Data C

enter Applications

Video

Clouds



Industry Leadership

Vision

Network Technology Transitions

Create Value Moving IP IP

v6 Leader Core Technology… Hardware + Software + ASICS + Services

Tale

nt Distributed Networking + Compute + Storage

Automated and Secure

Application-Centric Intelligent Network

Innovation Engine

Exp

erie

nce

Open Customer Dialog

World’s Best Ecosystem Partners & Resellers

Broadest industry-leading portfolio Open Standards

Integrated Architecture DNA

Driving Industry Standards

Unmatched Expertise

#1 IT Company

Platform

Internet of Everything

Internet of Things

Learning Network

Why Cisco


Mega Trends: An External View - Cisco · 1820 . China 28.7% . India 16.0% . France 5.4% . U.K. 5.2%...

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