Media Economics GroupMedia Economics GroupHispanicWebMonitor OverviewHispanicWebMonitor Overview

Business development tools for today’s competitive worldBusiness development tools for today’s competitive world

Media Economics Group:Media Economics Group:BackgroundBackground

Company established in 2002.Company established in 2002.

Opportunity to meet market need/demand for Hispanic-specific Opportunity to meet market need/demand for Hispanic-specific research data.research data.

HispanicWebMonitor (2001); HispanicMagazineMonitor (2002) HispanicWebMonitor (2001); HispanicMagazineMonitor (2002) services launched to meet market needs for competitive services launched to meet market needs for competitive intelligence.intelligence.

Currently provide most extensive coverage of Hispanic Currently provide most extensive coverage of Hispanic advertising in magazine and online media available. 60+ advertising in magazine and online media available. 60+ Hispanic magazines; 200 Hispanic internet sites and portals.Hispanic magazines; 200 Hispanic internet sites and portals.

Winning NEW BusinessWinning NEW Businesswith HispanicWebMonitorwith HispanicWebMonitor

Key Strategies to Uncover New OpportunitiesKey Strategies to Uncover New Opportunities

1.1. Category AnalysisCategory Analysis: Which categories are of online advertising are : Which categories are of online advertising are largest/smallest? Growing/declining?largest/smallest? Growing/declining?

2.2. Sales leadsSales leads: Which advertisers are active this month – on which : Which advertisers are active this month – on which sites? Which of their brands have been advertised? What sites? Which of their brands have been advertised? What NEW NEW brands/advertisersbrands/advertisers have appeared in the past month, quarter, year? have appeared in the past month, quarter, year? What does their creative look like? What size/formats of online ads What does their creative look like? What size/formats of online ads are they using?are they using?

3.3. Competitor Set AnalysisCompetitor Set Analysis: Which brands/advertisers have been : Which brands/advertisers have been active on my competitors’ sites? Which advertisers are running ads active on my competitors’ sites? Which advertisers are running ads on my competitors’ sites but not mine (Missing Advertisers)? on my competitors’ sites but not mine (Missing Advertisers)? Which advertisers do we have in common?Which advertisers do we have in common?

4.4. Local AdvertisersLocal Advertisers: Which businesses in your DMA are actively : Which businesses in your DMA are actively advertising on Hispanic websites?advertising on Hispanic websites?

HispanicWebMonitor:HispanicWebMonitor:Methodology OverviewMethodology Overview

Tracking of nearly 200 Hispanic portals and verticals (historical Tracking of nearly 200 Hispanic portals and verticals (historical data from Jan-2001). data from Jan-2001).

Automated collection of raw advertising information from Automated collection of raw advertising information from tracked sites via proprietary spider.tracked sites via proprietary spider.

Classification by: Advertiser, Brand/Campaign, Ad category, Ad Classification by: Advertiser, Brand/Campaign, Ad category, Ad Sub-CategorySub-Category

Special classifications: Local Advertisers, Contests & Special classifications: Local Advertisers, Contests & Promotions, House Ads (separate report from outside Promotions, House Ads (separate report from outside advertisers)advertisers)

We can show you: Who is advertising online, When, Where, and We can show you: Who is advertising online, When, Where, and What does the creative look like? 70,000+ creatives online.What does the creative look like? 70,000+ creatives online.

Who subscribes?Who subscribes?

AccentmarketingAccentmarketingBatanga.comBatanga.comBravoBravoBromley CommunicationsBromley CommunicationsConill AdvertisingConill AdvertisingCuatro MediaCuatro MediadExposito & PartnersdExposito & PartnersDieste, Harmel & PartnersDieste, Harmel & PartnersHispanic Business/ Hispanic Business/ HispanicBusiness.comHispanicBusiness.comImpremediaImpremediaLatina.com/Latina MagazineLatina.com/Latina MagazineLatinWorksLatinWorksMeredith Corp.Meredith Corp.

Mindshare MulticulturalMindshare Multicultural

OMD LatinoOMD Latino

People en EspaPeople en Español/ ñol/ PeopleenEspanol.comPeopleenEspanol.comSiboney USASiboney USATapestry PartnersTapestry PartnersTelemundo DigitalTelemundo DigitalTelevisa Publishing/Televisa Televisa Publishing/Televisa DigitalDigitalUnivision Interactive MediaUnivision Interactive MediaUS Media ConsultingUS Media ConsultingVidal PartnershipVidal PartnershipThe Miami Herald OnlineThe Miami Herald Online

HispanicWebMonitor:HispanicWebMonitor:Some of the almost 200 sites that we trackSome of the almost 200 sites that we track

PortalsPortals::AOL LatinoAOL LatinoHispanicOnline.comHispanicOnline.comMSN LatinoMSN LatinoMySpace LatinoMySpace LatinoQuePasa.comQuePasa.comStarmedia (U.S. Hispanic)Starmedia (U.S. Hispanic)Terra (U.S. Hispanic)Terra (U.S. Hispanic)Univision.comUnivision.comYahoo! TelemundoYahoo! Telemundo

Entertainment (Music, Sports, Entertainment (Music, Sports, etc.)etc.)::Batanga (incl. PlanetaTV.com)Batanga (incl. PlanetaTV.com)ESPNDeportes.comESPNDeportes.comMun2TV.comMun2TV.com

NewsNews:: Diario las AmericasDiario las Americas El Nuevo HeraldEl Nuevo Herald El Diario La Prensa (NY)El Diario La Prensa (NY) ElSentinel.com (Orlando Sentinel)ElSentinel.com (Orlando Sentinel) ElSentinel.com (South Florida Sun-ElSentinel.com (South Florida Sun-

Sentinel)Sentinel) HispanicBusiness.comHispanicBusiness.com HolaInternet.com (Hoy in L.A., NY, HolaInternet.com (Hoy in L.A., NY,

Chicago)Chicago) LaOpinion.comLaOpinion.com LaPrensa.com (Orlando)LaPrensa.com (Orlando) LaRaza.comLaRaza.com

Providing Superior Client InsightsProviding Superior Client Insightswith HispanicWebMonitorwith HispanicWebMonitor

1.1. Business DevelopmentBusiness Development: Which advertisers are active this month – : Which advertisers are active this month – on which sites? Which of their brands have been advertised? What on which sites? Which of their brands have been advertised? What NEW brands/advertisersNEW brands/advertisers have appeared in the past month, quarter, have appeared in the past month, quarter, year? What does their creative look like? What size/formats of year? What does their creative look like? What size/formats of online ads are they using?online ads are they using?

2.2. Provide unique insights to your Agency’s clientsProvide unique insights to your Agency’s clients: Which : Which brands/advertisers have been active in my clients’ category? What brands/advertisers have been active in my clients’ category? What NEW campaigns have they launched recently? What NEW campaigns have they launched recently? What contests/promotions are they running?contests/promotions are they running?

Where are they advertising? What does their creative look like?.Where are they advertising? What does their creative look like?.

3.3. Research websites to place your client’s campaignsResearch websites to place your client’s campaigns: What new : What new websites have launched? Where are my clients’ competitors websites have launched? Where are my clients’ competitors advertising? What other advertisers are on this site? What kinds of advertising? What other advertisers are on this site? What kinds of creative are running on this site?creative are running on this site?

For more informationFor more informationcontactcontact

Ricardo MenaRicardo Mena(044-55) 3222 5091(044-55) 3222 5091rmenag@yahoo.comrmenag@yahoo.com