MEGA App Project
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Transcript of MEGA App Project
![Page 1: MEGA App Project](https://reader031.fdocuments.in/reader031/viewer/2022021918/589e4ed61a28ab1c7f8b5e75/html5/thumbnails/1.jpg)
EVERYTHING IN ONE APP
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Communication objectives: Make a strong support to customer service, live communication
using voice and messaging Engage audience and increase loyalty of app users, increase
frequency & dwell time for app visit Retention cross-visitation to MEGA Follow-up on customer experience in MEGA App by carefully
working with reviews, feedback and communication
Target Audience:Lifestyle guests: fledglings, nest builders, young independent.Young family guests: playschool parents, primary schoolExperienced guests: secondary school parents, empty nesters
CREATIVE BRIEF
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Customer insight:I enjoy smart shopping and need to get everything at one place.
Results of communication (in result of communication users should ...): understand that MEGA App has the largest selection and the most affordable fashionable fitches
The key message: Exciting experience before, during & after shopping is guaranteed
RTB (Reason to believe):Most exciting experience for all customers, unique MEGA fitches, personalized customer journey, barrier free support
CREATIVE BRIEF
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ABOUT MEGA APP
MEGA App – amazing smartmobile application, that will be aninteractive assistant and personalconsultant before, during andafter shopping for the manyMEGA customers
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APP TECHNOLOGY
Identify Location tracking
Voice Assistant
Communication Rewards Big Data
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EVERYTHING IN ONE APP
BARRIER FREE CUSTOMER SERVICE
CROSS-VISITATION
PERSONALIZED CUSTOMER JOURNEY
LOYALTY PRODUCT
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BARRIER FREE
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BARRIER FREE
PushVoice
AssistantMessenger Offers
Personalaccount
SmartCaring ConnectingInspiringFor the
many people
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VOICE ASSISTANT
Barrier free support forMEGA customers
Big Data knowledge
Using MEGA customerresearches for relevantsearch results
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PERSONALIZED JOYRNEY
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PERSONAL SEARCH RESULTS
Rersonalised search results
Personalized push
Personal account with rewards and recommended routes guide
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PERSONAL ACCOUNT
Personal account or family account
Personal shopping lists
Instant Messenger
Kids corner (Family care room, Kids club schedule & booking, Kids event zone)
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CROSS VISITATION
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RETENTION CROSS-VISITATION
Shopping lists
Shopping routes
GamificationPersonal offers
Bonus Points
SurprisingEngagingInspiration InterestingTouch people
hearts
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FAMILY SHOPPING LIST
Planning shopping list and fulfil before visit.
Navigation and personalized routes during.
Gamification, reward system after.
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LOYALTY PRODUCT
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GAMIFICATION
Points for walking in
MEGA
Points for finished shopping
lists
Points for purchases
100 point for 1000 steps
1000 points for 1 lists
5000 points for 1 purchase
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GAMIFICATION
Plan your shopping list
App will recommend you best route
Earn bonus points for all you family activity
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Convert your bonus points to MEGA gift card
BONUS POINTS EXCHANGE
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Control you credit balance in App
Pay using NFC directly from smartphone
MEGACARD APP INTEGRATION
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WE LOVE MEGA